Rework! I am not talking about the need to redo something that one has already done, rather it is a book written by Jason Fried and David H Hansson founders of 37signals which is now known as Basecamp, a software company. The company produces productivity and collaboration tools for teams and organizations and hence it is needless to say it is book about productivity hacks, do's and dont's while starting a business (not a start up as they say). I had got very passionate recommendations about it from various sources (mostly social media) and I sat straight though to complete in 6 hours. Was it that interesting? Let's see.
The book is only approximately 200 pages and has many images and half pages. While this explains partly why I could complete it so fast, it is a very easy read with conversational language and authors have done well to write half pages if the topic warranted one. As has been mentioned it has many productivity hacks which I was aware of and have read in some other books, that made life much easier.
This book is not only for people who start businesses but for every individual whether working in a job or self employed. It is to be remembered that these type of books needs to be revisited once in a while to ingrain the learning in one's mind. It is also important to have a glance through the contents and get back to the topic that is important at that point in life.
There were some interesting observations in the book which I think is worth mentioning. I liked the idea that failure is pillar of success is kind of overrated and success begets success is the right one. However the fact remains that many times people will fail but would have to get up and get back at whatever they want to do.
The other idea was about planning and planning long term and how it is a waste of time and energy. It is indeed true most of the planning goes haywire as real world is too dynamic and volatile for any linear thinking. One may only look forward to next week. The world is that volatile indeed.
Authors feel the idea of starting a business is different from a start up as the aim of the businesses is to make money while start ups may not. I have no opinion on this but I am not a big fan of those businesses which only show growth in revenue and valuation without making money. A business which does not make money is not a business, it is charity. In the same veins it is important for a business to look at the by product of the businesses they are in. In the endeavor of creating a business, they produce wastes, ideas, software etc. which can be monetized legally and ethically.
The idea of focusing on "You" and not the competitor and others is very important as it is to remain obscure. It is important to do donkey work and refine one's work before coming to limelight. It augurs well for a writer/creator like me who wants to remain low while building on my consistency on blog writing and focusing on me and my work rather than all other fellow bloggers. If I am good visitors will follow and things will flow.
There are indeed topics and subjects like Hiring and Evolution where I do not completely agree with authors point of view. One may argue that I am coming from a corporate point of view but I would refute the same because hiring is a process in which I have been a part of on both sides and I do not completely agree with their assertion that experience does not matter what matters is Personality, Dedication and Intelligence. There are many young people out of college with such traits but it is not always possible to give them all kinds of roles. The opinion of authors might be true in certain cases only. There are certain aspects of culture creation which I do not fully agree with, it seems more suited to the authors world and not universal.
It is a really good one for those who have not been exposed any productivity hack books and content and for those who are avid readers and may have been exposed to such hacks and might be using them, some parts of the book are a repeat and can be scrolled through (since I used a kindle). I liked the brevity of explanation in various sub topics and the boldness of the authors not to extend the prose. Overall a good read and things to take away from. I must thank people who recommended this to me.
image source : goodreads.com