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Navigating Ecommerce Failure: Tips for Success

Ecommerce has transformed the way businesses operate in the 21st century. With the click of a button, customers can browse, select, and purchase goods and services from the comfort of their own homes. In this article, we’ll explore some of the greatest failures in ecommerce and the role of ecommerce accelerators in helping businesses overcome these effectively.

Poor User Experience

The consumer’s experience on your website is one of the key parameter that drive’s your brand’s reputation.  A good website design should have a UI that is aesthetically pleasing, intuitive, and easy to use, and a UX that creates a positive and satisfying experience for users. By focusing on both UI and UX design, web designers can create websites that are both visually appealing and user-friendly, helping to improve engagement and drive conversions. Slow website loading times, confusing navigation, and difficult checkout processes will lead to poor user experience. Customers who have a bad experience are unlikely to return, and negative reviews can damage a company’s reputation. To avoid this, businesses should invest in user experience design, test their websites regularly, and use customer feedback to make improvements.

Inadequate Payment Systems

Another common failure in ecommerce is inadequate payment systems. Customers want to be able to pay quickly, easily, and securely. If a payment system is slow, complicated, or unreliable, customers will abandon their shopping carts and shop elsewhere. To avoid this, businesses should offer a range of payment options, including credit cards, debit cards, PayPal, and other popular options.

Poor Customer Service

Ecommerce companies that fail to provide adequate customer service will struggle to retain customers. Poor customer service can take many forms, including slow response times, unhelpful support staff, and inadequate refund or return policies. To overcome this, it is important that businesses should invest in hiring trained customer support staff, implementing live chat, and developing clear and fair refund and return policies, use modern technologies for round the clock presence and outstanding customer service.

Lack of Trust and Security

Customers want to feel safe when shopping online, and ecommerce companies that fail to provide adequate security measures will lose business. Customers are wary of scams and identity theft, and they want to be sure that their personal and financial information is secure. To build trust amongst the customers, businesses should invest in security measures, including SSL certificates, two-factor authentication, and use secure payment gateways.

Poor Inventory Management

Finally, ecommerce companies that fail to manage their inventory effectively can run into serious problems. If a customer orders a product that is out of stock or unavailable, they will be disappointed and unlikely to return. On the other hand, if a company overstocks and ends up with excess inventory, they will incur unnecessary costs. To avoid this, it is important that businesses should invest in inventory management software, forecast demand accurately, and monitor inventory levels regularly. Furthermore, you can connect with Pluugin – one of the leading ecommerce accelerator and our team of experts will help you navigate the complex process of global ecommerce seamlessly.

In conclusion, while there have been many failures in the world of ecommerce, there are also many success stories. The key to success lies in understanding the common mistakes made by ecommerce businesses and learning from them. By focusing on providing exceptional customer service, optimizing your website for search engines and user experience, and leveraging social media and other marketing channels effectively, you can increase your chances of success in the ecommerce world. With the right strategies and a commitment to continuous improvement, your ecommerce business can thrive and succeed in today’s competitive marketplace. Pluugin – one of best ecommerce accelerator provides you with comprehensive cross border ecommerce solutions customized to your needs.

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The Power of Mindset: How Asian Culture is Paving the Way for Global E-commerce

The rise of ecommerce has changed the way people shop and do business around the world. While ecommerce has been around in the West for decades, it has taken off at an incredible pace in Asia in recent years. One of the key reasons for this is the Asian mindset, which is more receptive to digital commerce than in other parts of the world. In this article, we’ll explore some of the reasons why this is the case.

Tech-Savvy Culture

One of the main reasons why the Asian mindset is more receptive to ecommerce is because of the region’s tech-savvy culture. Asia has a younger population than many other regions of the world, and this demographic is more comfortable with technology than older generations. This has made it easier for businesses to reach out to consumers through digital channels and for consumers to adapt to new technologies like ecommerce.

High Population Density

Asia is home to some of the world’s most densely populated cities, and this has made it difficult for traditional brick-and-mortar stores to thrive. As a result, ecommerce has become a more attractive option for both businesses and consumers. Ecommerce allows businesses to reach a wider audience without the constraints of physical space, while consumers can shop from the comfort of their own homes or offices.

Trust in Online Transactions

Another factor that makes the Asian mindset more receptive to ecommerce is the high level of trust in online transactions. In countries like China, where fraud was once a major concern, ecommerce platforms have taken measures to ensure the security of online transactions. As a result, consumers have become more comfortable with making purchases online, even for high-value items like electronics and luxury goods.

Convenience and Flexibility

The Asian mindset also values convenience and flexibility, two key benefits of ecommerce. With ecommerce, consumers can shop whenever they want, from wherever they want, without having to worry about store hours or locations. Ecommerce also offers more flexibility in terms of payment options, delivery times, and return policies, making it easier for consumers to shop on their own terms.

