HR and Social Media

Anica Wang

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8 Tips to Grow Your Business Using Social Media

Social media is essential in today's market, but to harness it effectively, you need to have a detailed plan.

Don’t ever underestimate the power of social media as it can help people grow their business. There is no end to newer opportunities and today people are making good use of social media to create a stronger online presence for their organization. The first tip is the most fundamental because without consistency, it is hard have a successful social media campaign. Bloggers also have to find ways to engage the viewers with followings. Even if you are only used to a specific social network, be sure to maintain the other networks you don’t use as often, which is why there are features like linked accounts to post the same content. Make sure the content presented aligns with the message so the viewers can clearly tell what you are trying to promote, even if the topic is not interested, there should be discussion about it. Bloggers shouldn’t focus on the popular trending topics that will only get more likes and shares.

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Students at one New York college are taking to social media to tackle terrorism.

This is a great approach to possibly prevent terrorism. Nowadays, college students know their ways to control technology with programs. Students from Rochester Institute of Technology came up with the idea to develop the social media campaign with their skills so they can be a part of the change. For the winners to be awarded $5000, all they have to do is raise awareness on campuses and the Muslim communities using social media. The involvement of U.S. State Department and Homeland Security made people more serious about this contest.

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3 Social Recruiting Trends

Want to know why social recruiting is the new norm for employers? The best talent and the latest information about prospects in in social media. You should be, too.

Like we’ve all noticed, recruiting has been changing over time due to the social aspects. Social recruiting will become the trend in the future. Job seekers now have to pay attention to their online presence to make themselves more convincing. Job seekers will actively participate on platforms like LinkedIn and Twitter; their social web help recruiters gain helpful recruiting information. Recruiters won’t be able to stick to the old-fashion ways of hiring process since they can find out so much more from potential candidate’s social media profile. Most HR recruiters can say that is the quickest method to review their information through these inevitable social recruiting tools. On the other hand, people gain new learnings from the resumes whether they are hiring people or people actively looking for jobs. Since the old paper resumes could be so outdated, hiring managers should not rely on those copies and should rather find out more with the relevant information to review.

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Why Recruiting for Specific Skills Often Backfires

Companies need to hire for the ability to acquire skills, not the skills themselves, according to WSJ Leadership Expert Lynda Spiegel.

This article talks about the reason why companies should not be hiring people for the skills they already have. They should rather hire people for the ability to acquire skills so they can develop and gain new knowledge through their profession. Recruiters hire recent graduates because they are one of the quickest learners in the workforce so even if they don’t have the greatest background and work experiences, they can still be a good fit as long as they meet the qualifications. Another important point to look for is candidate’s value and how they can positively contribute to an organization. This can be observed by their progress and their accomplished tasks. Adaptability is really important because it is a core skill to demonstrate candidate’s ability to handle different positions. Nowadays, HR recruiters are looking for candidates that have an innovative mindset and a positive attitude; “it’s the aptitude and positive attitude for absorbing new technology and workflows that matters”. These are some of the characteristics employers seek to find.

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Wearable Technology: A Powerful HR Tool

From promoting a healthy lifestyle to enhancing workplace safety, there's a lot of potential for companies to see.

I always question wearable technology but after reading this article, I’m actually convinced to why fitness trackers and smartwatches are popular. I remember my mom asked me if I wanted a fitbit so I can live a healthier lifestyle but I didn’t know why I would want to wear that everyday. Not only does it tracks your daily pattern like how many steps you walked today and your heart rate, but also is the best tool for weight loss. Some organizations are trying to make wearable device into a HR tool because it has the opportunity to enhance workplace safety. 13 million wearable devices will be included into some corporate wellness plan. It is not a requirement now as it is encouraged but 44% of workers already wear the devices to work.

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How Social Media Has Made Us Obsessed With Making Life Look Perfect

These days, appearances are everything.

I think this is a pretty interesting perspectives of how people handle social media. Because the purpose of some social media is meant to be fun and entertaining, people will want to prove that they’re actually enjoying their lives. This obsession shows people that they’re actually having fun but in reality who knows if that really did happen. It’s as if they have to sell a dream on the Internet and everything uploaded need to be perfect with the best lighting and angle as well as filter. Social media allows us to control the way we want to tell our stories but this we shouldn’t feel the need to impress others.

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6 Ways HR Leaders Can Help Humanize the Organization

Remember, employees are your most valuable resource. Here's how to get the most out of a happy and productive workforce.

HR leaders are changing their strategies more business-minded as well as focusing the better relationship for success. In the past, the traditional business strategies would focus on the production and final outcomes. They didn’t care as much as the management and process as long as the result is good. Nowadays HR recruiters focus on selection because employees are their biggest assets and they won’t be able to see their company grow through times. Recruiters are seeking for people with strong communication skills and have broad-minded leadership that will truly contribute to their organization. 

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Algeria has said that it has temporarily blocked Facebook and some other social media networks to stop cheating in upcoming school exams.

Cheating on social media networks is a shameful act, but people are willing to risk this for their title and success. In Algeria, social media are blocked to prevent cheating during exams because the students had previous experiences to leak exam questions online. This act of dishonesty is not acceptable but it’s unfortunate that there were no better solution to change academic integrity issue thus social media had to be banned as a result. It is unfair for the people that don’t cheat but that’s what people have to get used to. Similarly social network services like China banning Facebook, Instagram, and Twitter so people don’t spread harmful rumors to hurt their country on any social media. Instead they have their own social network system that almost all Chinese use to communicate.

