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Great Landing Page Part II ---Liberty Fashion & Lifestyle

Liberty Fairs, the newest brainchild of Sam Ben-Avraham ushers in a new era in fashion trade events. Its unparalleled commitment to community, service, education and innovation results in a 360o commerce-centric platform that propels the industry forward. It showcases the world’s best brands and attracts the best buyers with a focus on curation, exploration, education and brand storytelling.

One of my friends now have internship with this company. They also have local store located at Soho. Therefore, I checked their website. I actually really like their website.

Liberty Fairs landing page is easy to fellow and understand. First, they have clear headline with their features that people could easily to find what they want. After that, you could find the recent recap that they had.

Another point I like about is the video at the end of the webpage. Instead of bunch of explanation about their company, they use a video to show what are they doing and how their work would be. It is visually give the people emotional connection. Also provide people positive attitude about their work.

For my personal point of view, I may apply for their jobs after I look through their website.

tiffanychang410

Hyper Targeted Display ads

(source of the picture)

What is Hyper Targeted Marketing? Hyper Targeted Marketing refers to the ability to deliver advertising content to specific interest-based segments in a network.

Harry Gold, CEO of Overdrive, once said that hypertargeting mainly gain information from three sources, including registration, profile, and behavioral history.

R.I.P Last Click Attribution, so What’s next?

The last click attribution model is a conversion attribution model by which all credit is given to the touch point or channel giving the last click before conversion. It is a single channel attribution model.

It sounds complicated, right? Let me give u a example.

Recently, I want to buy a black jeans. So I searched on google with “women black jeans”. I clicked an organic listing for Nordstrom and browsed their selection. I didn’t buy anything at first. However,after several days, I went back to website by directly typing www.nordstrom.com into my URL bar. Again, I don’t buy anything, however I signed up for emails. Nordstrom them sent me a coupon, I click that email, and I bought a jeans.

If we use LCA model, it will only give credit to my last action, which is the email that I clicked. However, should the organic search would be given credit since it cause my initial brand intercalation?

Therefore, this is the reason that why last click attribution doesn’t always provide a true pictures.

Also from the picture above we could clear see what’s differences between LCA and multi-channels.

In order to get more accurate result, we need to focusing on multi-channel tracking. Through multi-channel tracking, we could easily track how customer buying journey is. So we could give credits to each channel.

Google Analytic is one of the best tools we could use. Just click “Conversion” then “ Multi-Channel Funnels” You will get basic information.

Banner Ads work better

Have you ever see some ads appear when you search for certain product or when you watching a video. Have you ever see an ads when you looking through your Facebook? These all about about Hyper-targeting ad marketing.

So what is hyper-targeting? Hyper-targeting refers to the ability to deliver advertising content to specific interest-based segments in a network. Hyper-targeting is also the ability on social network sites to target ads based on very specific criteria. (Wiki)

Let me give you an example.

Facebook offers an ad targeting service through their Social Ads platform. Ads can be hyper-targeted to users based on keywords from their profiles, pages they're fans of, events they responded to, or applications used. For example, I was looking for a shoes for spring few days ago, after that, I saw bunch of similar shoes recommendation on my Facebook and web banners. Some shoes had really good deal and really attract me to click into the landing pages.

Why I say banner ads work better, because most of people use their smartphone, laptop or computer search everyday. Yes, if you have one of three, you must use them everyday. Further more, according the Nielsen, research shows that consumers engage with banner ads more than TV or outdoor ads. Banner ad CTRs average at 0.07%. TV response rate is 0.05%. Outdoor has a 0.03% response rate.

Traditional "targeting" is basically a two-step process: selects your basic audience (something like, "middle aged men") and let your ad loose. However, banner ads are more efficient and more targeted.Like example of Facebook ads, Banner ads have the ability to hyper-target by age, lifestyle, and geography better than most other mediums.

If we use banner ads correctly, the firms will experience worth result.

Image from: http://www.webpronews.com/facebook-ads-get-even-more-targeting-options-2014-02

Battle For Search Marketing Shares

integrated into your marketing efforts. Search marketing is irreplaceable for both brand and customer. Through search engine, brands could generate more awareness and customers could get useful information.

