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The State Film Administration and others issued the "About the Promotion of Film and Television Bases" Notice of "Opinions on Standardizing Healthy Development"

Opinions on promoting the standardized and healthy development of film and television bases In recent years, various regions have successively invested in the construction of a number of film and television bases, which have played an important role in the film and television industry in improving the level of production and production, improving the industrial system and strengthening the industrial strength. At the same time, problems such as blind development and low-level repetitive construction have also occurred in the construction and development of film and television bases, and some places even took the opportunity to engage in real estate development. In order to promote the standardized and healthy development of film and television bases, the following opinions are put forward. 1. General requirements (1) Guiding ideology. Guided by XJP Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the 19th Plenary Sessions, implement the new development concept, scientifically plan, rationally deploy, reform and innovate, and create outstanding main business, advanced technology and high-quality service , Distinctive film and television base projects, driving the high-quality development of the film and television industry.  (2) Basic principles - Stick to the right direction. Grasp the ideological attributes of film and television creation and production, strengthen the control and management of the filming and production business in the film and television base, and ensure that guarding the land is responsible, responsible and responsible. - Adhere to local conditions. Based on the development stage of my country's film and television industry and the endowment of resource factors in various regions, follow the law of film and television base construction and development, seek truth from facts, do what we can, control the total amount, and improve the quality, so as to form a healthy, orderly and sustainable development pattern and prevent rushing to the ground. , follow the same trend. ——Insist on highlighting the main business. Accurately grasp the industrial positioning of the film and television base, focus on serving film and television creation and production, and create masterpieces of film and television. Reasonably control the scale of the supporting industries of the film and television base, prevent deformation and distortion, and strictly prevent the real estate development in the name of the film and television base. ——Adhere to typical guidance. Grasp the relationship between development and norms, and implement positive incentives and negative corrections. Give full drama to the exemplary role of advanced film and television bases, establish benchmarks, promote experience, and strengthen guidance.

2. Main tasks

(3) Accurately define the scope.  The film and television base mentioned in this opinion refers to the construction and operation of market-oriented and enterprise-oriented methods, the implementation of closed or semi-closed management, the main content of artificial real scenes, studios, etc., with audio and video editing room, equipment and equipment warehouse and other facilities It is a park that provides professional services such as shooting and production for movies, TV dramas, online movies, and online dramas. (4) Implement the responsibility system for ideological work.  All film and television bases must adhere to the guiding position of Marxism in the field of ideology, adhere to the guidance of socialist core values, and ensure that the film and television works produced in the base are legal and compliant. All film and television bases will not accept filming activities such as films, TV dramas, online films, and online dramas that have not been approved or filed by the film and television authority, and must not provide filming and production services to relevant crews in any form. If the film and television base discovers that the film and television production and production of film and television works are illegal, it should report to the local film and television authority in time.  (5) Reasonable planning and layout.  The construction of film and television bases must strictly comply with the statutory approval procedures. Each region shall, according to the development level and comparative advantages of the film and television industry in the region, conduct strict scientific demonstrations, and make an overall study on the number, scale and location of film and television base projects. Around the film and television base, rationally plan the construction of hotel, catering, transportation and other service facilities, and control residential, office buildings and other projects unrelated to the film and television base. Inside the film and television base, the supporting commercial facilities should be mainly used to serve the personnel related to film and television shooting and production.

(6) Focus on developing the main business.  Closely focus on the needs of film and television shooting and production business, gather industry resource elements, optimize service processes and mechanisms, update facilities and equipment in a timely manner, transform site environment, strengthen professional talent training, continuously improve the construction level and quality benefits of film and television bases, and effectively enhance the core competitiveness of the main business . Innovate the development format and business model of film and television bases, reasonably extend the industrial chain and enhance the value chain. Strengthen the brand building of film and television bases to achieve characteristic, differentiated and connotative development.

