Belinda Amelia's

Graphic Design | Background Illustration | UI/UX

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'clouds' Silent Zine by Belindaaam

Self-Published: 2025 at Pesta Komik 2025

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TraitZ Social App Year: 2022 Project type: UI Apps Client: Freelance

TraitZ is a social app that follows a similar concept to "Ta'aruf" or introduction, which focuses on understanding the personal traits of a potential spouse. First, the user has to pick and set a rank of priorities of their personal values, or criteria that they would like to see in their future spouse.

The experience is similar to dating apps, but in this app, the user can only choose matches based on their rank of traits, without a photo. And the person who selects the match is only on the women's side; just like Ta'aruf. When the match is made, the two users can see each other's photo and start a conversation.

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KLAMBY Gardenia Perfume "Cháteau" Year: 2023 Project type: Digital Imaging; Commercial Campaign

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Silhouette [1/9] by Belindaaam

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KLAMBY DIGITAL SHOW "Archipelago" Invitation Year: 2024 Project type: Motion invitation

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"Cerita Cita Luhur" - Children's Story Compilation Book Year: 2018 Project type: Book Design, Illustration Client: Sekolah Nasional Plus Cita Luhur

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Aliya & Raihan Wedding Invitation Year: 2024 Project type: Illustration set Freelance

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Nadira & Dendy's Bridesmaid Invitation Year: 2024 Project type: Freelance Client: Nadira & Dendy

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KLAMBY "Archipelago" Ied Collection 2024 Catalogue Year: 2024 Project type: Booklet Client: KLAMBY

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'serendipity' (happy accident) Illustration Zine by Belindaaam Year: 2024 Project type: Self-project

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Telkomsel International Package Card Art Concept Year: 2020 Project type: Art concept Client: Telkomsel

I also made a design for the packaging cover of the roaming package SIM Card. The team and I made several alternatives with different visual styles, and I'm in charge of the style using illustration as a key visual. The card provides many offerings that could be used when customers travel overseas.

To make it look friendly and fun, I presented various icons or landmarks from big countries, like the Liberty Statue, the windmill of the Netherlands, and the Kaaba as an icon for the Hajj activity. It also represents how far Telkomsel's coverage is. The illustration style is a flat-vector design with a red and gray color scheme, and the layout was inspired by Telkomsel's visual grid system - the geometric partition.

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Telkomsel DUNIA GAMES Key Visuals Year: 2020 Project type: Commercial campaign Client: Telkomsel

We know Dunia Games has a lot to offer in terms of mobile games promos and events. They hold games such as PUBGM, Mobile Legends, Free Fire, Lord of Estera, and many more. To appeal to certain communities, the team and I need to make key visuals that are applicable to every digital media Telkomsel has. The style used many merry and magical vibe graphics like spotlights, glows, and confetti.

Graphic Design: Belinda Amelia Art Directing: Deanindya Nabila Copywriting: Albert Agung Bagus

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Octagon CalendAR Year: 2022 Project type: Product design Client: Octagon Studio

Make our working desk more colorful with Octagon CalendAR. Each page has different ocean creatures and some creatures are related to the designated months. For example, May is the month of Narwhal's spring migration and December is the nesting season for Green Turtles. But It's not just a typical table calendar, the team and I put in another feature and that is Augmented Reality. To enjoy the AR, it just need simple steps: Scan the QR code on the below each pages, aim your camera to the surface, and then have fun with the creatures!

Graphic Design: Belinda Amelia Art Director: Chitra Ananda

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Octagon 4D+ Series Marketing Visuals Year: 2022 Project type: Commercial campaign, social media

Besides AR/VR services, Octagon Studio is known for 4D+ series products like the Dinosaur 4D+, Animal 4D+, and Cars 4D+. With the Augmented Reality feature, the cards can be scanned and it summons many superb interactive 3D objects for children to learn. Everyone can purchase the cards everywhere all around the e-commerce platforms. Here are the final compositions for Octagon Studio's product thumbnails. The objective is to show each product from a strong perspective view and make it like it is embedded in the real life.

Graphic Design: Belinda Amelia Art Direct: Chitra Ananda, Belinda Amelia

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Octagon 4D+ App Revamp Year: 2023 Project type: UI/UX Client: Octagon Studio

Octagon 4D+ is here to offer you a new take on micro & nano learning about animals, dino creatures, space, and many other things for children. This is the new solution for the previous Octagon 4D+ series app which each series has its own apps, so it is such a bother when the user wants to enjoy all series in one moment. And with the new design, shows a more modern & simple look and systemic experiences.

Project Manager: Renata Husada 2D Artist & UI/UX Designer: Belinda Amelia, M. Iqbal Fauzy Technical Manager: Tomy Kurniawan, Henri Wijaya 3D Artist: Makhaddir Front-End Developer: Ramdani, Dimas Wisodewo Back-End Developer: Muhammad Maruf, Wita Karwila

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MIINA KOEKJES Year: 2019–2021 Project type: Brand identity, social media There's a saying, "The easiest way to win someone's heart is through their stomach". And sure authentic taste will be memorable and attached to the heart. So it is a need to look delicious and representable. As a family legacy, MIINA Koekjes offers various Indonesian-Dutch vintage-style cookies such as "Kaastengles", "Nastaar", or "Katte Tong" with rich authentic flavors. A combination of maroon, brown, and gold is used to portray sweet, buttery, and bold tastes.

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KIN Chinese New Year Special Year: 2020 Project type: Commercial campaign

A collaboration with DKC INDO, KIN, a pasteurized milk product wants to make holiday greetings for Chinese New Year on their social media. In Chinese tradition, 2022 is a tiger year for luck so a golden tiger and red ornaments & surrounding would be perfect for the theme. As it happens that matched where KIN also wanted to boost their featured product series A2 Fresh Milk which has a red color on their packaging.

Art Directing & Graphic Design: Belinda Amelia