10 years ago, Google only have 35% of market share, yahoo have 32% and MSN have 16% of market share. Now let’s see what are the data changes. Obviously, Google still be the header in the market, which have 67.6% of market share. Microsoft has made a big push since taking over from Yahoo, which has 19.7% of market share. However, yahoo announced that it will displaced Google as Firefox’s default search engine in five years.

Huge data change, huh?

Why Google become so successful right now. The innovation is also important in search marketing. In order to maintain there position in search marketing, Google is now bolding answers in the search results, not just the query or the synonym of your query in the search results. For example, you could ask what color is the sky. The result will be in the picture below.

Even competition in search marketing still increasing, Facebook announced that they will updated search product for iOS, web and mobile web in December. Why Facebook also want to join in today’s competition.

First, search is everywhere in our life. If you want to know something, you would like to search the information or even answers via online search engine. So provide customer trustful answer is very important. However only provide trustful information is not enough, an organic customer data is very important for search marketing. Both Google and Facebook have strong customer data base. Nowadays, it no longer matters” what” is being searched. “Who” is searching become incredibly important. Once the people try your search engine and you give them fast and trustful information. You become half success already. After that you will consider how to maintain those users. Evaluate your current content is important. such as if I want to search for the lyrics, Google would displayed song lyrics for me. Why am I choose other search engines. Then Integration. Ranking and response is easily to focus, however search engine also needs to be integrated into your marketing efforts. Multichannel integrated campaigns are much more easier than other.

Reference:

1.http://www.mediapost.com/publications/article/243791/battle-for-search-market-share-heats-up-again.html

2.http://searchengineland.com/facebook-post-search-is-finally-coming-to-android-devices-218076

3.http://searchengineland.com/google-bolding-answers-not-just-queries-in-the-search-results-218145

4.http://www.mediapost.com/publications/article/242931/top-search-trends-this-year.html

Do’s and Don’ts of Email Marketing

In today’s “right-now” world, Email Marketing is no easy task. Marketers must be able to get their message across to the right person, and present the message in a personalized and interesting way, attempting to drive more traffic to the website — all with the hope that this leads to more sales or conversions.

Before I dig deeply about email marketing, let’s see a video about what Email marketing is and how to use it.

A lot of businesses face a lot challenges in email marketing now. Well most of business owner know their business well, they have passion, they have own product. However they could get benefit from email marketing.

Well, first you must understand what messages you want to sent to your end user and what messages you want your customer to receive, Yes, we need to have clear strategy going into that, so you can most impacting affect that relationship you are building.

Before involve your strategies into your plan, you need to build A LIST. Yes, a costumer list. It is easy to get customer email address through survey or some special offers that customer need to put their email address. After you have email list, you may do a double obtain, which is send them an secondary email to confirm their email address, which you will get a list without fake email address.

After you get your customer list, you could drive your strategy into action. First you need to understand what message you want to send to your end user. What brand you want to build in? Do you want to include brand logo in the email? What subject line you want to use to appealing your customers? Do you want to include certain pictures? How frequently you want customers receive your email? Do you want to include coupons in the email? Think all the questions first, then you could start create an email. make sure, DO personalized your email. This will make your eMarketing communication more relevant and interesting.

After you push sent, make sure ISP providers want to deliver your email into inbox instead of spam. Why spam: If you sent an email with spammy content or an email noting to do with your business, or you put your subject line very spammy or maybe you bought a list with in thousands but nothing to do with your business. That may cause your email become spam. So make sure get your email list appropriately, you have efficient subject line and appealing content.

In the email content make sure you will balancing images and contents well. Image is a little bit tricky subject, you do want to include appealing image in your email, but DO NOT just include image in your email. Because of the browsers, some customer may never see the image due to the image enable. You could include image with 2 or 3 sentences under the image. So think about this, if any of those things run away, will the email still get to the customer.

Last and important, make sure your email will work on the mobile also. Now almost everything are moving to the mobile central. According to research, there are 48% of all emails open on mobile devices. So make sure your email will also look well and could see in mobile.

4 Priorities for Email Marketing in 2015

1. More real-time content

An average email life is very short. Some subscribers even do not open every email they got. within 48 hours most subscribers that are going to open, click and delete. Some people will open and click and open the email once a week or even once a month. For this reason, the more timely the content, the better. This means subscribers open the email multiple times to see new content each time.