(7) Improve the content of science and technology. Accurately grasp the development trend of the film and television industry, and actively promote the technological innovation of film and television base enterprises. Vigorously support the promotion and application of new technologies such as virtual digital shooting, cloud computing, cloud storage, artificial intelligence, and 5G collaborative production, and make full use of the results of the construction of the national cultural big data system to effectively improve the level of film and television special effects production. Strengthen the use and protection of intellectual property rights, and improve the innovation incentive mechanism.  (8) Strengthen demonstration and guidance. Encourage film and television bases to become better and stronger. Determine a number of national key film and television industry bases (parks), increase support in terms of funds, policies, business, etc., and better act a leading role in demonstration. 

(9) Strictly control real estate development. Strictly control the construction, management and operation of film and television bases to develop and build residential, office buildings and other real estate projects in the vicinity of the base, and it is not allowed to adjust the planning to support real estate development land for film and television base projects. It is necessary to strictly control the new film and television base projects to be established to prevent the phenomenon of "fake film and television bases with real real estate".

(10) Strict management of land use. Implement the strictest arable land protection system and land-saving system. The location of the film and television base must be located within the urban development boundary, and the land use scale should be reasonably determined. The land for film and television bases shall give priority to the use of stock and inefficient construction land, strictly control the newly added construction land, prohibit the occupation of cultivated land, Grade I protected forest land, natural forest land, national public welfare forest land and urban park green space, and prohibit illegal reclamation of the sea to build film and television bases. 

(11) Strictly abide by the red line of ecological protection.

Implement the strictest ecological environmental protection system, strictly prohibit the construction of film and television bases in ecological protection red lines, nature reserves, cultural and natural heritage, drinking water source protection areas, and strictly implement the control of land and space use and ecological environment zoning control requirements.

3. Organization and implementation

(12) Consolidate territorial responsibilities. All regions should fully demonstrate and make overall plans, strictly control the newly approved and newly built film and television bases, and further strengthen management to ensure that film and television bases truly serve film and television creation and film and television enterprises. It is necessary to seriously investigate and punish behaviors that violate the requirements of land use and construction plans, and use the land of film and television bases to develop real estate.

(13) Strengthen departmental supervision.

The competent department of film and television should establish and improve relevant standards and norms for film and television bases, and strengthen content supervision, industry guidance, demonstration guidance, and publicity guidance. Development and reform, natural resources, ecological environment, housing and urban-rural construction and other departments should strengthen the supervision of film and television base projects in accordance with their respective functions, seek the opinions of film and television departments at or above the provincial level before approval, and promptly give approval to those who fail to go through the approval procedures in accordance with laws and regulations. correct. The competent department of film and television shall assist the relevant departments to promptly incorporate the spatial information such as the boundary lines of the film and television bases approved to be established into the relevant information system of national land and space planning. For film and television bases that expand and operate theme parks and other businesses, relevant departments should strengthen standardized management based on their functions and in accordance with relevant regulations.

(14) Strengthen industry self-discipline

Cultivate and support the development of social organizations in the film and television base industry, and encourage and guide industry associations to participate in the formulation of relevant technical and service standards and specifications for film and television bases. Industry associations should strengthen industry research and statistical analysis, keep abreast of industry development trends, promote industry exchanges, publicize policies and regulations, strengthen member supervision, safeguard industry rights and interests, and create a good environment. https://www.chinafilm.gov.cn/chinafilm/contents/153/4167.shtml 

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SONG OF THE MOON

In addition, the characters in the play are funny, kind or serious. Both eyes and body language have a great sense of story. What wonderful stories will be brought by the collision of the fairy lineup of wall breaking combination?On the 18th, Immortal Xianxia Romance drama "Yue GeXing Song Of The Moon 月歌行", starring Zhang Binbin and Xu Lu, released the stills of the lineup, and the modeling of a group of powerful actors was exposed for the first time. In the stills, the protagonists look different, and the characters show their characteristics. Under the classical and aesthetic setting, the aesthetic texture of the drama is ready to come out, and the intention of the details also makes the audience curious about the story behind it. At the moment of seeing the stills, the Xianxia style shown in the stills instantly filled the expectations of the drama. 

