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@appinventiv
About Saurabh Singh Forbes's Top Iconic Leader 2021
Saurabh Singh is a resilient, and visionary entrepreneur with a grit of 16 years of innovation in the technology outsourcing & product development Industry. Acclaimed as India’s Top 25 Most Inspiring Startup Stories of 2013 by YourStory, he is presently the Chairman of Appinventiv - a 10 million+ revenue earning company, offering digital product development services through its 550+ employee strength.
Ways to choose the Best Mobile App Developer
1. Checking the Portfolio
Checking the profile of the shortlisted mobile app developers is the most important thing. This is because it will help you in knowing past projects and case studies. In simple words, you get to see a clear picture of the capabilities of app developers. If the portfolio section doesn’t meet your requirements, then move on to the next one on the list.
2. Usage of Technologies by Developers
Nowadays, several apps are using AI-based chatbots, the retail sector is embracing AR, VR, and beacons to deliver immersive user experience. In addition, these technologies streamline business operations and offer several other benefits. Hence, your chosen developers should have experience in using at least one of these latest technologies.
For clients thinking about working with Appinventiv, here are the mobile & web app development technologies we work around
3. Niche Specializations
There is no denying that industries like logistics and healthcare demand an effective approach for mobile app development. This means there is a need to consider the experience that the mobile app developer has in your industry. In other words, the developer should know all those rules and regulations that determine the functionality of a mobile app.
4. Passion for your Project
This criterion plays a vital role in defining the success of your app. To hire a mobile app developer, you should be certain that he/she is passionate about developing a mobile app for your business. This is because such developers will be able to develop the best app that suits the requirements of your business.
5. Consider the Whole Package
Developing a mobile app is not just about coding. In fact, it is also about creating a functional design and giving a great user experience. This means that while looking for an app developer, you should see whether he/she is able to perform several functions such as usability, design, and testing. ‘
We, at Appinventiv, work very hard to provide clients with the experience they deserve.
6. Developers’ Capabilities
Without truly innovative and useful features, it is difficult for your app to grab the attention of users. Before hiring a mobile app developer, you should ask about the special features he/she can provide. In other words, you should find out the capabilities of the developer before finalizing him for your project.
Appinventiv’s team of mobile app developers are skilled to offer a range of different web application development and mobile app development services.
All about mobile app development for businesses
The rate in growth of the mobile users is directly proportional with the rise in the number of apps uploaded on the stores on the yearly and even daily basis. What was sitting on 1 million apps in 2016 has now jumped to 3.8 Million apps counts in the Play Store and the App Store too has a similar story to share. Add this massive audience to the $86 Billion spent by users on apps in the stores and you will get a platform which is ideal for not just finding a user base for your idea but also earn high revenue at the back of it.
But like all things profitable and genuine, making your dream come true from mobile apps also doesn’t come free of effort and confusion.
To lower both, here is a guide for every individual and every business like healthcare app development, fintech app development, ios app development and many others, who is looking to make a stable, revenue-generating presence on mobile. Read this as the go-to document to know all there’s to know about bringing your business on mobile.
How To Hire A Mobile App Development Company?
The outsourcing industry is filled with several horror stories of how companies shut down the project in the middle or how they fail to understand the project requirement and keep robbing you off in the name of developing a quality product. In situations like this, it is necessary to have the right set of questions that would help judge the quality of the app development agency.
Here are the Five main questions that would help you gauge the authenticity of the mobile app development agency you are planning to partner with – How did the agency start?
Who is the executive team and what is their background? What is the mission of the agency?
Summary of the design engagement from start to finish and a list of deliverables. Summary of the project approach – What the app development agency thinks the major variables/risks driving success/failure, would be. What will drive consumer adoption and use? How would those risks be managed on your side? Summary of the QA process from start to end.
How do they ensure best in class technical documentation?
While these five questions would help you look into the clarity of idea that the app development agency comes with and the standard of the company, here are the 17 questions that you should ask before finalizing an app development company which would give you an idea of whether or not they have what it takes to become your partner.
The questions that you just read above would not just come in handy for the selection of a mobile app development company but also when you are aiming to hire an Android app development company or an iOS developer on a freelance basis. In addition to these questions above, you will also have to ask the mobile app developer how will they handle the different mobile app development process as a one-man team.