2. Content distribution services

The content distribution means organic and paid sharing via social networks. The tools featured should focus on organic distribution.

3.Responsive email design will simply become email design

According to a study by Litmus, mobile now accounts for the majority of email opening, at 51% and still increasing. Designing emails for mobile optimization is no longer just an option. It’s a necessity. The term “responsive email design” will gradually become a thing of the past, not because the practice will disappear. Design for mobile first and all other platforms second.

4. Personalized at Scale

Marketers have been focusing on sending more relevant content to subscribers, which includes creating segments. These targeted campaigns have a higher revenue per email, but often lower revenue in total, due to the smaller size of the segment. So marketer should learn from segmented campaigns and developed strategies to accomplish this at scale to keep both subscribers and management happy.

Mobile Media Time

Everything is Mobile

Once upon a time, we used mobile only for make calls or sent messages. People need to wait until we got back home to check our email or search information with our desktop or laptops.

Today, everything is mobile. We live in a mobile world where we could reach as many information as we could with only one device that we could carry with us wherever we go.

According to the data from comScore, we are now passing the Tipping Point of mobile. So it's no longer a case of asking whether mobile marketing is important, we know it is!

Why Mobile marketing?

25% of online searches are done on a mobile device.

70% of mobile searches lead to action on websites within 1 hours.

1 in 7 people worldwide use smartphone.

60% of social media time is spent on a smartphone or tablet.

Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices.

With the mobile users sharply increasing, business owners and marketers should really concern about reach their audience through mobile device.

Mobile Apps on the Go!

With the advent of smartphones, mobile applications have become the dominant feature of mobile interfaces over the last several years.

1. Apps vs mobile site usage

This data from Nielsen on mobile media time shows that consumer preference for mobile apps which 89% of their time spent on media is through mobile apps.

2. In-store Experiences can be Transformed.

With retail competition at an all time high, today’s retailer must find new ways to attract consumers and inspire high levels of customer loyalty. Innovative retail mobility solutions can create a truly differentiated in-store experience with fun, interactivetools that put a wealth of information at customers’ fingertips. With an easy-to-use retail mobile computer in hand, shoppers are empowered to access a wide variety of real-time product information— including pricing, location, availability, helpful advice, targeted promotions and more — right in the aisle, without waiting for a store associate.

Ikea's new catalog app will allows customers to place 3-D versions of furniture in their homes without going to the store.

Before launch this app, Ikea did a little digging into their customers’ habits and found that around 14 percent of people have bought a wrong-sized piece of furniture and more than 70 percent of people don’t know how big their homes really are.

“The technology or the functions themselves are not are not really the driving force. Rather, it’s how can it add value to our consumers?”---Mattias Jöngard, Ikea’s Global Communication Integration Manager

The app’s other features, particularly the time-lapse images that allow you to watch a room being decorated piece-by-piece, are gorgeous and a great way to get some inspiration for your own home. Which, Sjöberg says, is the whole point. “I think this application should always try to enrich the catalog and enrich the experience for consumers—and that is an ongoing journey.”

IKEA continues their creative outreach in a new ad that shows off their latest product – Emoticons. Historically sticking to tangible home goods, the Swedish furniture retailer gets into the app game with a communication tool designed to “ensure universal love and understanding in your home.” The chain’s typical, minimalist Scandinavian aesthetic gets translated one to one in a series of illustrations that include everything from hugging hearts and gift cards to Swedish meatballs and summer cabins.

3. adidas Changes Shoe Launch Game with Industry's First Hype Sneaker Reservation App

Adidas announced the launch of adidas Confirmed, an innovative, first-of-its-kind sneaker reservation app that will change the way the industry goes to market by simplifying the reservation process and putting the consumer first.

Download and install the app, registering with name, email, and zip code.

Enable push notifications and location services on device.

RESERVE

Receive push notification that will communicate when reservations are available in designated geographical zones.

Reserve a pair of shoes by selecting size and confirming selection.

PICK UP

Find out where and when to pick shoes up for purchase.

Arrive at designated retail location during their designated window of time.

