2.10.25
In 1981, Ronny Cohen discussed in vol.19 issue 5 of Artforum, the exhibition held at gallery Franklin Furnace and curated by Clive Phillpot. Titled “The Page as Alternative Space, 1909, 1929” the exhibition engages with the avant-garde magazines. Cohen especially talks about Lacerba, a journal based in Florence and associated with the Futurist movement. Its title meaning a bitter pill, one can guess what its aims may have had.
Frankly, its typography is not as “free” as the required freedom of words suggested by Futurism. But its masthead was quite inventive when it came to choosing a typeface.
Those were the days of the avant-garde!











