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How a Superhero Strategy Makes Your Content Larger than Life
Sometimes, when it comes to marketing your business, you just need someone to step in and save the day. What you really need is a Superhero!
Meet Ima Seller. True to her name, she is…a seller. Remember Spider-man who scales up and down walls to combat foes? What about Batman whose powers help him keep the town of Gotham safe? And we can’t leave out Superman who is a newspaper reporter by day and a Super Hero by night.
Ima Seller is right up there with the best of them, getting the job done “write” for you.
Here are the top five ways Ima Seller and other superheroes can help save the day and your business too:
1. She’s funny. People love to laugh. Offer your readers a break from all the doom and gloom that’s plastered all over the internet. Let them know they can trust your site and your character to take them away from it all.
2. She is powerful. Superheroes can jump over obstacles (like buildings) in a single bound. If you’re stumped for the right wording, let your larger than life character say it for you. Remember, your figure of speech has very creative communication skills.
3. She’s there when you need her. Sales are down. Readers just…are reading. Potential customers…just aren’t buying. That’s when you call on your trusty superhero and her superhuman strategic content skills.
4. She adds “POW”. Boring content doesn't get read. Add some zing and get your word heard when you rely on the super powers of your character. Why settle for black and white when she can add such color?
5. She’s a problem solver. What is it that your brand does? Whatever purpose it is that your brand fulfills, let your superhero deliver. Are you selling a roofing service? Have your character zoom down after a storm to patch the roofs of the sad (and soggy) citizens. Problem solved!
BOOM! There you have it, the top five reasons to trust your content strategy to a superhero. When you do, you are sure to find that the amazing results are, indeed, something to marvel at.
How to Create a Business Tagline That’s Memorable & Effective
If you are using a tagline, it may be time to give it a long, hard look. You want to be sure that your business tagline is working for you, rather than against you.
How to Write Product Descriptions to Increase Conversions
In the growing world of e-commerce, product descriptions are the only chance you have to make a sales pitch.It’s not enough that you have product descriptions. You need great product descriptions for every item in your e-commerce store.
Milking Your Content for Over the Moon Results
Holy Cow! As it turns out, cows make excellent content strategists. Their results are over the moon!
When it comes to content, you’ve got to make it count. Studies prove that you grab your reader’s attention (or not) within the first sentence, maybe two. You’re going to need to get creative, quick!
Why enlist your marketing cows? Well, as you may have “herd”, adding a little pun and humor to your content engages readers. Engaged readers stand a good chance of becoming customers and…that’s no bull.
Here’s what we can learn from cows when it comes to content:
1. Cows have regional accents. Cows know it’s important to speak the same language. Set your tone and dialect to reach your readers. If you are writing to lawyers, speak the legal language they do. If you are writing about the law to the public, don’t use legal jargon. If your readers are well educated, use a broad vocabulary. If not, don’t. Know your audience and talk as they do.
2. The gas one cow lets out in any given day can fill up 30 balloons. Adding fun-filled, interesting facts to your content gets your point across in a creative way. When you present boring information, you are just letting out hot air. Make your content fun. Fill their imaginations.
3. Cows are social animals. People need people and according to farmers, cows need cows. It’s important to hang out in the pasture with your readers. Find out their interests and chew the cud with them. A good marketing strategy is that at least 10% of your content be unrelated to your brand, used just for socialization.
4. No two cows have the same spots. Be different. Don’t copy the content of others. If everyone else is saddled up on their horse, all the more reason to use a cow. Originality is easy to spot!
5. Cows…fly over the moon. Though, as the nursery rhyme goes, the little boy laughed to see such a sight, the other cows must have stood in awe. “How’d he do that?” they all wondered. In a world of grazing marketers, be the one that jumps over the moon. Take risks and stick your neck out. Why put out boring content that no one wants to read? Liven it up and get your business “moo-ving” in the right direction…upward.
There are herds of reasons to use a cow for your content marketing. Your cow can be a cartoon character, a super hero, a celebrity or even a horse for in this case, a cow is simply a symbolism of being creative and thinking outside the fence. Hay, it works! The results are utterly fantastic.
Keeping up with the Content:
Why You Need Kim Kardashian to Help with Your Marketing Strategy
Nope. It’s not a typo. You need the socialite, reality show host, Kim Kardashian to help with your online business marketing strategy. Keep reading to find out why.
Kim has all the moves. It’s important to take the stage when presenting your content. It simply must demand attention. Kim demands attention and has the moves to get it. Make sure your content does the same.
Kim has the curves. Be sure to cover all the angles and deliver all the curves. Then, you will have the upper edge just like Kim does.
Kim is social. To get your brand out there, you have to be social. Social media is a great advertising tool. Kim is social and knows that in order for your pockets to jingle…you must mingle.
Kim has sisters. Connections are the name of the game when it comes to marketing. Don’t be afraid to join up with other business for win-win situations like affiliate programs.
Kim brings reality….well, sort of. Believe it or not, you can create your own reality. When E.F. Hutton speaks, people listen. Why? Because we are told that they do. What about the most interesting man in the world. What makes him so interesting? We are told that he is. Your spokesperson, male or female, real or fictitious, can be anything that you want them to be.
Kim Kardashian doesn’t have to be your spokesperson. You can get Khloe or Kourtney instead. Or, you can come up with your own celebrity strategy and create a custom mascot from scratch. Upwardly mobile, successful companies are notorious for hiring sponsors for their products or services and also for inventing their own.
Here are some examples of content representatives, also known as mascots or spokespersons:
The yappy little Chihuahua dog- Taco Bell
Elsie the cow- Borden’s
Morris the cat- 9 Lives
A silly rabbit- Trix
You get the message. Make sure your audience does too. It doesn’t matter if you employ Kim Kardashian or create your own. The most important thing is that you have one. And…don’t worry. It’s so easy, a caveman can do it.
SEO content does one of two things. Great SEO content with strategically placed keywords brings visitors to your site. Poorly written, it yields zero results and insults readers. Trust your SEO content to the professionals, Blue Papier.
On the Lighter Side: 5 Ways to Make Your Content More Fun
“Don’t text and drive, we can wait,” was the topic of a recent funeral home article. It was an overwhelming success, read by many. Why? Because even when dealing with the most serious subjects, people are dying to lighten up.
Laughter is not only good for the soul, but for sales as too. Life can be hectic and stressful. Sometimes it’s just good to help your readers take a break from it all. Presenting your content in a fun way is great business, no matter how serious your business or brand may be. Studies prove that a happy reader is more likely to make a purchase or at least “like” and maybe even share a post.
Here are five ways to make your content more fun:
1. Make it punny. Puns are play-on words that can be strategically and spontaneously placed into an article to give subtle humor. While you may not want to tell a joke on a funeral website, stating that undertaking the task of burial can be grave adds a little lighthearted touch without being disrespectful or condescending at all.
2. Tell a funny story. Aging is not funny. In fact, to some, it is so dreaded they spend millions trying to cover up the signs of it like buying expensive wrinkle creams and even getting facelifts. But, when you tell about the grandma whose young grandson asked what the wrinkles on her face were, you can add a twist of humor to it all. “They are lines of wisdom,” the grandma answered. The boy looked at his grandma in awe. “You must be VERY smart,” he told her. Now, you have lightened your audience up a little and, ideally, he or she is ready to now purchase your anti-aging product.
3. Add fun facts and stats. Facts and figures can be downright boring as can articles about weight loss. But when you inform your reader that banging their head against the wall uses 150 calories, you’ve broken the ice. Your reader wants to know more.
4. Use a fun and upbeat tone. The tone of an article sets the mood for it. Creative writers know just how to make a reader feel. When your content is written with a fun and upbeat tone, your audience will feel empowered, encouraged and enlightened. They will want what you have or what you have to offer.
5. Compliment your story with a funny photo. There’s nothing humorous about the stock market plunging. Unless, of course, next to the article there’s a photo of a guy named Market plunging a toilet and a creative caption that reads, “Market plunges again.” Since it does no good to cry about some things, you might as well have a good laugh instead.
The magic of content is that it gives you front and center stage. You have the power to engage your audience. Adding a little fun in your content will help ensure they stay tuned to hear what you have to say.
Write On: The Importance of Content Today
Just how important is written content today? Well, just how important is your business? In today’s digital world, the success of your business is greatly determined by content and content marketing.
Those who excel in getting valuable, high-quality content out to viewers have 7.8 times more traffic on their sites than those who don’t. About 40% of companies implement the use of blogs to present engaging creative content. The gesture is obviously appreciated with more than 46% of people attesting to the fact that they read one or more blogs per day.
What does it all boil down to? Readers want content. It informs, entertains, advises and engages them. When you give creative, top-quality content to them for nothing, your readers appreciate it. You are not only giving them something for nothing, you are respecting their integrity by not throwing mumbo-jumbo jargon their way. In turn, ideally, they become customers. Customers like and share your content which brings…more customers.
The written word invites people to your site where you can share more content with them. It is like inviting someone to your house for a cup of coffee and sharing, in conversation, about your business. The more interesting and convincing you are, the better your chance at a sale.
Blogs, articles, listicles and “About Us” commentaries are all examples of content that will enhance your site. When your written word is optimized for search engines (SEO), it becomes easier for people to find and therefore, to find your business. Marketing content reaches even further with newsletters, emailers and the likes.
Content on your site doesn’t have to be limited to written word. I can be videos, inspirational or catchy sayings in text over pictures and other creative outlets. Still, these require creative writing for scripts and messages.
Fortunately, writing content is just a click away. Technology has not only created the need for writing but the source for it too. Now, you can place your order for the content you are looking for and have it conveniently delivered straight to your inbox. Technology is…”write” on.
Announcing Blue Papier, a one-stop shop for all your writing needs. We provide excellent, professionally written content with a quick turn-around, delivered right to your inbox. Visit www.bluepapier.com
Blue Papier: Getting It Write
If you run a business, you know the importance of getting your content read. When creatively constructed and innovatively engaging, the written word you put out will draw visitors to your site and will encourage them to stay on it. Those who stay on your site have a good chance of becoming customers. Happy customers share your content and bring in more customers.
It’s a win-win. You provide great reading, be it informative, entertaining or advising. Your readers love your content. They appreciate the fact that you are sharing it and asking nothing in return. Sure, your wares or services are available, but they don’t have to buy, it’s an option.
Your chances of making a sale are greatly enhanced when you offer great writing material. Of course if you offer fluff, filler and thrown together junk, your chances of selling are virtually nil. Quality writing can make your business while poor writing or the lack of any at all can certainly break it.
With the importance of writing in mind, it is wise to let a professional handle your writing needs just as you hire out services such as book-keeping, web development and so forth. The good news to you is that with Blue Papier, you get top-quality writing, customer service that is second to none and fast and convenient delivery for a fraction of what many other sites charge.
Our services include: articles and listicles, blogs, SEO content, SEO marketing, children’s short stories, eBooks of all genres in both fiction and non-fiction, product descriptions and website content. Our skillful writers are here to attend to your writing needs. We stick strictly to deadlines and our work is guaranteed. We will even assist you when you aren’t quite sure what it is you need.
Blue Papier…let us get it write for you.
