Len Yang

Engineer at Shenzhen Sysvideo Technology Co., Ltd. Shenzhen, Guangdong, China

[blogsysvideo]

More Than 420 billion securities ,how many will be on clouds?

420 billion Yuan security market sizes, regarding each enterprise likely are expected not to be possible and beauties. Certainly, in this competes in the ubiquitous society, a situation of alone food is impossible to occur. However, the enterprise, seizes the opportunity through oneself diligently, gains the big market share as far as possible is achievable.　 420 billion Yuan security market sizes, regarding each enterprise likely are expected not to be possible and beauties. Certainly, in this competes in the ubiquitous society, a situation of alone food is impossible to occur. However, the enterprise, seizes the opportunity through oneself diligently, gains the big market share as far as possible is achievable.　

And immediately, the application of clouds technology changed the operation pattern of traditional security industry focusing on traditional analogy system, monitors the cloud the concept is the department refers to the monitoring industry full and unifies business intelligence and other technologies using Yun Chucun, Yun Yunsuan, the data center, optimizes the multimedia data center job, then to form the intelligent monitor and control networking, further and performs the image resources centralized management virtual, and informationization, provides a user high efficiency the operation connection and management platform. Therefore slightly arranges to believe that in 2014 Yun Huo will become the sharp weapon that domestic An Qi will compete.

Cloud video surveillance application rapid growth

The cloud video surveillance application rapid growth in China, the cloud computing concept is getting more and more popular, particularly after the telecommunications infrastructure improves. In addition, as the product fixed price of enhancement and network of network bandwidth drops, cloud-based the video surveillance solution attracted the attention of more and more supplier. Although cloud-based the solution is not a compulsory choice, but it truly promotes civil video surveillance the golden opportunity of demand.　　Until now, in the China's cloud-based video surveillance application market is mainly the house and SMB (small and medium-sized enterprise), moreover originated from the demand of legacy video monitoring. In house application, looks after child and old person is main service function, possibly also includes the medical servosystem. Because the Chinese majority of families live in apartment, the key point of video surveillance is the living room and place of bedroom such privacy, this is the important reason the family monitors was hard to accepted by Chinese family.　　

In small and medium-sized enterprise application, the cloud solution can make the user inspect the real-time video, and returns to look at the record any time video fragment, this provided a convenient method to manage and accept the warning. The cloud video surveillance is not only a physical secure solution, it can conform with Cloud Medical Service,, supports the video call, maximum degree use mobile termination. As the IT solution, cloud-based the video surveillance applies is met to receive by the populace easily. In fact, some suppliers have applied micro letter the cloud computing - in Chinese popular prompt chat tool. Another key character is, the cloud computing supports the friend to encircle or public relations sharing.　　Cloud-based solution the competitor of is not only the legacy video monitoring supplier, but also includes the storage provider, IT solution tenderer and telecom operator. Some telecom operators in China bundle the broadband service to providing a free IP camera of customer support cloud memory, simultaneously gathers additionally, but reasonable monthly rent. The client base that as increases unceasingly and more and more attaching great importance, IHS forecast that cloud-based the video surveillance solution will provide through it to the value that the application of customer creates defines. China has over 1 billion potential subscribers, the one who simultaneously obtains the product and security feature is one attracts the success combination of user.

Three cloud security business models promote successfully

 Three cloud security business models promote along with intelligent city, intelligent traffic and other development successfully, the cloud computing and big data are starting slowly, the development of security will have one from the initial stage to gradually the mature process.　　First, in cloud computing, had more and more enterprises and organizations presently in the exploration security cloud business model. Mainly is divided into three types:

1. regarding the IaaS pattern, enterprise virtualization and other technical introduction security solutions, by this lift schematics competitive power; 　

2. regarding the PaaS pattern, in the construction in wisdom safe city, had the authority to plan the construction video cloud service platform, for the operational channels of various departments provides the service through the connection that the video cloud service platform provides; 　　

3. regarding the SaaS pattern, has in view of the living in contentment service of family user, has in view of the safety service of school, will have in view of the safety service of individual merchant and so on, the user only need install Yu family's monitoring photograph network access, and will register on the video site, can enjoy. Lives in the service, including nursing the baby, nurses the old person and monitoring warning, the user can, in any has the network place to connect and examine family's situation through cell phone, Pad, computer and other terminals, in the meantime, when the camera catches family's unusual circumstance, meets first transmits the video, picture and warning information to the user cell phone. Meanwhile, in big data domain, there are more and more business industry and organizations displays enough attaching great importance, and has made the preliminary exploration. In 2012, the Haikang prestige regards steps in the big data, carries on the development to optimize and carry out the big data solution based on Hadoop, satisfies the magnanimous number according to the request of highly effective processing. IBM has also promoted big data system PureData in 2012, and provides the solution for \"wisdom Nanjing\".　

 As the demand of memory and processing is getting higher and higher, many manufacturers have introduced the cloud storage scheme, in view of video cloud memory system that the magnanimous video and picture save. Presently, the big data mainly carries on query-speed, express statistics analysis and other applications in the security in view of the mass data, simultaneously is exploring the application of deeper level.

The cloud service makes the user  facing  multiple choice of security  product　

Cloud memory-based the solution and service provider must face very brutal fact, if cannot win the user to trust, provides the critical business service and data, then the user may choose other service providers. In does not involve any hardware cost under the premise, as if the enterprise must do is ensure monitors the camera and encoder conforms to the mainstream trend, the compression method and transport protocol certain reference mainstream standard. Use your own characteristics service and ensure the customer feels unique Cloud Security.　　The advent of cloud computing changed the pattern of traditional security video surveillance, concept has realized the network monitor and control with the aid of " cloud ". The cloud computing not only makes the magnanimous monitoring save into possibly, makes the magnanimous video data unearth into the reality. The cloud application has numerous superiority in the security domain, has led the fusion of IT domain and security represented by Cloud truly develops.　The cloud computing and big data brought the new opportunity to the security enterprise along with the gradual permeating of cloud computing and big data, the development of security profession arrived at a historical turning point, this gave the general enterprises to bring the new opportunity.　In view of the business model of cloud computing, the enterprise may the segmentation profession as the breakthrough point, such as in education, medical service, family, individual merchant, environmental protection and other domains, provide the specialized security cloud service for the specific user. In the large number according to the domain, the enterprise can use the big data technique to innovate thoroughly, develops the valuable application. The big data can carry on the thorough excavation and predictive parsing of data, brings a richer service for the user, simultaneously promotes the price value of enterprise. Certainly, the large number occupies a premise, the data must be broad and be big enough, moreover who grasped the data, who has a better opportunity. Is mature along with the development of cloud computing business model, the data however will be surely getting bigger and bigger, but the service provider of security cloud will be the direct beneficiary, because they grasped the massive data. In domain that in the cloud computing and big data affect, will have the corresponding opportunity point, such as improvement video intelligent technology and improvement video encoding technique, participation standard generation and participation video cloud service platform construction and so on. Amid tide of cloud computing, exploration and development security cloud business model; Amid the tide of big data, innovation service function, rich security cloud service.

Conclusion:　Along with the change of network and high clarification of security video monitor system, particularly the safe city and construction of thing networking-based intelligent city ,as well as epth excavation of each profession application, demand of capacity , extension , stability, reliability and management for scope of large cities and cross region. The advent of clouds technology has suited this demand. Under the giant market prospect leads, saying the security may bring skills into full play. In this" beautiful " presented by cloud, how much do security enterprises expect? 

