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eCommerce SEO Strategy: 10 Essential Tips for 2021

SEO is an important aspect of ranking your 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗘𝗢 website on the top and skyrocket sales.

Listed below are the best practices that you can use as an SEO strategy:

1. Perform Keyword Research

Whether you own a small or a big ecommerce store; it is important that you do keyword searches for anything. Make use of the right set of keywords for the SEO of your website. Check out 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗘𝗢 Services in Canada for more details.

2. Target the right keywords

Here are the types of keywords that you can use to target your niche audience:

● Tertiary long-tail keywords

● Primary Keywords

● Secondary keywords

3. Search popular marketplaces when you are performing keyword research.

● Check out the important pages of the website such as the home page, featured product pages, and so on.

● Check for search autosuggestions

4. Optimize website architecture

The architecture of your website helps in setting up the flow of product navigation, pages, home page, as well as other category pages.

In order to optimize the website architecture, you can use relevant content to address the audience.

5. SEO Auditing

Look out for these aspects of your website:

● The overall quality of the on-page SEO on your website along with the competitors.

● Create a list of tasks that will help in improving the on-page SEO before you do the off-page SEO

6. Home Auditing

Check the homepage of your website so that there are no SEO mistakes. You also need to look out for the headlines and title tags when you are doing keyword research and adding other descriptions.

Analyze the backlink profile and discover the following options:

● Quality of Anchor texts & backlinks

● Backlinks that might be broken

If you find that the web pages are taking more than 5-6 seconds to load, you should work on reducing the loading time which is lower than 3-4 seconds.

7. Website should be mobile-friendly

You need to make sure that the website is mobile-friendly so that users can browse through the products that they desire.

8. Perform redirects on several version of the website

Opt for 301 redirects if you are using the website URL, and keep only one version for browsing.

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#mcommerce

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Advantages of Hiring a Professional E-commerce SEO Company

gstatic.com Search Engine Optimization (SEO) is an integral part of the digital marketing process that helps in generating more organic traffic from popular search engine sites such as Google, Bing, Yahoo, and others. The actual aim of SEO is to increase the website visibility on Search Engine Results Pages (SERPs) when a user visits Google or Bing to find relevant information.

Image soruce: gstatic.com

The e-commerce industry is tackling the most rigorous competition in the current scenario. According to an estimate, there are approximately around 1.3 million e-commerce companies in the USA and Canada alone. Furthermore, according to Statista, the number of digital buyers will increase to 2.14 billion by 2021. So, if you want your business to withstand stiff competition, you have to hire a professional ecommerce SEO Agency to enhance visibility.

To Attract New Customers to the Site

Any business needs to attract new customers to surge their lead in the market. This is when the SEO services of a company will play an active role.

The most important factor that draws the attention of the audience is the website ranking. There are various strategies that an SEO company undertakes to improve the website ranking and enhance visibility. These include publishing relevant content, creating metadata, back link and more.

Let me tell you why it is important to make your site visible on the first page of the Google algorithm. This is because according to a study it was found that only 6% of people visit the second page of the search engine. The number of site visitors on the third page is even lower.

Evaluating the Performance of the Website

It is important to evaluate the performance of your e-commerce website. This is a pivotal strategy that will help you analyze which are your strong zones and the areas that need improvement. The SEO e-commerce company can perform a SWOT analysis to work on all those areas where the site is lacking performance. This allows the entrepreneur to focus on other important business issues.

Enhancing the Social Media Platforms

Social media is one of the fastest ways to connect with your target audience. The SEO agency has expertise in creating social media marketing strategies based on recent trends that help pitch your products and services on different platforms such as Facebook, Twitter, and Instagram.

A Cost-Effective Way to Grow Your Business

Whether you believe it or not, hiring the services of an e-commerce SEO organization is a cost-effective way to increase your business opportunities. Maybe you are investing hundreds of dollars to promote your brand and have also used various tactics to surge sales but haven’t got the desired result.

However, an e-commerce company is fully focused on putting your website on the top by undertaking all the necessary steps to ensure a positive result. And the most interesting part is that you don’t have to outspend your money.

Optimizing your Mobile Audience

Do you know that about 1.2 billion people access the internet from their smartphone devices? Well, that’s an emphatic number to begin with. And with 70% of the mobile searches leading to actionable sales, you need to think about increasing your mobile application visibility. The SEO company will allow you to target iOS Application Development with ease.

The professional e-commerce SEO firm has relevant experience and expertise to increase site visibility and generate more traffic. It can track the progress of the site and chalk out the best strategy to get desirable results.

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