New Digital Age

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Havas launches initiative for more equitable content investment - New Digital Age

Havas Media Group has launched 'Meaningful Marketplaces' to ensure a more equitable share of investment in trusted news

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5 influencer marketing trends to look out for in 2021 - New Digital Age

Although there is hope for calmer waters in 2021, we’re confident brands and influencers will continue to demonstrate the innovation that saw them survive the last 12 months.

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Akama Davies: Something old, something new: How digital-first brands can thrive in out-of-home - New Digital Age

As the cookieless future looms, DOOH stands out amongst the cookieless options. Nevertheless, Programmatic DOOH is still nascent.

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UK businesses are on the road to recovery with B2B spending driving growth - New Digital Age

Business spending levels are set to grow in the UK, with survey participants predicting that B2B spend will grow at an average of 1.4% in the second quarter

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The 10 Pillars of effective local advertising - New Digital Age

NDA and CVE speak with leaders at national brands about new approaches to local advertising.

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Sky debuts shoppable TV ads product - New Digital Age

Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile

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What does CX look like in 2021? - New Digital Age

2020 was certainly one for the history books, but what will the rest of 2021 look like for the world of CX?

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How destination marketing can drive a resurgence in hospitality - New Digital Age

the way in which the hospitality industry promotes its services over the next few months is essential. To ensure a steady road to recovery, companies require insight-led, empathetic advertising strategies to rebuild customer confidence.

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As ad networks finally catch on, gaming is set to be propelled into the spotlight - New Digital Age

Something huge is happening in gaming which, for those of us immersed in the business, feels like the inevitable outcome of the investment in recent years.

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Supporting the influencers helping to keep us sane during COVID-19 -

Tips, advice and support for influencers to flourish during the coronavirus pandemic

By Jennifer Quigley-Jones, Founder and CEO of YouTube influencer marketing agency Digital Voices

During COVID-19, it has been tough to see my newsfeed filled with creators and freelancers struggling personally and financially. Influencer marketing has a higher proportion of freelancers than almost any other industry. It’s easy to overlook the amount of work, time and effort YouTube creators put into making videos that educate or entertain their followers and are accessible for everyone.

Source: https://newdigitalage.co/

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Interviews, insight & analysis on digital media & marketing

New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy. Our aim is to be a new outlet for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Media and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital economy.

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About Us

New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy. Our aim is to be a new outlet for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Media and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital economy.

[blog-newdigitalage-posts]

New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy.