display before dishonor

the latest in digital display advertising

[acnecom]

dora the cloud maker

photo by cristina grosan

[baddestfrogg]

This handbook brings together everything the marketer needs to know about mobile from the ground up.

The IAB is committed to making mobile easier for brands and agencies to tap into this growing market. This complete guide from leading experts in the mobile field includes, measuring mobile, m-commerce, advertising on mobile, integrating mobile and the future of mobile.

[baddestfrogg]

It's relevant.

It's prominent.

It's interactive.

It's social.

It incorporates video.

It's seasonal.

[baddestfrogg]

Youtube Innovation 3M (by bannerwatch)

[baddestfrogg]

All time favourite home page take-over (HPTO) by Dell from Yahoo Germany.

[baddestfrogg]

Rich example of the IAB Billboard format by Seiko from MSN Malaysia.

[baddestfrogg]

[baddestfrogg]

Funny Toyota video :)

[baddestfrogg]

[amaninthemind]

You Cannot Avoid Making Impressions

All ad campaigns are branding campaigns.

Whether you intend it to be a branding campaign is irrelevant.

It will create an impression of your brand regardless of your intent.

But don’t forget the most important aspect of branding.

It’s not just about ad campaigns.

Branding is in the DNA of a company.

And as such, one fact cannot be overlooked…

Branding is everything your company says or does.

Everything.

[via]

[baddestfrogg]

The filmstrip format debuted in Hungary in February, 2012 but it took quite some time to see new campaigns using the unique opportunities of the multi-segment solution. Now Chevrolet Cruze is advertised with a nice filmstrip ad.

[baddestfrogg]

Chevrolet Cruze SW filmstrip on PORT.hu.

[amaninthemind]

Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.

[baddestfrogg]

A great new ad format called 'mosaic' uses the blank map of the route planner site Utvonalterv.hu in Hungary.

The format was developed by Adaptive Media.

[baddestfrogg]

The first Levitator in Hungary on PORT.hu by OTP Bank. The format was adapted and introduced by Adaptive Media.

[baddestfrogg]

The Mediamind format Levitator aka Glider is gaining recognition all over the world and we see more and more nice creatives using the opportunities.

Here are three.

Nissan Juke:

http://creativezone.eyeblaster.com/#ItemName=Nissan%20Juke_Glider

Samsung Galaxy:

http://www2.mediamind.com/creative_zone/Samsung_Galaxy_SIII_9647956/index.html

Merc SLK:

http://www2.mediamind.com/creative_zone/Mercedes_SLK/index.html

[baddestfrogg]

Not a new idea but a nicely executed ad nevertheless.