Present app’s reservation confirmation to a store associate and complete purchase.

arisa-autchayawat

Mobile has become the adult’s transitional object, replacing the toddler’s teddy bear for comfort and a sense of belonging

Margaret Heffernan (via arisa-autchayawat)

On a Lighter Note

On a lighter note....This is the email ad sent from Aritzia with title" on a lighter note. When you open the email, a big post with a simple stylish model with Big headline"Lighten Up" attract your attention easily. Following with the " lighten up" there is a quickly explanation about what real lighten wear is. In the email, you could see three different kind of lightweight jackets. The purpose of all email content is to motivate customer to buy the new products.

You could go to their landing page just by checking the any photos or the headline. The landing page will lead you to all lightweight jackets shopping page.

First, you will see more product posters. The stylish and elegant model will attract for most fashionistas. Also they have some sentences beside the photos. At the bottom of the webpage, you will see the all the products with price. The models wear new products to let people see how it will looks after they wear them.

The bad part is that the content of landing page are too much. There are a lot of repeat the content of email. I feel a little messy to shopping the new products.

Ray Ban - Never Hide campaign Ray Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company. The brand is best known for their Way farer and Aviator styles of sunglasses. (wiki)

Also the eyewear industry become a steadily increasing market within the United States. The total eyewear sold throughout the country has increased every year since 2009.

The name of Ray-ban's campaign is "Never Hide". The company core value proposition is that no matter who you are, you will be confidence and charming with Ray Ban on your face. In another words, Ray-ban want their customer become modern, stylish, elegant, adventures and confident.

By looking at video advertising, we could see this commercial almost include all their target audience who are both men and women between 16-40 years old. They might be White, African American and Asian. They could live anywhere.

So this commercial really connect most of people together and create a emotional connection with them through little every moment stories.

Also television and internet advertisement will be placed everywhere. people could easily reach them. Compared with print or other campaign, Video would be more visually and telling more stories than others. So people are more easier have emotional connection or self-engagement with the product.

Mobile- First World

Mobile-First

With the technology changing these days. Smartphone become cheaper to get and the screen become bigger and bigger. I am kind of smartphone favorite person. I can not imagine how can I leave without my phone. Most of my friends are have their phone even when they are eating. Instead of carrying heavy books or laptop, we download many apps into our phone. Therefore, we could see the news, check our email and reading books through only one tool---Mobile phone. Also the article of " Top 5 Social Marketing trends for brand to watch in 2015" mentioned that "Mobile daily active users grew 15 percent and mobile-only daily active users grew 34 percent." With these trends, I think

With this trend, I think marketers should consider more about Mobile as their first promotion tool.

Content

Nowadays, there are many tools you could share your content or opinion online with others. Such as twitter, Facebook, Tumblr and Instagram. I also use these media tools in my daily life. I fellowed my favorite people or companies. However, some of them are really bad at post attractive content. Sometimes, they posting the same type of messages multiple times a day, which may alienate the followers. Or sometimes they oversharing the information or copying others or even competitors contents. All of above will let them loose their followers. I think the goal of content marketing are consumption, then behavior and the goals of social media are participation, then behavior. So marketers need todo more on content and make content meaningful and informative.

Digital Marketing

For my understanding, digital marketing is the promotion of products or brands through one or more forms of social media or electronic media, such as computer, tablet and smart phone. Therefore, I think digital marketing is best for direct response than branding.

First, digital marketing is so pervasive that consumers could access to information any time and any place they want it. People will choose the information they want to read and believe. Sometime, they could leave common for what they feel.

Second, according to the article that I read before, the top three digital marketing trends in 2015 are Original Video Content, Owen stories and Mobile-first marketing. For my personal experience, I would like to see the product review through Youtube or some trustful blog. This action will lower the bad shopping experience for my self. So the review that people are post online are all about direct response.

Last, for sure digital marketing could also work for branding. However, i think digital direct response is big news these days, no matter what business you're in. direct response is making huge gains in ad spending and marketing turn on investment.

From all above I think digital marketing is best for direct response than branding.

My final project link

http://everlasting0705.wordpress.com/

~Welcome to Ariel’s photo blog~

“One’s destination is never a place, but a new way of seeing things.”

–Henry Miller

I am a little girl who love my life, like traveling and painting.

I like the memories, love fantasy, like to use camera record every little sweet moment.

I hope someday in the future I could travel alone with my camera. Use my camera to record the small happiness that may ignore by others.