Social Media Influence

Finally, the Asian mindset is heavily influenced by social media, which has become a major driver of ecommerce in the region. Social media platforms like WeChat, LINE, and KakaoTalk have become powerful tools for businesses to engage with consumers, build brand awareness, and drive sales. In fact, some ecommerce transactions in Asia take place entirely within social media platforms, with consumers browsing, selecting, and purchasing products without ever leaving the app. You can now offer seamless experience to your customers across channels and marketplaces with comprehensive cross border commerce services from Pluugin – one of the leading ecommerce accelerators.

In conclusion, the Asian mindset is more receptive to ecommerce than in other regions of the world. This is due to a variety of factors, including the region’s tech-savvy culture, high population density, trust in online transactions, convenience and flexibility, and social media influence. As ecommerce continues to grow in Asia and around the world, businesses that can tap into the Asian mindset will be better positioned to succeed in the global marketplace. This gives businesses an opportunity to grow exponentially with seamless Cross Border Commerce. 

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"Why Haste, Tearing Hurry?" Supreme Court On Election Commission Choices

The Supreme Court today questioned what the "tearing hurry" was for the "super fast" appointment of ex-IAS officer Arun Goel as Election Commissioner, while the government lawyer asked the court to "hold its mouth" and requested that it sees the matter "in entirety". The five-judge Constitution bench — continuing with some stinging remarks on the process for the third consecutive day — today went straight into the files on Arun Goel that it had sought yesterday, despite the government's objection to a "mini trial" within the larger case on how the commissioners are chosen.

The court pointed out: "Minister of Law picks the names from the list of four names shortlisted... The file was put up on November 18; moves the same day. Even PM recommends the name on the same day. We don't want any confrontation, but was this done in any haste? What's the tearing hurry?"

It added, "This vacancy [became] available on May 15. Show us from May to November, what prevailed upon the government to do things super fast?" It noted that the process "started and completed on the same day". "Not even in 24 hours, the process was completed and notified. What kind of evaluation [was done] here... Although, we are not questioning the merits of Arun Goel's credentials but the process."

Attorney General R Venkataramani, for the central government, reacted, "Please hold your mouth for a while. I request to look into the issue in entirety."

But the court further remarked, "We are being blunt. If all these four names are carefully chosen, as yes men — we are concerned with the process of selection," asking about how four names were shortlisted from the officer database of the Department of Personnel.

The bench, headed by Justice KM Joseph, yesterday said it wanted to know if there was any "hanky panky" in the appointment of Arun Goel as he was only recently given voluntary retirement and immediately appointed to the poll body.

Arun Goel took charge only this Monday, November 21, according to the commission's website. An IAS officer of the 1985 batch from the Punjab cadre, he retired as Secretary, Union Ministry of Heavy Industry, after more than 37 years of service. He is now in line to be Chief Election Commissioner after Rajiv Kumar demits office in February 2025.

The appointment was mentioned by activist-lawyer Prashant Bhushan, who underlined that Mr Goel was made part of the three-member Election Commission — besides chief Rajiv Kumar and AC Pandey — just after the larger issue had come up for hearing last week.

The court rejected the objections by Attorney General R Venkataramani, who said it wasn't right to take up individual instances.

"We will not treat it as an adversarial and keep it for our record, but we want to know as you claim that everything is hunky dory," the court said.

Pointedly about independence of such officers, the court yesterday presented a "hypothesis" to the central government: “Do you think the Election Commissioner... if he's asked to take on none less than the Prime Minister — it's just an example — and he doesn't come around to doing it: Will it not be a case of complete breakdown of the system?"

It also cited how “one of the Election Commissioners, in fact, resigned”. The court did not take names, rather arguing its central point that the appointment system requires "a larger body" than just the union cabinet to decide on names. "There is a dire need for change."

The court has flagged how Article 324 of the Constitution — on appointment of election commissioners — does not chalk out a procedure. The Article envisages a law by Parliament to define the process, but that's not been made in the last 72 years.

The government has cited a 1991 law and past conventions of appointment recommended by the PM-led cabinet to the President, who then picks an officer. “Stray instances cannot be the grounds for the court to interfere. To safeguard the position is our endeavour,” the government's lawyer submitted.

"First a list is prepared of all senior bureaucrats. And then the list is sent to the Law Ministry which is then forwarded to the PM," the lawyer explained, and argued, "The existing system is working fine and there is no trigger point for the court to intervene."

The court stressed that it wasn't saying the system is not correct. “There should be a transparent mechanism,” it added.

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Jabra enhances its professional lineup with Evolve2 TWS earbuds

Jabra on Tuesday launched a new professional range of TWS earbuds Evolve2 for hybrid work style. The in-ear earbuds comes with certified virtual meeting apps including Microsoft Teams and Zoom support.

The Danish audio brand also unveiled hosts of other hybrid working solutions such as PanaCast 50, PanaCast 20, Evolve2 85, Evolve2 75, Speak 750.

The Evolve2 Buds come with an adjustable Active Noise Cancellation (ANC) which can be personalised. The Evolve2 Buds also come with a sealing test feature called MyFit, as well as SafeTone with PeakStop, for enhanced hearing protection and the optimal seal for good ANC experience.

