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List Of Common SEO Risks (To avoid and to take)

SEO or Search Engine Optimization has been the best strategy to gain ranking on search engines for the past two decades. But, the SEO process has witnessed a huge change in the past few years.

Google, the most popular search engines across the globe, realized that many marketers and webmasters are using some tricks to rank their websites, due to which some undeserving websites got better ranks than deserving ones. To avoid this practice, Google launched plenty of algorithm updates from time to time.

Google is still in the process of updating algorithm. Whenever a new update is launched, the ranking of some of the sites goes down. Google is regularly working for giving a chance to more deserving websites. Google announced in one of its tweets on Twitter, “There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” The wrong tricks used by some SEO experts were termed as “black hat SEO”.

The facts as mentioned above make it clear that now you need some careful approach while going for SEO process. Sometimes, of course, some risks are required, but you need to avoid the unnecessary SEO risks to be safe.

So, the question to be considered here is what risks do you need to avoid and which ones can you take? Read further to get the answers to these questions.

SEO Risks to Avoid

1. Avoiding Neutral Backlinks

Backlinks are undoubtedly a significant part of the SEO process, but you need to take special care while building them. One such step is avoiding neutral backlinks.

Neutral backlinks don’t give your website the boost it needs. Moreover, these backlinks may also attract penalty to your website. Such backlinks are sometimes considered as an inappropriate trick by Google, which is why it penalizes your website.

So, the neutral backlinks must be avoided if you want an SEO boost for your site.

2. Avoid Poor Doorway Pages

Doorway pages are often used as a simple way to create batches for targeting specific keywords and the keyword groups. But, the expert search engine optimizers like to avoid these pages, because Google dislikes them. The websites, which use them, are often penalized by Google.

However, doorway pages can be allowed by Google if it offers unique and valuable content like regular content on your website. But, due to the risk factor, try to avoid them.

3. Avoid Deleting the Entire Page

Sometimes, some webmasters delete the entire page, if the company has discontinued the product or service on that page. After the page is deleted, the keyword for which it used to rank once is gone. The same thing happens with the URL of the page.

So, it is highly recommended for you to avoid deleting that page entirely. Therefore, don’t take the risk of losing the ranking even if you have discontinued the product or service. Instead, add a message for the visitors to redirect them to an identical and relevant page.

4. Avoid Using Exact Match Keywords in Anchor Text

It was supposed to be good to use the targeted keywords as the anchor text for a link to your site in the past. It was logical also because it was the keyword or phrase for which you want your site to get ranked.

But, like many other practices, this practice was also often misused by black hat optimizers. They use the excessive volume of exact match keyword anchor texts in order to link to their sites. Many of the links did not come from the authoritative website.

When Google noticed this practice, it started penalizing the websites who overdid this. It is recommended to avoid this practice because it has a lot of risks. Even if you use it genuinely, a little unintentional excessiveness can penalize your site.

5. Don’t Make a Lot of Small SEO Changes

It is a good practice to update the site and its content from time to time. Even Google likes fresh content. But, if you make a lot of small SEO changes, your website may be considered suspicious, and it may be penalized.

SEO Risks You Can Take

The above-mentioned risks should be strictly avoided, but there are some risks that you can take, and they can give numerous benefits to your site.

1. Acquiring and Providing High-Quality Backlinks

It will not be wrong to say that backlinks are the well-established part of the SEO process. Many companies like to add backlinks because they build their authority in the industry.

You need to get the backlinks for your site as well as provide the links to other websites from your own. By adding the links, on the one hand, you are providing high-quality sites to your visitors; on the other hand, you are presenting to Google that you are referencing to the reliable websites, which is highly preferred by Google.

2. Change the URL Structure

Another risk you can take is that you can optimize your URL and make it keyword friendly and simpler. It can benefit your website by giving it a higher search engine ranking.

If the URLs of your pages are short, they will help audiences to understand the page (the words or phrases in the URLs should be relevant). Moreover, it may also help some sharp-minded users to remember the URL they need to open in the near future.

First, start optimizing the URL with a few pages, and measure the result. If you find the positive outcomes, then continue changing the URLs of other pages as well.

