Media Blog

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"Defining Britishness"

When watching a mainstream film a British audience is more like to watch it and enjoy enough to buy the DVD if it doesn't offend British culture, Independent movies do well because of the niche audiences.

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Services

the different means in which media is distributed, e.g the internet distributes films through programs such as Netflix.

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Product

Something that has been created, whether it be in the form of film/TV or radio shows and magazines, to be consumed by an audience.

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Institutional Practices

How media is used by industries to interact with society, adverts woulds be used as a way to persuade the audience to buy the product as an example.

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Changing Technologies

With the advance in technology that means its much easier to access Movies/TV from anywhere, whether it be on demand shows, or catch up players on computers and phones. 

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Regulation and classification

The way that every single film that is shown in the UK is all classified by the BBFC, British Board of Film Classification. They have strict guidelines on the differences between all the ratings (U, PG, 12a, 15 and 18) and once they have watched and rated the movie full details are available on their website.

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Piracy

There are actually two sides to the piracy argument, the bad and the good. Obviously it is bad because its illegal, the institutions loose out and most of the time its bad quality or in foreign subtitles. But it does have its perks, it gets views for the major institutions, for then if people enjoyed the movie enough they will go out and buy the DVD.

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Audience

The audience is always changing, but they will always be the target audiences who the movies/tv shows are specifically aimed at. They are the ones who will pay money to see the movies, and they are the ones who will be watching them.

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Convergence

When two or more technologies come together to create a new technology, for example when TV is watched on a phone through means such as Netflix or Iplayers and also when Lego creates ranges of toys etc like "Lego Stars Wars"

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Synergy

The promotion and sale of a product throughout the various subsidiaries of a conglomerate e.g. Films, soundtracks or video games. Walt Disney used this marketing technique in the 1930s by granting the rights to use the Mickey Mouse character in products and ads.

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Marketing

Thinking on who the audience is, then tailoring the movie/tv show for this target audience so they will go and see the film

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Cross Media Promotion

Advertising, for example a web site, using multiple platforms which include radio, TV, magazines (and other forms of offline advertising).

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Exhibition/Exchange

How a film is consumed (eg. social media)

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Distribution

How a film is sold

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Production

What is made (casting, rehearsal, filming, editing etc)

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Cross Media Ownership

When a media branch owns other forms of media in order to influence more people in a variety of ways as it is in position to reach a larger audience. For example TimeWarner also have news channels, newspapers, as well as Warner Brothers.