BK Boreyko

As Founder and CEO of Vemma, BK Boreyko embraces a personal philosophy and company mission that go hand-in-hand: to make a positive difference in people's lives.

[bkvemma-blog]

Hey Vemma Team,

I’ve got some good news and I’ve got some great news. Good news: all 6,500 seats in the main room at Convention have been sold out. Incredible! I’m proud of the job you guys are doing.

Now, the great news: We have a room 20 feet across the hallway that we’re calling “The Great Room.” The reason it’s a great room is because we have 3,500 seats there, 500 already sold, and it is going to be mayhem. You will not lose any of the effect, any of the experience, by sitting in the Great Room. I’ll be stopping by and giving you guys some love, as well as the leadership. Do not hesitate to keep felling those seats up with your people.

It’s all about networking. Some of the best experiences and information is shared before and after the sessions and during the breaks. We’re going to have 10,000, super-excited affiliates from all over the world and you cannot miss it!

Jordan Belford

There’s a movie out right now called Wolf of Wall Street. I haven’t seen the movie (I have seen Frozen three times, though), but from what I understand Jordan Belford has an incredible story to tell. He has turned his life around and has done some pretty amazing things. One of our Royal Ambassadors, Anthony Powell, was going to be bringing him in on Sunday. Anthony was going to pay the tab and open it up for everyone to be able to hear Jordan speak. That’s just the kind of guy Anthony is.

Here’s the challenge. Information got out before we had a chance to talk to the hotel, and they have another convention coming in right behind us. Everything has to be broken down by 2 p.m. on Sunday, so we have no time to be able to offer Anthony a place to host Jordan. I know some of you will be disappointed, and I apologize. Although this never officially came from Vemma, I saw it out on Twitter and I apologize that we won’t be able to host Jordan.

There will be no shortage of inspiration or motivation, however. We have a great lineup, including:

Darren Hardy

Gary V

Eric Thomas

Chris & Heidi Powell

Besides them, we will have an absolutely incredible lineup of talent speaking at Convention.

Sample Packs

Out today is our brand new Vemma Sample Pack. The sample pack is $42.95, it is 30 cv and contains:

1 Bod-e shake sample and DVD

4 pack of Vemma Renew

4 pack of Verve ParTea

4 pack of Verve Bold

4 pack of original Verve

We are also designing a really cool, new customer brochure that will give people information on our product line, our manufacturing facility, the company and the family behind the company. The brochure will talk to people like they are just experiencing Vemma for the first time. The very last page talks to them about affiliate marketing.

We shipping the sample packs right away, the brochure will follow shortly. It is currently at the printers, and is being translated into Spanish, French and other languages and as soon as they are available we will include them in the sample packs. As soon as MoJoe is available, we will be putting to cans of MoJoe into the sample pack as well. The pack will provide a nice sampling of our products to a brand new customer.

In 2014, we will be doing a real big push on customer acquisition. We know once they meet our brands, they are going to fall in love with them and then spend the rest of their life with them. Who wouldn’t?

Happy Valentine’s Day!

- Bk Boreyko

[bkvemma-blog]

One of things people love about our Vemma app is a texting feature that allows you to actually take your Facebook friends and phone contacts, merge them together into a prospect list and send out a text with a minute and a half video from Chris Powell about what the Bod-e program can do.

There’s a lot of ways to be able to find people who have an interest in losing weight – anytime of the year. My dad used to say that the only way you can fail in this business is to get arthritis of the mouth. I think you’ll be more apt to talk to people when you have a tool like DittoTalk.

Think about this for a minute: flawless, instant duplicability. It is what every leader wants to see. Nothing makes a person more comfortable, more confident and more willing to share than knowing what to say and when to say it. The DittoTalk technology accomplishes both these things. It’s only been out for a couple weeks, but the good reviews are already coming in. I got an email from Bill Kraner, he’s had three presentations with DittoTalk which has lead to three customers. He said he’s never seen anything like it.

Check out the video as Mike Helms, DittoTalk’s President & Founder, walks me through a sample presentation.

DittoTalk is available in your Back Office now, and is only $14.99 a month.

- BK Boreyko

[bkvemma-blog]

Vemma Team,

We’re starting off 2014 strong here at Vemma.

