Could you teach me how to upgrade my blog look? As well as what apps you use?
sure babes, tbh ur main image is already really good which imo is the most important part. but ill talk about what aesthetically makes a good pinned layout imo.
theme: choose a theme based on a character, a color, a song, a mood, etc. honestly it can be anything but ultimately something that ties it all together so you feel like you have a vision you are working towards.
focal point: this can be an image/gif/video to fit your theme. height can be whatever but make sure width is either 540 or 1080 px ideally so tumblr doesnt resize it weird.
header: you don't have to have one but if you do choose one that aligns secondary to your main focal point.
content: you can choose what you want as much or as little as you want to include. some people include everything from masterlist, about me, anons, etc in their pinned and some keep it super minimal just with links. doesn't matter, whatever speaks to you, what's important are the accents and line breaks around that content you include.
These next few things fall under accents:
colors: choose one or two primary colors and have everything else be complimentary. do special color or rainbow text using html text colorizer and input in settings>text editor>html. i usually just copypasta there and then try to input copy/paste the color text in preview. once its in the html part you can move it around easier in preview mode.
text emojis: you can use text emojis in so many different ways, bullet points, emphasis on how you section content, text dividers, etc. i use emoji combos site. (tip: tumblr html editor is weird and will not paste in a lot of text emoji's via html code. if you want special color on your emoji's to match other colored text, you need be in the preview tab, click into the existing colored text 2-3 times to make sure that the text cursor starts lighting up in that color you want. then paste the emoji and it should paste in the formatting of the colored text. from there you can reformat as you want and copy and paste anywhere else you need and it will still be in that format).
dividers: even if you don't have a lot of content a lil line breaker with a div other than a colored bar could be cute. it also could be anything. in my current layout the text message bubbles separate content. you can use anything to separate content.but its a good way to keep people's eyes busy and not glazing over if there is a lot of content on your pinned.
programs? i left this last because it's the least important. mainly use photoshop for 90-95% of everything i do, including animation. the other 5-10% comes from capcut but you don't need to use photoshop to get a pretty layout, most don't and use canva and other free tools to get really good layouts. i think even without gifs or video people make really aesthetically pleasing things. a good layout doesnt have to be difficult or very design heavy.
the design is how you put the pieces together rather than the tools you use to make the pieces.
♕ SUMMARY: Oh, the most scandalous season of the year has come to pass. After quite the successful year for the Bridgerton’s the eldest son plans to throw his hat in the ring. Concurrently the Sharma sisters do just the same. One a spinster, the other hopeful romantic, and the middle daughter? What can be said about such a force that is not said when she enters the room. Good luck to all who pursue her.
♕ WORD COUNT: 2.7K
♕ WARNING: None
previous — Masterlist — next
YOU LIGHTLY TWIST IN YOUR DRESS RELISHING IN THE GENTLE SWAY THAT OCCURS AS IT CATCHES AIR. Standing between Kate and Edwina you struggle to fight the grin off your lips. Lady Danbury introduces the three of you to the Queen who stands before you with a pensive stare. You care little to impress her or anyone in attendance really, only to make the most of your travels while your younger sister secures a love match.
“And may I present her daughters, Miss Sharma, Miss (Y/n) Sharma, and Edwina Sharma. My two personal special guests for the season.” Lady Danbury says, though you curtsy the grin does not leave your lips as the Queen meets your gaze. She narrows her eyes at the sight which fuels your amusement as Kate offers a proper smile and Edwina appears in awe.
“A high honor, indeed. I hear you have made quite a journey to join us again after all these years, Lady Mary. If only you had extended the courtesy of offering your Queen a final farewell before you left,” The Queen’s passive aggressive nature makes your smile widen before your lips move faster than your mind can consider.
“If I may? Why should one bother with dreadful goodbyes when we can relish in shocking hellos,” You cut in earning patronizing looks from both your siblings, mother, and Lady Danbury.