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2014 cloud security three big elements: High-definition/intelligence/fusion

According to latest data statistics, the security industry average of China is growing  rapidly at 15%-30% yearly rates ,in 2012 the sales growth of network video monitoring equipment is over 25%, the market earning exceeds 3 billion US dollars. Meanwhile, in 2012 the security market also presents some quite prominent new change. 2013 security industry, the security development still presents the obvious demand explosion trend.　In other words, the security video monitor system construction overall was still at the extension scale expansion stage. In the past the user the focal point attention  is "monitoring coverage fraction", don't have enough expectation in advance of accident, along with the day-by-day maturity of digital supervision,  high-definition monitoring became the user focus point day by day; Looks clearly becomes the ordinary monitoring demand; But  in  the past intellectualization has not achieved 100% of accuracy, although the user has such demand but truly to dare to use this kind of product are not many; Concept and application of actually multi-system fusion already gradual bright clear. In 2012 at Ann meeting, numerous  china  security manufacturers put their  research and development in high-definition, intelligence and fuses  three  in one technology. This means China security industry in 2013 and 2014 will be in a new way.

High-definition, intelligence and fusion, these three words have made the resounding name several years ago in the security industry. However ,development of high-definition is most obvious; Intelligence and fusion although achieve, but in the actual application, has not presented  the user highly satisfied product. Most exhibitors said that in the past when they selected and purchased the products, if did not have the percentage hundred smart products, they will not consider to publicize, even if because is 0.01% error will also bring the huge work load to them; And they think most of  the past fusion was simple linkage ,not achieved the true integration.　

But from various participating enterprises products, we can see,system of "high-definition, intelligence and fusion" have already quite universal, not to mention the details and function of products ,they can exhibit their products in Ann Meeting ,which means they are confident with their products. From HKvison we can see , public security platform is one important  of safe urban construction research and development products, through arranging front high-definition monitoring and intelligence technique of coordinate public security business requirement, monitors the subsystem fusion management various units, thus satisfied public security demand.　　

Thus it can be seen, "high-definition, intelligence and fusion" surely is in 2014 the genuine windvane of security profession product and systems development, believes that more and more enterprises will promote, not only HD characteristics for each profession, intellectualization and integrated system, can truly realize the prevention and solves the problem afterward highly effective.

The cloud computing brought about the security new change along with the positive promotion of government as well as enterprise, the construction of our country cloud computing industry ecology chain is accelerating, attracted the large amounts of funds and resources invests, a large quantities of cloud computing center and cloud computing project emerged like mushrooms after a spring rainfall, as if all have covered in the cloud world. However, when we on big dry, various industries do not even have calmly to ponder, can actually it bring what to us? The cloud computing said from the fundamental significance, was Internet-based the computation (service) pattern by virtualization way shared resource, used through the deployment of amassed troops and dispersion of resources and application, thus realized the information service of the low cost and nature. On the security industry, in the current multi-layered and under the large-scale mass data memory trend, the cloud computing is just the right time. Through the cloud computing, can through starting in the network leaves unused the node to carry on the intelligence analysis in rear end, thus received exchange many intellectualized work repayment by small equipment investment. Through cloud memory, fetter that then can very good break tradition storage pattern bring to the memory work, enabling in the network various types of storage devices to suffice to carry on the effective union, can reduce the user's massive investments on the monitoring storage device, reduces the enterprise in the disbursement of security management fund, and can sharing of better realization resources, sharpen the efficiency as well as the security ability of data transfer.　　Carries on the conformity to provide the security resources in the way of service through the cloud computing to the user again, such technology architecture as well as the business model was to subversion of past tradition supervision mode. Based on the social division of labor, should have a number of bones to do the company to provide the cloud computing and service of foundation, but more enterprises should provide itself to face the service offering of user based on such platform. Provides the wide band like the telecommunication company, other companies provide Internet product one type based on this. The cloud computing security profession application pattern takes the stock rail gradually, below this article the security application change that from the video surveillance, the intelligent home and intelligent traffic domain explanation cloud computing brings about.　　Although high-definition, intelligence is immediately competition hot spot, but in the long run, who will eagerly anticipate the next generation technological innovation? First that "our company plans is to make Yun Hua the product, supports the cloud function; Second step will make Yun Hua the product front solution; Third step makes cloud service, it is expected that each steps spend for 2-3 years."Same side stock same side cloud computing product director Li Jiao disclosed that the product locates in the network high-definition..Industry in indicated that in the future the scale of integrator will expand, will present some yearly incomes in 20 - 5 billion large-scale integrated enterprises, the data service company becomes becomes the market will have the enterprise of important right to speak.