Lastly, whether you are looking for how to hire a top mobile app developer or how to hire a mobile app development company, it is of utmost importance that you look into their portfolio and talk to some of their past clients. Once you finalize a mobile app development company or a freelance mobile app developer, you officially enter the circle of the mobile app development process. Now that you are going to be a part of the mobile app development process, This mobile app development guide will helps a lot.
Learn About Business Intelligence
With a forecasted growth rate of 30.6% by the year 2025, the adoption of business intelligence across industries is becoming extremely widespread and urgent. Right from traditional sectors like banking and healthcare to flourishing domains like Edtech and InsurTech, business intelligence has found a use case in every sector you can think of.
For a business of different locations like mobile application development Dubai, USA, UK etc and an entrepreneur that aims to be a name in the future, it is an undeniable fact that they have to understand what is business intelligence and how they can incorporate it and take advantage of it.
In this guide, we have brought you an A-Z list of details that you need to incorporate business intelligence in your operative model with complete confidence. While we will start with the basics of what business intelligence stands for, we will go through the different facets of the technology to then look into the role that the technology plays in making businesses successful.
What is Business Intelligence?
Business intelligence or BI as it’s usually called, uses services and software to convert data into actionable insights. These insights are used by the organization to make better tactical and strategic decisions. Use cases of BI in corporate setup can be seen in how a company which wishes to manage the supply chain better uses BI to identify the cause of delays and where variabilities exist in the shipping journey. Moreover, the technology can be used for keeping track of member retention, generating sales reports, and showing the status of prospects to customers’ journey.
There are several BI tools like Tableau, Microsoft Power BI, etc. that gather and analyze data sets to then present the analytic findings in summary, report, dashboard, chart, map, etc.
Now even though business intelligence has established itself as a key part of attaining business objectives, there is still some confusion around What is Business Intelligence and business analysis. Let us answer that for you today.
5 Applications of AI in Healthcare
The enormous plenty of insightful innovations have entered into different businesses in the period of data. Medical services being no exemption has seen the quick joining of man-made brainpower (AI) in the course of the most recent couple of years.
A report delivered in 2016 by CB Insights uncovers that as much as 86% of life science organizations, medical care suppliers, and innovation sellers are selecting AI advancements. Truth be told, every one of the enterprises that are associated to medical care, including insurance agency, have been advancing, because of AI and mechanization. The report further uncovers that these associations, by 2020, will burn through $54 million on a normal, on AI projects.
With the healthcare app developers and hospitalization industry propping up for quite a long time, the time has come to examine the AI applications that are as of now being used. From malignant growth and radiology to take a chance with evaluation of ongoing infections, man-made consciousness has utilized the business to a huge degree.
1. Performing routine undertakings
As the business steps ahead, the volume of information keeps on expanding at a stunning speed. While doing CT filters, X-beams, examining tests, and completing other unremarkable assignments like information section, AI can make the interaction streamlined.
Especially, in radiology and cardiology, how much information can be gigantic. Simulated intelligence coordinated robots are being depended with these assignments to appease the cycle. Later on, radiologists and cardiologists will be investigating regions just where human management is fundamental.
2. Overseeing information and clinical records
In the medical services industry, ordering and assessing data like previous history and clinical records for the most part establish the initial step. Coordinating advanced mechanization and man-made reasoning can work on information the executives generally.
As of now, robots are utilized to gather, re-configuration, store and follow information to make admittance to data quicker and more steady. Rumored IoT arrangement suppliers have been intently teaming up with the emergency clinics and medical services suppliers in creating vigorous AI-incorporated apparatuses.
3. Treatment plan
Simulated intelligence frameworks have been created and conveyed to dissect data so the clinical professionals can choose the precise, separately redid way of treatment. The data expected for handling might incorporate the patient's clinical records. Combined with clinical ability and outside research, the AI-coordinated applications help in planning the treatment course.
4. Computerized discussion
In the UK, applications like Babylon use AI to give clinical discussion to patients, in view of common sense in medication and individual clinical history. The clients basically need to report their side effects, while the application utilizes discourse acknowledgment to analyze something very similar against an information base of afflictions. Then, at that point, the application suggests an activity, in view of the clinical history of the patient.