“Miss (Y/n) Sharma is it? Some must call you brazen,” The Queen says, tilting your head you chuckle at her false compliment. It does little to stifle the fire that drives your family near insane.
“Some say a mad woman but who am I to correct the Queen?” You tease as your mother rushes to apologize for your incorrigible manners. The Queen raises her hand, halting your mother.
“No apology needed,” The Queen says, a light chuckle leaving her lips as she eyes you. “Maybe there is hope for the Sharma’s yet. Good day Miss (Y/n).”
You curtsy to the Queen as she makes her exit before all eyes fall on you. Lady Danbury announces her love of a challenge before your mother begins her fruitless lecturing.
“Fret not Lady Mary. I believe your mouthy daughter has managed to charm the Queen,” Lady Danbury says and you shrug your shoulders, looking at your mother with a matter-of-fact expression. You immediately excuse yourself from your family before they can stop you. The music’s quaint and you giggle at the sight of a man struggling with the influx of women who surround him. You do not realize how long you watch the circus in front of you until the man meets your eye. His eyebrows furrow as you chuckle and continue on but Lady Danbury catches your elbow.
“You are quite the mercurial creature aren’t you?” Lady Danbury says as she brings you between herself and your mother.
“Oh do I love the influx of compliments here,” Your sardonic smirk earns a soft chuckle from Danbury. Before silence can ensue, Kate points to the man in the sea of women with familiarity.
“The Viscount? I do not believe I have yet made an introduction?” Lady Danbury states but your eyes stay on the women who crowd him.
“Are London ladies always this subtle?” You ask but your mother nudges your side, muttering about your poor manners.
“I believe you Miss (Y/n) will make this year’s social season rather interesting,” She says and you mock a half curtsy as you tell her you aim to please. Before any of you can utter another word a man joins your side. He stands slightly taller than you and his hair hangs slightly below his ears in loose curls. You cannot deny how handsome he appears in his suit with the piercing stare of his light eyes.
“Duke of Wales, I see you join us this evening. Please meet my honored guests. Lady Mary and her daughters. Miss Kate Sharma, Miss Edwina Sharma, and Miss (Y/n) Sharma. Are you entering this season in hope for a match, Lord Beauregard?” Lady Danbury wastes no time and you once again find yourself curtsying. He offers a kind smile before locking eyes with you.
“Duke of Wales until one of my many cousins conceives an heir of course. It is wonderful to meet you all. William Beauregard. I do indeed hope to seek a match. Miss Sharma, may I?” He asks, holding out his hand you grab much like you grab your sisters. In reality you have no real choice, with no tie or public courting to another so no real power to reject him. Neither of you say a word as you walk to the dance floor to join the others. When you both reach an open spot he places his hands on the appropriate spot of your upper hip and in your opposite hand, “You look lovely tonight.”
“And thus worthy of this dance?” You ask as you carefully count your steps in your head. All of your practicing with Kate comes to fruition as you manage to not step on his feet as much as you do with your elder sister.
“Of course not. I just wish to compliment you. I hope I did not offend,” He says, spinning you around when you turn back facing him your usual grin sits on your face. Your family and Lady Danbury watch the two of you and mutter amongst themselves. “You jest?”
“Rather challenge. Any man who considers me a prospect for marriage has to be capable of many things,” You state, your mocking tone’s nothing short of confusing but still William appears with intrigue.
“Then I must inquire what some of those capabilities are,” He asks, tilting your head back a short audible laugh leaves your lips. You doubt him, rightfully so as most men run for the hills after just mere minutes of conversation with you.
“First and most certaintly my capricious nature. No one can quite figure me out even I am confused on the matter,” You state but as he insists you continue, it brings you pause, the songs nearing an end but the Duke’s eyes stay on you. “I have no idea what I want with this life. I have no intention to marry or seek love, at least not now and I only entertain this drivel to appease my mama.”