But, remember, if some significant page is at high ranking then maintain that page and its URL.

3. Upgrade User Experience by Altering Site’s Design

A number of SEO newbies are afraid to make the modification to the website design, with fear that they may be penalized by Google. It happens only when you delete the significant pages or if you leave some errors in the code.

But, if you are aware of what you are doing, then there is nothing wrong with upgrading the experience of the users. Add something more relevant, which will build your trust among the users.

You must go for upgrading if your current design is not good, because the design of your website is one of the major aspects which are considered by Google for ranking a site. It won’t be wrong to say that your web site’s design impacts SEO.

Also, work on other metrics to improve the users’ experiences such as session duration, bounce rates, time on page, and more.

4. Buy Expired or Available Domains

Some webmasters do not renew their domains and make them available for others to buy and use. Don’t hesitate in buying these domains. This technique provides you the quick way to get high-quality backlinks.

But, there are some risks associated with this technique, and you should use it only when your purchased domain is relevant to your site. There may be some domains, which are still ranking, and getting visitors. If those visitors do not find what they want, they will be frustrated, and it will increase your bounce rates.

Conclusion

So far you would have got some ideas about which SEO risks you should take and which you should avoid. If you work on the SEO process carefully, then you can easily get the best out of risks also.

Taking care of all these risks and keeping up with the updates and changes in the Google algorithm can be overwhelming at times. But hiring an SEO services company is a good option to keep your focus on your business and let them take care of your SEO.

Originally published on List Of Common SEO Risks (To avoid and to take)

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Facebook Marketing Strategy Ideas to Get Best Results

You are required to make a proper Facebook marketing strategy, to get the best results from Facebook,

It is known by everyone today that the power of Facebook cannot be overlooked. It has become one of the best means to spread the ideas and information among the masses. As a matter of fact, it is the power of Facebook, which started a revolution in Egypt in the year 2011. When it comes to business, it becomes much easier to convince people as compared to a revolution, because businesses are directly related to the requirements of the people.

Facebook Marketing Strategy for 2019

In fact, Facebook marketing has become a major part of digital marketing. But, like all other aspects of digital marketing, it also needs a strategic approach. If there is no Facebook marketing strategy, the efforts will not give you much return.

The first thing you need to do to promote business via Facebook is to create a Facebook page and start working on adding the posts and increasing the followers. But, the strategical approach is a must in order to get the desired results.

Let’s have a look at some of the aspects, on which you need to work in order to make the Facebook marketing strategy and to get the best results from Facebook.

1. Set Goals for Your Facebook Campaign

This is the very first step for making the Facebook marketing strategy. What your goal is while doing Facebook marketing — if this is not clear in your mind, it will be almost impossible or very difficult for you to make the strategy further.

In order to set goals, you are required to ask a few questions from yourself.

Is your goal to improve brand awareness?

Are you trying to get traffic on your website?

Are you trying to gain leads?

Do you want your social media presence on Facebook?

You may have any one of these goals, or you may work on more than one of these goals. Once you have determined your goal, it will become easier for you to make the facebook marketing strategy and adjust accordingly wherever required. Apart from this, it is also needed to set the goal to start the campaign. For example, you can set the goal of making 1000 followers in a month and so forth.

2.Work on Target Audiences

It is necessary to make your stuff reach the right people to make Facebook marketing useful. The Facebook marketing strategy will not be much effective if your posts are not being seen by the relevant audiences.

You can start with the efforts like using hashtags (#) and engaging on the other pages with similar theme and ideas through your page, but, the best way to get your desired audiences is Facebook advertising.

#Facebook Ads

Facebook Ads feature is getting as popular today as the PPC methods of search engines. A mammoth number of marketers are getting inclined towards Facebook advertising. According to market expert Mr. Neil Patel and Social Media Examiner, 93% of marketers admit to using Facebook Ads regularly.

The major reason for the popularity is its unique targeting feature. In Facebook Ads, you can target the audiences on the basis of their location, demographics, interests, behavior, and gender, etc. Apart from this, there are a number of other options that you can use with Facebook Ads.

