A R T U N I O N ™

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10 Things I Have Learned

Taking a cue from Stefan Sagmeister and his book “10 Things I Have Learned in My Life So Far”, Croatian designer Ivorin Vrkaš took up the challenge of translating some simple pearls of wisdom into graphic posters.

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Korshags

In 2014, Kurppa Hosk was approached by a successful family-owned business called Falkenbergs Lax. Once small, local and specialized in smoked salmon, the company had expanded over the years and become an international food player, offering a broad range of fish and seafood products. However, its name, brand and visual appearance still reflected the original small-scale business, which proved an increasing hurdle for continued growth. Kurppa Hosk helped Falkenbergs Lax transform – and become Korshags.

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Jorge León

Logo animation by Oliver González Carried out in 2014 with Iris Tarraga

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Tokyn

Bauhaus meets minimalism forms the basis of the identity for fashion label Tokyn. The letter T is deconstructed into a variety of different line combinations to visually reference the linear forms and geometric sensibilities of the Bauhaus era.

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T by t.lovers

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Jorge León

Amigos is a skate shop located in the center of Barcelona which had many problems related to its brand. Among other things, they had used many different logos in the last few years and were still unsure how to apply and use them effectively. Generally, the idea was to create a solid brand and a strong visual language. The idea behind the design came from friendship and happiness, which lead us to the logo of a kind of skateboard wheel smiling. On the other hand, the color palette was selected based on the representative colors of the city of Barcelona, adding brightness in order to represent the ideas of the brand.

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The Pool Collective

The Pool Collective started in 2008, with the idea of giving artists a way to contribute freely to all aspects of the commercial creative process in order to maintain the integrity of their work, improve collaboration with agencies, clients and other artists during production, and to initiate a wider conversation on how to share their experience to cultivate the next wave of image-makers.

M35 were commissioned to refresh The Pool Collective identity and build a new website which better reflected the ambition of the artists. The word marque was designed to visually reference the logo itself, and in doing so create a more flexible branding system where the word marque and logo were interchangeable. The concept for the website revolves around the idea that the collective’s creative output is more important than the individual’s, with all artists’ work being featured together.

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Mastery

M35 was commissioned to develop the name, event identity and invite for a leadership event featuring speakers such as Rupert Murdoch, Tom Peters and John McGrath. Seats were strictly limited to this event with only 150 people invited. The invites reflected this with bespoke limited edition numbering and hand written text. The brochure not only outlined the key event details but also explored the concept of mastery. This concept was further developed through photography. Working with photographer Simon Harsent a set of landscape images was used which reflected the work of classic masters of painting.

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Mjölk Book Series Part catalogue, part travelogue, each volume of Mjölk is a collection of studio tours, designer interviews and photography, focusing primarily on Scandinavian and Japanese design. Produced for the Toronto-based design shop Mjölk.

Photography: Juli Daoust Baker

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Clutch

Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements.

Clutch Bodyshop comissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production.

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Gareth Edwards 

Gareth Edwards is an emerging furniture maker that produces unique designs which blur the boundary between fine art and practical furniture. He needed a professional portfolio with which to showcase his growing collection of work. Passport Design Bureau produced a book that aimed to reflect his personal practice through being unconventional in its format while remaining functional.

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F37 Ginger specimen

Specimen book for the typeface F37 Ginger. Printed in a Fluorescent ink with a flocked embossed cover. Limited edition of 250. Each edition is hand numbered.

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All Design Transparent 

All Design Transparent (ADESTRA) is a multidisciplinary design studio located in the city centre of Saint-Petersburg, specializing in branding, art direction & user experiences. It stands out by its ability to produce complex work, that covers different media whether it's space solution or digital campaign. 

Printing: First Sense

Printing: F61 Work Room

Photography: Maxim Simanovich

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Iona Brown

Iona Brown, a London-based jewellery designer, approached me to develop a visual identity for her expanding line.

Iona's aesthetic is reflected in her jewellery designs; she uses distinctly minimalist lines, shapes and materials, which in turn informed the visual identity of the brand.

The logotype, a customised version of GT Sectra Display, was designed to reflect the duel weight of Iona's pieces, which often run from thick to thin. This was foiled onto duplexed Colourplan business cards, various packaging and a lookbook.

The result is a strikingly simple identity for a jewellery brand with a strikingly simple aesthetic.

Typefaces:

GT Sectra Display, GT Walsheim

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Voyageur Du Temps

Located a short walk from downtown Los Altos, Voyageur du Temps (VDT) is an artisan bakery and café serving world-class bread, pastries and coffee. 

Voyageur du Temps, which means time traveler in French, was the vision of owner and local resident, Rie Rubin.

As the name suggests, Rie’s vision was a café that transported people back in time. A place that moved between tradition and modernity—that drew on the classic values of cooking and baking, but with a contemporary twist. Rie reached out to Character to help bring that vision life.

Character was tasked with designing and producing all elements of the VDT brand and café experience.

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Roger The Barber

Roger is a unique and exceptionally talented barber. He does not offer the typical variety of services or array of products one might expect from a barbershop or salon, instead offering a singular service—short cuts without the shortcuts.

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