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Job Hunting in the Digital Age

Robots may be scanning your résumé for keywords, but that doesn’t mean you have to think like one.

This article introduced how HR recruiters required candidates to interview via videos before moving on the the next round. Recruiters use tracking systems to search for specific keywords and qualifications when narrowing down the candidates. It saves them so much time going through resumes one by one with the technical innovation online. Some programs can even compare one candidate to another to ensure one has the stronger skills like leadership experiences that will more likely be the best fit for the position. I personally think it’s really cool candidates will only be able to connect with a recruiter once they pass the screening process. These programs can easily eliminate the candidates that did not meet the requirements and save HR recruiters time to focus on the potential candidates.

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What Should HR Leaders Focus On In 2016?

One more time, even though I know it is dangerous to look back at predictions and prescriptions you make, I recently looked at a blog I posted in 2014. Much to my surprise and pleasure, what I said organizations should do in 2014 look on target for 2016! The main focus [...]

This article explain why talent management and development should be the main focus. It is a great way to expand the discussion of HR function and its values can contribute to organization’s overall performance. HR recruiters focus on the skills needed to strengthen an organization’s planning strategy. This will slowly achieve the internal goals such as a more interactive relationship and training programs. “The challenge for HR is not just to establish the importance of talent, but it is to link talent management to the business strategy”(Lawler III). Talent is also important because the outcomes of performance is an evidence for organizations to evaluate whether their talent is competitive and helpful to them. However, some leaders question how important talent management actually is because many executives don’t even have a background in talent management and finance is rather their major determinants.

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The New Digital World Of Work: How HR Will Change In 2016

We have entered a new Digital World of Work, a world which will dramatically change the way we manage. Our newest research, "Bersin by Deloitte Predictions for 2016," describes ten predictions for the year ahead. Let me first note the headline from the World Economic Forum in Davos. The theme, highlighted by [...]

We live in a digital world that changes the way we managed things as well as the changing technical systems. HR technology not only focus on the company performance and recruitment, but also showed interest in employee engagement with feedbacks. This shows how technology can simply forces human resource programs to change its pattern because people cannot live without the digital interactions. Like the article said, there are more than 150 million people using the cloud-based HR systems and these applications will be shifted from systems to mobile platforms soon.

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6 Ways to Ensure You're Recruiting the Best Talent

Today's recruiters have numerous ways to identify, attract and reach out to top talent. Here's how to recruit the best employees.

One of the tips this article introduced is the use of social media. Social media profiles is becoming a standard tool for recruiters to look for candidates that showed interest in their company. Through the online searches, they can find out about how their personal experiences and interests can connect to the profession. Rather than looking at the skills and experiences already listed on their resumes, they can find out more about their potential employees to make sure they will be a good fit for the position. Recruiters can also find out whether or not their personal values will contribute to the company.

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The Résumé and References Check Out. How About Social Media?

A job candidate’s comments on social media raise questions about whether to check accounts during the hiring process, and how to do so legally and ethically.

Job seekers are often advised to check their social media posts  because it can be another criteria employers check before hiring someone. Even though one of the candidate was questioned by Ms. Bertini of her post online, she eventually got the job. Public comments can be a concern to HR recruiters because the potential negative comments can impact the company’s reputation.

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This picture shows the general idea of what people actually do on these social media tools. For instance, people find Linkedin useful in job seeking so they would ideally want recruiters’ to notice their backgrounds and even hire them online.

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Using Tweets and Posts to Speed Up Organ Donation

A grateful recipient of a new heart has inspired a drive to vastly enlarge the pool of prospective organ donors.

This article is interesting because it showed how powerful the use of social media can be. The founder of Organize, Greg Segal and Jenna Arnold, use social media like Twitter, Facebook, and Instagram, to promote the organ donation news. Finding a suitable organ donor could be hard, but with the amount of online users tweeting about this information, people will start to share and spread the words to help the families with need with more options. “The beautiful thing about social media, especially Facebook, is that it’s cross generational,” says Arnold; meaning that even if the older generations don’t have access to technology as often, millennials will be able to update them with the current events.

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2015: Social HR Becomes A Reality

In 2014, we saw organizations use social technologies for recruitment, development and engagement practices. The year to come will bring even more transformation to human resources. The year 2015 will see the advent of what I call “the consumerization of HR,” where employees expect an “intelligent mobile user experience” to guide [...]

This article shows how HR recruiters gain advantages in the use of social media and how it became a strategy for them to expand their developments. In the past few years, we have seen companies and organizations make good use of social technologies for several purposes like recruiting potential employees and developing an interactive practices. Recruiters will continue to use this strategy to improve the outdated HR policies. “We are no longer divided into a world of either digital immigrants or digital natives: instead, we are now all digital citizens”(Meister)

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The Upside to Technology? It’s Personal

In his final column, Nick Bilton reflects on the pros and cons of things like social networks and driverless cars, as well as their human side.

It’s hard to believe how social media can easily take over our lives and make a positive impact in the society. What technology has done to us is to make communication a lot easier through social media because we live in an era where everyone relies on it. It “connect us to people who are not with us, geographically or physically, and make us feel a little less alone in this big confusing world”(Bilton). People will have different perspectives towards the use of each, but we get to experience the new tools as technology continues to innovate today.