Levels of business survival
The key here is, when you start your business and you are at (1) or (2) or (3), you're saying "someday, I'll be at (4), (5), (6), or even (7)." But—that is not necessarily the case.
It is easy to squeak by for years, not making any real progress. Having tons of learning experiences, but little success. It is easy to end up with a huge notebook of learning experiences, but have one of the key factors—financial freedom—elude you. If you do not see progress, or have a real plan for how to go up this scale (to where you want to be), you may hover at one of the lower levels for a long time.
Money sink. Earning no money, and not breaking even. Your grand vision is costing you money. It is sapping your energy, and you are losing money. Not only do you have no time for strategy, maybe your strategy should be to look at what you are doing.
Hobby. Earning no money, or practically no money. You can’t really call this a business. If you don’t have another means of livelihood, this means you are broke. To the extent that you pour your energy into this, you are broke. Question what you are doing.
Squeaking by. You are making profit at the end of the day, but if you were honest about it—you’re making about what you would be making at Starbuck’s. Living hand-to-mouth, you are late on bills, avoiding taxes, and hoping for a great future when things are better. This can be the worst place, because you are busy working in the business, and don’t see how you could work on the business.
Doing all right. Like having an all-right job at the local public schools system—but hopefully, you are having more fun, working for yourself. Paying taxes and bills isn’t your favorite thing, but you do it, more or less. You might think of being able to hire someone else, and have some time to work on the business.
Making a decent living. Making a “normal” middle-class type living. You pay your bills, have money to hire, and time for strategy.
Making a good living. LIke a professional, a lawyer, etc. Taxes and bills are not a problem. Can afford to take a vacation. Hiring an employee a no-brainer. Time for strategy and planning, to get better and better.
Inspiring others. You’re doing so great, you might as well write a book about it!
It can be very seductive to remain in the lower levels of this scale, if you are not a "go-getter" money person by nature.Â
The higher up the scale you go, the more freedom you have to go higher. Momentum breeds momentum. Martyrdom and vows of poverty are destructive to everybody.
The higher up the scale you go, the more freedom you have to do other things.
Here is also time to note—if you are using your business as a vehicle to further your values, by embodying them in your life—then, the more success you have, the more proof you are creating, for how it's possible, to live your dreams and be successful. —In this sense, especially, a martyr complex isn't helping anyone.