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@beyondthearcinc
Four Components to Proper Media Training
See on Scoop.it - Social business strategies for the CMO
All companies benefit from media training. Learn how media training can help you successfully communicate with the press.
beyondthearc's insight:
Are you ready to tell your story to the press? Media training helps you to become the most effective spokesperson you can be.
See on beyondthearc.com
Who will unlock the data bottleneck in healthcare?
See on Scoop.it - Social business strategies for the CMO
A recent article in the Harvard Business Review discusses the findings of a survey of senior executives across sectors and confirms that two-thirds of them report having big data in production, with 70 percent indicating that big data is of critical importance to their firms. Consumer oriented industries such as financial services are heavily represented in the survey, as are life sciences firms
As with most innovation and new technology programs, adoption rates and effectiveness will vary across sectors, and even within sectors. Typical factors influencing this dynamic are an industry sector’s historical approach to cutting edge technologies, focus (or lack thereof) on top-line oriented innovation vs cost reductions, and ROI considerations, just to name a few.
Even within Healthcare, the focus may be on R & D in pharma, claim expense control among payers, and clinical outcomes improvement in providers. Accordingly, stakeholders take widely varying approaches to investments in big data, and this consequently shapes their approaches towards the stewardship of enterprise-level data.
Why is healthcare suboptimal in the use of available data?
A paper by the IMS Institute for Health examines this issue in great detail and outlines the tradeoffs that regulators and patients have to make for data to be leveraged meaningfully. The paper argues that longitudinal data, even in a non-identifiable form, can be extremely useful in accelerating research and supporting connected health initiatives, involving big data from multiple sources, including new sources such as wearables. However, there are several bottlenecks in harnessing all this data – these include the willingness of participants to share data, regulatory and privacy restrictions, the suitability and reliability of new data sources, and information security considerations.
The challenges related to interoperability of data are well-known, as are the privacy restrictions on the use of data. However, several workarounds are emerging, as market participants (belatedly) coalesce around common standards to enable data exchange and analysis across the healthcare ecosystem. Cloud-based models that are HIPAA compliant and secure, are becoming more and more accepted as enterprises recognize that in many cases, cloud environments can be even more secure than their own legacy environments.
However, even with all of this, the ability to derive value depends on an individual institution’s access to large amounts of data within and across health systems that enable benchmarking and pattern analysis. This is where the fragmented healthcare system comes up short. The big EHR vendors, despite their access to vast amounts of data, have been slow to take the lead. Initiatives such as health information exchanges (HIE) remain regional, with their own set of restrictions governed by the individual members of the exchange.
The HBR article concludes that the vast majority of the problems in big data programs relate to people, not technology. Within organizations, effective use of data is stymied by management silos, and the disconnect between CIO's and the lines of business hampers the collaboration required for improving patient outcomes. Governance models within healthcare are evolving slowly, with the role of Chief Data Officer still relatively rare. The absence of centralized governance and the lack of collaboration weakens the data even further as individual groups choose to work with the limited data available within their silos.
The result of all this is an industry that operates sub-optimally at a system and a firm level across all of healthcare
So who bells the cat?
As technology continues to progress, the ability of healthcare to adopt and benefit from big data programs will continue to increase, and the focus has to inevitably turn to governance issues. As with sectors like retail and financial services, the solutions may emerge from disruptive forces outside the system. One obvious source of disruption is Silicon Valley, with its iconoclastic ways of approaching the status quo. Notwithstanding some regulatory challenges, most recently with insurance broking startup Zenefits, some of these startups will successfully disrupt incumbent players and their deeply entrenched interests in maintaining the status quo.
A second, unexpected, source of disruption seems to be big employers, especially the large companies that underwrite the costs of medical expenses for their employees. A group of twenty large employers, including the likes of American Express and Verizon, are forming a coalition to pool the medical claims information on their 4 million collective employees to identify opportunities for group purchasing and contracting that will put pressure on health plans and providers to reduce costs. These employers are motivated by multiple factors – controlling costs, retaining employees, and managing financial risk being some of them.
Frustration with the current state of healthcare, especially the large premium increases we have seen this year, will lead to some radical new thinking – which many of us crave, including this blogger. Sure, there will be lots of hand-wringing about new players playing fast and loose with patient data. At the same time, the fact is that the key to solving this bottleneck is in the hands of the incumbents in the healthcare system. If they choose not to use it, someone else will. Very soon.