5. Medicine the executives
The AiCure application, created by the National Institutes of Health, screens how a patient complies to the medicine rules. Man-made reasoning is incorporated into the webcam of a cell phone, affirming that the patients take the recommended prescriptions with perfect timing. This empowers them to deal with the ailments better, as a large portion of the clients have genuine medical problems, or will quite often conflict with the exhortation of doctors, partaking in clinical preliminaries.
Is The Wellness Market Growing?
With these stats and increasing consciousness on health there is no doubt that the future of health and wellness industry growth is rising with the way consumers approach their physical, emotional, and spiritual wellbeing.
With the positive and growing predictions for the wellness industry, there is a vast degree of scope for organizations to make the most of the forecast and upcoming wellness market trends.
Sooner, the healthcare application development industry worldwide will observe new health and wellness business trends, driven by consumer interest and demand along with development from the main players in the market. Opportunities present in business are to be discovered across various segments including the one in luxury spas, fashion, and wellness tourism.
From the development of applications by wellness software development company which will personalize the experience for consumers, to utilizing technologies like AI, AR, there will be an emphasis on giving the customers an exciting experience.
Simultaneously, the profile of service providers in the health area is also observing a huge change. Along with the established chains, there has been an expansion of new businesses or startups which are enjoying some real success on the flood of the growing interest among the customers. With celebrities joining the bandwagon, by promoting and collaborating with the health and wellness brands, there appears to be a great chance for value creation.
Wellness Defined By Customers
According to Mckinsey research, their Future of Wellness survey released the categories that interest consumers the most. Categories are:
Better health
Better fitness
Better nutrition
Better appearance
Better sleep
Better mindfulness
Learn more on future of wellness industry here
How To Get Your App Featured On Play Store?
Your job is to make sure the app gains popularity and thousands of downloads doesn’t end here. After successful execution of the steps regarding how to upload an app to Google Play App Store, it is now time to get it featured on Play Store
.There are certain practices such as user interaction and visual design services
, working on the latest technologies, localization
, etc. that helps your app to get featured. Getting featured on Google Play Store apk can benefit your app to an extent that it increases the attention of users on your app by multi-folds.
What To Do After Play Store App Submission?
With the question of “How to publish app on Play Store” answered, you might think “What is there to do next?”. Well, we have got you covered with this as well. Here are some practices you can do to ensure your application enjoys global exposure on Google apps store.
1. Promote App On Social Media
Social Media is a great medium to skyrocket the popularity of your application. The fact that 42% of the world’s population uses social media is enough to justify the statement. There are some platforms such as Facebook,
, Linkedin, Pinterest, and a lot more that are constantly in use. So,
promoting your app
on these platforms promises more traffic and eventually more downloads.
2. Initiate Press-Release
Press-release is another way through which you can promote your brand. With this, your brand will come into limelight and many publications will cover your app release which will eventually allow your app to reach a wider user base and develop an authentic connection.A press release that covers the words, attributes and insights of the mobile app developers and application itself has proved to be an incredible
app marketing strategy
. It is a great example to show users that what they expect is good.
3. Focus On App Maintenance And Update
You cannot just publish your application on the app store and let it be. You need to efficiently maintain your application and introduce frequent updates, attending to the issues and bugs faced by users. Maintaining something is a constant task rather than a one-time thing. So, make sure you
keep your app updated
with the latest
app stack
and fix whatever needs fixing.
4. Practice ASO
App Store Optimization is a celebrated practice among all the
Android app development companies
. Famously known as ASO, it primarily focuses on the activities which target aspects that can generate more attention and visibility of your application on app store. These practices are focused on increasing the conversion rate of impressions into downloads on the application.Learn more on
how to upload app to play store
here
Digital Transformation: Accelerating The Change In Fintech
Among all industries affected by the pandemic and changed by the digital transformation wave, the finance sector experienced one of the most drastic changes in its transformation. Fintech being one of the industries completely dependent on manual work and person-to-person contact, the road to digital transformation and fintech has been a new journey in this sector. The evolution of digital transformation in finance industry has become a business imperative to improve customer experience through development of new products and services.
