Adam Lowe Creative

Portrait | Commercial | Event | Architectural Photography

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Branding, it's More Than Just a Logo--it's a Story

Branding, it’s More Than Just a Logo–it’s a Story

Many people tend to think branding is developing a logo, and while this is one component of your brand, it is not the essence. Creating a memorable brand is similar to creating a memorable story. It’s not only the images associated with pictures but the story that goes with it. Every brand tells a story. It’s a story of who the company is, what they stand for, what their values are, what their…

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The Importance of Professional Photography for your Fundraising Event

Fundraising is serious business, especially in our region. Charities have a lot of competition for corporate and private donations. When non-profit development teams or their outsourced fundraising professionals plan an event, whether it be a gala or a walk-a-thon, they know that image is everything. Professional corporate event photographers and videographersare a valuable asset to your event…

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The anatomy of a professional headshot session

The anatomy of a professional headshot session

The process of getting a professional headshot is more complex than, say, having your picture taken for your school yearbook.  That said, it doesn’t have to be nearly as complicated as some people make it out to be.

Depending on your needs and job position, the process can take anywhere between 5 minutes and a couple of hours. But the results will be well worth the effort.

Knowing a few details…

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Why You Need to Invest in a Professional Headshot

Investing in professional headshot pictures for your team is a great way to upgrade your company’s image and is undoubtedly a great way to invest in your people.

You’ve hired a designer to create your logo, your stationary, and your website. These sessions are the same thing, an asset for your company, but for the personal side of your brand.

If you need specific details of how the process will…

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Some Great Add-ons for Your Real Estate Photography

The purpose of real estate photography is much more than simply documenting what a property looks like. It’s an opportunity to get creative and showcase your property, to bring out its best qualities and make it really stand out from the crowd.

In an age when people can easily access information about practically anything online, it’s also a great way to generate interest long before the…

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Does Your Headshot Match Your Personal Brand?

A proper headshot can act as a marketing tool for your personal brand, which is why you need one which can represent you professionally and in the best light possible.

When deciding whether to do business with you or not, prospects will evaluate you based on how trustworthy, approachable and confident you appear.

In most cases, they will be able to spot this just by looking at your business…

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The Industry Benefits of Building a Personal Brand

The vast majority of people base their professional reputation on a combination of personality, preferences, and the policies of the company you work for.

As a single employee, your identity in the industry is often more closely defined as an employee of your workplace than as an individual expert. Back when only big companies could really build a brand, this arrangement made a certain amount of…

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Advantages of an Established Headshot Photographer

With the rise in amateur photography, it is important to know what makes truly professional headshots stand out in your industry and around the business world. An established headshot photographer is far more than a person with a great camera; rather, they bring years of experience and training to the experience.

While a headshot session may seem quick and painless to you, that feeling of…

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The Power of Polished Personal Branding

In business today, identity is as important as a quality product and efficiency. Thanks to the internet, we all need to have a polished professional look and an image that presents the world with a representation of who we are and how we do business. This is known as our personal brand, and having a weak brand can impact your potential.

Your personal branding includes everything from your…

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How to Plan for Your Personal Branding Headshot Session

Professional headshots can make a big difference in how you are perceived by others, especially when it comes to signing new business or getting a new job.

The headshot is a key component of personal branding, one that, unfortunately, is neglected sometimes.

That is why a headshot session is an investmentall business owners should take into consideration. If you’ve never done something like this…

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Personal Branding Basics

Personal branding, and creative expression for that matter, aren’t just for what we consider the traditionally “artistic” fields or those in the public eye. Everybody to some degree or another must put themselves in the most positive light possible.

In order to best creatively express yourself for the purpose of your goals, it’s helpful to know the basics of what personal branding is, what…

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Print What You Want to Preserve

I was at a party recently, and a fellow guest shared a horror story that makes me cringe every time I hear it, and I’ve heard variations of the tale more times than you’d believe.

The photographer she booked to shoot her engagement and wedding photos delivered the images digitally but didn’t print anything for them. The bride stored them on her computer…but never looked at them and eventually…

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The Value of Professional Portraiture

In today’s age of inexpensive digital SLRs and smartphone cameras, not everyone understands the value a professional photographer brings to your family portraits and professional headshots.

Most people understand the difference between a $0.99 fast-food McDinky and a juicy, custom-grilled cheeseburger with all the fixings, and I’m fortunate enough to attract clients who don’t need to be informed…

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Google Trusted Photographer

Are you looking for a great way to boost your business’s visibility and rank on Google without paying a fortune of spending all of your time optimizing your website for SEO? If you have a retail store, restaurant, or even a great looking office Google Business View might be perfect for you!

We have all seen the streetview feature of Google maps where you place the little man along the road and…

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Today I had the privilege of photographing the ribbon cutting and grand opening of The Premier apartments in Downtown Silver Spring. Walking distance from the metro, The Premier is a luxury boutique apartment building located in the heart of downtown Silver Spring. Combining world-class service with state-of-the-art amenities. The Premier offers its guest a distinguished community experience with modern conveniences.

The Greater Silver Spring Chamber of Commerce along with Vantage Management, Grady Management, and the builders of the apartment building were all there for the ceremony, tour of the building, and cocktail reception catered by The Daily Dish. The Premier is a beautiful apartment building with wonderful staff, if you are considering a move to downtown Silver Spring be sure to check it out!

  Grand Opening of The Premier in Silver Spring Today I had the privilege of photographing the ribbon cutting and grand opening of The Premier…

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Certified Professional Photographer (CPP)

Certified Professional Photographer (CPP)

After a long and difficult journey, I’m now one of only 42 Certified Professional Photographers in the state of Maryland! Nation-wide, Certified Professional Photographers account for less than 8% of working full-time photographers! These days, photography is practiced by anyone with a smartphone, but it’s mastered by few. When it comes to those once-in-a-lifetime moments—when you’ve got one shot…

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And in new drone photography news… Although the battle between drone owners and the FAA continues in terms of laws and regulations, it appears that progress is being made.