Evolve2 buds claims high-quality conversations with Jabra MultiSensor Voice. It uses a combination of four microphones, bone conduction sensors, and algorithms to block out the surrounding noise so the user can be heard clearly.

The Evolve2 has the range up to 20 meters, claims 5 hours of talk time and a total of 33 hours including the charging case. It can be connected to two devices simultaneously. The Evolve2 buds will retail at ₹39,122 by the end of November 22.

“Employees have settled into the flexibility and freedom that comes with Hybrid working and expect things to be much more pliable than they were pre-pandemic. With all that in mind, we are happy to launch our newest offering Jabra Evolve2 Buds that is aesthetically suited for working professionals on the go,” said Peter Jayaseelan, VP & MD, South Asia and Head, Public Sector (APAC), Jabra.

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Pune's 48-Car Accident Caused By An Engine Switched Off On A Slope

The Pune truck crash on Sunday, which led to a massive pile-up of vehicles on the Mumbai-Bengaluru highway, was caused due to its driver switching off its engine on a bridge slope, said police. Two people, including the truck's driver, were arrested after the incident. The truck had hit several vehicles on the Navale bridge slope in Pune on Sunday. At least 24 vehicles were damaged as the accident led to a 48-vehicle pile-up on the highway stretch. Besides, at least 30 people were injured and several of them had to be hospitalized.

Truck driver Maniram Yadav and his assistant Lalit Yadav, both from Madhya Pradesh, were arrested from Pimpri Chinchwad near Pune, said Inspector Shailesh Sankhe.

The police have registered a case under relevant sections of the Indian Penal Code and the Motor Vehicles Act, cops said.

A preliminary probe by the transport office indicates that the driver might have switched off the truck's engine on the slope, said Sunil Pawar, Assistant Commissioner of Police. Switching off the engine affects the braking ability of a vehicle and that's why the truck might have crashed into vehicles on the slope, he added.

The truck, from Tamil Nadu, was heavily loaded, said police.

It had first rammed into some vehicles that went further hitting other vehicles on their way, leading to the pile-up, said a man whose car was damaged.

Meanwhile, police and civic officials, and officials from the National Highway Authority of India met yesterday to chalk out measures to prevent such accidents in the future.

City police commissioner Amitabh Gupta said accident figures had dipped in the last six months, but after Sunday's incident, the officials discussed whether to implement more measures on the spot, such as reducing road gradient on the stretch and putting rumblers (grooves or indents).

Since 2018, at least 31 people have died in 108 accidents on two adjacent patches on the Navale Road, according to Pune Police data.

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On Abortion And Marital Rape, Supreme Court's Massive Order

All women are entitled to a safe and legal abortion process and making any distinction between a married and an unmarried woman in this regard is unconstitutional, the Supreme Court ruled today.

Here are top 10 points on this landmark verdict

1. The ground-breaking judgment by the bench of Justice DY Chandrachud, Justice AS Bopanna and Justice JB Pardiwala also saw the court recognise marital rape, though purely within the ambit of abortion.

2. The court ruled that under the Medical Termination of Pregnancy Act, the definition of rape must include marital rape. This observation may pave the way for later judgments on marital rape, a subject of intense debate in the country.

3. "Married women may also form part of class of survivors of sexual assault or rape. Ordinary meaning of the word rape is sexual intercourse with a person without their consent or against their will regardless of whether such forced intercourse occurs in the context of matrimony," the court said.

4. The marital status of a woman cannot be a ground to deprive her of the right of abortion, the court said, while ruling that even unmarried women would be entitled to terminate an unwanted pregnancy within 24 weeks.

5. The court said a distinction between married and unmarried women under the abortion laws is "artificial and constitutionally unsustainable" and perpetuates the stereotype that only married women are sexually active.

6. The judgment said that the consequences of an unwanted pregnancy on women's body and mind "cannot be understated". Stressing that the biological process of pregnancy transforms the body of women. The decision to carry pregnancy to full term or terminate it is "firmly rooted under right to bodily autonomy and decisional autonomy of the pregnant women", the court said.

7. If women with unwanted pregnancies are forced to carry their pregnancies to term, the State would be stripping them of the right to determine the immediate and long term path that their life will take, the judgment added.

8. The landmark verdict came on a petition by a 25-year-old unmarried woman. The woman had appealed against a Delhi High Court order that she is not entitled to abortion under the Act as she was unmarried, and the pregnancy followed a consensual relationship.

9. The woman had submitted that she was 23 weeks into her pregnancy and that partner had refused to marry her. She had said that she is the eldest of five siblings and her parents are farmers, stressing that she does not have the means to bring up a child.

10. On July 21, the court had allowed the woman to abort the foetus provided a medical board concluded that it will not harm her. The bench had then said that provisions of the abortion law, amended in 2021, now include the word "partner" instead of "husband". This, the court said, shows that Parliament did not want to confine a situation of abortion to only a matrimonial relationship.

