Mobile Application Development in Lucknow: Digital Encounter in growingTab.com (Part II)
Ana and Lasse answer more than 20 questions in the chat of growingTab.com
After the book, you will surely have many anecdotes of companies that have failed (and others that have been very successful) for their effectiveness or inefficiency in social networks. What is the most relevant case? Thank you.
Ana: Unfortunately, still most companies are on the Internet by inertia or because their competition is also. They create a web without strategy and without "doing the duties" to create a web that gets that the visits end up becoming customers, nor they do the work of positioning in Internet. After a year or two they become discouraged, and are disoriented without knowing how to proceed.
In the book, we tell the case of a Granada tailor who is called Bere Casillas who has a tailor-made attire. In 2007, he created his first website and a year later he had virtually no visitors and only 5 people had downloaded his catalog. Nowadays it has a very prosperous business thanks to the sales generated by the network. He began by uploading videos of interest to his potential clients: how to make a tie knot, how to choose a good fabric for a suit, etc ... and then made effective use of social networking. In the book, we count in more detail as it did.
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Of the social networks, with which you stay? I think it is fundamental that a company knows how to handle social networks. What do you think?
Lasse: Yes, the company has to be well trained on the use and management of social networks, and above all to understand how to communicate with its clients in social networks.
I think that Facebook, Twitter and Linkedin are fundamental today. Subsequently in each sector there are vertical social networks that can be very interesting, but Facebook, Twitter and Linkedin are the most important for most companies
What tools are the most Mobile Applicationropriate to create a successful web site, both from the point of view of design and promotion?
Ana: These are the tools.
1. Be clear about what business you want to have on the Internet.
2. Make a unique proposition of value (there is more competition on the Internet than in the physical world).
3. Our website must download quickly, in any case in less than 4 seconds.
4. Redacting contents that convince: highlight in benefit to the buyer, relevant and call the action.
5. Facilitate navigation to the maximum.