Ayesha Majid

I have a keen interest in common law and equity and writes historical accounts and research articles as a hobby. I write articles and booklets mainly on topics from corporate world and on Pakistan's culture and society. I once read people are either blessed or doomed to be accountants', to me the choice is a bit complicated than that. I feel that a career in this profession can be a bit of both, as at times you can be doomed to long periods of repetitive work, whilst on the other hand there is the very real prospect of a secure, well paid, rewarding career. I have chosen to study this degree because it will give me a chance to step into the economic world and an opportunity to benefit from the current high demand of accounting graduates in the job market.

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Employee Performance and its link to employee satisfaction

Employee Performance and its link to employee satisfaction

An employee performance appraisal is a process combining both written and oral elements of performance rating whereby management evaluates and provides feedback on employee job performance, including steps advised to improve or redirect activities as needed. While an employee development plan, sometimes called an employee growth plan, is a process for helping individuals improve skills for their…

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The post pandemic Business world- The Great Attrition

The post pandemic Business world- The Great Attrition

And the onset of 5th Industrial Revolution The ripple effect of Covid-19 has continued to impact how we work, learn, live and play. As the pandemic continues, companies of all sizes have responded with astounding speed and agility to maintain their operations, despite the ongoing threat of massive disruption. The magnitude of Coronavirus pandemic’s disruption can only be compared to those caused…

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Podcast

Greetings readers, We have launched our podcast channel as well you can listen to our Podcast at:1. Research by Ayesha Majid • A podcast on Anchor2. Google Podcast3. Apple Podcast Welcome to Research By Ayesha Majid This is my little corner of the Internet, where I talk about business world, Economics, business school teachings and more! New to the site? Start…

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Lessons from 2000s

The 21st century has proven to be as economically tumultuous as the two preceding centuries. Between a pandemic, wars, technological developments, progress in civil rights, and breakthroughs in science and medicine, the old order has been swept away, sometimes giving way to freer forms of governing and sometimes not. This period has seen multiple financial crises striking nations, regions, and—in…

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Research by Ayesha Majid • A podcast on Anchor

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Will CPEC galvanize industrialization and employment in Pakistan

Will CPEC galvanize industrialization and employment in Pakistan

China-Pakistan Economic Corridor is a framework of regional connectivity. Through CPEC China aims to connect its eastern side through Kashgar to the warm waters of the Arabian Sea through Pakistan as it will be shorter and safer for china to transport goods via this route than through the china sea to the Arabian Peninsula and surrounding areas. CPEC will not only benefit China and Pakistan but…

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CPEC phase II: Industrialization phase

CPEC was envisioned by leaders of the two countries as a three-phased venture. According to the Long Term Plan (2017-2030), CPEC was to address “major bottlenecks of Pakistan’s economic development” as part the early harvest projects completing by 2020. 32 early harvest projects of CPEC have already been completed. over 85000 Pakistani have got employment in CPEC projects. Phase II envisaged…

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The constraints to the development of the microfinance sector in Pakistan 2nd Edition

The constraints to the development of the microfinance sector in Pakistan 2nd Edition

Despite the socio-economic importance that development economists are now attributing to Microfinance, it remains generally under developed in Pakistan. Microfinance is provision of financial services to people who do not receive service by traditional formal financial institutions vis-à-vis Banking and Non-Banking Financial Institutions. The services include Credit, Savings, and Insurance…

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Dove evolution of brand

Dove evolution of brand set a change of the idea of beauty all together rather than marketing a functional product. They also had already extended the  brand into more product categories and now needed an umbrella image to represent all the products in cohesion. Dove set a change of the idea of beauty all…

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The major sources of competitive advantages of an organization of a consumer-packaged goods industry that can be effectively developed to support a hybrid strategy for competing in the global market

The major sources of competitive advantages of an organization of a consumer-packaged goods industry that can be effectively developed to support a hybrid strategy for competing in the global market

The major source of competitive advantages of an organization of a consumer-packaged goods industry is their ability to quickly adapt to market changes without losing their core identity, especially regarding cost leadership while providing an array of products and services e.g Nestlé, Kellogg’s, Unilever, etc. This source comes from either their assembly line or supply chain. Their supply chain…

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Mallick Ibrahim Bayo: Forefather of Mallicks of Bihar Syed Ibrahim otherwise called Malick Bayo or Syed Ibrahim Mallick Baya, Mallick Bayyu was the seventh descendent of Hazrat Abdul Qadir Gilani (RA) who was a Hasani and Husaini (i.e had a place with the both Progeny of Hazrat Hasan and Hazrat Hussain (RA).

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An overview of Mercantile Law in Pakistan

An overview of Mercantile Law in Pakistan

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Microfinance service in Pakistan over the decade

Microfinance service in Pakistan over the decade

Pakistan has made considerable developments in Microfinance though a late starter in this industry. The sector formally started to develop from 1999 although; semiformal sectors since the 1980s are providing micro-credit in Pakistan. Including Non-Government Organizations (NGOs) and Rural Support Programs (RSPs). Subsidies have played an important role in the growth and promotion of the…

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Harvard Business Strategy Simulation: The Balanced Scorecard by V.G. Narayanan

Harvard Business Strategy Simulation: The Balanced Scorecard by V.G. Narayanan

The aim of the simulation is to teach students how to device a strategy from the given set of environmental scan results and how Balanced score card is used to measure the results of the strategy based on your goals and strategic map

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Philip Morris (Pakistan) Limited: Business Strategy Anaylsis

Philip Morris (Pakistan) Limited: Business Strategy Anaylsis

Phillip Morris international is one of the leading cigarette manufacturing companies in the world with the current share price of $73.78 (Philip Morris International). The organization is known for the making of cigarettes, other tobacco products and nicotine-containing products in countries outside of the United States. Its portfolio comprises of both global and local brands. Philip Morris…

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Philip Morris (Pakistan) Limited: Business Strategy

Philip Morris (Pakistan) Limited: Business Strategy

Phillip Morris international is one of the leading cigarette manufacturing companies in the world with the current share price of $73.78 (Philip Morris International). The organization is known for the making of cigarettes, other tobacco products and nicotine-containing products in countries outside of the United States. Its portfolio comprises of both global and local brands. Philip Morris…

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