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Kejriwal's big charge on PM Modi's advisor, ‘if screenshots of his messages…’

Delhi chief minister Arvind Kejriwal on Sunday alleged that Prime Minister Narendra Modi's advisor has warned several owners and editors of news channels in Gujarat against giving coverage to the Aam Aadmi Party (AAP). Speaking at the first-ever national conclave of his party's elected representatives, Kejriwal claimed that Hiren Joshi, who heads communication and information technology at Prime Minister's Office, sends "filthy abuses" to channel owners and editors for giving air time to AAP.

“Mere ko kai editors dikha rahe the, bade bade channelon ke maalik, unke editors, unko kya gandi gandi gaaliyaan likh ke bhejte hain wo – ‘Kejriwal ko dikhaaya toh yeh kar denge, Kejriwal ko dikhaaya to wo kar denge. Aam Aadmi Party ko dikhane kee jarurat nahin hai, aap apne channel ka durupayog kar rahe ho’ (Several owners of big channels, their editors were showing me the filthy abuses he (Hiren Joshi) sends them – ‘Will do this if you show Kejriwal, will do that if you show Kejriwal. There is no need to give air time to Aam Aadmi Party. You are misusing your channel’),” Kejriwal said at the annual gathering.

He further claimed that the many have taken screenshots of the alleged abuses and recorded the calls.

“I want to say only one thing to Hiren Joshi ji. If these editors share the screenshots of Joshi's messages, both the prime minister and his advisor will not be in a position to show their faces to the country," Kejriwal added.

No immediate reaction to Kejriwal’s charge was immediately available from the PMO or Joshi, reported PTI.

https://twitter.com/ArvindKejriwal/status/1571399131364741120

Kejriwal launched a blistering attack against the Bharatiya Janata Party (BJP) and PM Modi ahead of Gujarat assembly elections. He alleged that the central government has been trying to frame his party ministers and leaders in false corruption cases as the BJP is "not able to digest the growing popularity of the AAP in Gujarat".

In a veiled attack on the prime minister over his 'revadi culture' remark, Kejriwal said the AAP's freebies are being criticised on the ground that providing free facilities to people will ruin the economy of the country.

"Only a dishonest (person), a corrupt and a traitor will say freebies are not good for the country. If any politician says freebies will ruin the country's economy, consider his intentions are wrong." Kejriwal said.

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Kejriwal takes on BJP in Gujarat with polls around the corner

From riding an auto rickshaw to visiting schools and temples and announcing sops for different constituencies, Delhi Chief Minister Arvind Kejriwal has taken the ruling BJP head-on in Prime Minister Narendra Modi’s native State Gujarat which goes for the assembly polls in three months.

Since March this year, the Aam Aadmi Party (AAP) supremo has made a dozen trips to Gujarat, visited various regions, addressed rallies, offered prayers at temples and held town hall interactions with different communities in a bid to position the AAP, a new political start-up in the State, as the main challenger of the ruling party that is in power since 1998.

So far, he has announced a wide range of pre-poll sops including free electricity, unemployment allowance to youth, monthly allowance to women, stipend to new lawyers and free education and healthcare services to all.

On September 12 evening, the Delhi Chief had dinner at an auto-rickshaw driver’s home in Ahmedabad’s Ghatlodia, which is the assembly constituency of Gujarat Chief Minister Bhupendra Patel.

At the Town Hall meeting in which the Delhi CM interacted with more than 500 auto-rikshaw drivers in the city, Vikram Dantani, an auto driver invited Mr. Kejriwal for dinner, which the latter accepted.

However, the drama occurred when Mr. Kejriwal was briefly stopped by the police for riding the auto-rickshaw. The police stopped him from travelling in the rikshaw citing security concerns, which led to heated arguments between the CM and police.

Following the argument, the CM eventually was allowed to travel to the auto driver’s house in the three-wheeler which was escorted by two police cars, while one policeman sat beside the driver in the driver’s seat.

Though BJP leaders in the State have publicly dismissed the challenge from the AAP calling it a “media hype”, privately they talk about the “disproportionate visibility” the AAP and Mr. Kejriwal have generated ahead of the high-stake assembly elections in the State.

“He has been able to generate visibility and has become a talking point of discussions,” a State BJP leader admitted, adding that the party takes him very seriously irrespective of the AAP’s prospects in Gujarat, where the polity has remained bipolar for the last three decades.

In Ahmedabad and almost all major cities in the State, the sheer number of ‘Ek mauko Kejriwal ne (One chance to Kejriwal)’ banners on the auto-rickshaws and slogans boldly painted on the walls with the smiling face of Mr Kejriwal with folded hands can be hardly missed.

On his part, besides announcing a slew of sops or “freebies” or what the BJP leaders call it “revdi,” Mr. Kejriwal has concentrated on wooing different segments of the electorate like auto-rickshaw drivers, lawyers, traders, village heads or sarpanches and sanitation workers.

His promise to the policemen that their salaries will be increased if AAP is voted to power in the State prompted the State government to immediately revise the salary of lower-ranking policemen, who have been fighting for hike in grade pay for years.

The State government has announced a raise in the salaries of the cops effective from August 2022.

