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[bestseotoolscollection-blog]

SEO trends for the year 2018

In 2018, internet access is something we carry on a daily basis and not a fixed thing on our home computers. This is a global trend that will only grow in the years to come.

On the side of the m-commerce ... Our developers are qualified in the field of mobile websites. This includes good practices for creating, managing and optimizing mobile sites.

Regarding the 2018 SEO trends, we must take into account the MPAs (accelerated mobile pages). Google favors MPAs and increasingly takes into account the mobile user experience.

AMP is a framework developed to make loading a web page faster on your mobile device. MPA is considered a ranking factor and also has a significant impact on the organic visibility of the site.

Other trends The worker's services are intended to enable the creation of effective offline browsing experiences. Always with the goal of optimizing and accelerating mobile or responsive websites and improving the user experience, Google supports this promising web technology.

In a digital world where trends are evolving at a brisk pace, optimizing its website for mobile is now essential. The important criteria for your strategy on the web first pass by the installation of responsive web design and control of the speed of unloading pages.

Remember that more than 40% of users leave a page with a loading time longer than 3 seconds, in which case Accelerated Mobile Pages (AMP) technology seems to be the solution for the future.

AMP technology AMP is the equivalent of a new broadcast channel. The format makes it possible to make the display of web pages on the mobile instant. Nevertheless, it remains anonymous and little used.

"According to a survey conducted by SEO PowerSuite among web professionals, 49% think that AMP will have a significant impact on their ranking in mobile SERPs, but only 23% have developed it. "

The AMP format is compatible with iOS and Android applications for optimal playback. AMP publications are distinguished by a small, lightning-shaped logo that appears in an image carousel placed above traditional mobile search results. Located at the top of the page, it guarantees a significant increase in visibility.

Blog posts coded with the AMP format will already be privileged by Google. On the other hand, everything remains to be done for the online stores where one counts a greater number of interactions greedy in resources (addition basket ...).

This implies a good content strategy for your company to optimize the SEO of its website.

Service workers

Another trend under development is service workers aiming to create an even faster and almost disconnected navigation experience similar to a mobile application.

Service workers act as proxy servers placed between a web application and the browser. They improve the user experience by intercepting network requests. They then perform appropriate actions based on network availability and updated resources. In addition, they provide access to server notification (push) and background synchronization APIs.

At the cutting edge of SEO trends, Maison du Net uses AMP technology to make your website user experience even more effective.

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[bestseotoolscollection-blog]

What is SEO? Importance of SEO in 2018!

Often, when asked what I do in life, I avoid talking directly about SEO or SEO. Surprisingly, it is a subject still too little known to the general public or very vaguely. The objective of this post, therefore, is not to give an exact definition of SEO, but rather to try to popularize this discipline to help you better understand the main principles and operation of SEO.

WHAT IS REFERENCING? SEO is primarily a work of indexing and optimizing web pages to be present and visible in the results of search engines otherwise called SERP (Search Engine Results Page). However, being referenced does not mean being well positioned. The objective of "natural" SEO is to improve the positioning of your web pages in order to make them appear in the first pages of search engine results by following a certain number of criteria.

Do not confuse the different acronyms that are used for SEO:

SEO - Search Engine Optimization: This is the natural SEO that includes all the search engine optimization techniques to better index and position the pages of one in the SERPs

SEA - Search Engine Advertising: This is the referencing of paid links that is more like an auction management and a budget for different campaigns

SMO - Social Media Optimization: This SEO strategy of social networks is to broadcast content and acquire traffic through the various social platforms.

SEM - Search Engine Marketing: It's Marketing for Search Engines. Note that the SEM = SEO + SEA + SMO. In fact, I noticed that there is often confusion between the SEA and the SEM.

All this to tell you that it is important to dissociate the natural referencing (SEO) of other disciplines, and that even in SEO there are several sub-disciplines ... you see a little brothel?

SEVERAL APPROACHES TO SEO: WHITE HAT AND BLACK HAT There are several ways to optimize your website for search engines. You will find many people who claim to be SEO experts and will make promises that they can not keep. The difficulty of the job is that the algorithms of search engines, especially Google, are ultra-protected and therefore nobody knows them. And to add even more complications, it changes all the time!

However, Google has a little pity on us, and gave us some instructions to not be totally in limbo. We quickly saw two approaches to practices:

Those who decide to go in the right way by respecting these instructions are called the "white hat". Others who have decided to override the rules given by Google and thus take shortcuts are called the "black hat" Two schools that are completely different since the first prefers to make a long-term SEO in accordance with the rules of the game set by Google - while the second uses alternative methods, with better results in the short term, but taking the risk of to be penalized by Google.

HOW DOES SEO WORK? You will understand, the principle of natural referencing is to optimize the pages of your site to be "SEO friendly" with Google and other search engines. But, there are also many criteria to be respected by avoiding over-optimization risks being seriously penalized.

Tour first, which says SEO says keywords. Because beyond a good technical optimization, the challenge is to be well positioned on strategic queries that hit the users by performing their research. And to be well positioned, the watchword is the content. The majority of SEO experts agree that a quality and well-optimized text will give you the advantage over your competitors. Of course, netlinking and e-reputation are not to be neglected either, but the objective here is to create added value through blog articles, guides, images, product sheets, etc. to meet the needs of your targets. Unlike paid referencing where the results can be seen quickly, SEO requires however to be more perseverant knowing that the visibility on the search engines will be long term. Of course, it is essential to put in place a coherent strategy and the necessary resources upstream.

Try to regularly check SEO specialized blogs to be up to date on the latest search engine developments and understand how to improve your web presence on an ongoing basis. Finally, there are many tools that can help you in your SEO and that I listed in this article.

As a gift, here is a beautiful infographic produced by Object23 and gives us a synthetic vision of what is SEO with its 4 major components that are on-site optimization, off-site optimization, indexing and the user experience:

CONCLUSION Natural referencing especially needs to be always aware of the impact of each action you do and think "keyword". The goal of SEO is to first be found by your targets and therefore to think carefully about the strategy to put in place. For that, it is often wise to call an SEO consultant or an SEO agency according to your budget.

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[bestseotoolscollection-blog]

Big Data And Hadoop For Beginners