In the future: The security industry opportunity and challenge coexist the security enterprise in our country, mostly has a late start, by the brand, fund, technology, the marketing channel as well as with the European and American security standard restriction, is hard to realize the breakthrough development. A development of industry needs a standard link boundary, but the Chinese security market biggest problem is the market standardization. Takes a broad view at the present Chinese security profession, the good and bad people mixed up, the plagiarism becomes common practice, the innovation is deficient, price war continuously ......This present situation is unable to make security enterprise realize a powerful fist, does not help the long-term development of entire security profession. In competing for the tangled warfare of European and American market, depends on the price advantage to be hard to form the climate only, is big by the independent combat strength disparity, if Chinese Security Enterprise cannot the standard market environment, the future development perhaps face the huge challenge as soon as possible.　　Must change this present situation in the post-crisis time, not only needs enterprise own transcendence innovation, needs the improvement and development of entire security profession, even is the entire society to the technical, brand and new face of innovation capabilities cognition.　　Moreover, presently under situation Chinese security industry faced with certain challenge. In the past for sale abroad occupied quite big US-Europe market, faced with big unfavorable factor. Since long, for sale abroad form of domestic security product is mainly primarily US and Europe, Japan and other countries the OEM orders of developed country. In this financial crisis, the attack that some US-Europe countries come under is quite serious, has surpassed or approached 10% like the US and EU current unemployment rate, the expert generally thinks that in the next several years US and Europe will still face the stern unemployment situation. Along with the coming of post-crisis time, these countries and regions after the economy was attacked significantly, it falls to the demand of Chinese security product largely lowly. In addition the trade protectionism causes trouble, it is estimated that the demands of these national to Chinese security product will compare is at not the optimistic condition for a long time. Because the US-Europe market is the main battlefield of Chinese security product for sale abroad, certainly also brings the tremendous adverse impact on the Chinese security industry.　Moreover, the enhancement and Renminbi of domestic labor cost slow appreciation, unceasingly is also nibbling the profit of security for sale abroad, these unfavorable factors will form the tremendous pressure to for sale abroad of Chinese security industry.　The domestic macro environment, brings certain impact on the development of security industry. Although the domestic government security project and civil security project with steady steps were still rising, guaranteed the Chinese security industry still to be able in the post-crisis time the smooth development, because the financial crisis caused the Chinese macro environment the complex degree to go beyond the expectation, journey of the macroeconomic recovery still possible relapse, thus to the development of Chinese security industry, has also brought certain impact: By the national regulation and control policy (e.g. tax policy and financial monetary policy, etc.) influence, some security business capitals were been deficient, the management difficulty, the profit margin drops is quick; The Chinese security industrial upgrading advancement was retarded, native security product still mostly centralized in low-end, the value added is not high, the homogenization phenomenon is serious, causes the malignant low price competition continuously.　　Has the product of intellectual property rights to be few, the core key technologies and key component main dependence import, the international competitiveness is not strong. After the technology still cannot be, the crisis time restricts one of the Chinese security industrial development important attributes; Along with unceasing strengthening of people security consciousness, the demand of domestic user has manifested the characteristics of diversification gradually, can provide the personalized solution, whether to guarantee product stability and compatibility, whether to strengthen the large platform system the usability, reliability and maintainability, these also proposed to the Chinese security industry daunting challenge, gave the security company in China to provide the development opportunity.　　

In summary, the Chinese security industry of post-crisis time, has the opportunity that the domestic market growth with stability and overseas emerging economy demand increase, after crisis-charged, how to change for sale abroad declining tendency, how to speed up the industry to rise the level, to be how better to cater to the market and challenge of user diversification demand. Therefore, in the post-crisis time, the Chinese security industry must between the opportunity and challenge, determined that the appropriate development idea and development strategy, can guarantee the sustained growth of Chinese security industry.