The Delhi CM has on occasion also deployed Manish Sisodia, his deputy, to visit Gujarat and juxtapose the quality of education in government-run schools in the two States. Mr. Sisodia’s few visits to the State-run schools in Gujarat forced the BJP government to turn its attention to the education sector in which the State has remained a laggard as the quality of education in the government schools leaves much to be desired.

During every trip to Gujarat, Mr. Kejriwal doubles down on what the BJP leaders including PM Narendra Modi call “revdi” while asking, “What’s better, the government providing free education and health or waiving loans of certain corporates?”

In his bid to be the main challenger of the BJP in its strongest bastion, Mr. Kejriwal has apparently forced both parties, the ruling BJP and the opposition Congress, to follow the narrative he has set.

If the ruling BJP has hiked the salaries of cops and turned its attention to improving the quality of schools in Gujarat, the opposition Congress has more or less copied the major sops like free electricity up to 300 units and setting up of 3000 new English medium schools if the party is voted to power in the State.

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Noida woman slaps e-rickshaw driver 17 times, arrested

A woman was arrested by the Noida police Saturday for assaulting an e-rickshaw driver, whose rickshaw allegedly brushed past her car, denting it, said officials Sunday.

A video of the woman slapping a man repeatedly and screaming at him was shared by several people on social media on Saturday, with many tagging the police and asking them to take action against her. According to the police, the incident took place on Friday.

In the video, the woman is seen dragging the driver towards her car by his collar and slapping him. In the 1.5-minute video, the woman can be seen slapping the man 17 times and can also be seen taking money from his pocket.

Delhi Commission for Women chief Swati Maliwal also tagged the Noida police in her tweet, asking that action be taken against the woman.

“A woman is mercilessly slapping this man only because his e-rickshaw brushed past her car, is this right? Noida police take legal action against her and arrest her immediately,” she tweeted.

The driver filed a complaint at the Noida Phase 2 police station and the police registered an FIR under sections 323 (voluntarily causing hurt) and 504 (intentionally insulting and provoking) of the Indian Penal Code (IPC).

The police said the woman was arrested from her home in Sector 110. She was produced in front of a magistrate and has been sent to judicial custody, they added.

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‘I Stood Up for My Society’: Noida Woman Speaks Up About Confronting Shrikant Tyagi

“Istood up for the people of my society,” the woman, who was abused and assaulted by the self-proclaimed politician, Shrikant Tyagi, at their housing society in Noida last week, told News18.

Describing the entire spat between her and Tyagi at Grand Omaxe Society in Noida Sector 98B, the woman told News18 that she went to the lawn area to speak to the society gardener as he was planting saplings in common area as per Tyagi’s direction.

“That day, I just went to the lawn area and asked the gardener why he was putting these plants here. After a few minutes, Tyagi came and started arguing with me. I wasn’t even talking to him. But whatever happened, you all saw, but I faced it,” she told News18. The name of the victim has been withheld as per law.

Dismissing allegations, which are doing the rounds on social media, that she is targeting a particular community, the woman said, “Why would I have an issue with any community? In fact, just now, two of my friends who are also from the same community came here and met me at my place… Some are unnecessarily trying to divert the issue”.

When News18 asked her if she fears repercussions after Tyagi’s arrest, she said, “I don’t know. I too have a family… The society residents and the RWA will look after (the matter). I faced Tyagi for us (residents). I had never talked to him.”

News18 also spoke to her family friend, Preksha Singh, who lives in the same society. Preksha told News18, “It was daytime, and most of us were either out to pick up our children from school or were in the office. Only a handful of people were in the society. She didn’t talk to Tyagi and went to get the plantation removed as the area was encroached (by him).”

Preksha said despite Tyagi’s rowdiness and bad conduct in the society, which the residents have often witnessed, her friend “bravely dealt with him without thinking about herself. She fought for us.”

Preksha said her friend was under immense pressure and was not in the condition to talk to the media after the incident. “She is still not meeting many people due the fear. This will take some time to go,” Preksha pointed out.

Preksha explained how Tyagi’s fear was palpable among society members that they had to tolerate him, and that, he would enter the premises along with his bouncers. “Nobody knew that everything was fake,” she added.

Tyagi, who claimed to be associated with the BJP, reportedly used to misbehave with children in UP’s Modinagar where he decided to contest the election but was not given the ticket.

Tyagi, who went missing after an FIR was lodged against him, was arrested on August 9 and has been sent to 14-day judicial custody. Noida police commissioner Alok Singh told media that Tyagi kept changing his location from Meerut to Haridwar and Baghpat, but was finally arrested from Meerut.

“For three days, the police kept tracking every vehicle. His companions Nakul Tyagi and Sanjay, and driver Rahul have also been arrested,” Singh said.

The police commissioner also said the “Vidhayak” sticker, which Tyagi flaunted on his car, was provided by Samajwadi Party MLC Swami Prasad Maurya. Maurya, however, has denied the allegation, and called it a “lie”.

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NFSU forays into aviation forensics

Recently, officials of National Forensic Sciences University (NFSU) signed an MoU with Hyderabad-based GMR Aviation Academy (GMRAA) to foray into aviation forensics.

