JOLLIBEE AND MCDONALD'S CREATIVE ADVERTISEMENT
Most of the people know when an advertisement is interesting and effective; when they show unique methods and stories that will catch the audience heart. Advertisement before, especially nowadays is not just all about advertising or marketing for their product or company to earn, it is an old tradition of advertising. That is why most of the companies produce now a quality advertisement that people will surely engage to it because they know it is new and something that they will benefit from it.
The webinar presents how the creative advertisement works, how it affects the audience, how the audience engage to it, and why they engage to it. How they connect to the audience is one of the things that I like about them because they are not just producing an advertisement that they, the company, will benefit only but for their audience too. They play their audience emotions in a valid way, and it is effective because based on what I have watched of people reacting to Jollibee and McDonald's advertisement, I can see their genuine reactions like crying, reacting to certain moments, and how they express their thoughts about it. What I also love about their advertisement is, they have varieties of target not just only love between couples, but also about families, and friends. It is a wholesome content for many people. The way they produce the plot of their advertisement is simple, yet, it has a big impact. The simplicity of the story is far beyond what the audience expect, especially if they perfectly construct the plot that no one would ever thought about, that is the part people would feel the creatives want them to feel. Jollibee's Valentine's Day Special advertisement "Vow" is one of the best example of it. The way the leading man express his love to the leading lady is sincere and genuine that everybody thought they will end to marriage. However, it is not what everybody thought. That's why creatives successfully make their job and goal to let the audience feel their advertisement not just only because of their products, but how they advertise their products in a creative way.
What I learned about the webinar the most is, how we reflect ourselves to creative advertisement like how Jollibee and McDonald's produce. Dr. Raymond explains that creative advertisement is the best example of reaching the audience's standards not just for them to have an interest to their products, but also the relationship between them and the audience.
Hot topic sa social media ang hashtag na Jollibee E. Rodriguez dahil sa nakatutuwang dahilan.