See on cio.com
How to Disable the App Store on iPhone 6
Mitch with ENJOY demos how to disable the App Store on an iPhone 6, so your kids can only access apps you’ve approved.
As kids grab their smartphones and head back to class, here’s a tech tip from our friends at @GoEnjoy. Did you know that you can manage which apps your child downloads?
Ready to Get the Kiddos Back to School?
Join us to lift a glass, and chat about what it takes to really be prepared for the start of a new school year. Remember when all you had to worry about was shopping for new outfits and picking up some school supplies?
We’re partnering with AT&T to gather a small group of community thought leaders, bloggers, and journalists for a happy hour mixer in San Francisco on Wednesday, August 12, from 5:30 p.m to 7:30 p.m. to exchange ideas, tips, and tech tools to prepare kids (and parents) for the school year.
RSVP Please email us [email protected]
Join the discussion:
When is my child ready for a smartphone?
How can my child stay safe online and be a better digital citizen?
How can I prevent my older teen from using his or her smartphone behind the wheel?
What are the best devices and apps to enhance what my kids learn in the classroom and help them learn faster?
Who: Darri Stephens, Common Sense Education Laura Talmus and Ace Smith, Beyond Differences San Francisco Police Department representative San Francisco Unified School District representative An ENJOY expert to demo setting up parental controls on smartphones Marc Blakeman, AT&T’s VP of External Affairs
When: Wednesday, August 12, 5:30-7:30 p.m.
Where: Natoma St., San Francisco Appetizers and drinks included
RSVP Please email us [email protected]
Keep kids safe and help end distracted driving, take the It Can Wait pledge
Common Sense Education: https://www.commonsensemedia.org/educators Beyond Differences: http://www.beyonddifferences.org/ ENJOY: https://www.goenjoy.com/
Drive ahead with big data and analytics | The Big Data Hub
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RT @LaurieJohnson2: Drive ahead with big data and analytics. [Infographics] #bigdata #analytics http://t.co/oH0L2axeu6 http://t.co/4KEQf2PV…;
See on ibmbigdatahub.com
Big Data’s 10 Biggest Vision and Strategy Questions
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RT @Roambi: Big Data’s 10 Biggest Vision & Strategy Questions: http://t.co/aqDq38bLUn @doug_laney @Gartner_inc #analytics #tech http://t.co…
See on blogs.gartner.com
How To Win At Customer Service: Hire People Who Like People - Forbes
See on Scoop.it - Customer Experience Best Practices & Issues
VideoThere are people in this world who exude gratitude, patience and empathy. These are the people who should shape your brand's customer experience.
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2015 Marketing Trend: Customer Education - Pulse
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Pulse 2015 Marketing Trend: Customer Education Pulse Not even your oldest customer relationship is safe today.
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9 Must-Have Skills to Land Top Big Data Jobs in 2015
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The secret is out, and the mad rush is on to leverage big data analytics tools and techniques for competitive advantage before they become commoditized. If
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Why You Should be Using Predictive Analytics - Forbes
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Marketers are constantly thinking of new and more efficient ways to engage with their customers.
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5 Analytics, BI, Data Management Trends For 2015 - InformationWeek
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InformationWeek survey shows growth in cloud-based data warehousing, real-time tech, and big-data platforms, but business intelligence standardization is waning.
See on informationweek.com
The State of Social Media in China
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As we dive into the new year, here's a rundown of the top five social media platforms in China.
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Beyond the Basics: 4 Creative Email Experiments You Should Try
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Learn tips that will help you take your email marketing to the next level.
See on blog.hubspot.com
Beating Your Competition at Social Business
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Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers.
See on socialmediatoday.com
US Treasury May Consider Bitcoin Industry Concerns Over Banking Access - CoinDesk
See on Scoop.it - Financial Services 3.0
The Chamber of Digital Commerce will present data to the US Treasury on banking problems faced by digital currency startups at a meeting next week.
See on coindesk.com
Customer Experience Lessons From Amazon UK's Failures - Business 2 Community
See on Scoop.it - Customer Experience Best Practices & Issues
It is my experience that for the most part and on the whole, Amazon UK delivers. It makes it easy for me to find stuff, order it, and pay for it. It keeps me informed about when the item/s are going…
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3 Simple Ways to Build Customer Loyalty in 2015 | Rhonda Parmiter | LinkedIn
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3 Simple Ways to Build Customer Loyalty in 2015 - Pulse http://t.co/mhyc2dteNO
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