According to Binder Dijker Otte (BDO), 97% of financial services firms are putting their resources into digital transformation after reshaping their business models to stay competitive in an evolving sector.
Growing enterprise agility
After the numerous experiences gained from the previous financial crisis, an organization’s ability to expand its agility has become a vital trend in the industry. However, to support the type of constant advancement and improvement that shapes the foundation of agility, financial organizations need quick, reliable access to growing amounts of information without making tedious manual work processes.
Increasing mobile banking
The worldwide pandemic has seen customers rushing to mobile services for their financial requirements and bringing digital transformation in banking industry. While mobile banking is not a new concept, but as the first lockdown was imposed, according to Fidelity National Information Services (FIS), that works with the world’s largest banks, said that there was a 200% rise in new mobile banking registrations in April 2020; while mobile banking traffic rose 85% increasing the need for digital transformation in banking.
The universal utilization of smartphones in our day to day lives has increasingly shifted our choice to digital banking for everyday banking services like electronic bill payments, shared payments and instant transfers.
Enterprises have also started investing in P2P (Peer-to-Peer) payment app development and custom payment apps for easy and secured transactions.
Increased collaboration
As entrepreneurs and business leaders across different industries embrace the team structure as an operational model and acknowledge the democratization of information, there is nowhere required to work together as solidly as in the financial sector. Since, financial enterprises need to adhere to administrative guidelines that implement a siloed way to select business units. But for other business units, the ability to effectively communicate and work can mean the difference between getting to the end goal first.
Risk assessment
The collection, storage and analysis of big data is extremely important to financial services and digital transformation consulting services. For instance, the quick and perfect finish of a due diligence process before a huge merger and acquisition can make great differences for the financial investors, organizations and employees influenced by it.
Mobile pay utilities
A decade ago there was a time, when mobile wallets were a totally new concept to the people. As times are changing, thus, so are the methods of putting away riches and making payments. Mobile wallets have become the rule of the payment, be it merchants, shopping malls, and other sellers like to utilize mobile payments versus traditional cash and checks. All thanks to the comfort, security, and ease of availability have provided a route to digital development in finance sector over the years, which keep on developing as the time goes on.
Learn more about Digital Transformation Accelerating The Change In Fintech
Guide on Outsourcing Digital Transformation
Irrespective of which industry you pick, the talks around digital transformation and its benefits are unanimously chanted. Although the offerings don’t fall short on its promises, every brand — big and small that has worked towards the efforts of digital transformation knows that it is easier said than done.
Even the transformation strategies that are laid down by best in class plans tend to lean towards disaster when not implemented rightly. According to a Genpact research, businesses have wasted over $400 billions a year simply on misguided digital transformation efforts.
Digital transformation is not just about using technologies to make business tackle specific customer needs. It is about creating an interconnected ecosystem where the work that is done company wide is transformed for the better. Achieving this, can be a very daunting task for the in-house IT teams whose resources are consumed by tasks aimed at business continuity or are simply unskilled to take such an undertaking that affects not just the business’s bottom line but the entire culture.
This difficulty is what leads to the process of outsourcing digital transformation.
According to Accenture research, 90% companies take assistance from a third-party solution provider to help them with at least one element of business digitization. But before you delve into the reasonings that make it a good decision to outsource digital transformation framework, let us first peek into the challenges that make it difficult to cover the process in-house.
Benefits of business transformation outsourcing
1. Access to skilled resources
Outsourcing digital transformation gives you access to skilled resources who are an expert in their field. Moreover, it gives you the flexibility to choose the number of resources. You can either employ someone with a specific technical expertise or hire a digital transformation comapany who would be completely committed to your project.
Additionally, outsourcing helps with finding and building a team of skilled specialists with very less effort and in a short timeframe.
2. A first-hand experience in multiple verticals
When you partner with a digital transformation company like Appinventiv, you get to work with an agency that has experience in healthcare digitalization, fintech, energy, manufacturing, entertainment, insurtech. Partnering with such an agency would help bring greater value to the table.