Character stills are exposed for the first time, and the surprise is doubled

A glimpse of the "true face" of the drama

"Song Of The Moon" first exposed the stills of the characters with a strong taste of "Chivalry". Zhang Binbin, Xu Lu, Wang Youshuo, Zheng He Huizi, Riley Wang Yilun, Ma Yue and many other stars made amazing "appearances", which not only showed the different states of many characters in the drama, but also made the audience eager to explore the wonderful stories behind the characters through the subtle expressions and pictures of the characters. 

In the stills, the Luo Ge acted by Zhang Binbin is dressed in snow-white robes. His eyes are focused and look straight at the front, soft and dignified. There seems to be a lot of worries hidden in his thoughtful eyes, causing the audience to be curious about his other identity of "one decoration and two corners"

Liu Shao, acted by Xu Lu, is dressed in red, frowning firmly, holding a long sword and exuding the temperament of "Female Heroes" He Na, acted by Wang Youshuo, has a cold temperament and elegant and exquisite clothes, which shows the image of an affectionate young master. Luoning, acted by Zheng He Huizi, stands sideways in the dense forest, with gorgeous hair ornaments and clothes on his head, but his expression reveals a trace of sadness 

Riley Wang Yilun acts Afu Jun. Under his cold appearance, he has a side worthy of further go into seriously. In addition, the characters in the play are funny, kind or serious. Both eyes and body language have a great sense of story. What wonderful stories will be brought by the collision of the fairy lineup of wall breaking combination? What are the countless connections between roles? A group of stills full of details instantly raised the expectations of the audience. 

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Fox Factory Big Torture New Year Special Program X Evan Li Yifeng side video is coming!

20210212 Fox Factory Big Torture New Year Special Program X Evan Li Yifeng side video is coming! 1. About the smile: CCTV Spring Festival Gala audience smiled directly, what is the experience of being on the hot search? Li Yifeng starts the fully automatic "Versailles meaning social networks that want to promote, suppress, criticize and praise, seem to complain but show off" mode: ""Satisfied, very happy, hope to spread more." As for the secret to a good smile "First of all you have to have my facial features and my temperament, and then talk about how good a smile is." 2. About feelings: When asked about the topic of urging marriage and the ideal type, the push-pull technique of Level 10 contestant Li Yifeng began again, and the scene seemed to be playing a game of "catching a duck". 3. About escape room: Li Yifeng took us to the high-speed train directly from the green leather car. The speed was very good. If you don't believe it, just poke the video and feel the "nonsense" of Li Yifeng's frightening physique. https://m.weibo.cn/detail/4603691028453415

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Li Yifeng: Cherish the people in front of you, and cherish everything you have now

20201215 梨视频 weibo update: Use one word to describe what your 2020 will be? Li Yifeng's answer is cherish, cherish the person in front of you, cherish everything you have now. "2020 is a year I want to avoid, but it is also a year that I will often look back on. It is destined to become the most impressive year. Human beings are fragile in the face of the epidemic. In fact, I am also an ordinary person. The happiest thing is to be with my family.   https://m.weibo.cn/detail/4582359845843461

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20210501 Cover character / Many people are fake and honest! Juksy Magazine Interview with GEmma Wu Yingjie (GuiGui): "True integrity is the true expression of joy, anger, sorrow, and joy!"

"What about 30 years old? The half-time of life is not over yet! "

We have been bound by the traditional framework of Chinese society since we were young. We feel that women should have stable and small achievement jobs after 30 years, find a good place to rely on, get married and have children. But isn't life just to be mastered by yourself? Whether it is facing work, love or dreams, everything in front of me is only thirty, and there is still a chance to fight bravely and live out the best in my heart! 

White one-piece dress, denim jacket: Calvin Klein Jeans/ High heels: Jimmy Choo (by. Blue Bell) / Accessories: TASAKI.