If you are also love your life, like traveling, want to see the little happiness in our life, here is the place you could come.

Here are a lot of photos that I took during my trips. From this blog, I wish you could find them helpful to literally change the way you look at your next getaway travel. You could find not only interesting photos in my blog but also some useful travel informations.

Anyway, wish you could enjoy my blog. Wish my photos will bring back your very own new attitude to everyday life

Academic writing

Academic writers are people who claim their own topic, evaluating conflicting claims, using outside resources to reclaiming their topic.

Expert claims are more powerful. They are writing in logically and creditable. We could use them to support our own topic. Their writing is more trustable.

#academic wrting

Writing a Research Paper

This Chapter outlines the logical steps to writing a good research paper. To achieve supreme excellence or perfection in anything you do, you need more than just the knowledge. Like the Olympic athlete aiming for the gold medal, you must have a positive attitude and the belief that you have the ability to achieve it. That is the real start to writing an A+ research paper.

CONTENTS:

STEP 1. CHOOSE A TOPIC STEP 2. FIND INFORMATION STEP 3. STATE YOUR THESIS STEP 4. MAKE A TENTATIVE OUTLINE STEP 5. ORGANIZE YOUR NOTES STEP 6. WRITE YOUR FIRST DRAFT STEP 7. REVISE YOUR OUTLINE AND DRAFT Checklist One Checklist Two STEP 8. TYPE FINAL PAPER

STEP 1. CHOOSE A TOPIC

Choose a topic which interests and challenges you. Your attitude towards the topic may well determine the amount of effort and enthusiasm you put into your research.

Focus on a limited aspect, e.g. narrow it down from "Religion" to "World Religion" to "Buddhism". Obtain teacher approval for your topic before embarking on a full-scale research. If you are uncertain as to what is expected of you in completing the assignment or project, re-read your assignment sheet carefully or ASK your teacher.

Select a subject you can manage. Avoid subjects that are too technical, learned, or specialized. Avoid topics that have only a very narrow range of source materials.

STEP 2. FIND INFORMATION

Surf the Net.

For general or background information, check out useful URLs, general information online, almanacs or encyclopedias onlinesuch as Britannica. Use search engines and other search tools as a starting point.

Pay attention to domain name extensions, e.g., .edu (educational institution), .gov (government), or .org (non-profit organization). These sites represent institutions and tend to be more reliable, but be watchful of possible political bias in some government sites. Be selective of .com (commercial) sites. Many .com sites are excellent; however, a large number of them contain advertisements for products and nothing else. Network Solutions provides a link where you can find out what some of the other extensions stand for. Be wary of the millions of personal home pages on the Net. The quality of these personal homepages vary greatly. Learning how to evaluate websites critically and to search effectively on the Internet can help you eliminate irrelevant sites and waste less of your time.

The recent arrival of a variety of domain name extensions such as .biz (commercial businesses), .pro, .info (info on products / organizations), .name, .ws (WebSite), .cc (Cocos Island) or .sh (St. Helena) or .tv (Tuvalu) may create some confusion as you would not be able to tell whether a .cc or .sh or .tv site is in reality a .com, a .edu, a .gov, a .net, or a .org site. Many of the new extensions have no registration restrictions and are available to anyone who wishes to register a distinct domain name that has not already been taken. For instance, if Books.com is unavailable, you can register as Books.ws or Books.info via a service agent such as Register.com.

To find books in the Library use the OPAC (Online Public Access Catalog).

Check out other print materials available in the Library: • Almanacs, Atlases, AV Catalogs • Encyclopedias and Dictionaries • Government Publications, Guides, Reports • Magazines, Newspapers • Vertical Files • Yellow Pages, Zip or Postal Code and Telephone Directories

Check out online resources, Web based information services, or special resource materials on CDs:

• Online reference materials (including databases, e.g. SIRS, ProQuest, eLibrary, etc.) • Wall Street Executive Library • Index to Periodicals and Newspapers (e.g. MagPortal.com, OnlineNewspapers.com, etc.) • Answers.com - an online dictionary and encyclopedia all-in-one resource that you can install on your computer free of charge and find one-click answers quickly. • Encyclopedias (e.g.Britannica, Canadian Encyclopedia, etc.) • Magazines and Journals (e.g. Time, National Geographic, Maclean's, Newsweek, etc.) • Newspapers (e.g. Los Angeles Times, New York Times, USA Today, The Toronto Star, Vancouver Sun, etc.) • International Public Library • Subject Specific software (e.g. discovering authors, exploring Shakespeare, etc.)

