How digital impacts the culture of live events
The Cass MBA London Symposium 2015 event is much more than a conference, it's a collection of events hosted by London’s finest corporations and businesses, turning London into a classroom for four days. It gives guests the opportunity to engage with leaders, executives, founders and talented individuals in a unique and privileged way.
Because of the very nature of the event, happening in prime locations across London over a series of days, Cass needed to strongly consider how digital innovations could enhance the culture and impact of the event as well as improving communications. Contra are already a long standing partner with Cass and quickly rose to the occasion. Drawing on the global experience Contra has with providing digital delegate experiences and enterprise applications for KPMG, Contra were able to partner with Cass to advise, create and proudly sponsor a Web App that enables Cass to manage the communications for each event and promote innovation as a key value of the culture for the symposium.
The key to the success of the Cass Web App is not in just in its ability to communicate information about the events to delegates, it is much more subtle. The key is in reinforcing the values of the event. Practicing what is being preached and demonstrating to the delegates how the very concepts that are being discussed are put into practice. By investing in digital Cass are able to subtly enhance the culture of the event, marketing concepts to the guests while providing a valuable resource.
So next time you think you need to solve a physical problem, remember that digital can do much more than this. It is much as part of a live event as the staging, lighting, key notes and dare say it... the choice of wine!