And now for today’s lesson in institutionalised misogyny.
Today’s news: Ghostbusters ‘tanks’, ‘stumbles’ with 53% drop in its second week.
Presumably that’s a bad performance compared to other action movies in their second week then?
Captain America: Civil War: -59.5%
Oh, and for an example of an actual ‘tanking’:
Now, let’s examine all the reporting last week that Ghostbusters was going to struggle because of its first week multiplier against its budget…
Ghostbusters first weekend US figures: $46m
It had a $144m budget, so in its first week it made 32% of that.
Descriptions: ‘Lacklustre’, ‘problematic’, ‘will haunt Sony’
Star Trek Beyond first weekend US figures: $59.6m
It had a $189m budget, so in its first week it made 30% of its budget.
Reporting: ‘Dominates’, ‘wins big’
To be clear: there are articles describing both movies’ openings as ‘solid’. But there’s basically no one calling Beyond worrying or Ghostbusters a big win.
So. ‘Nuff said?
**********EDIT**********
A few people have requested sauce for the data above. Honestly, this post was an off-the-cuff thing this morning done off the first page of Google. I’ve resisted actually providing said data because the % drop and $ profit figures are verifiable basically anywhere you like and the quotes are all over the place. I have not done a thorough corpus analysis of everything written on Ghostbusters and Beyond, nor do I plan to. However, because I’m so damn nice, here are the particular articles I happened to read for the Googley-challenged…
www.hollywoodreporter.com
www.breitbart.com (yes, I know who/what Breitbart is, but it came up on the first page of Google so that makes it a mainstream source on this occasion)
And, to be fair, on looking for my original sources just now, I also found this, so there is at least one article that’s circumspect about Beyond’s success.
I can’t find the article where I got the second week drops info, but I imagine the numbers came straight from here and here.
There were more articles all showing this basic trend, but honestly, no matter how many I list, if you don’t believe me you’re gonna have to go search for yourself anyway, and if you do believe me, well, you already believe me, so why bother?
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