From left, UChicagoans Neal Johnston, AB’60; Roger Downey, EX’59; Leonard Friedman, AB’63; and Elliot Lilien, AB’61, compete in the General Electric College Bowl in December 1959. The show was hosted by Allen Ludden (far right) and aired on CBS. In each episode, two colleges or universities—one a returning champion—competed in a 24-minute trivia contest with questions such as “What president said, ‘I would dedicate this nation to the policy of the good neighbor’?” and “If you heard someone refer to the Arlberg method, would he be talking about biological research, Willie Mays’s batting stance, or a ski technique?” The Maroons bested the University of Miami in their first matchup but lost to the University of Kansas in their second. Nevertheless, they took home $2,000 in scholarship and grant money for the University and got to enjoy “two week-ends of New York luxury,” as this magazine put it. (UChicago Photographic Archive, apf1-10634, Hanna Holborn Gray Special Collections Research Center, University of Chicago Library) @uchicagoscrc