The first option that you can use with Facebook marketing strategy is to upload a customer file. You can use this option if you have a list of information on the previous customers. The information may include names, phone numbers, and email addresses. The information can be used by Facebook for generating lookalike customers or clients.

The lookalike customers are the audiences composed by Facebook, and they are the users that are identical to your current customers or client. This can be a good start to target the audiences. Another custom option that you can use is to target the people who have already visited your Facebook or Instagram accounts.

#Facebook Demographics

The above-mentioned methods can be used, but a Facebook marketing strategy has much more for you to target more specific audiences. You can select the age, interests, behavior, and gender, etc. to target in the ad settings. These things are determined by Facebook, through page likes of people; their activities such as their page visits; what they have mentioned in their profiles; and more.

You can sponsor some specific posts or can promote the most recent post. The posts are displayed in the feeds of your target audiences like their usual feeds.

3. Add Engaging Content

Engagement of the audiences is a prominent part of the social media marketing strategies. This is the thing that differentiates social media from conventional marketing methods. For the Facebook marketing strategy also, this is the aspect that has to be taken special care of.

The first thing you need to do is planning the content. To diversify the post, you need to plan for the posts in one month advance. Besides, add the posts regularly, at least five posts in a week.

Here are some of the methods that you can use for engaging content.

#Add Images, GIFs and Videos

Adding images, GIFs and videos are one of the perfect methods to attract the attention of the audiences. Facebook posts with these graphics get the engagements twice as compared those with plain text. The aforesaid graphics are the perfect ways to demonstrate your products or services or to provide the information in an impressive manner.

Following are the tips to work upon while selecting images, GIFs, and videos for your engaging Facebook campaign.

If the images have faces, people’s eyes are attracted to them naturally.

Bright and high-resolution images are always recommended.

Adding cheesy stock photos is supposed to be a bad idea.

A number of people like to listen to Facebook videos with sound off. Therefore, try to make the videos in the way that they could convey the message even without sound on.

#Add Live Videos

Live video is one of the recent revolutions in the world of social media. Facebook live videos option is one of the ways to get engaged with the audiences. It allows you to start the two-way conversations. With this option, you can solve the queries of the audience by coming live in the videos.

One way to do this is to be live, receive the comments of the audiences and reply to their comments live. In addition to this, Facebook also provides the option to be part of the live video.

When you have to launch a live video, don’t forget to notify your followers a few hours before. It will help some audiences to come in advance.

#Engage via Comments

One more way of engagement with the audiences is to get engaged with the audiences in the comments section. Reply to the comments of the audiences in the comments sections, which will be one of the best ways to build a reputation via social media sites.

#Posts Targeting Facebook Advertising

You also need to work on the posts for Facebook advertising. Remember, there will be some audiences who will come from Facebook ads; therefore, you need to plan for some quality posts, which could attract new audiences.

Also, give special attention to the comments on those posts.

4. Give Reason to Audiences to Share Your Posts

New York Times published an article in 2011, about the psychology of people behind sharing the posts online. The research published in that article is still relevant today in the year 2019.

The article mentioned 5 major factors that motivate them to share the post, which are:

to delight others with valuable & entertaining content,

to identify and present ourselves to others,

to foster relationships,

for self-fulfillment,

for spreading the word about issues, products & brands.

As a matter of fact, sharing is one of the major powers of Facebook marketing strategy, which helps you in spreading information and ideas. When your posts are shared from your page to the profiles or pages of others, and they are further shared at the next level, it helps you in getting audiences for your Facebook page, and traffic for your business.

To Sum Up

The above-mentioned ones are some of the simple things to be worked upon while making the facebook marketing strategy. Facebook has become a vast platform nowadays, and it has a huge scope. It offers a lot more ways to get traffic, build brand awareness and do a lot of things for your businesses.

In order to get the full benefits of Facebook marketing, it is a good option to take the assistance of a social media marketing company. We also have a team of expert social media marketers who have a good experience and knowledge of making Facebook marketing strategy. They analyze business requirements and work accordingly. You can be in touch with us for your Facebook marketing project.