3. Mitigation of risk
Being a daunting task for the new entrepreneurs, digital transformation is something that agencies have used to perform from the time of their inception. They have a complete understanding of the challenges which can emerge and how to overcome them proactively. Outsourcing the process to a digitalization consulting firm that understands your business needs would not only save money but also help reduce or rather eliminate the risks along the way.
4. Cost-effective integration of Data Science as a Service
One of the important outcomes of a digital transformation effort is the capability of leveraging Business Intelligence and Big Data opportunities for business growth. Drawing the benefits of data science helps businesses deliver customized user experiences, create innovative products, and find out new business markets and trends.
The time and cost however, calls for developing an in-house data analytics center which can add up very fast. Moreover, businesses would have to employ data science experts for whom they would have to pay big bucks. On the other hand, outsourcing the data science experts can help the businesses with customized data processing models, data-driven decisions, and turning of gathered data into graphics, insights, and visuals.
5. Greater security
When you outsource the digital transformation efforts, you can be sure of the fact that they would have the best security practices in place for protecting businesses from risks like cybercrime. Additionally, digitization of certain assets could become problematic if you rely only on in-house security. This is the next domain where the outsourced expertise offers great business value to the organizations who launch such projects.
Learn more on Entrepreneur’s Guide on Outsourcing Digital Transformation
How We Solve the Digital Transformation Challenges
A recent report by Riverbed stated that out of the 1000 business decision makers whom they surveyed, 98% agreed that the success of a company lies in delivery of digital apps and services. But over 95% entrepreneurs admitted that they are continuously encountering challenges with the adoption. The companies who are aware of the growing importance of offering a successful digital experience reported these statistics for measuring success: 53% felt satisfaction and user experience defines success49% felt greater market agility defines success 49% believed success is measured through increased profit & revenue 49% believed greater employee productivity is the right measure48% believed a faster time to market is the accurate measure. The general consensus, as you could gauge from these numbers, is that almost all the modern-day entrepreneurs understand the need for digital transformation solutions. But they also understand that there will be multiple challenges standing in the way of digital transformation service providers. Here are some of the biggest transformation problems that they foresee themselves encountering or have already encountered in the efforts to be a digitally forward business – Budget limitations A very complex legacy infrastructure Lack of knowledge around end-users’ digital experience Absence of digital initiatives prioritization Having worked with more than 800+ clients with their set of individual business transformation challenges and objectives, we have gotten acquainted with all the commonly occurring issues. The knowledge has helped us set a number of our clients as a digital friendly brand. Here are some of the commonly occurring challenges with digital transformation and their Appinventiv backed solutions.
How We Solve the Digital Transformation Challenges
A recent report by Riverbed stated that out of the 1000 business decision makers whom they surveyed, 98% agreed that the success of a company lies in delivery of digital apps and services. But over 95% entrepreneurs admitted that they are continuously encountering challenges with the adoption.
The companies who are aware of the growing importance of offering a successful digital experience reported these statistics for measuring success: 53% felt satisfaction and user experience defines success49% felt greater market agility defines success 49% believed success is measured through increased profit & revenue 49% believed greater employee productivity is the right measure48% believed a faster time to market is the accurate measure. The general consensus, as you could gauge from these numbers, is that almost all the modern-day entrepreneurs understand the need for digital transformation solutions. But they also understand that there will be multiple challenges standing in the way of digital transformation service providers. Here are some of the biggest transformation problems that they foresee themselves encountering or have already encountered in the efforts to be a digitally forward business –
Budget limitations A very complex legacy infrastructure Lack of knowledge around end-users’ digital experience Absence of digital initiatives prioritization Having worked with more than 800+ clients with their set of individual business transformation challenges and objectives, we have gotten acquainted with all the commonly occurring issues. The knowledge has helped us set a number of our clients as a digital friendly brand. Here are some of the commonly occurring challenges with digital transformation and their Appinventiv backed solutions.
How to Create a Convincing Business Plan for Your Mobile Apps?
Having an app idea is simple. But planning the business needs is quite tedious and crucial!
If you choose to develop an application without doing the research, then while characterizing the audience, and planning use cases and features that will interest that audience, you risk developing a product you assume individuals will need, but in reality they don’t.