“Why not stay back in India?” He asks as the song stops, you both curtsy. Backing up you chuckle once more, your mocking nature staying at the forefront of your tongue, “And miss this opportunity to travel? Thank you for this lovely dance my Lord but I do insist your pursuits of marriage with me will be fruitless.”
“Good day Miss—Sharma,” He trails off as you already journey back to find Edwina on her way to the dance floor. Lady Danbury and your mother trail off leaving you and Kate to linger about. Kate wastes no time in asking you about your experience with the Duke.
“I can assure you if he still has interest in me after that the Duke is without a mind,” You joke, taking Kate’s arm she lectures you no differently from Mama. She drones on about the importance of finding a man to wed you. You roll your eyes and follow her lead around the room. “For Edwina yes a love filled marriage but sister why can’t I be like you. You seem happy, are you not?”
“Besides the point sister—“ She says but stops mid-sentence as her eyes stick to the dance floor. You follow her gaze to the Viscount seemingly struggling with the young lady on the dance floor. It resembles your many practices with Kate which you would find every excuse under the sun to not partake in.
“How did you meet the Viscount? He seems rather high strung. If I may be so lucky maybe I will be able to vex him before the seasons end,” You say as two of you watch him, before she can scold you the two of you watch him exit the room. Kate says nothing before exiting the exact same doors as the Viscount, you consider following her before finding yourself a glass of wine. You wander the emptier corridors to escape the lion’s den, the art and vases take your eye but you find the feeling of them beneath your fingertips most pleasurable.
“Oh my apologies I was not aware anyone was in here,” You flinch as you whip around to find William in the doorframe of the unoccupied room. He speaks fast as he says he will go before muttering another apology. The stir in your chest makes your eyes roll as you call out his name.
“Mister Beauregard. You can stay if you like. It’s not my home so who am I to dictate who goes about where,” Shrugging your shoulders you turn back to the portrait in front of you. The frame beneath your fingers reveals intricate patterns with meticulous detail.
“I am not Mister Beauregard, only William,” He says, holding out his hand as he wears an inviting smile which you accept.
“And I, (Y/n).” You say, smiling back before silence consumes the room. The candles light the room but it still remains dim. You know if someone was to discover the two of you unchaperoned there could be a large scandal. “Shouldn’t you be attending to many eligible ladies bringing desperate horror to your night of search. The way they flock to the Viscount I can only imagine the line at your door.”
“As dreadfully true as your words are in actuality it is the mothers that bring the true horror. Constantly listing off all the reasons why I should consider their daughters,” He says but as a laugh leaves your lips he questions what you find funny in his words.
“Am I supposed to feel sorry for you? Oh no I am the Duke, a man free to do what I please, constantly at the whim of no one?” You ask, taking his glass from his hand you walk over to the couch taking a seat.
“I was not trying to feign hardship, rather partake in your uh—banter. I fear I am uncertain how to speak with you,” He says, taking a seat on the arm of the opposite end of the couch. Finishing his glass you tilt your head back on the back of the couch to take in the high ceiling.
“Fear not, I already warned you of my nature as well as my intentions. I take little serious and enjoy moments of serenity just as much as I relish in chaos. This Lady Whistledown character of London. Rather a sneaky minx, I love that,” You explain, turning your head on the side you enjoy the view of the ceiling with William silently observing you in the corner of your eye. At first he says nothing and the pause between the two of you stills the room as you watch the ceiling and he watches you.
“You are an enigma Miss (Y/n). It’s rather refreshing,” Breaking the silence he watches as you move your gaze from the ceiling to his smiling face. Though he looks at you, you note the far off look in his eyes. You consider asking where his mind travels off but instead leaves him on his mental voyage. You shrug your shoulders telling him to tell your mother that. “I suppose your mother does not share my sentiment.”
“To my mother I am a mannerless wild child. I am fortunate she is not cruel but I know she does not understand me nay she does not try to,” You say, bring your elbow up onto the couch you support your head with your hand. Your fingers drum against your cheek as you are certain you will soon have to rejoin the party.
