WMW - What Men Wear, Topman
We were given a live brief for Topman at University to brand a new Topman concept store opening in Berlin. The brief was very open and was great to work on. I had lots of ideas and changed them multiple times but here are my final designs.
The theme behind my design is sewing factories in the 70′s, well, the design of the store would be designed like the insides of the factories but the design is a mix of vintage and modern design. I wanted to focus on the quality of the material and go back to when companies focused on the quality and craft of sewing and clothes making. To play on the fact that the concept store will only stock the limited edition and luxe items that Topman stock.Â
For my promotional material I created a sewing pattern to create a limited edition denim tote bag so people could win these to promote the store or they would be given away with leaflets. I designed some invites and a gif of the different variations of the poster i created that would be used online or on a roll in store.Â