NFSU officials said that it’s a new field the students would be able to explore. In the recent past, the university had floated courses in fields such as drone forensics and documentation forensics that were aimed at industries such as security & surveillance and banking & finance respectively.

Prof S O Junare, in charge DG of the university, said that along with GMR Aviation Academy, NFSU will design, develop and conduct special training programmes for trainers of GMRAA on themes such as cybersecurity, drones for airport security, technology advancements in security of critical infrastructure. “Even at the terminal, the use of forensic sciences could be explored for suspect detection, identification of contraband, etc.” he said, adding that NFSU will also provide cybersecurity audit for the GMR-run institutions.

NFSU officials said that under the initiative, GMR will also sponsor PhD scholars for aviation cybersecurity, and offer internship for MTech students at GMR-run airports.

Prof Purvi Pokhariyal, campus director of NFSU in Gandhinagar, said that in the past one year, the university has collaborated with several industry bodies for courses and development of tailor-made training modules.

“Drone forensics is another example where we responded to the developing industry demand. We are also in process of offering a course in investigative psychology. It improves the student exposure, connect with real-life issues and employability,” she said.

NFSU officials said that traditionally cyberforensics is the most sought-after branch among the newer disciplines with its applications ranging from CCTV analysis to detecting and thwarting cyberattacks.

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Former US President Donald Trump says his Florida home ‘raided’ by FBI

Donald Trump Former President said FBI agents raided his Mar-a-Lago estate on Monday and broke into his safe, possibly connected to a US Justice Department investigation of Trump's removal of official presidential records to the Florida resort.

The unprecedented search of a former president's home would mark a significant escalation into the records investigation, which is one of several probes Trump is facing from his time in office and in private business.

The Justice Department declined to comment on the raid, which Trump in a statement said involved a "large group of FBI agents." The FBI's headquarters in Washington and its field office in Miami both declined comment.

The search appeared to concern boxes of documents that Trump brought with him from the White House to the Florida club, the New York Times reported, citing two unnamed people familiar with the investigation.

Trump said the estate "is currently under siege, raided, and occupied." He did not say why the raid took place.

"After working and cooperating with the relevant government agencies, this unannounced raid on my home was not necessary or appropriate," Trump said, adding: "They even broke into my safe!"

Later on Monday, Trump did not mention the raid during a brief tele-rally for Leora Levy, whom he had endorsed for the Republican nomination for U.S. senator from Connecticut.

CNN reported that Trump was not at the estate at the time of the raid and that the FBI had executed a search warrant to enter the premises. CNN also said the search was tied to classified documents, citing unnamed sources.

Trump, who has made his club in Palm Beach his home since leaving the White House in January 2021, has generally spent summers at his golf club in Bedminster, New Jersey, because Mar-a-Lago typically closes in May for the summer.

The Justice Department launched an early-stage investigation into Trump's removal of records to the Florida estate, a source familiar with the matter said in April.

The investigation comes after the U.S. National Archives and Records Administration in February notified Congress that it had recovered about 15 boxes of White House documents from Trump's Florida home, some of which contained classified materials.

The U.S. House of Representatives Oversight Committee at that time announced it was expanding an investigation into Trump's actions and asked the Archives to turn over additional information.

Trump previously confirmed that he had agreed to return certain records to the Archives, calling it "an ordinary and routine process."

OTHER INVESTIGATIONS INTO TRUMP

Besides the presidential records case, Trump is under investigation on a number of other fronts, including a congressional probe into the Jan. 6, 2021, assault by Trump supporters on the U.S. Capitol and accusations that Trump tried to influence Georgia's 2020 election results.

In addition, the U.S. Attorney in Washington, D.C., is probing a scheme by Trump's allies to submit slates of fake electors in a failed bid to overturn the 2020 presidential election.

Under the leadership of Matthew Graves, the U.S. Attorney in Washington, D.C., who was sworn in last fall, the Justice Department has started issuing grand jury subpoenas to electors in battleground states, including some electors who signed bogus certificates certifying the election for Trump.

According to several subpoenas seen by Reuters, prosecutors are seeking communications between electors and federal employees, "any member, employee or agent of Donald J. Trump," as well as with certain individuals in Trump's inner circle including attorneys John Eastman, Jenna Ellis and Rudy Giuliani.

In an interview in July with NBC News, Attorney General Merrick Garland was asked whether the Justice Department would indict Trump over the events of Jan. 6 if evidence supported such an action.

Garland replied, "We intend to hold everyone, anyone who was criminally responsible for the events surrounding Jan. 6, for any attempt to interfere with the lawful transfer of power from one administration to another, accountable. That's what we do. We don't pay any attention to other issues with respect to that."

In Georgia, a special grand jury was selected in May to consider evidence in a Georgia prosecutor's inquiry into Trump's alleged efforts to influence the state's 2020 election results.

The investigation focuses in part on a phone call Trump made to Georgia Secretary of State Brad Raffensperger, a Republican, on Jan. 2, 2021.