“Well then if not in your presence to court you may I be in your presence as your friend?” He rises to his feet holding out his hand to you once more. Your eyebrows furrow as you find yourself once again charming an individual of a station far above your own.
“This will not aid you in your search for a wife,” You point out glancing between his easy going expression and his waiting hand.
“You are not the only one who has been put in this season without a choice,” He says but still you do not move from the couch. The glint that flashes across his eyes you know all too well before he mimics your troublemaking tone, “Also you assume yourself to have ever been an option for yours truly.”
Your jaw drops as you fail to fight the large smile that overtakes your features, slapping his hand away you rise to your feet. You cross your arms over your chest before sizing him up, he places his hands in his pockets smirking at your expression, “Color me impressed the oh so wonderful Duke of Wales.”
The rest of the party you and the Duke find yourself in proximity around the party. Between every dance that pulls you both away from each other you find yourselves laughing at whatever nonsense the other concocts.
“William! You have no idea the joy it brings me to know another man of English nobility is here to weather the dreadful storm of women hoping to secure an advantageous marriage,” You say nothing as the Viscount greets William. It only takes mere seconds before you learn the close relationship between the two families.
“Anthony meet Miss (Y/n) Sharma. Miss Sharma this is Viscount Anthony Bridgerton,” William says, curtsying you make no attempt to speak as he stares at you. He narrows his eyes before realization strikes his features.
“Miss Sharma, you were laughing at me earlier. May I ask what was funny?” The question makes both you and William chuckle. Anthony’s gaze bounces between the two of you, “Fast friends I see.”
“Well my lord, the question tis not what was funny but merely what was not funny. First you manage to find a woman who dances worse than I but your best act was your stammering as you tried to maintain multiple conversations with a crowd of women. How can one not laugh at the wondrous show you put on tonight? Bravo!” Your kind smile and clapping hands does not falter despite the verbal lashing you give out without reason. William bites the inside of his cheek as he eyes his old friend closely. Though he does not say it, your humbling words may come of benefit to the ever arrogant Bridgerton.
“You speak with such hostility. Do we have some history I am forgetting?” He asks, shaking your head you scan the room for your sisters.
“Not at all, Mister Bridgerton. As I have warned your dear friend, my erratic nature can be off putting to many. I ride the border of blunt and rude. Like balancing on a verbal tightrope, heaven knows which way I’ll lean each conversation. Good day to the both of you. It has been a rather wonderful night, might I say,” You do a final curtsy before leaving Anthony in utter confusion. He watches you walk off before turning to William who speaks up first.
“Every question you may have I promise you seeking out answers only arises more questions,” William bites his bottom lip as amusement takes his features. Anthony wastes no time in asking about your place in the social season. “That is the plight our dear quandary voices no interest in marriage or even love. She plays this game for her dear mother with no intention to win. She does come with two sisters.”
“That makes her my perfect bride,” Anthony says, watching as you join your mother, his shoulders fall at the sight of the arm you hang onto. Kate catches his gaze on you, she mutters something to you to which you follow her gaze. Anthony makes no attempt to look away as you look up, mischief sits in your eyes before you raise your head high and turn back to your sister who glares daggers toward the Viscount. Kate’s not the only one to notice the watchful eyes, Lady Danbury and your mother stand together just a few feet away.
“Well Lady Mary it seems the mouthy one has gained the attention of not only the Queen but both the Duke of Wales and the Viscount. As I said, she will make this an interesting season indeed.”
