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Isis Entices Customers With Offers

Isis has launched a series of promotions intended to make it worth your while to start paying with your smartphone at the cash register. 

Wells Fargo card holders that attach their cards to the Isis wallet will get a $20 credit the first time they “tap to pay” and then 20% cash back on all other Isis purchases until April 30.

Jamba Juice is giving out a free 12 oz. smoothie every time you make a purchase at its stores with Isis.

Toys ’R’ Us is knocking $15 off of any purchase over $30 for Isis wallet payers.

Source: GigaOm, February 2014

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Verve Mobile and RetailNext Partner

Verve Mobile and RetailNext, an in-store analytics provider, announced a partnership to help clients attribute foot traffic and sales to their location-targeted mobile advertising.

Source: PRWeb, April 2014

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The mobile location-based services (LBS) market is picking up speed, with 60% of mobile users now accessing LBS at least monthly. 

BIA/Kelsey estimated that mobile local claimed 40% of the mobile ad spending pie in 2013—and expected this to grow to grab the majority in 2018, with 52% of the total.

Source: BIA/Kelsey, April 2014

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Special Offers Get Mobile Users to Opt In

Receiving special offers and promotions was cited as the No. 1 motivation towards signing up with a brand to receive mobile marketing messages.

Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.

Source: Responsys, April 2014