Online Marketing: An Annotated Bibliography

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A great course resource that has news, tips & tactics about search engines and search marketing.

Rating: 5 out of 5

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A great guide to search engine marketing and SEO that has forums, reviews, articles, ratings and newsletters.  This site is a resource for site owners trying to improve their ability to be found in search engines.

Rating: 5 out of 5

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A software development company and online community specializing in  SEO (search engine optimization), SEOmoz is a great resource for SEO education and monitoring.

Rating: 5 out of 5

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The US Bureau of Consumer Protection has provided "CAN-SPAM Act: A Compliance Guide for Business" that sets the rules for commercial emails, establishes requirements for commercial messages, and outlines the rights of email recipients and penalties for violating this act.

Rating: 5 out of 5 (don't mess around with this one!)

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Email Marketing Resource

The Email Marketing Process

This inforgraphic is awesome, along with its corresponding blog post from Tim Soulo at 1WebDesigner.  It covers five steps in the email marketing process:

Ways to make them opt-in

Choose the right location

Use your email list to...

The scientific approach

Homework

Rating: 5 out of 5

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Email Marketing Resource

Lead Nurturing vs. Email Marketing

An interesting infographic that provides a rapid-fire overview of the differences between email marketing and lead nurturing.

Rating: 3 out of 5

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Yet another great course resource on email marketing.  This one is from MailChimp and walks through five steps needed to create an email marketing plan:

Define your readers

Determine your purpose

Outline your goals

Determine your frequency

Create a timeline

Rating: 5 out of 5

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This page showcases email marketing training through HubSpot's Academy.  Offering webinars, templates, ebooks/guides and more, this is a great resource to get started and to learn something new on email marketing.

Rating: 5 out of 5

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A great course resource providing a basic understanding and introduction to email marketing.  It covers some of the challenges and solutions of email marketing, as well as different types of marketing emails and email marketing metrics

Rating: 5 out of 5

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A great blog posting from Unbounce's  Georgiana Laudi on some key email marketing tips.  It covers, the following:

Managing & building your email list

Email copy & content

Email design

Email frequency & timing

Tips & tools for better email marketing

Email conversion, segmentation & science

Building better email campaigns

Rating: 5 out of 5

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Social Media Resource

Social Media Periodic Table

A really cool infographic showcasing the social media application landscape in a super-nerdy-but-totally-awesome-periodic-table-like-setup.  It highlights a number of applications and which ones are gaining in popularity or credibility and even what each is best used for (e.g. broadcasting, publishing, listening).

Rating: 5 out 5 (I'm a nerd and really like the whole periodic table thing!)

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Social Media Resource

The Rise of Social Networking Ad Spending

A great infographic that shows the break down of social media spending and the increased trend towards spending on social media and other online advertising options for 2013.

Rating: 4 out of 5

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“Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information.”

Rating: 5 out of 5

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Social Media Resource

Social Media Video 2013: Social Media Revolution 4

Written by international author and keynote speaker, Erik Qualman, this video for 2013 is a part of a series of social media videos.  Quite the eye opener with the facts in this one!

Rating: 4 out of 5

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The social media channel on Mashable is a great resource for all things social media (go figure!).  It is a leading source for news, information and other resources.

Rating: 5 out of 5

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A self-professed “guide to the social media jungle”, this site is essentially an online social media magazine that helps companies navigate how to best use social media to connect with their customers, increase brand awareness and, of course, boost sales!

Bonus!:  They have a podcast, too!

Rating: 5 out of 5

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This particular blog post touches upon the importance of keeping your company’s voice and brand position consistent across social media platforms.  While this post also promotes Sprout Social’s social media management tool, it also has some great points.

Rating: 4 out of 5