In the entertainment industry, "age" is nothing more than a topic that everyone avoids, especially female artists who are over 30 years old! However, GuiGui Wu Yingjie unexpectedly showed calmness and self-confidence in the face of such topics. I don’t know if she is used to seeing big winds and waves since she was a child, so she can still be comfortable even in the face of the greatest age divide in her life.It is said that confident women are the most beautiful. What GuiGui sees is not only the pride of being a light mature woman, but she also has to prove with her actions: "As long as you maintain a broad vision and mind, and firmly believe that your beliefs are correct, even if you enter a new stage in your life, don't forget to show off!" 

White one-piece dress, denim jacket: Calvin Klein Jeans/ High heels: Jimmy Choo (by. Blue Bell) / Accessories: TASAKI.

Showbiz / The entertainment is a survival game

In the show "Blackie Show" that year, GuiGui, who was only 16 years old, stood out from many young girls with her quirky personality. SAt that time, she was still ignorant and clueless, and she didn't know what kind of test she would face. She just stepped into the fiercely competitive entertainment industry and stayed for 15 years. Today’s GuiGui is no longer the silly little girl back then, her eyes revealing calmness and introversion : "I think the showbiz is a very magical place. You can never guess what will happen in the next second. The only thing you can do is to rush forward. In fact, it is bliss to grow up in the entertainment industry, because you can come into contact with many people, things, and stuff, but you have to be very resistant to stress! " 

There is nothing that can't be solved by sleeping

 If you want to survive in the entertainment industry, you can’t rely on your face, and you have to have an endless stream of new skills to avoid being eliminated. Even under great pressure, GuiGui still maintains professionalism, no matter what difficulties they encounter, they always have a smile on their faces, she shared : "How can life not experience setbacks? At the moment, I will be sad and angry, but it's just a good night's sleep or a big meal! I used to take many things very seriously, but with the change of age and mood, now I think it’s easier, and I also feel that the opportunity belongs to you is yours. Don’t force it, because the next opportunity will be soon Will come. "

You in the future will definitely thank you for your hard work now

Recently, more and more large-scale talent shows have been attacking the market, and it seems that they have returned to the prosperous situation of the women's team in the past! But behind the seemingly glamorous women’s groups, there are hidden sadness, unspeakable difficulties and grievances. Fortunately, GuiGui, who has a very cheerful personality, You can immediately find an outlet for catharsis when you encounter things. As a senior, she also does not forget to encourage those girls who have dreams to bravely step out.

"In the past, many sisters in "Blackie's Teenage Club" would really want to win and prove themselves, but they really need to be calm so that they won't be too eager to gain or lose. I feel that in such a competitive environment, there will be more or less pressure, and I will care about the eyes, expectations and requirements of others, but the sense of accomplishment gained is an explanation for others, not for myself. So I always remind myself that it doesn't matter if I win or lose, just try my best. ".

If life can be repeated, I still want to join the girl group

If life can be repeated, I still want to join the girl group I heard a sentence by chance before: "There is no "worth" thing that is not hard." To become a girl group, the devil training and diet control are necessary at the beginning, and sometimes there are disputes with the group members. The process is really hard. However, now GuiGui can already smile and look back at that hellish training life, she said: "Women's Group / girlband itself is a simple and complex ecology, but from it you can learn how to get along with people. These are very valuable experiences. And the girl group will be a memory, just like fans will keep thinking about what I did in "Blackie show" before, and those memories are not owned by one person, so they are more precious. If life can really come back, I will still choose to join the women's group / girlband without hesitation! "

Age is never a reason to restrict a person Perhaps GuiGui was born with a "children face", so during the interview, I once forgot that she had already broken the 30 mark. It may be that social values are too deep-rooted, and they have been instilling that women’s appreciation period and value will gradually decrease with age, and the age of 30 seems to be a barrier. In fact, at any stage, women have the power to pursue happiness and self-practice. In this regard, Guigui also said: "My makeup artist is a very amazing person, he never cares about age, but I will often correct him. But one day he told me: "I don't think I am that age!" 』This sentence directly awakened me. It turns out that age can be virtualized through appearance. Since then, I have continued to instill in myself: "My sister is only 18 years old! "(laugh). " Instead of complaining about the passing of years, it is better to accept the beauty of this age and enjoy it!