Trump asked Raffensperger to "find" the votes needed to overturn Trump's election loss, according to an audio recording obtained by the Washington Post.

New York state Attorney General Letitia James is conducting a civil investigation examining whether the Trump Organization inflated real estate values. Two of Trump's adult children, Donald Trump Jr. and Ivanka Trump, have testified in the probe, and Trump has agreed to testify.

Trump has denied wrongdoing and called the investigation politically motivated. James is a Democrat.

Source

[breakinglivenewsheadlines]

Pune on ‘red’ alert today, heavy rain to lash western Maharashtra

An active monsoon will cause extremely heavy rainfall and lead to squally winds off the eastern India coast during the next three days.

On Sunday, the India Meteorological Department (IMD) announced the formation of a low-pressure system over the Bay of Bengal.

This system, in the coming days, will bring heavy to extremely heavy rain (up to 204.4mm in 24 hours) over central India regions between Odisha and Gujarat this week.

The IMD has placed Odisha, western Maharashtra and Telangana on ‘red’ alert. In Maharashtra, Pune, Satara, Ratnagiri and Raigad will be on ‘red’ alert till Monda

Andhra Pradesh, Chhattisgarh, Jharkhand, Madhya Pradesh, West Bengal, Assam, Nagaland, Manipur, Mizoram, Tripura, southern Karnataka and Gujarat will be on ‘orange’ alert till August 11.

On Monday, Odisha, Telangana, Chhattisgarh and Gangetic West Bengal are expected to receive intense rain.

In the week ahead, the Bay of Bengal will remain rough and produce squally winds with speeds ranging between 45 – 65 km/hour, which will mainly sweep along Odisha, Andhra Pradesh and Tamil Nadu. Fishermen have been advised to not venture into northwest Bay of Bengal till August 11.

Between June 1 and August 7, the cumulative all-India rainfall has been 534 mm, which is 6 per cent above normal.

Source

[breakinglivenewsheadlines]

Airbus signs deal with GMR group to provide aircraft maintenance training

European plane manufacturer Airbus has signed a contract with the GMR Group to provide aircraft maintenance training to young engineers, a statement said on Tuesday.

The GMR Group will provide the fully integrated aircraft maintenance engineer (AME) licensing programme at the GMR School of Aviation in Hyderabad, said the joint statement.

"The four-year course will include two years of classroom training and a two-year training in maintenance, repair and overhaul (MRO) at GMR Aero Technic in Hyderabad followed by aircraft type training," it said.

According to the contract, Airbus will provide the necessary software and courseware in the form of trainee handbooks, examination database, online access of "Airbus customised basic training modules and Airbus Competence Training (ACT) for Academy media package", which is the technical training material required for the courses, it noted.

In addition, Airbus will also provide training to the instructors of the GMR Group along with assessment of the training centre, it added.

Source

[breakinglivenewsheadlines]

Tips for bloggers & corporate blogs

Tip 1: Content is king: But please don’t forget keywords

Of course, the content of the blog is an elementary part: but bloggers can create their content in different ways.

The trick is to create interesting content that is peppered with the right keywords that are relevant to the topic and are therefore given a particularly high ranking by Google in the search engine.

The aim is therefore to appear as high as possible in the search results with your own blog using keywords.

However, the so-called keyword stuffing must be avoided at all costs, because the text should still be written in an appealing way for the reader and provide useful content.

In addition, too many keywords in a piece of text will be considered spam by Google.

It is important to define a keyword for each page and find out whether other blogs already rank for this keyword and if so, how many.

It’s about staying as unique as possible with your blog and content. theKeyword Planner can be a useful tool for this, but only if SEA (Search Engine Advertising) campaigns are in place with the appropriate budget.

Tip 2: SEO – use plugins for WordPress Plugins like YoastSEO extend the functionality of WordPress and help with the following tips for an SEO-optimized blog, says chaktty.

Tip 3: Title Tag – An important ranking factor In addition to the keywords, a meaningful title tag is the be-all and end-all for an SEO-optimized blog.

But what is a title tag anyway? This is the title of the page or blog that appears in Google search results, as shown in the following example:

According to Techpally magazine, The most important keyword should come first in the title tag. In total, the title tag can be a maximum of 55 characters long in order to be fully displayed in the Google search result.

An attractive and unique style of writing should appeal to the user and encourage him to read the blog.

Tip 4: Appealing meta description to encourage users to click But a title tag is worth nothing without an appealing and interesting meta description.

This describes in a maximum of 155 characters – otherwise the content will be cut off here as well – briefly and concisely what the blog or page contains and is located in the ad directly under the URL.

Important: The meta description should contain a request to the user, the so-called “call to action”, and HTML icons and follow the AIDA principle ( attention , interest , desire , action ).

The following example shows a successful meta description:

Tip 5: Avoid attachment pages – use plugins The WordPress plugin Attachment Pages Redirect helps to avoid attachment pages, such as separate pages for a photo, in order to avoid duplicate content, so that the Googlebot only crawls the really important parts of the blog.

Tip 6: Use headings to structure the blog text H headings break up text into meaningful sections and are great for keyword placement.

