#idea couture

[techronto-blog-blog]

Idea Couture Speculates on the Future of Careers

The Toronto strategic innovation firm Idea Couture just put together a neat content marketing site for the Canadian Scholarship Trust Plan. The Careers2030 site speculates on the jobs of tomorrow, today.  

There are currently 30 careers listed from Regional Grid Designer to Health Coach to more far out ones like Biofilm Installer, whose job it is to install living walls.  

There is also more general site content, including blog articles from the likes of Sean Stanleigh of the Globe and Mail on the future of Media or from Nicholas Roache who is an engineer at Tesla.  

This is a great mix of speculative fiction and content marketing that can provide optimism in a world where mechanization of most jobs seems inevitable.  

[osvaldoayala]

Creativity is allowing you and/or your team to make mistakes. Strategy is knowing what one to learn from and finding out who is stupid.

-Idris Mootee.   ·Idea Couture 

[bidesigneducation]

"a 15 minute crash course on the concepts and tools of design thinking" from Idea Couture.

[robertbolton]

Aviva Community Fund

Winners of this year's Aviva Community Fund were announced today!

Working with a brilliant team at Idea Couture, I was the Lead Copywriter for the site and messaging around this year's Aviva Community Fund.

ACF is a competition where Canadians submit and vote on ideas to make a positive impact in their communities. Winners receive a portion of the million dollar fund to make their idea happen. It's an awesome example of corporate social responsibility from a company that recognizes that communities know what they need and how to create change for themselves. Congratulations to all who participated.

[nborgis]

"The [creative process] is emotive, deeply personal, cathartic and often times traumatizing. Great elation can be achieved when expression touches the Center of The Universe, but things can also darken considerably with a perpetually sour note or the wrong shade of blue. As such, the reward of artistic creativity is not the pot of gold at the rainbow's end, but in the mastering of the (very long) chase."

Noelani Bailey, resident Sociologist at IDEA Couture

[keibellavita]

Innovation Strategist

If you're a business-minded visionary and planner like me, this is the job title/career for you. I had been applying to jobs for the past month and after reading each job post and its responsibilities, I got closer and closer to defining the career path I would like to take. Granted, I am currently working at the Banana Republic flagship as a Sales Support (hopefully soon-to-be, Sales Stylist) but I know that success takes both time, faith, perseverance, hard (& good) work, and a boatload of patience.

I still cry and complain here and there but I know that what I'm doing and where I'm going is right. Remember that wedding I went to as my date's +1? That night I befriended the most amazing and accomplished woman at our table and she was the one to reassure me that I'm on the right path. Sure my friends and mentors can all say the same thing to me and I appreciate it (a lot), but hearing this from a complete stranger somehow made it all the more realistic and comforting. She was really honest with me and, although she barely knew me, she really knew and understood my story. She told me the choices I made to get myself here in this city and the choices I am currently making are what it takes to be on top and own my world.

I am strategizing my innovative life.

I'm in the city because I know my best opportunities are here. I'm single because I should be focusing on me. I'm at an internship because I need to see what other possible paths there are to take. I'm working retail because I need the money. I do freelance styling now to help build my resume, lead me to another possible pathway, and maintain my livelihood. I keep myself open to adventure and new/old friendships because I need to live my life fully and courageously. And I surround myself with a variety of driven people because it will encourage the same behavior and produce results.

Thanks to her, and especially those who have been supporting me recently, I realized that even though I am not exactly an Innovation Strategist at Idea Couture just yet, I currently hold a similar job title of my own: Josianne Kei, Life Designer/Visionaire. And I already know that this full-time job will get me where I'm supposed to be.