Character Sketches & Exploration for a recent client project.
Client: Healthforce
Project: Create an animated video explaining showcasing the brand unique telemedicine offering.
The idea was to take 3 different characters and scenarios and show how convenient and simple it was to use the Healthforce service/system to access nurse-run clinics in pharmacies all over South Africa. The client’s main user demographic is women (of varying middle to high earning professions) who often have school-age or adult age families. I chose to create 3 female characters and develop a stoy for each one. Eventually we ended up changing the third character - Lisa - into a male, but I’m still really satisfied with the result.
Final animation releasing soon!













