Let’s be real. Rachel Zegler is responsible for her own actions and attitude and bad taste, and she’s hurt her own image.
But the Snow White movie isn’t failing because of Rachel Zegler alone. It’s failing because it sucks as a whole. It’s failing because these remakes are Disney trying to flash colors and names and sounds we recognize in front of our faces and go “we made the sound you like, now beg for a treat,” instead of making a good story, or at least paying genuine tribute to one. But their audiences (most of them) are not going to shell out for a bad product, and that’s it.
I hate how Rachel Zegler talks about the real Snow White.
But I also think if she were 100% respectful and wanted to pay genuine tribute to the original and really understood the character, it still wouldn’t have saved this remake. Because the story got changed. The effects are bad. The songs are worse.
I also think the company is totally fine subtly pinning the entire disaster on Rachel Zegler as a way to make it look like her fault and distract from the fact that they made another bad movie and this time nobody went to see it.
If they can get everybody talking and commenting about the 23 year-old who won’t stop running her mouth, and how “Even Disney is pulling her from the press tour!” then they’re painted in a slightly better light and then nobody’s talking about the fact that they made another bad movie. They’re talking about how insipid one actress is.
I have lots of posts defending the original Snow White or analyzing it or talking about why load-bearing parts of it shouldn’t be changed…but by far the one that gets the most clicks and reblogs is the one that’s focused on Rachel Zegler’s comments.
So Disney’s strategy is working. Yall would rather make hubbub about a 23 year-old girl’s immature lack of understanding than you would the bigger problem; there’s a whole company of executives and producers and shareholders who think they can buy your time and repurpose your nostalgia while they corrode the original—and then when it goes wrong they let you eat one actress alive instead of taking the blame, themselves.
Rachel Zegler is an actress. More than anybody, she is responsible for her own mannerisms and choices when it comes to how she presents what she thinks and what she supports. She’s responsible for her own actions.
She’s not responsible for all of the company’s actions, though.
And again real quick—the reason any of it is important is because stories convincingly harness your emotions to argue for certain values. Values strung together make up a worldview. A worldview fuels your choices. And choices have eternal consequences, they make or break the world we live in and the world our kids live in. Therefore stories are a hammer in a storyteller’s hand: they can build or break the audience.
Disney’s been using the fact that they are a unique storyteller—they have the upper hand, they raised us on their older stories so our emotions from being kids are tangled up in their older stories—to take advantage of us. They’re using their “hammer” as a weapon to make them money, not a building tool to make the world better.
But watch Disney keep subtly pretending to “be on our side about the whole Rachel Zegler thing, boy isn’t she the worst?” until the next Live Action gets cast, when they cast someone vaguely conservative-leaning or someone who’s still amazingly liberal leaning, but has been coached to say all the right things about the original in press tours. So that bloggers and content-creators and influencers can start their reels with phrases like, “looks like Disney has finally learned its lesson in casting after the Rachel Zegler mistake!”
And that’s so not the point, also it’s super underhanded. Don’t fall for it.