Check out public and university libraries, businesses, government agencies, as well as contact knowledgeable people in your community.

Read and evaluate. Bookmark your favorite Internet sites. Printout, photocopy, and take notes of relevant information.

As you gather your resources, jot down full bibliographical information (author, title, place of publication, publisher, date of publication, page numbers, URLs, creation or modification dates on Web pages, and your date of access) on your work sheet, printout, or enter the information on your laptop or desktop computer for later retrieval. If printing from the Internet, it is wise to set up the browser to print the URL and date of access for every page. Remember that an article without bibliographical information is useless since you cannot cite its source.

STEP 3. STATE YOUR THESIS

Do some critical thinking and write your thesis statement down in one sentence. Your thesis statement is like a declaration of your belief. The main portion of your essay will consist of arguments to support and defend this belief.

STEP 4. MAKE A TENTATIVE OUTLINE

All points must relate to the same major topic that you first mentioned in your capital Roman numeral.

Example of an outline:

I. INTRODUCTION - (Brief comment leading into subject matter - Thesis statement on Shakespeare) II. BODY - Shakespeare's Early Life, Marriage, Works, Later Years A. Early life in Stratford 1. Shakespeare's family a. Shakespeare's father b. Shakespeare's mother 2. Shakespeare's marriage a. Life of Anne Hathaway b. Reference in Shakespeare's Poems B. Shakespeare's works 1. Plays a. Tragedies i. Hamlet ii. Romeo and Juliet b. Comedies i. The Tempest ii. Much Ado About Nothing c. Histories i. King John ii. Richard III iii. Henry VIII 2. Sonnets 3. Other poems C. Shakespeare's Later Years 1. Last two plays 2. Retired to Stratford a. Death b. Burial i. Epitaph on his tombstone III. CONCLUSION A. Analytical summary 1. Shakespeare's early life 2. Shakespeare's works 3. Shakespeare's later years B. Thesis reworded C. Concluding statement

The purpose of an outline is to help you think through your topic carefully and organize it logically before you start writing. A good outline is the most important step in writing a good paper. Check your outline to make sure that the points covered flow logically from one to the other. Include in your outline an INTRODUCTION, a BODY, and a CONCLUSION. Make the first outline tentative.

INTRODUCTION - State your thesis and the purpose of your research paper clearly. What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in your topic.

BODY - This is where you present your arguments to support your thesis statement. Remember the Rule of 3, i.e. find 3 supporting arguments for each position you take. Begin with a strong argument, then use a stronger one, and end with the strongest argument for your final point.

CONCLUSION - Restate or reword your thesis. Summarize your arguments. Explain why you have come to this particular conclusion.

STEP 5. ORGANIZE YOUR NOTES

Organize all the information you have gathered according to your outline. Critically analyze your research data. Using the best available sources, check for accuracy and verify that the information is factual, up-to-date, and correct. Opposing views should also be noted if they help to support your thesis. This is the most important stage in writing a research paper. Here you will analyze, synthesize, sort, and digest the information you have gathered and hopefully learn something about your topic which is the real purpose of doing a research paper in the first place. You must also be able to effectively communicate your thoughts, ideas, insights, and research findings to others through written words as in a report, an essay, a research or term paper, or through spoken words as in an oral or multimedia presentation with audio-visual aids.

Do not include any information that is not relevant to your topic, and do not include information that you do not understand. Make sure the information that you have noted is carefully recorded and in your own words, if possible. Plagiarism is definitely out of the question. Document all ideas borrowed or quotes used very accurately. As you organize your notes, jot down detailed bibliographical information for each cited paragraph and have it ready to transfer to your Works Cited page.

Devise your own method to organize your notes. One method may be to mark with a different color ink or use a hi-liter to identify sections in your outline, e.g., IA3b - meaning that the item "Accessing WWW" belongs in the following location of your outline:

I. Understanding the Internet A. What is the Internet 3. How to "Surf the Net" b. Accessing WWW

Group your notes following the outline codes you have assigned to your notes, e.g., IA2, IA3, IA4, etc. This method will enable you to quickly put all your resources in the right place as you organize your notes according to your outline.