Therefore, having a business plan for a mobile app is crucial. A business plan not only helps in the initial planning and discovery phase of a project, but also acts as a reminder of all the critical aspects that should be taken care of during the mobile app development. Every enterprise application development service provider should also look into it.
So without further ado, lets move on to our main discussion “How to build Business Plan for a Mobile App Startup” or “How to Write Business Plan for Mobile Application Idea?”
Have an idea to develop dominos pizza app? Appinventiv has build popular & successful Dominos App. Read here the complete case study or call us at +1-646-585-0501 to know more.
Domino’s Mobile App
How to Make Money on Your dApp: An Ultimate Guide
Blockchain powered mobile apps – dApps have started a trend of their own.
The technology that was brought into existence for revolutionizing the finance domain has not just found a place in multiple industries but has also now started giving a plethora of use cases on the mobile landscape.
The dApp market has grown to such an extent that entrepreneurs from across the globe and from across a range of different industries have started crowding the space, enterprise software development companies, blockchain development companies and others find answers to how much does Blockchain app development cost.
While you can find the answer on how to create a dApp in our Guide to Blockchain development, a relevant question to ask here is how do decentralized apps make money?
How Did I Come Up With the Idea of This Blog?
I was recently working on an app – Empire – a hotel booking app powered on Blockchain. At the time of the ideation of the application, I got this question thrown at me – How would my dApp make money?
Although, at the back of my understanding of the idea, I helped them with a few monetization models like – Subscription and Transaction fees, etc., I realized that there are not many people who know how to make money with Blockchain-powered top dApps. So, I decided to write a blog on the same topic.
But, before we get to that part, you can first read how non-decentralized applications make money for a better understanding.
Only after looking at how the traditional apps make money, you would fully be able to understand the impact of the different grounds that both app types stand on.
Now, let us look at some of the ways on how do decentralized apps make money.
How Much Does It Cost to Develop a Wayfair Like App?
Have you heard about a wayfair app?
Well!! Wayfair, one of the best app for home decor shopping is an e-commerce organization for home and décor items that have attracted thousands of customers.
With that said you can for yourself see that nowadays developing an app has become a new trend for business owners.
The reason for the upsurge in Wayfair app development cost is its growing popularity with 19.1 million active users.
Be it gaming apps, entertainment, retail products, ecommerce, and so on, the brands are using apps to increase their popularity and reach customers globally.
As briefed above, the Wayfair mobile app is a useful furniture shopping apps companion that provides a strong ecommerce experience as well as a plethora of tempting extras with the use of technologies like augmented reality. It’s all the website is and more, resulting in a more comprehensive experience that users can’t help but like due to the use of augmented reality app development.
As per the Deloitte Report, 38% of the companies are making use of AR and VR technology to deliver immersive furniture shopping apps experiences to their customers.
According to some reports, 75% of the global population will be frequent users of AR by 2025.
Here in this blog, we will provide you with how much the development of wayfair shopping app costs, using its features and factors that affect the cost.
Where Is The Wayfair App Used?
Wayfair is the online app for home stuff. It provides the most extensive collection of home décor and furniture across all price points and styles.
It also allows the shoppers to envisage more than six million products from the collection of décor and furniture of the Wayfair. The top-selling items bought on this app include a variety of bedroom décor and furnishing.
Factors Affecting The Cost Of Development Of The Wayfair App
The furniture store apps and their development cost typically involves various factors which are of very much significance. The key cost features of Wayfair mobile app development and other enterprise app development also differ for its development platform, building strategy, device compatibility, security testing, app functionalities, and maintenance.
Wayfair shopping app has typically put down the groundwork for an innovation that will change a retail’s face, all with the 1st party technology. Creating an app such as Wayfair is also exploring the new 3D scanning technique for digitizing the catalogue of Wayfair for using the augmented reality and virtual 2D rendering and reality. All these functionalities will contribute to making clients make accurate decisions and increasing sales.
Furniture store apps like Wayfair provides suppliers with a portal through which they may advertise their own products, along with specific instructions on what to include, such as close-up photographs of the fabric so shoppers can see what they’re getting and a description of what it’s made of. These particulars are all geared toward boosting customer confidence in their purchase. Vendors, meanwhile, have access to both online assistance and stats to help them improve their sales.To develop furniture shopping apps like Wayfair, it also provides its own advisors.