Momentum

I recently learned the YPR has something they call the “5 Ms,” which stands for “More Meetings Means More Money.” If that’s true, then January is going to be a record month for us. We’ve never had a month jam packed with as many events as this one. On the 4th, we had 3,000 people in San Diego at the Verve Leadership Academy. The very next weekend, I was in Toronto with over 1,000 at another great YPR event. During a break in the Toronto event, I skyped into an event in Vienna, Austria, with an additional 1,500 people. Just last weekend, we had an event in Indianapolis that had over 700 attendees.

This upcoming weekend, we have a regional event in New Hampshire. There are also upcoming events in Michigan, Indianapolis again, Carlsbad and Hawaii. Do you have people in these areas? Call them up; tell them to check it out! Want to stay up to date on the latest events? Follow me on Instagram, I usually post about upcoming events.

All this momentum is leading up to March, when we will be releasing Verve MoJoe, and April, where we will hold our annual convention. We’re going to sell out all 10,000 convention seats this year. Events like this can change people’s lives, so don’t wait and miss out on your chance to experience it.

Terminology

Our switch to affiliate marketing is now in place. Let’s go over a few of the terminology changes:

Brand partners are now affiliates

The builder pack is now an affiliate pack

The fast start bonus is now the new customer bonus, and is paid on both customer and affiliate purchases.

The momentum bonus is now the balanced team bonus.

The platinum club is now the premier club.

You’ll see some other subtle terminology changes, but these are the big ones.

Technical changes include:

The affiliate pack is going back to $100 bonus and 250 CV.

New customers will get a $10 bonus, and we will treat all bonuses as the same, both customer volume and affiliate volume.

On February 1st, we go live with our $0.95 price increase to be able to fund the “three for free” program.

We’re simplifying the “three for free” program. Based on a 60 QV order, if you get three customers you get one free case of product. If you get six, you get two free cases of product. We’re not going to have to add up the volume anymore.

On April 1st, the new customer program beings. You’re going to see this company make a serious push into customer acquisition. New sign ups start off as customers and you can only become an affiliate if you refer another customer or buy an affiliate pack.

These changes will take a little time to get used to, but six months from now we’re going to look back and say “wow, that huge change helped us take a quantum leap in our growth.”

Big Year Ahead

It’s funny how, when you set a big goal, all of the sudden things start moving and new people come into your life. I got a phone call a couple of weeks ago that, while I can’t tell you about it, could be the biggest deal I’ve ever been a part of. As excited as you are about this wonderful Vemma opportunity, just know that it is going to get better.

Know that you have a team at home office (and around the world) working hard to make this a better opportunity for you. We are still partners, and we’re going to take your business to the next level.

Set big goals. Onward in 2014!

- Bk Boreyko

[bkvemma-blog]

Hello my wonderful affiliates, welcome to 2014! Lot of exciting stuff today.

I had about an hour and half call this morning with all the Vemma elites from around the world and we had so much great stuff to cover with them, I wanted to keep you guys in the loop.

For the very first time in our company’s history, we had two Royal Ambassadors the last rank advancement period! Congratulations to Peter and Marie Francis from Australia and Hannes and Jessica Sommer from Austria. Talk about an international opportunity!

One of the things we don’t talk about too often, but is a real competitive advantage, is our seamless compensation plan in 50 countries around the world. As social media has brought this world together, you’re able to monetize your social brand equity with an opportunity like Vemma.

Sales See 89% Growth in 2013

Worldwide sales for 2013 was $221 million, up for $117 million from 2012. Absolutely phenomenal job, I’m so proud of you guys. We paid well over $100 million in bonuses to our affiliates last year, but my goal is to double that in 2014. We have a lot of work to do to be able to make that a reality.

Of our $221 million in sales, $50 million was from the European market alone – a 56% increase from 2012. Last month saw an all-time sales record in Europe. Our U.S. sales were up 102% over 2012 as well.

$450 million is the goal we are looking to do in 2014 – let’s do it!

Affiliate Marketing

This January is our transition into the nomenclature of affiliate marketing. It’s happening now and over the next few months. You’re going to see a complete transformation in the way we describe our business. We’re going to be more transparent and open with our numbers, our results and with the opportunity we have in store for our customers and our affiliates.