[image description: six gifs, each a short loop featuring different Star Trek characters from various series, all played by Black actors (all playing human characters except where otherwise noted), and overlaid with parts of a quotation (by Avery Brooks, who played the role of Benjamin Sisko), as follows:
ST:TOS’s Lt. Nyota Uhura, smiling and speaking to someone out of frame; text “brown children”;
ST:TNG’s Lt. Cmdr. Geordi La Forge and the El-Aurian Guinan seated across from one another in a booth in Ten-Forward; text “must be able”;
ST:DS9’s Capt. Benjamin Sisko, seated in the Defiant’s command chair, lacing his fingers together contemplatively; text “to participate”;
ST:VOY’s Vulcan Lt. Tuvok, looking quizzically at someone off-screen; text “in”;
ST:ENT’s Ensign Travis Mayweather, climbing upside-down along a bulkhead in zero-g; text “contemporary”;
ST:DSC’s Cmdr. Michael Burnham, smiling tearfully at something or someone behind the camera position; text “mythology”;
quotation in full reads “brown children must be able to participate in contemporary mythology”.
A few people have asked me for a gif tutorial, so here we go! As a disclaimer, there are many parts of gif-making that are subjective, and this is just my personal process/preferences. If anyone is confused about a particular step, or wants more in-depth info about something, just message me!
Tools:
✧Laptop/computer
✧Adobe Photoshop 2024
✧External Hard Drive (mine is 250GB)
✧Video Downloader (I use the Video Downloadhelper extension on Firefox)
PHASE ONE: Make Animated Gif
1. Download high quality video
This is very important! You should download the highest quality of the video you can find. I use the free Video DownloadHelper extension on Firefox, but it doesn't download audio sometimes (it could be me not using it properly, or they want you to pay to get audio). No audio is fine for gifs, but if I'm doing a video edit, I either need to record the audio separately with Quicktime or use a free online downloader for youtube, twitter, or instagram videos.
For this gif, I downloaded an HD interview from the F1 website with the Video DownloadHelper extension on Firefox.
Tip: Make sure your video file is an .mp4 -> photoshop can struggle with .mov files bc they're larger
2. Import: Video Frames to Layers...
File -> Import -> Video Frames to Layers... -> Open your video -> Selected Video Range -> Make Frame Animation
If photoshop has to load a while to make the frames, it means you should select a smaller portion of the video to animate.
Tip: If you discover that there are duplicates of every frame or that there are way too many frames for the portion of video you want to gif, you may need to re-import and check the "Limit to Every _ Frames" box, and write in "2". This will import every other frame of the video and get rid of duplicates or too many frames.
Once your frames are imported, make sure you're working in the "Motion" workspace by going to the top to Window -> Workspace -> Motion.
Now, all your frames should appear at the bottom in the Timeline. Make sure that the box in the left corner is set to "Forever", and now it should play the frames and loop back to the beginning each time.
3. Choosing your frames
I usually aim for around 60 frames total for a gif, but sometimes I'll go under or over that number. This particular gif is 55 frames in total. In general, I want my gif to be around 3 seconds in length bc under that feels too short and over that starts to be a large file size. Totally subjective, though! (edit: I have started to experiment with up to 80 frames for some gifs, which comes out to about 4 sec.)
Play through your frames and if you want to delete some, select them and click on the trashcan icon, which you can see in the screenshot above. (If you don't delete them this way, you'll have issues later.)
4. Set Frame Delay
Once you're happy with your frames, select all of them and click on the part that says "0.02", then go to "Other..." I usually choose 0.05 or 0.06, to land my gif around 3 seconds, but it depends on the video and how many frames you have. This particular gif is set to 0.06 because it looked good and brought me to around 3 seconds.
You can always choose a delay and if you don't like it, go back and change it! Just do what looks good to you.
5. Convert to Video Timeline
Click on the symbol that looks like 4 lines stacked, and choose "Convert to Video Timeline". Now is usually when I play through the gif to see what the speed is looking like/if I like the frame delay and it's landing somewhere around 3 seconds. If not, you can just Undo and adjust anything when it's still in the frame animation stage.
Next, scroll through the Layers on the right side and delete any layers that don't have the "eye" symbol next to them -> these are frames you deleted in the frame animation stage, but they need to be deleted in the timeline stage as well. Lastly, select all your remaining layers (which should all have the "eye" symbol) so they're all highlighted.
