Mobile’s future; what brands ought to know
Since officially launching Appsnack, we are thrilled to explore the thriving mobile landscape. As consumers continue to shift their attention to mobile devices and tablets, the future looks even more exciting.
The mobile industry has compiled data, ran studies and held conferences discussing mobile driving direct response and conversions. This is no surprise; consumers are rapidly downloading the kitchen sink of apps – from news outlets to games – providing advertisers the proximity and opportunity to reach the user.  Millennials live media-integrated lifestyles with mobile completely weaved into their daily activities. Communication channels, like social media and email, are transferring to solely digital. Visual social applications, like Pinterest and Instagram, are boosting brand recognition for businesses large and small.
But with increased mobile use comes flickering attention spans. So we have to wonder if direct response will continue to be the highlight of the mobile conversation. As the mobile industry evolves, will there be more to getting a brand noticed than driving a conversion?
While there has been great progress around targeting and measurability in mobile advertising, that’s only part of the challenge.  At Appsnack, we are continuing the conversation to go past direct response; our goal is to enable brands to leave a lasting impression with the consumer beyond a ‘conversion’. What mobile lacks in screen size, it makes up for in being a constant, embedded companion in people’s lives. This means mobile has immense potential as a medium to engage with prospective customers.
Appsnack is helping brands and agencies take those engagements to the next level. We want our partners to think about creative executions that will entice their customers and drive engagement with their brand and their products and services.
Customers are on their apps to connect, play games, and engage with content that interests them. With increasing mobile media consumption, every brand and agency today must ask themselves:
 What new and dynamic activities will drive customers to give my brand undivided attention?
 How will customers engage with my brand?
Is my brand using the right solutions to create mobile experiences that are truly memorable?
With our recent launch, we’re looking forward to working with our advertiser and publisher partners to develop rich media that’s more immersive and engaging than anything experienced before without being intrusive. Hopefully, soon we will see more conversations and examples of innovative, engaging creative that will truly capture and communicate a brand.
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