Each piece of text should definitely have a meaningful H1 heading that succinctly describes the topic of the blog entry.

All other headings are graded hierarchically (H2, H3, H4), which in most cases are further H2 headings unless a new subtopic is opened in the blog entry.

Tip 7: Create internal links in the blog Useful internal links in the blog link the individual blog entries with each other.

It should be noted that the link text is always the same. Example: A page with the URL www.techpally.com/wordpress-seo is ideally linked with the link text “WordPress SEO” and not with the link text “Here” or “Check out this article”.

In addition, entire sentences or URLs are never linked, only the corresponding link text.

Tip 8: Image optimization A meaningful file name should always be chosen for images: Instead of “img1234”, for example, the file name “funny-cat-meme.jpg” is suitable for the meme with cats below.

The file name is written in lower case and the individual words are separated by hyphens. Important: The images should be uploaded as compressed as possible. The program Tiny png is recommended for this, says businesspally boss.

Tip 9: Maintain alt tags and title tags for images The alt tag for images can be five to ten words long and should not contain any filler words.

It is about describing as concisely and concisely as possible what the user sees in the picture.

It is also a good idea to place keywords here. The title tag for an image is visible to the user when they move the mouse over the image (mouseover). Therefore, unlike the alt tag, which can be grammatically incorrect and abbreviated, the title tag should be beautifully and attractively worded.

Tip 10: Secure backlinks According to businesspally, The more backlinks – links that point back to your own blog – a page has, the more important the blog becomes for Google and the higher it ranks in the search results.

Therefore, communication with other bloggers is very useful for visibility on the web: by exchanging links with “colleagues”, more backlinks are generated, which means that your own blog increases in ranking. But beware: The links should always be authentic and not bought!

Google recognizes when backlinks have been bought and are not genuine, so the blog’s ranking is automatically downgraded.

With our ten valuable SEO tips, nothing stands in the way of increased visibility for your own blog on the web.

Source

[breakinglivenewsheadlines]

Monkeypox: India's Second Case Confirmed In Kerala's Kannur

A 31-year-old man from Kannur in Kerala tested positive for monkeypox on Monday, making it the second confirmed case of the disease in India, a Union health ministry official said.

The patient had landed at the Mangalore airport in coastal Karnataka from Dubai on July 13. He was admitted to a hospital after he exhibited symptoms of the disease. His samples were sent to the National Institute of Virology, Pune, and they tested positive for the virus, the official said.

The Union health ministry had last week rushed a high-level multi-disciplinary team to Kerala to assist the state health authorities in instituting public health measures after the first confirmed case of monkeypox was detected from Kollam district on Thursday.

"In view of the report of confirmation of a case of monkeypox disease from Kollam district in Kerala, the health ministry has decided to depute a multi-disciplinary central team to support the state government of Kerala in investigating the outbreak and institute requisite public health measures," an official memorandum by the health ministry last week read.

The team shall work closely with the state health departments and take stock of the on-ground situation and recommend necessary public health interventions, the officials had said.

"The Government of India is taking proactive steps by monitoring the situation carefully and coordinating with states in case of any such possibility of outbreak," the health ministry had earlier said.

According to the World Health Organisation, monkeypox is a viral zoonosis (a virus transmitted to humans from animals), with symptoms similar to those seen in the past in smallpox patients, although it is clinically less severe.

With the eradication of smallpox in 1980 and subsequent cessation of smallpox vaccination, monkeypox has emerged as the most important orthopoxvirus for public health.

Source

[breakinglivenewsheadlines]

GMR Aviation Academy signs MoU with NFSU to focus on aviation forensics and cyber security

GMR Aviation Academy has signed a memorandum of understanding (MoU) with National Forensic Science University (NFSU) to develop and extend educational programmes in the field of aviation forensics and cyber security, a statement said on Wednesday.

As per the MoU, the GMR Group will sponsor domestic and international students in the field of aviation cyber security with one-year of onsite training at GMR Airports, its statement said.

GMR Airports, part of the GMR Group, manage and operate airports in Hyderabad and Delhi in India.

A research centre, certified by NFSU, will be set up in the campus of GMR Aviation Academy in Hyderabad, as per the MoU, the statement noted.

“NFSU scholars can pursue a full-time PhD in aviation forensics and cyber security domain at this unique centre with research and development opportunities in the live airport environment,” it mentioned.

Technology and digitization have brought many advantages to the aviation sector, but at the same time, these have created challenges in managing cyber vulnerabilities in such a complex environment, said Ashwani Lohani, CEO of GMR Services Business.

The aviation industry has been an attractive target for cyber attackers.

“Especially after the COVID-19, cyber attacks and threats have increased many folds, and organizations are in search of cyber security and forensics experts to create a cyber shield against any kind of cyber threats,” Lohani noted.

There is a huge shortage of trained cyber security and forensics experts in the country, and in the world, he mentioned.

“In fact, there is a vast opportunity for such cyber security professionals, and bulk-hiring requirements exist for these professionals once they successfully complete these courses,” he noted.

Source