30 is a great age, because you know what you want

30 is a great age, because you know what you want Many 30 years old women will be anxious just because they are worried that the options in life are declining, after all, their control over life is not as great as when they were young. Surprisingly, Guigui believes that today's entertainment industry ecology is going the other way around! "I think the times have changed. Nowadays, the title of golden bachelor girl is slightly uncharacteristic. I have always believed that girls have infinite possibilities, that is, getting married is one state, and having a baby is another state. On the contrary, a single girl can only maintain one identity. After a long time, everyone may get bored! But I don't want the girl to find a good destination or anything, but to express that she should not frame herself because of her age. It is better to change the angle and embrace the future with a more positive and healthy attitude. ".

Don’t underestimate yourself, because people have unlimited possibilities

As the saying goes: "Where you fall, you have to get up from wherever you go!" Once GuiGui was criticized by the acid people for poor singing skills, but she chose to swallow these negative rumors and use her actions to prove that she is worthy of standing on this stage. Last year, GuiGui returned to the music scene with his solo album "GX". Not only did she boldly challenge the rapid conversion of high and low sounds, but also named herself "Fashion Weird", allowing fans to see her completely different. I have this title because I want to use this album to show my truest self, and "妖怪 devil" itself is not defined. It may be beautiful, ugly or weird. Maybe I made my debut early and I always had certain expectations and requirements, but I wanted to break through that framework, so no matter where I went, I would put myself in the smallest position first, and learn everything with the youngest attitude. Thing, and always remind yourself to keep the original intention unchanged! " After many years of debut, Guigui has always been brave enough to be herself, saying what she wants to say, acting in a drama she wants to act, and singing what she wants to sing, trying her best to prove that "Wu Yingjie" is worthy of your love!

Can’t be spineless, but can’t be too rigid Someone once asked: "Are people who are too upright unpopular in this society?" As a representative of the courage to speak, GuiGui is not stingy to express opinions:"I think a lot of people who are too upright are false integrity! People have happy, strive, sorrow, and joy. It is impossible to keep a straight face forever. If there is good and bad, you have to say it out loud. I think an upright person should know how to tell the truth, but don't forget that everyone deserves to be respected, so observe before speaking.

When I was young, I often felt that the artists were so unreal when I was watching TV. I felt that all the images were packaged. But GuiGui is one of the few female artists I’ve seen the most authentic. She even joked about the taboo topic of "body", and even said that : "Eating is my way of venting stress, so my weight often gets fat and thin, and even the agent feels a headache!" Maybe we’ve been living in an environment where we’ve been compared everywhere since we were young. In order to blend in, we strive to live what "everyone" likes, but we have forgotten our true self. It is hoped that everyone who is reading this article can be like GuiGui, whether perfect or imperfect, they can embrace themselves with confidence!

https://www.juksy.com/archives/108238? 

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[TRANSLATION] 20200902 Riley Wang Yilun and Wan Peng interview answer cut from Big Eye Star Recommendation 大眼星推荐 https://www.facebook.com/rileykingwangyiluninternationalfanbase #RileyWang #WangYiLun #WanPeng #interview #FirstRomance #drama #CouplePairing https://www.instagram.com/p/COAGoNPlHAT/?igshid=3w2z3letr5oo

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[angelatiwi]

Drama Rules

The road to change the drama became narrower and narrower, and gradually became a dead end.

the meaning in the photo of the picture is In the 15th and 16th episodes of the web series produced by your company, the two male protagonists live in seclusion in Taoyuan Village. There are a lot of close physical contact and frivolous verbal teasing. The audience is prone to the sensory illusion and cognition that two men are living together and passionately in love or mutual affection, and there is a bias in the orientation of love. Including but not limited to: washing hair, rubbing medicine, feeding, white water rafting, fishing, holding hands, sleeping together and other plots or lines. Order the self-inspection and self-examination within a week to delete, modify and adjust, and replace the original episode material. announce!

