Archie

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Ventus Gin

This was a challenging project to say the least. but it was thanks to those challenges i was able to brainstorm and come up with new ways to work around them. The creative freedom of having to chose our own Location was a plus because that already laid down foundations to build upon, and it allowed for a vast array of possibilities. however i feel like a project of this magnitude would’ve been best utilised at the beginning of the course. one of the issues i had with this project was feeling burned out and not having any creative ideas, and the excitement and eagerness to finish for the summer made it hard to concentrate, among other things. one strength i thought i had was in my developments and how i managed to drastically change my composition but was still true to the initial idea i had sketched out in my sketchbook. branding projects are always great fun and i look forward to doing more in the future.

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Green Gate London

Everything about this packaging yells sophistication, the black top half creates great contrast with the gold finish on the label, making it pop out more. another great use of contrast is through how the bottom half is busy and colourful while the top half is not. the colourful illustrations of fruits and herbs emphasises the natural and organic aspects of the product.

https://www.designrush.com/trends/packaging-design

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Beehive Honey Squares

Designed by Lacy Kuhn, this box of the Heartland line of breakfast cereals differs from the standard approach of design and creates a unique aspect for the cover. the way the bear depicted looks like it it eating the cereal makes eye catching and makes it stand out more. this could also link to the target audience of younger children who would look at the cartoonish bear eating the cereal and be captivated by it, asking whoever they are with to buy it for them. 

https://thegadgetflow.com/blog/20-contemporary-packaging-designs-exhibiting-the-modern-style-of-product-branding/

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Intaglio-Etching

Etching is much like lino printing but its done on a metal sheet instead, i like how thin and precise the line work is, this allows the piece to be unique and also allows the artist to incorporate different techniques like pointlism this allows texture and depth to the piece just as lino print it can also be done of different coloured paper and different coloured ink in order to produce wide variety.

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MonoPrint

I had never heard of monoprinting until this project but looking at it i think i will give a try because i like how it allows you to build tonal ranges through leaning heavier on some parts if the composition this allows the pieces fo have depth or form and would also be a great way of adding highlights to the piece.  it also allows the artist to use negative space.

i also like how most prints come out looking like carcoal drawing, this is great if the goal is to have a textured print. i also like how you can make collages through paint on the paper that will be used for the print this provides room to get creative with the prints.

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Relief-LinoPrint

I like linoprinting because of how versatile it is, you can print with different coloured ink and on different coloured paper to prove a wide array of prints, is is also easy to collage with other prints as if the print is made from the same lino it will line up fine as it will be an exact copy when it comes to shapes and sizes, so you can just cut up different coloured prints and put them together to have different collages. i also like how u can use the lino over and over without worrying about it breaking meaning if the correct inking and printing techniques are used then the results will be of consistent good quality and you wont be losing quality as more prints are made.

another great thing about lino is that it is easy to incorporate texture into the pieces with the wide variety of carving tools that are available this means the piece can either have slick lines or it can have wavy textured ones to better portray what mood/atmosphere that the artist is going for.

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Vince Frost

Vince Frost was born November 1964 in Brighton, England and raised in Vancouver, British Columbia, Canada. He returned to the United Kingdom at the age of sixteen, where he completed his design education at West Sussex College of Design.In 1989 he joined Pentagram on a full-time basis before becoming their youngest associate, just three years later, at the age of 27. In November 1994 he formed his own consultancy, Frost Design in London, creating award-winning work for clients from The Independent newspaper to Nike.In 2003 Vince relocated to Sydney Australia, from where he now runs an internationally focused creative ideas studio of 40 people, Frost*collective. what i enjoy most about Frost’s work is how he implements the meaning or message behind the word/ phrase he is designing, this is a great way to have type as an image as not only is it eye catching, it os also informative of the message he is trying to portray and i think hies unique way of design is a large contributor to his success.

His approach to typography seems almost playful with how he a-skews and alters the text to resemble its definition, but i would say it is very professional, he found what he is good at and perfected it and now it is a part of his identity as a graphic designer. In November 2014 Frost released his secind publication, ‘Design Your Life’ . It took Frost, more than 25 years as a professional to appreciate the power of the design process as a means for improving his life, and as a result he has created 15 simple, but solid principles that can be used to make personal change for the better. Frost's Design Your Life® book aims to inspire, motivate and lead by example.