Lean more here on how to develop apps like Wayfair.
We are a digital transformation services company helping businesses with digital transformation consulting, strategy, automation & application modernization.
Appinventiv is a digital transformation company helping businesses with digital transformation consulting, strategy, automation & application modernization.
Guide to Shaping Your Digital Transformation Strategy
Digital transformation is changing the world we are operating in. New technologies have led to the creation of new markets, which in turn have created new competitors and customers. These competitors and customers are together creating new expectations. To ace the digital world, businesses should not just offer superior experiences but deliver their promise in a nimble manner. The benefits of getting sound digital transformation consulting is immense. Especially for the one that understands the need for fast digital transformation with downtime.
Out of the fear of getting irrelevant, businesses have started leaning towards digital transformation solutions without completely understanding the depth of the concept. Here at Appinventiv, we help businesses understand that digital transformation is a lot more than simple technological adoption. We help them get a grasp of how their customers have evolved, the digital journey their competitors are on.
Here’s the in-depth guide that we pass towards our clients before we hand-hold them towards their digital business transformation.
What is Digital Transformation (DX)
The definition of digital transformation, as opposed to what is known as moving businesses to apps and websites, is different for every business and industry. In generic terms, we can define the concept as integration of digital technology in every business area that changes how businesses operate and deliver value to their customers.
When we look deeper inside, achievement of digital transformation goals can be seen as a cultural change that makes businesses get comfortable with failure or sometimes even let go of the business practices that they had been following traditionally, in order to welcome new-age practices.
There are a number of benefits of digital transformation adoption –
Better customer experience
Reduced operation cost
Accurate segmentation of market
Greater access to data and analytics
Launch of new products and services.
In addition to these perks, there are several goals that businesses seek to achieve at the back of their digital transformation efforts
Although the coronavirus driven fast tracked shift to digital is seen as the reason behind the growing focus on digital transformation trends, the causes started coming on the surface much before the pandemic.
What Causes Digital Disruption?
Technical innovations: A series of technologies with obvious transformation abilities like AI, IoT, and Blockchain are the first cause of digital transformation for businesses. It is not these technologies that drive transformation but how they are being adopted by government, businesses, and customers to offer newness.
Customer demands: Customers’ needs and demand are not wholly dependent on technical innovations. They can be driven by societal changes, new trends, changed way of interacting with a business, amongst a number of other driving factors.
The fact that customers are at the center of business efforts and value offerings, their changing needs also becomes a primal cause why businesses seek digital strategy consulting firms.
Ecosystem changes: Companies are a part of much broader ecosystems – business and social. Demand from stakeholders for adopting, collaborating with transformational businesses are some of the examples of business ecosystems. Regulatory changes, political changes, natural disasters, or pandemics are a part of social causes that can demand businesses to digitally transform.
The Key Elements of Digital Transformation Customer experience
Digital transformation drives customer experience towards ultimate brand resonance. This is not a secret anymore. Businesses across sectors are using digital platforms for gaining insight into customers’ needs, using technologies to communicate directly with their customers, and inherently transforming the digital customer experience.
Here are some of the ground-level ways businesses are digitally transforming their customers:
Personalizing the customer journey
Seamless omni-channel presence
Embracing automation to keep customers updated.
Operational Processes
Digitalization of processes lowers the amount of resource and time needed for maintaining operations and innovating. Companies are enabling workers with digital tools and platforms for improving collaboration on the go, while using digitalization tools for streamlining their operations through data capture and analysis automation.
Business Model
Modification of business models also acts as a key element of digital transformation. While a number of traditional businesses are shifting to digital platforms to change their offerings, there are a number of other businesses which are simply adding new digital-centric models in their business offering.
Knowing the elements where digital transformation can be seen at its peak is not sufficient for businesses seeking practical ways to integrate disruption. If we had to put a number to it, 80% of our digital transformation clients come to us seeking a framework that they can apply in their business to make digital transformation a journey for their internal and external stakeholders. A successful implementation of the framework lies at the center of defining the benefits of digital transformation.
Learn more about digital transformation strategy here