Verve Leadership Academy – San Diego

Speaking of exciting events, this weekend is the Verve Leadership Academy! If you can’t make it out to join 3,350 #YPR affiliates in San Diego, make sure you visit Vemma.com and stream the VLA in up to five languages, including:

·         English

·         French

·         Spanish

·         German

·         Chinese

You can watch from 12 p.m. to 6 p.m. PST, this Saturday. Set some time aside. I’m not sure if there are any bowl games on Saturday, but put the football aside and watch it; you’re going to love it. Darren Hardy is hosting it and we’re going to have great announcements coming from our Executive V.P. of Branding, Mark Patterson.

Vemma Renew

What does Vemma Renew taste like? It tastes exactly like money. This is our best selling product so far this year (get it?).

But seriously, it’s available now and it’s available in Puerto Rico! Our Latino market is absolutely blowing up over there, and we’re going to be opening in the Dominican Republic in a couple of months.

Quarterly Special – ParTea Pack

We’ve got a special promotion in 2014; we’re going to have quarterly specials. This quarter’s special is a ParTea pack. We want people to taste ParTea, it’s probably the best first impression of the Verve brand, so we put together a special ParTea pack of 48 cans (120 QV), costing $121.90. We want to help support your home events. We all know how important it is that you guys are grinding it out and having people over, but one of the most important things is to experience the product. Don’t go through all the work of asking and inviting people over and going through an entire presentation and then not have product for them to sample. We wanted to be able to give you a little bit of a price break – hence the ParTea pack. Hope you guys enjoy it and hope it helps you take your business to the next level.

Exciting Times Ahead

MoJoe’s coming out in March! It’s probably going to be our most exciting product yet. As great as we’ve done (note our sales progression from a few paragraphs ago), you haven’t even seen our best stuff yet.

You might find this hard to believe, but we actually have some ideas for the fall that could be our best stuff yet. I don’t want to reveal it now, Dr. Wang is still working on the concept, but it’s going to be great. When you go to bed tonight, know that when you wake up tomorrow Vemma is going to be an even better opportunity.         

Ready to Start Turbo 10

I had a wonderful holiday season, and I hope all of you did, but I’m ready to get on the Turbo 10 program and drop 10 pounds over the next three weeks. If you’re not on it, get on it! You’re absolutely going to fall in love with the way you feel on this program.

Extending Bonuses

One of things we asked you to do in 2013 was finish strong, and at $221 million in 2013, you guys certainly finished strong. We want to keep that momentum going. Until the end of this rank advancement period, January 23rd, we are extending the double fast start bonus and increasing volume from 200 to 300 on those bonuses. On January 24th, the volume is going to go to 250 instead of down to the original 200. We’re going to kick in that extra 50 points on those $500 builder packs, which might not seem like a lot but actually equates out to over $1.5 million additional bonus in 2014 – if you guys just do what you did in 2013. Could it go up to an additional $3 million in 2014? It sure could, based on what you guys have been doing.

Also, if you missed out on your 60 day window to be able to buy a builder pack and qualify for the platinum club, we are extending that to January 23rd as well. Get to calling your people!

Convention

Circle this date on your calendar: April 24 – 27. That’s the Vemma Convention in Las Vegas, where we will be 10,000 strong! You have to be there. We will be announcing the Chris Powell ready-to-drink shakes, which taste just like ice cream. So, if you like to eat ice cream and lose weight, I think we have the answer for you. They’re also high-protein, each can containing 30 grams, and low-carb.

Price Increase

We’ve only had one price-increase in 9 years at Vemma, but on February 1st we will be implementing our second. We will be increasing all of our pack prices by $0.95. We’re increasing the price because we want to be able to take the customer volume from 70% to 100%. We’re able to do this and continue to fund the “three for free” program with this increase.  

I hope you all agree with this decision. If any customer complains about a $0.95 cent price increase, just tell them to give you three referrals and you’ll give them their product for free.

A few quick hits:

·         International Expansions. South Africa is coming on line corporately on January 13. Dominican Republic is launching in March. Colombia in July, but I’m pushing them for May.

·         ParTea and Renew are in the approval process in Europe – coming soon!

·         ParTea will be available in Canada by the end of the month.

·         Verve Bold is coming to Iceland this month.

·         We’ve won 96 awards under Mark Patterson and his branding team, 54 in 2013 alone. Great job!

·         Customer service hours have been extended to 7 a.m. to 9 p.m. (AZ time) and I’m pushing for Saturday as well.

Don’t forget to tune in to the Verve Leadership Academy this weekend!