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Alan Kitching

Alan Kitching is a practitioner of letterpress typographic design and printmaking. Kitching exhibits and lectures across the globe, and is known for his expressive use of wood and metal letterforms in commissions and limited-edition prints. Born 1940 in Darlington, Co. Durham, he was an apprentice compositor (1956–61). From 1962–64 he was a technician in hand and line type composition, Department of Printing, Watford College of Technology, Herts. After meeting Anthony Froshaug (the new head of department) Kitching co-established the experimental printing workshop at Watford College of Technology. Kitching later continued to collaborate with Froshaug on student projects at the Central School of Art & Design.

In 1973 Alan began his own design practice in London with Colin Forbes. In 1977 he partnered with Derek Birdsall and Martin Lee at Omnific and started letterpress printing there in 1985. He began letterpress workshops in 1986 at Omnific Studios, Islington, London. He then went on to establish The Typography Workshop in Clerkenwell (1989). From 1994 he worked in partnership with designer/writer Celia Stothard (later his wife). In 1999, in partnership with designer and teacher, Celia Stothard FRSA, Kitching purchased a large collection of theatrical wood types, now named, ‘Entertaining Types’ and housed in Kennington, Lambeth, South London

what i found most interesting about Kitchings work was his use of texture, being a printmaker its only natural that his prints have texture but Kitching makes it so that the texture is different and bleeds on to other letters, this created a unity on the piece making it look very appealing. i found his approach to typography as a breath of fresh air, the ruggged edges of the type give it personality and its easy to tell that they were made by someone who is passionate about what they do.

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Paula Scher

Paula Scher ,born October 6, 1948, Washington, D.C. is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991. She studied at the Tyler School of Art, in Elkins Park, Pennsylvania and earned a Bachelor of Fine Arts in 1970. Scher moved to New York City and took her first job as a layout artist for Random House's children's book division. in 1972 she was hired by CBS Records to the advertising and promotions department. After 2 years she left CBS records and became art director at Atlantic Records for a year, only to return to CBS Records where she worked for 8 years.

In 1984 she co-founded Koppel & Scher with editorial designer and fellow Tyler graduate Terry Koppel. During the seven years of their partnership, she produced identities, packaging, book jackets, and advertising, including the famous Swatch poster. In 1991, after the studio suffered from the recession and Koppel took the position of Creative Director at Esquire magazine, Scher began consulting and joined Pentagram as a partner in the New York office.What i like best about Scher’s work is how she incorporates typeface of different sizes in order to make the text fit around an object or an image in the composition. this gives the text direction, this makes the piece look very eye catching and unique.  

Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

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Jessica Hische

Jessica Nicole Hische (born April 4,1984) is an American letterer, illustrator, and type designer. , she splits her time between San Francisco, CA and Brooklyn, NY. She went to the Tyler School of Art where shere graduated in 2006 with a degree in Graphic and Interactive Design.After graduating Hische worked for Headcase Design in Philadephia, PA. She then took a position as Senior Designer at Louise Fili’s studio, Luise Fili Ltd, where she worked for two and a half years. In 2009, Hische left Louise Fili Ltd to further her freelance career as a letterer, illustrator, and type designer, citing her appreciation for the balance between work and personal life.Together with Fili, Hische designed the eye-catching "Love" stamp for the US Postal Service, which ended up selling over 250 million stamps

what i like most about Hische’s work is how well she gets her target audience and tailors her designs to fit said target audience, you can see in her children’s  book covers she makes it obvious from the design that it is a children’s  book. this shows me the importance of knowing your target audience when designing something.  her approach to  in using typography is very versatile, she approaches her work in a manner that works well with hwer clientele/ target audience.Though Hische predominantly works in lettering, she has produced a number of commercial and proprietary typefaces.Buttermilk (2009),Snowflake (2010), Brioche, Minot (2013), Silencio Sans (2014), Tilda (2014) - the typeface Hische developed for the 2012 Wes Anderson film Moonrise Kingdom.

works cited:

