Why business cards still matter
In this digital age, you may wonder about the practicality of business cards and whether you should still invest in what may appear to be an ‘old’ method of exchanging contact details. For today’s blog Richard explains why business cards are still applicable and how it can make an impact to you and your business.
Despite the fact that most people own a smartphone that enables them to look up a person/company’s details from the internet, the humble business card is still the preferred method of obtaining business contact details simply because it provides an easy way for clients or customers to get in touch with you.
There are 4 ways you can benefit from having your very own business cards;
Allowing people to get back in touch
Giving your prospects an easy method of getting your contact details such as a business card would contribute to your professionalism and would represent that you mean business.
For example, you are at a networking event and you have made good rapport with various people, you would want to make it easier for them to contact you in the future. Handing out a professional looking business card rather than asking them to write anything down is nearly always going to be a preferable option.
Although you can exchange numbers by typing it in on each other’s phones or there are even apps that enable you to exchange contact details, you have to keep in mind that people may not feel comfortable handing over their prized business tool. Handing out a business card shows you came prepared and resolves all of these hurdles and acts as a gentle reminder to get back in touch after the event is over.
Setting up your first Impression
Like any first impression the business card should reflect that you have put time and effort into creating something that is visually memorable and even something that people would like to keep than a passed-on email or phone number. A good, well designed Business Card can make a big statement about who you are as a person and it is likely to be your first piece of promotional material that introduces people to your brand as well as to help you stand out from your competitors.
A basic form of direct marketing
The digital era has made things easier to generate new leads and prospects but it’s still got a long way until it becomes as effective as a meeting sealed with a firm handshake along with a business card exchange.
You never know when you may come across a business lead or prospect, whether you are at a trade show, conference or even on your regular commute. Being prepared with business cards wherever you go will guarantee that you will never miss out on an opportunity to gain new contacts.
Reaching to new prospects
Because the business card is a physical object this can easily be passed on by the person you initially gave the card to. It does help that the more creative the business card is the more likely it would be shared with other people, which in turn generates awareness of your company to new a reach of prospects.
Now you have good reasons to get your very own business cards why don’t you allow Avery® to print them for you?
Avery WePrint® offer an extensive range of business cards, including pads, square and folding. They are produced using photo quality digital printing that is applied to high quality cardstock that will make sure the cards look the business! The good thing about all of this is you can upload your very own design via PDF with ease, where your design will be saved for your convenience whenever you need to reorder.
Want to know more visit our website; https://weprint.avery.co.uk/category/business-cards.html
