I eat BIGS and it takes me back. Our sense of taste is so beautifully linked to memory, and BIGS is the kind of snacking you do when you're making memories to share. So, where does BIGS take you? To the neighborhood baseball field, to the roadrip you took last summer? Does it take you to that moment you first popped a handful in your mouth? When I eat BIGS it takes me back to that first bag of Vlasic Dill Pickle seeds I shared with my best friend on a short haul from Colorado to New Mexico. We were chewing, spitting, and telling stories so it wasn't until two hours too late that we realized what we had done. We had taken a wrong turn somewhere, and turned a five hour drive into a nine hour one. So, we picked up a bag of Hidden Valley Ranch BIGS, pulled a Uturn and kept on moving. That's my BIGS story. What's yours?