Q: Also, isn't this notice dispelling the rumors?

A: See if the content mentioned in it is still on the airing.

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Drama / Movie : Constantly review and modify, repeatedly delay setting files

Constantly review and modify, repeatedly delay setting files. Rename tittle drama/movie. The protagonist's name has all been changed, and it is separated from the original. The editing is sparse, and a large number of plots and lines have been deleted and changed. (Sometimes the popular IP, the network is hot, it must be treated strictly, the core three views of the drama must be correct)

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"Dangai" works to strengthen control

"Dangai" works to strengthen control : Before July, no longer accept the project approval and final review / audit of the drama, not across the board, but to strengthen management has become a reality

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【literature and art Commentary】See clearly the face of the "dangai drama" By National Radio and Television Zhiku

Guide : Not long ago, "Dangai Drama" and "Shanhe Ling" became a hit and attracted social attention. "Dangai Opera" became a hot topic for a while. Many production organizations have heard the news. According to relevant information, there are more than 80 Danchang dramas to be broadcast this year, already started, and in preparation. In 2021, they were dubbed "Dangai 101" by netizens. Why this niche subculture became a film A new outlet for the show? Is there really a market need or a capital marketing effect?

One, Capital is acting an increasingly important role in the development of Dangai dramas Tanmei, originally meaning "wonderful, aestheticism", Tanmei culture mainly refers to cultural works that express the love between two men and target women as the audience. Since it was introduced to Mainland China via the Internet in the late 1990s, it was first popular with comics and online novels. Since 2014, the web drama "Counterattack" has been adapted from online texts, and the development of Chinese dramas has been on the fast track. Among them, there are several iconic dramas. 

For example, in 2016, "Addicted", this youthful campus-themed drama, was taken off the shelves due to its overly explicit content and obvious violation of online audiovisual-related policies. However, its spread was rapid, breaking through 10 million in 24 hours before it was released, and 100 million before it was removed. In 2017, "Guardian" embodies a strong desire to survive in its creation. For the first time, the male love in the original work was changed to brotherhood, and the final broadcast volume exceeded 3.2 billion. The overall production of the drama is not excellent, even slightly rough in special effects, but for the first time it became popular with two top stars. In 2018, "Chen Qing Ling" was a purely commercial creation after capital intervention. From planning, production, dissemination, and even peripheral product development, the entire process and the entire industry chain were firmly controlled by commercial capital, becoming a phenomenon-level network of the year. Drama, a single episode has 113 million views, and the total number of views currently exceeds 9.1 billion. The 2021 "Shanhe Ling" is a reprint similar to "Chen Qingling", with more than 1.27 billion broadcasts.

From the perspective of the development process of Dangai drama, there are two notable features : First, from the content point of view, under the background of increasingly strict policy supervision, the desire to survive is becoming stronger and stronger. The male love component in Danmei literature is weakening, and it is basically transformed into brotherhood and confidant love, gradually move closer to mainstream values; Second, with the intervention of commercial capital, Dangai drama has long been not only a special film and television drama theme, but has become a new format that is more and more closely integrated with capital and fan economy. It is like a new industry investment outlet, and it is also a fast Star-making tools have an increasing impact on young people, but they are also prone to proliferation of themes, causing problems such as chasing stars and excessive entertainment.

two,

Why did the drama come out?

First of all, from the perspective of subject matter, due to policy restrictions, Danmei culture has always been in a relatively recessive subcultural position, a taboo place for industry creation, and the Internet is a flexible, The free "heterotopia" provides the soil for the prosperity of Danmei literature, and fully releases the "audience's eros creativity" (Marcuse language). Through their own participation, Internet audiences, such as writing fanarts, in turn promote Danmei literature The development of online literature, and as the commercialization mechanism of online literature becomes more and more mature, the influence of Danmei literature is also growing, forming a huge fan group, which has become the most important soil for the prosperity of Dangai drama.