Beautiful/Decay-https://jessicahische.is/letteringanawesomeshirt

Mother Nature’s Daddy-https://jessicahische.is/letteringwithbranches

Italianissimo-https://jessicahische.is/creatingabookaboutitaly

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This book cover is amazing,the gritty background contrast with how slick and refined the type is, the images of a skull corresponds well with how the book is about murder, the chosen font is very effective as the book is about the Victorian era and the font not only emphasises this but also sets the tone of the book, the composition works well with the type as it backs up the image of the Victorian era that the designer is trying to portray

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What I like best about this book cover is it’s ingenious use of typography the way the text looks likes it’s fallen atop each other due to gravity, I also like the addition of the pun “a brief tour on a weighty subject” it’s humours and also gives the composition personality and it sets the mood of what the book is about. There is no use of colour but it still is a very strong piece.

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The first book cover i chose was “The Trial” by Franz Kafka i liked this one because if how simplistic it is. it links well with my chosen book. The composition is another good thing about this cover because of how it was almost perfectly balanced if it had not been for the title and artists name, this draws attention towards it. this is also emphasised by how the the eye next to it is a different from the rest.

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-WHAT3WORDS- ///HARP.DAYDREAMS.TOMORROW

At first glance this project seemed like a tough one, but breaking it down and focussing on a single aspect at a time was what helped me persevere. A part I struggled initially was finding abstract words that not only go together but also link back to my original 3 words. Another weakness I have discovered from this project is my time management, I managed to finish on time but barely, this is an area I hope to improve in coming. Now on to strengths I think in this project my strength lied in my utilisation of both analogue and digital techniques and being able to seamlessly blend them together, this gave my work great contrast and allowed me to explore a lot of different developments which then ultimately led me to my final which I would’ve liked to develop more but I’m glad with how it came out nonetheless.

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MadC

MadC , Born Claudia Walde, in Bautzen, Germany 1980, is a graffiti writer and muralist. She is most known for her large-scale, outdoor artistic paintings.

MadC started as a teenage graffiti writer and has since developed her creative endeavours  into various related fields including as graphic design, writing, and fine art. MadC painted her first graffiti piece in 1996, being 16 years old.She studied at Burg Giebichenstein University of Art and Design in Halle and Central Saint Martins College in London. MadC carries a master's degree in graphic design.

what i like best about her work is how abstract it is, and how she makes it so versatile and stylised, i also like her pristine use of colour, the brightness of the colours works well with her style and makes it more personal to her. moving forward i think a note to take is the abstractedness of her work as it links well with the current project  

https://en.wikipedia.org/wiki/MadC

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LADY PINK

Lady Pink, born Sandra Fabara in1964 is an Ecuadorian-American graffiti and mural artist. She has focused her career on empowering women, using graffiti and murals as acts of rebellion and self-expression. As Lady Pink says, "It's not just a boys club. We have a sisterhood thing going." She was dubbed the "first lady of graffiti" because she was one of the first women active in the early 1980s New York City subway graffiti subculture.

In 1980, she created the all-female graffiti crew Ladies of the Arts (LOTA). Within a few years, Lady Pink began running with the graffiti crews TC5 (The Cool 5) and TPA (The Public Animals). From 1979 to 1985, Lady Pink painted New York City Subway trains.She took a short hiatus in 1987 from painting outdoors.Then in 1993 to 1997 she worked on freight trains with her husband, Smith.

what i found captivating about Lady Pink other than her background was the vibrancy of her work. she is very proficient when it comes to using bright colours, and she does it in a way that the colours don’t clash or look too heavy on the eyes, in fact the colours seem to be working together to emphasise the brightness of each other.

https://en.wikipedia.org/wiki/Lady_Pink

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ORCA-GUS DAPPERTON (2020)

i like this album art because of its simplicity, Dapperton’s work is mostly soft and synthetic, so it goes to reason as to why the album art would also be the same. the use of a dark background makes him stand out more and it provides great contrast with the brightness of his hair, another really strong point of this album cover is the optimal use of lighting, the light is being shone from the top right corner, this takes advantage of his facial bone structure and it also draws attention to his face tattoo which is a big symbolism for this album. i also like how the text was place on the left side of the composition because this the creates balance as without it the left side would be very bare, this also allows the text to almost bleed as if that was done on the other side it clash with his white top.