6. Convert to Smart Object
With all layers selected, go to the top to Layer -> Smart Object -> Convert to Smart Object. Ta da! You have a gif.
I always make sure to save my file at this point (you can do it before, but it just depends on how fast you work). Remember to frequently save your progress while gif-making: sometimes, photoshop gets overwhelmed and quits while you're mid-color correction 🥲. You never want to start over from scratch...
Now, some people like to crop & resize their gifs first. Or do sharpening before color. Or color, resize, then sharpen. It's really up to you. The order I like to do is Color, Sharpen, Crop, Resize, Export.
PHASE TWO: Color & Sharpening
(the fun part!)
1. Brightness/Contrast
So here's where we start getting into the really subjective stuff. I always use the Brightness/Contrast and the Selective Color adjustment layers to do my coloring. I rarely touch the contrast bc that can be adjusted in selective color, but almost always, the gif needs overall brightening.
Tip: Even when I think a video looks bright to my eyes, sometimes I post the gif and they look dark once they're in the app. My advice is to always brighten a little bit, even when you don't think it's needed...
Here shows the very subtle shift in brightness I did for this gif. It can be a lot more intense depending on the video quality/lighting. The difference will also look a lot more stark after the color layer is applied.
2. Selective ColorNext is color. This is totally up to you and what looks good to your eyes. Make sure you have any software turned off that might change the color of your screen (like a nighttime filter or something that removes blue light).
I use selective color bc you can adjust the levels of cyan, magenta, yellow, and black in each color channel independently. This is how I adjust the specific color of red that Charles and Carlos wear, or the amount of cyan in the blacks, etc. The "Neutral" layer effects the whole image, so I'll sometimes add some yellow there if I'm wanting a warmer image, or I'll add or remove black to brighten or darken the mid-tones.
Just play around! Sometimes, I'll take the slider from +100 to -100 back and forth just to see what it's doing to the gif. And I frequently turn on and off the color layer to see what the gif looked like before and after color. (I've found that most F1 content is really magenta-skewed, which you may not even notice until you've corrected it out).
Above is Color vs. No Color.
It might look extreme to you presented this way, but when the whole gif is colored, no one questions it! As long as there's consistency across gifs, that's all that matters. I frequently copy and paste my adjustment layers onto another gif from the same interview/video so the look stays consistent.
Above is Color w/ Brightening vs. Without.
This gives you a better idea of how much of a difference that Brightness/Contrast layer makes.
3. Sharpening
I got my Sharpening routine of choice from this tutorial on gif-making. To be honest, I don't know if it's the best sharpening procedure bc I haven't taken the time to in-depth compare to other ways of doing it, but it looks good to me! So I've stuck with it. (edit: I've also added a Reduce Noise filter to my sharpening routine. But as always, just do what looks nice to you!)
I copy and past the sharpening from my other gifs onto new ones so I don't have to do all the steps again. There are quicker ways of doing this, like using quick actions and stuff, but how I do it is fast enough for me.
If you want to figure out your own Sharpening routine:
With the gif layer selected, go to the top to Filter -> Sharpen -> Smart Sharpen. It will bring up this window:
Here you can play around with the amount, radius, noise reduction, etc. and see what you like.
I also add a Gaussian Blur effect, which you'll find under Filter -> Blur -> Gaussian Blur.
^All of your Sharpen and Blur effects will stack up underneath your gif layer like this. To adjust the opacity of one of these effects, double click on its adjustment/slider symbol to the right, and it'll bring up the Blending Options window.
If there's any sharpening or blurring layer you don't like, you can easily drag it into the trashcan symbol to get rid of it.
Above is a visual of Sharpened vs. None.
You can really tell with the difference in the Snapdragon logo on either shoulder. But I also personally love how much more Carlos' eyes pop to me on the Sharpened side.
As you can see, it's up to your preference. Sometimes, I really love gifs I see that aren't sharp, but rather really smooth and almost painterly. It's up to the gif-maker!