Secondly, it is also related to the homogenization of the current love genre drama series. Looking at some of the current romantic dramas, whether it is a modern sweet pet drama or an ancient costume fantasy drama, there is a core creative mode that allows the hero and heroine to "sprinkle sugar" anytime, anywhere, In addition, there are some romantic dramas that do not respect the rules of artistic creation. They create emotional conflicts through sadomasochism, triangle love and even polygamy between men and women, which are easy to be assimilated and routine, and love such as "the domineering president falls in love with me" drama, There is also the suspicion of dwarfing and objectifying women. On the other hand, Dangai drama does not deny the masculine and rough part of men, but at the same time removes the overly feminine part of men, providing a relatively novel emotional model. Just as netizens commented, "When the audience watch Dangai drama, they just want to see the emotions of evenness and detachment from gender. This is an important reason for delaying the change of the drama to get out of the circle." 

From a deeper reason, it is because with the economic and social development, the improvement of women’s economic status has brought about the awakening of women’s consciousness and the tremendous increase in spending power. Few works actively cater to women’s preferences, including consumption of male sex. Many Danmei dramas are typical popular cultures written by women, presupposed with female audiences, and women as the absolute main consumer. Looking at the dramas that are out of the circle, the biggest feature is that the appearance of the two male protagonists must be high, and their behavior interaction must also meet the aesthetic expectations of women.

three,

What problems will the prosperous creation of Dangai drama bring?

Dangai drama originated from Danmei culture. Although it is constantly evolving under the dual drive of policy pressure and commercial interests, it shows marginal values after all, and is a subculture that is more suitable for enclosing self-initiation. Once Danmei's text was adapted into a Dangai drama, it has a larger audience, and its dissemination and influence are also greater. If it is allowed to over-market, large-scale follow-up creation and other bad tendencies, it will not only have an impact on mainstream culture and mainstream value, but also on the industry trend. It will also bring adverse effects, and we must pay attention to it. 

First, it has an impact on the values of young people "Ban Yue Tan" once pointed out that "Dangai drama enters the field of mass entertainment, and you need to beware of its adverse effects, especially on young people who are not deeply involved in the world. Research has shown that the motivation for many young people to first come into contact with danmei culture is that they are influenced by their peers, and then they "enter into the pit" under the attitude of being curious. In a survey of female audiences aged 15-23, in the question "What factors make you start reading Danmei literature", the second-ranked option is "Affected by CP orientation in animation, film and television, and variety shows". The establishment and broadcasting of so many delay-change dramas will objectively stimulate the soil of "corrupt culture", which may confuse young people who are in the critical period of shaping their outlook on life and values, and their aesthetics will be biased. As the article "Guang Ming Daily" stated, "When Danmei culture has stepped onto the cultural front and is known and obsessed by more and more people, the problem is not that simple when it even has an impact on mainstream values." 

Second, the marketing chaos of delayed reform dramas will damage the industry's trend

With the rise of Danmei culture, excessive marketing has acted a role in fueling the flames, and these marketing platforms are often inextricably linked with production agencies, and they will take the initiative to set up issues, such as in the Weibo Chaohua community, movies, TV series, and animation In the ranking list, the topic of "male and male CP" in some Danmei-themed works not only appears on the list, but also often occupies the top rankings. In addition, although some dramas have reduced the affection between men and men in content, they have strengthened or even extreme in marketing. They are ubiquitously hyping up the ambiguous emotions and behaviors of men and men, promote marginal values and emotional views, impact the mainstream value sentiment, and disrupt the network environment. And order is more likely to overwhelm and obscure mainstream voices. As some media publications pointed out, "We should not be wary of Danmei culture itself, but after some companies have tasted the sweetness, they have bottomless hype and excessive consumption of "corrupt culture" in order to cater to market demand."