STEP 6. WRITE YOUR FIRST DRAFT

Start with the first topic in your outline. Read all the relevant notes you have gathered that have been marked, e.g. with the capital Roman numeral I.

Summarize, paraphrase or quote directly for each idea you plan to use in your essay. Use a technique that suits you, e.g. write summaries, paraphrases or quotations on note cards, or separate sheets of lined paper. Mark each card or sheet of paper clearly with your outline code or reference, e.g., IB2a or IIC, etc.

Put all your note cards or paper in the order of your outline, e.g. IA, IB, IC. If using a word processor, create meaningful filenames that match your outline codes for easy cut and paste as you type up your final paper, e.g. cut first Introduction paragraph and paste it to IA. Before you know it, you have a well organized term paper completed exactly as outlined.

If it is helpful to you, use a symbol such as "#" to mark the spot where you would like to check back later to edit a paragraph. The unusual symbol will make it easy for you to find the exact location again. Delete the symbol once editing is completed.

STEP 7. REVISE YOUR OUTLINE AND DRAFT

Read your paper for any content errors. Double check the facts and figures. Arrange and rearrange ideas to follow your outline. Reorganize your outline if necessary, but always keep the purpose of your paper and your readers in mind.

CHECKLIST ONE:

1. Is my thesis statement concise and clear? 2. Did I follow my outline? Did I miss anything? 3. Are my arguments presented in a logical sequence? 4. Are all sources properly cited to ensure that I am not plagiarizing? 5. Have I proved my thesis with strong supporting arguments? 6. Have I made my intentions and points clear in the essay?

Re-read your paper for grammatical errors. Use a dictionary or a thesaurus as needed. Do a spell check. Correct all errors that you can spot and improve the overall quality of the paper to the best of your ability. Get someone else to read it over. Sometimes a second pair of eyes can see mistakes that you missed.

CHECKLIST TWO:

1. Did I begin each paragraph with a proper topic sentence? 2. Have I supported my arguments with documented proof or examples? 3. Any run-on or unfinished sentences? 4. Any unnecessary or repetitious words? 5. Varying lengths of sentences? 6. Does one paragraph or idea flow smoothly into the next? 7. Any spelling or grammatical errors? 8. Quotes accurate in source, spelling, and punctuation? 9. Are all my citations accurate and in correct format? 10. Did I avoid using contractions? Use "cannot" instead of "can't", "do not" instead of "don't"? 11. Did I use third person as much as possible? Avoid using phrases such as "I think", "I guess", "I suppose" 12. Have I made my points clear and interesting but remained objective? 13. Did I leave a sense of completion for my reader(s) at the end of the paper?

STEP 8. TYPE FINAL PAPER

All formal reports or essays should be typewritten and printed, preferably on a good quality printer.

Read the assignment sheet again to be sure that you understand fully what is expected of you, and that your essay meets the requirements as specified by your teacher. Know how your essay will be evaluated.

Proofread final paper carefully for spelling, punctuation, missing or duplicated words. Make the effort to ensure that your final paper is clean, tidy, neat, and attractive.

Aim to have your final paper ready a day or two before the deadline. This gives you peace of mind and a chance to triple check. Before handing in your assignment for marking, ask yourself: "Is this the VERY BEST that I can do?"

From "A research guide for students"

#research paer #How to write a research paper

My understanding about Plagiarism

Using outside sources for writing an academic essay is very common because it can support the essay’s ideas more clear and persuasive; however, we have to keep in mind that we are borrowing someone else’s ideas, not works. Therefore, the most important thing is we need to fully understand what the source is and translate in our own words to essays.

Plagiarism means that we copy or buy someone else’s works online or earning credits from others works. Plagiarism is not using someone else’s ideas as source to make an argument; it’s simply stealing someone’s ideas and knowledge. On the other hand, when we are using others ideas to support our essay, we will take time to understand the sources and translate them in our own words.

The simply and fast way to identify plagiarism and citation is “Works Cited Page”. That is the way to tell readers what sources is I using, and provide them to check for it.

#plagiarism #college student #work citepage #online sources

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