PHASE THREE: Crop & Resize
1. Cropping
Go to the toolbar on the left and choose the Crop Tool. Above where it says "Ratio", you can choose from preset ratios that photoshop has, or you can make your own. I like to use the presets, or at the very least, clear numbers that you can apply to a whole gifset. Free transforming without a ratio makes it nearly impossible to maintain consistency across a gifset.
If it isn't already, uncheck "Delete Cropped Pixels". This will allow you to move the gif around inside the cropped area later if you want to adjust what's in frame. It also gives you the option to increase the frame later, if you want. You can also click the gear icon next to "Delete Cropped Pixels" and change how you view the gif during cropping.
When you're done, click the check mark or hit Enter. Now, you've got a cropped gif!
2. Resizing
Go to the top to Image -> Image Size...
Make sure you have Pixels selected. For the Resample tab, I have it set to Automatic here, but sometimes I'll use Bicubic smooth or sharpen, depending on what I'm doing. Here's a cool post that compares the different settings. Just experiment with it.
(edit: I no longer change the resolution to 150. I've found that increasing the resolution, and therefore the size, before ultimately resizing down to 540 px means you are compressing even more (the larger something is, the more it has to be compressed within 540 px). I now leave the resolution at 72, which is what it's set at originally, and if the image composition allows it, try to crop in as close to 540 px as I can get so that when I resize, there's the least amount of compression happening.)
If I know a gif is going to be the full width of a tumblr post, I'll resize the width to 540 pixels (the height doesn't matter). But if I make a portrait-style gif which will be sharing a row with another gif, I'll resize anywhere from 270 px -> 350 px. If it's smaller than 270 px, tumblr will enlarge the gif and it'll look bad. If it's wider than 270 px, tumblr might reduce its quality a bit and it won't look as good. But personally, I prefer that if someone clicks on the gif to enlarge it, it looks better enlarged, so I usually will leave it around 345 px as long as the file isn't too big.
PHASE FOUR: Export (last one!)
Once you're happy with everything about your gif, it's time to export. (Remember to save your progress frequently!)
Go to the top to File -> Export -> Save for Web (Legacy)...
^It'll bring up this Save window.
These are the settings I like to use for gifs. You'll find a lot of differing opinions out there about Adaptive vs. Perceptual/Pattern vs. Diffusion, but you should always have "GIF" selected, "Transparency" checked with "No Transparency Dither" selected, Looping set to "Forever", and Colors set to "256". I like "Bicubic Sharper" for my Quality tab, but there are whole tutorials just about comparing those settings. The best thing to do though is to try them out and compare for yourself.
(edit: I've discovered that if a gif is slightly too large and I don't want to shorten it or resize it down, I can try to reduce the colors from 256 to 128 to get it under the limit. I'll never go below 128, and sometimes I will go to 200 or 170 to try to eliminate as little color variety as possible, but often there is not a noticeable difference in your finished gif. But always compare, of course, to make sure.)
On the bottom left is where the size of the gif is shown -> tumblr requires gifs 10MB and under, but in my experience, gifs load/play best on tumblr when they're around 6MB. I always leave a little growing room as well, bc it might say 5.8MB in this window, but after it saves, the file will have grown a little bit and will likely be over 6MB at that point. (edit: I now regularly post gifs that are around 9.5MB and tumblr seems to be able to handle it better.)
AND THAT'S ALL!
If you've made it this far...congratulations! haha
I know this is a whole lot of information and you might be feeling overwhelmed! But I hope, if anything, this shows you just how complex gif-making can be, and how it is absolutely an art! No one should be stealing anyone's gifs, as a lot of hard work and love goes into the process.
This doesn't include things like adding text to a gif, or more complex adjustments and corrections like masking or key frames. But I'm happy to do more of these if there are specific questions people have.
Let me know what you're curious about or if something is unclear! And happy gif-making! ❤️