Third, Dangai dramas cannot carry serious and heavy mainstream value expressions 

The characteristic of Dangai literature is that it is mostly confined to the overhead world, exaggerating the sorrows and joys of the individual. Its characteristics determine that this subject is difficult to carry an epic and heavy narrative, and some Dangai dramas highlight the male on the screen in order to attract attention. The ambiguous teasing of body language, some can't bear to look directly, show a tendency to be vulgar and low. The competent authority has repeatedly emphasized that the creation of TV dramas must follow the requirements of "finding the right topic, telling the story, and making a good shot", and fulfilling its duties and mission, the first is to find the right topic. Literary and artistic creation advocates a hundred flowers blooming, but realism must be the mainstream of the topic selection and the mainstream of creation, because fundamentally speaking, socialist literature and art are essentially people’s literature and art, which must reflect the most mainstream life and promote the most mainstream values. From the creations in recent years, we can also see that only by adhering to a realistic attitude, describing the characteristics of the times, and showing the spirit of the people, can we resonate with the audience and give full eduction to the spiritual inspiration of literature and art. 

Fourth, the creation of Dangai dramas can easily lead to a utilitarian mentality. 

The appearance of Dangai drama can make the starring famous quickly and become a shortcut to fame and wealth. As a result, many young actors are eager to appear in dramas, and there are even mature actors who want to take the opportunity to become popular. Netizens ridiculed them as "too utilitarian and ugly to eat." "If young actors don't want to sink down to hone their acting skills, but are rushing to shoot and change dramas to become traffic stars, who would be willing to act in reality-themed TV dramas in a down-to-earth manner? In fact, in recent years, under the control of the national authorities, the problems of star chasing and excessive entertainment have been brought under control. Many real acting actors have ushered in the spring, and the industry atmosphere has been invigorated. This is countless down-to-earth. The actor's hard work is hard-won If the opening of the Dangai drama is opened, there will be a resurgence of problems such as traffic fraud, exaggerated acting skills, and even sky-high pay.

It can be seen that the large-scale follow-up of the drama is not as simple as the theme of overheating, but also involves the issue of value orientation. If it is not properly guided, on the one hand, it may have a negative impact on the values and aesthetics of young people. On the other hand, it may make industry creation move toward utilitarianism and speculation, and it may be in line with the core socialist values. There are conflicts in the socialist views on literature and art. How to supervise this new form of literature and art is a test of the wisdom of the competent authorities.

Literature and art is the clarion call for the advancement of the times. It can best represent the style of an era and can best lead the trend of an era. General Secretary Xi Jinping emphasized :”Chinese writers and artists should be the forerunners, pioneers, and pioneers of the times, and write and record the great practices of the people and the progress requirements of the times through more muscular, moral, and warm literary works, and demonstrate the beauty and nobility of faith. The beauty of China promotes the Chinese spirit and gathers Chinese power.” Literary and artistic creation must firmly grasp the correct orientation, insist on putting social benefits in the first place, and unifying social and economic benefits. "Dangai 101" phenomenon urgently needs to be strengthened by all parties concerned to conduct fine management, especially in the face of large-scale project establishment and broadcasting of delay dramas. It is also necessary to consider the establishment of an early warning mechanism for themes, and the industry value orientation and creative wind direction. In addition, it requires the joint efforts of the entire industry, especially the major creative communication agencies, to further enhance cultural awareness and responsibility, adhere to the people-centered approach, and actively invest the most advantageous resources in realistic themes. The majority of actors should sink their bodies, hone their acting skills down-to-earth, and use more profound thoughts, exquisite art, and well-made excellent works to create a biography for the people, statues for the times, and souls for the nation.

(Author's unit: Development Research Center of the State Administration of Radio and Television) 

 https://mp.weixin.qq.com/s/Ub89VUIqXFMSY8pDdbdZHQ

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