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Box Stuffer Concept

Mass Market Retail Advertisement for the March 2024 issue

So excited I was finally able to get these files copied from my work's server and onto my own drive for mockups and posting!

This is an addition to the Foremost Supplements redesign I completed in 2023 where, as a part of the process I developed a multipage branding guide to lead new product designs in the right direction. Within this guide I detailed the global notes that product layouts should follow, do's & don'ts of how to treat the logo and general design for any marketing, the breakdown of the color categories, and callouts for each different layout across 400+ supplement templates.

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Posting another series of bottle renders for my end of year wrap up for 2023! It was pretty neat how the layout was both dependent on the size of the label's dielines that the design would be placed on while taking into consideration the marketing copy that was required on each piece. 400+ products and more continuing to drop every quarter.

Posting some renders for my end of year wrap up 2023! This particular brand experienced an overhaul from its outdated look into a more modern design. Can't wait to get the details of this project up on my portfolio in the next few days. 😈

Continuing my year end wrap up for 2023, I wanted to include something from the first campaign I handled the all of the art direction and collateral for. This was such an involved campaign on the graphics side, where usually the direct mailer plays the crucial role in the direction the rest of the collateral. This time, following the creation of the direct mailer's approval, I learned marketing wanted to pivot in a different direction, by offering additional print pieces customers could download and utilize for print in their stores. Challenges: 1. Creating two separate "hero" pieces that would act as options the sales team could use to offer to customers. 2. Adding additional prints with different print specs to the list of pieces to create: posters, shelf talkers, & end cap pieces 3. Making them generic but palatable enough that the sales team could reasonably sell either option to their customers. For this post, I included the dielines for the direct mailer's promo products since it involved piece with so many moving parts. Unfortunately I was unable to get any reports regarding the performance of the campaign as it also coincided with the sales team's corporate conference, however following this campaign my team did see a rise in custom requests from the sales team to assist their accounts in more customized print collateral. Lessons Learned: 1. Use this campaign as an example, that if you offer or make available too many options, it can confuse the intended recipient in how they should utilize the pieces. 2. Educating all involved parties for how to use collateral and what can/can't be done must be made apparent up front.

As a part of my year-end wrap up for 2023, I wanted to share the box stuffer and thank you card I created as a part of the back to school campaign for Reliance Vitamin. During this campaign, my team developed a base or "master" artwork that would be used for the campaign's direct mailer while I was tasked with creating the subliminal print and digital collateral based on the approved artwork. I'll be posting the digital pieces our team used at a later point, but I'm proud to say that with these contributions to the campaign, it assisted in a 28% increase in the purchasing of the promoted products between 2022 and 2023.

As a part of my end of year wrap up I'm posting the variety of work I developed through 2023. Next up is one of the series of advertisements I created for publishing in Mass Market Retail magazine.

Starting to post my end of year wrap up starting with the rebranding I created for Reliance Vitamin's in-house brand Foremost Supplements® So here's the Before and After! :)

Thinking of the options I created for the Foremost Redesign

Collection of 2023 Q1 & Q2 product lineups

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