Breaking News Sends You Straight To The Source on Facebook’s Notify
We’re excited to debut as one of Facebook’s launch partners for Notify, a new app that “delivers relevant and timely notifications that matter to you from the sources you love.”
But there’s one thing that’s very different about Breaking News (a NBC News startup): when you open a notification from Breaking News in Notify, you’ll be sent directly to the news organization that originally broke the story.
That’s because we boil down breaking stories from thousands of sources around the globe. The end result is faster, less frequent alerts that take you straight to the original source.
Faster is better
We’re offering three alert “stations” in Notify to start: major news, local news and the 2016 U.S. elections.
The elections are just one of thousands of stories and topics you can follow in the Breaking News app. But Notify users will likely notice our speed above everything else: Breaking News is the fastest source of breaking news alerts, and Notify gives us a larger stage on the most valuable real estate of all — phone and tablet lock screens — to showcase our strengths.
Saving time
We’re focused on “time saved” instead of “time spent.” By delivering relevant content straight to users and linking them directly to the source — and avoiding all those duplicate alerts — Breaking News is a valuable utility that saves users time.
By extension, the more people Breaking News can reach with notifications, the more time we can save. Notify shares this philosophy, and it’s paid dividends for us so far, connecting more people with the Breaking News brand, app and site over the long term.
Always learning
Breaking News is built for push. From followed stories to proximity alerts, the Breaking News app offers highly-personalized alerts for people around the world. But we’re always hungry to learn more.
Notify lets us spin up experimental channels quickly and measure the results. For example, we took a different approach to offering local breaking news alerts in Notify, and we’re curious to see what happens. These learnings will help us improve our own core products as well as better understand the growing opportunity behind distributing our push notifications to new experiences and screens.
More traffic for our partners
If you’re one of the 400+ news partners that tips Breaking News, we’ve added one more reason why you should keep those tips coming. In addition to traffic from BreakingNews.com, the app and social accounts, we’ll be giving you a direct boost from Notify whenever we publish your story.
You can download the Notify app here, and please let us know your thoughts on the Breaking News stations. (Post by @corybe).













