We previously posted about Idea Couture's Design Thinking Primer—below is the summary of the principles it brings up.
From Design Thinking Primer: Design Thinking for Creativity and Business Innovation Series
1) Design Thinking is Action-Oriented.
learning-by doing approach to problem solving
getting your hands dirty and trying things instead of being an armchair strategist.
2) Design Thinking is Comfortable with Change.
disruptive and provocative by nature
promotes new ways of looking at problems, often through new lenses
step out of conventional roles and escape from existing dogmas.
3) Design Thinking is Human-Centric.
focused on understanding the customer’s needs, including unarticulated, unmet and latent needs, using various observational research techniques and design tools, such as journey mapping.
4) Design Thinking is Integrates Elements of Foresight and Anticipatory Imagination into the Strategic Planning Process.
opens up the future and invites us to explore uncertainties.
be comfortable with working with many unknowns
Design Thinking expects us to cope with inadequate information multiple unknowns
5) Design Thinking is a Dynamic Constructive Process that is Iterative in Nature
ongoing definition, redefinition, representation, assessment, and visualization.
goals may change as you acquire more in-depth knowledge of the problem.
prototyping and the creation of tangible “sharable” artifacts becomes an important piece of the Design Thinking tool kit.
6) Design Thinking Promotes Empathy
puts users at the very core of everything
communicate with people in order to better understand their behaviors and expectations, the values, motivations and needs that surround and drive them.
7) Design Thinking can Greatly Reduce Risk for Developing New Products or Services.
design thinking practices should help reduce risks, including technology, market, and customer risks.
8) Design Thinking can Create Meanings.
creating meaning = hardest part of the design process
communication tools employed by Design Thinking (maps, models, sketches, and stories) help to capture and express the information required to form and socilaize meaning.
9) Design Thinking as Organizational Culture Can Bring Enterprise Creativity and Knowledge Management to the Next Level.
embraces questioning, challenge and discovery including frequent reflection-in-action, celebrating creativity, embracing ambiguity and visual sense-making
strong “inspirationalization” and “sensibility” to give tangibility to the emotional contract that employees can have with organizations.
10) Design Thinking as the new “Competitive Logic of Business Strategy.”
allows companies to create new products, experiences, processes and business models beyond simply what works and turns them into something people desire—a truly sustainable competitive advantage through innocation.
In short, Design Thinking can...
increase an organization’s “sensitivity”
improve communication between all stakeholders (internal and external)
enhnce an organization’s ability to process, synthesize and act upon the potential that is real, latent, and inherent allowing for the constant extraction of economic and social value.
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