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In the first part, we had discussed that the main task for building a multiple linear regression model is to fit a straight line through a scatter plot of data points in multidimensional space, tha…

#predictive model #in app marketing

At CleverTap we’ve always been on the leading edge of user segmentation capabilities when you send out campaigns. Aggregate data from thousands of our customer campaigns sent every month tell…

#app marketing strategy

How do you track app user engagement to increase mobile app retention and brand loyalty? As a first step towards engagement, it’s critical to your app’s success to understand what your …

#mobile retention tips #app analytics tools

In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we shall look at techniques to compare categorical variables with the help of an ex…

#degrees of freedom #app analytics

Big Data is the buzzword of our current times. A majority of the firms either use or wish to use Big Data on their analytics platform and discover actionable insights from their data. The two key r…

#smart data #mobile app usage statistics

A lot has changed over the years and so have our mobile habits. The world is now using mobile technology to make life easier. Most business are now developing or have already developed mobile apps …

#top 5 developer mistakes #ios push notifications

In-App Notifications just got a lot better! We’re delighted to introduce our all new Drag & Drop Editor so you can build beautiful In-App Notifications without writing a single line of co…

#mobile notifications #mobile app engagement

What drives the best entrepreneurs? In conversation with Dominic Rebello, Anand Jain the Co-Founder for CleverTap speaks about how India is evolving to become the fastest growing mobile internet ec…

#startup entrepreneur #mobile customer engagement platform

Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly reveal an underlying trend. The graph below displays th…

#tracking mobile data cycles #mobile app analytics tools