Another excerpt from that Splatoon dev interview from a rare 2017 issue of Nintendo Dream. This is about the Squid Sisters in Splatoon 2 and the Squid Sisters stories.
Translation under the cut:
Q: What's with the continued involvement of the Squid Sisters in Hero Mode?
Nogami: We didn't expect the Squid Sisters to get as popular as they did in the previous game, and we felt that they were growing as stars beyond what content we had prepared. So we desired to connect that growth to the next part of their story.
Inoue: Rather than having them continue in the same roles, we decided to reflect the choices made in the last Splatfest, "Callie vs Marie," to give the players a sense that they were actually involved. We didn't plan this from the beginning, but decided on it after seeing the personalities of both Callie and Marie emerge through live performances, and the popularity of the two of them.
-- Depending on the results of the Splatfest, would Callie and Marie's appearances in this game been reversed?
Inoue: Yes. So we were thinking about the both of them throughout development.
Nogami: We were thinking of saying directly that the content of the next game would change depending on the final Splatfest, but at that time we were not ready to announce S2 yet. So, in order to connect the last Splatfest of S1 and S2, we decided to start the "Squid Sister's stories" on our official Twitter. We wanted to let people know that the world of Splatoon is changing little by little, and there is a passage of time between the world two years ago and the present.
-- So that's what it was all about.
Nogami: In the Squid Sister's Stories, each story is written in such a way that lets the reader imagine different possibilities. We wanted to create something that the audience could imagine and enjoy.
---Did you write the rest of the stories based on how people reacted to them?
Nogami: We basically wrote the whole story all at once, but there were times when we adjusted the descriptions in the middle of the story.
Inoue: We tried to make the Squid Sister's Stories feel like newspaper novels. I think the novel format is a good fit, with the depictions of subtle changes in emotions.
Nogami: If I were to adapt it into a movie, almost nothing would happen. Marie and Crusty Sean would have tea, and then Callie would come and go (laughs). By the way, we didn't write that from Callie or Marie's point of view, but from the point of view of the SRL researcher in charge of the Squid Sisters who watched them in secret, and wrote the story with a bit of imagination.
Q: What's with Marie's Japanese-style clothing?
Inoue: each of the Squid Sisters have become more popular as their solo careers have grown, but they started off singing folk songs, and that kind of work is on the rise for Marie. Because of this, she often wears a kimono.
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