VISUAL MERCHANDISING

the art of silent selling

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Peace, Love, Fashion

Woodstock Festival themed VM display

Colour Scheme: Split adjacent (yellow & purple)

Colour Ratio: 70:30

Lighting: Secondary lighting (Warm)

Details:

Props: Self-made tie-dye and “Make Love Not War” tapestry

“Make Love Not War” - anti-war slogan commonly used during the 60′s to promote peace and love

Garments Inspired by the clothing of the late 60′s - early 70′s hippie culture

Props: Acoustic guitar and self-made vintage radio that plays music

VM team group photos:

Left to right: Thepa Anne (Me), Anis Sofhea, Nabihah Ridzuan, Lily Farisha

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Table Top Display

Look 1

Sexy Night Out

Look 2

The Perfect Floral Scent

Look 2

Boho Chic

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Colours in Visual Merchandising

Holt Renfrew MOD, Fall

Colours used: Black, White, Grey, Red

Colour Scheme: Monochromatic

Colour Composition: 90:10

Kenzo, 2012

Colours used: Blue, Orange

Colour scheme: Complementary

Colour composition: 80:20

Anthropologie

Colours used: Yellow Green, Green, Turquoise

Colour scheme: Adjacent

Colour composition: 70:30

Takashi Murakami x Louis Vuitton

Colours used: Multicolour

Colour scheme: Non-specific

Colour composition: Non-specific

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Ambient Lighting is any lighting other than the vision specific lighting. These are some examples of Ambient Lighting in fashion window displays.

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Secondary Lighting is mainly secondary sources diffusing light in different directions. These are some examples of Secondary Lighting in fashion window displays.

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Primary Lighting is usually the main source of light for the display, it is mostly emitted by fluorescent lights. These are some examples of Primary Lighting in fashion window displays.

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Styling Look #3 - “Urban Chic”

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Styling Look #2 - “Velvet Suede Combo”

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Styling Look #1 - “90′s Rebel”

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Dismantling and reassembling of mannequin

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Principles of Visual Merchandising

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Elements in Visual Merchandising

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Visual Merchandising for Marks & Spencer

Window displays were separated into womenswear and menswear in the latest collection range

Observations:

The store had warm lighting and adequate space for walking.

Garments of particular categories/trends were displayed together.

The garments in the M&S Collection consisted of office wear/business formal clothing

The denim section has a variety of jeans of different fit to choose from

Shoes, bags and accessories product arrangement

Candy by the checkout counter to promote impulse buying