So let's talk about Gen Z's current obsession: Big Blac...oh sorry I mean TikTok
It's know secret that they're captivated, with some Gen Z'ers spending up to 5 hours a day on the app. The question here is why, and how does it tie back to blacked's rise in popularity?
Well the simple answer is found in the correlation between audience and content. A shocking 70% of Gen Z women are on TikTok, compared to the percentage of men, it's clear that the core audience of the app is female.
The other half of this equation is TikTok's 'culture'. With a majority Gen Z user base some of that Gen Z culture is going to come with them, and if you've been anywhere in the past couple of years it's no secret to you the black culture and gen Z culture are one and the same. This influence on the app is undeniable. From the dances, trends, and vocabulary that are becoming more and more popular everyday, even becoming the topic of controversy on some circles, it's not hard to see why gen z are girls are starting to worship the black identity.
You pair a majority younger female audience with an app that has pages full of snowbunnies and their black boyfriends, worships anything and everything black, and prioritises dancing like total sluts to rap songs for popularity and social points, well then you get the blacked generation. It doesn't just stop their either, older people are always looking to be young again, so what do they do? They look to TikTok for the guide to all things youthful, and I think you can guess where that gets them.
So next time you're scrolling through TikTok mindlessly liking videos of cute girls shaking their asses to some rapper, you know that you're doing it with purpose. Helping the cause you love so much and getting to goon all day while you're doing it
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