The News is Dying... I Think.
In the introduction for his novel, But What If We're Wrong?: Thinking About the Present As If It Were the Past, Chuck Klosterman states: “It’s impossible to understand the world of today until today has become tomorrow.” Klosterman spends the publication, which he insists is not a series of essays, reiterating the idea that it is impossible to make accurate assumptions about the future due to our inability to foresee the motivations that will drive future change. Even though it may be a completely fruitless effort, humans are a nervous species and people continue to predict on every aspect. A favorite topic: Is television really dying? Some, like Evan Shapiro at Huffington Post, hold the opinion that TV, especially American TV, is “the most liked, followed, desired and demanded content on earth,” that may not be the complete truth. While television as a storytelling device is flourishing–we spend over five hours a day watching on average–the television as a device may be declining in popularity.
According to AdWeek, about 40% of Americans subscribe to a streaming service like Netflix, Amazon Prime, Hulu, or HBO GO. Netflix alone has 41.3 million subscribers, which as a singular service, approaches half the combined viewership for the top 13 cable providers. While over 3.8 million American homes “cut the cord” in the past 6 years, more Millennials are refusing to ever pay monthly cable bills in favor of picking their preferred streaming services for slivers of the cost. PBS NewsHour called this group “cord-nevers.” All this talk about the conceptual cord, and streaming, and Netflix’s success… this is dialogue we have all been hearing about for years now. Narrative television series will continue to exist, in a very similar dramatic format, for the foreseeable future. News, though? That may be a different ballgame.
Source
Younger generations are getting news differently. In 2015, Pew Research Center found that about two-thirds of Millennials get their political news from Facebook and the other third rely on traditional broadcast news for information. With Baby Boomers, those statistics are flipped. A quarter of Millennial Facebook users say about 50% of their newsfeeds are made up of political or governmental information, which is almost three times the population of Gen Xers or Baby Boomers that say the same thing.
With virtually all major news providers going digital, it is not difficult to see how these users are filling their feeds with news. Some are more successful than others, though. AJ+, Al Jazeera’s online-only Facebook-focused outlet created in October 2013, boasts over 7 million followers. Both AJ+ and their similar competitor, NowThis, focuses on content that is video-centric, with an emphasis on visual. The success of the two pages can be partially attributed to shareability, which is directly connected with the potential for volumeless viewing. Their videos are generally about a minute long, with textual highlights and high quality visuals that pivot around one specific subject. This allows viewers to focus on the details of a singular situation instead of getting the overview of many events that is the standard formatting of a broadcast news show. Instead of being saddled to watching a whole half- or whole-hour report, a ten-minute stint on Facebook can provide fairly in-depth stories covering a large range of topics, both new and from channels that the viewer has intentionally subscribed to about specific stories that they care about.
Source
The aim of AJ+ as described on Facebook is to create a “global news community for the connected generation.” By abandoning the medium of expensive cable television subscriptions, online news has the potential to not only become more global, but it has become more obtainable. Whoever said, “If it's inaccessible to the poor, it's neither radical nor revolutionary,” had the right idea. Social media is a vital asset in developing countries, and with internet access and smartphone ownership rising globally every year, news centered around online users may be the only true potential for a global news community. Of course, none of this can be certain. Personally, I will have to accept the inevitable uncertainty of Klosterman’s Razor on this.
Cites
Klosterman, C. (2016). But what if we're wrong?: Thinking about the present as if it were the past. New York: Blue Rider Press.
