Originally published on Facebook Marketing Strategy Ideas to Get Best Results

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Tips To Grow Your Amazon Sales Via Social Media Platforms

As almost everyone already knows that social media network has created its own mini world where we might be closer to a person sitting on the opposite side of the globe than the one sitting right next to us. This opportunity has opened new doors for marketers to target a huge amount of audience with the comfort of their homes. Amazon, on the other hand, has successfully established itself as the ‘Google for E-commerce’ market. Most of the people who want to purchase anything online or offline search on Amazon even before Google. This opens new doors for e-commerce retailers to promote their products, listed on Amazon, on social media channels. So, I would like to share some specific and actionable ideas to reap the maximum benefits of the same.

It will not be wrong to say if we consider social media as a ‘virtual’ world or a ‘mini’ world in itself, in the present scenario. It is a platform where you can get in touch with a person on the other part of the globe instantly. Even it is possible with social media to be closer with the person sitting in the next corner of the world as compared to a person living next door.

On one hand, the above-mentioned characteristic of social media has become a major source to make new friends; on the other hand, it has provided the opportunities to the marketers to target a massive amount of audiences at the comfort of their homes. It has started a new genre of marketing, which is social media marketing. The social media marketing is done in association with Search Engine Optimization (SEO) process, in which the work is done to increase the visibility of a website on the search engines like Google or Bing.

Social media marketing and SEO are used widely to increase sales. But, there are the platforms, which have made their own strong base that it will not be wrong to the competitors of SEO and social media campaigns. Amazon is the big name in this regard without any second thought. It is the brand, which has established itself as “Google for E-Commerce”.

A trend has already been started according to which a number of people like to search Amazon before Google when they have to purchase anything online or offline.

This trustworthiness of Amazon gives a golden opportunity to the retailers whose products are listed on Amazon. If the products listed on Amazon are shared on social media sites, it undoubtedly adds a cherry on the cake.

When the name of Amazon and social media marketing services are combined, they give your products a unique promotion. When someone finds the link to some product(s) available on Amazon, he/she is instantly attracted towards it. The posts containing these products are shared a lot on social media websites.

But, still, you need a strategical approach to get the best out of social media for increasing your Amazon sales. You have to make sure that your products should be reached to your target audiences. You have a number of options for that such as hashtags according to relevant audiences for your products or services, social media ad targeting and a lot more.

Below, you will read some techniques for social media marketing for Amazon sales, which will definitely be helpful for the business that you are running on social media sites.

1. Select the Social Media Platform

There are different social media platforms available today, among which the popular ones are Facebook, Twitter, LinkedIn, Instagram, IGTV and Pinterest. Which you are required to select depends upon the type of your business. Some of the aspects, which you can consider in this regard include:

Know that your target audiences prominently belong to which age group. After knowing this, extract the data from the web about how many individuals of different age groups are using which social media sites.

Similarly, choose the platform that is used widely in the nation or the region where your target audiences live. Thereafter, search for the data about the percentage of the usage of each social media site in every country or region.

Sometimes, social media sites gain popularity among a particular gender, either male or female. It doesn’t mean that the site is restricted to male or female, but it just means the percentage of a specific gender is higher. This is also needed to find out if your product is relevant to a specific gender. For example, if you are selling the women’s clothing on Amazon then you are definitely required to work on the platform, which is being used by women. It will help you in getting the relevant audiences for your products.

Understand which can be the best platform for the promotion of your product according to the nature of the product you are selling.

Check the features of all the social media sites and decide which features will be the best suitable according to your product.

Also check, which types of posts are helpful for your business. As a matter of fact, distinct platforms provide different ways of posting. Facebook facilitates almost every type of posts; Instagram and Pinterest are the image-centric platforms; YouTube and IGTV are video-centric platforms; Twitter is best for the short messages known as tweets along with pictures; and LinkedIn is for the professional posts.

These are some of the aspects, which you can consider for understanding which is the best platform according to your needs. You can also choose more than one social media site also as per your requirements. Let’s have a look at some of the available statistics in 2019, which may be helpful for you to take the decision about the selection of appropriate social media network.

Pinterest is more popular with women. As an estimate, 41% of women and 16% of men say that they use Pinterest.

LinkedIn is widely popular among college graduates and high-income households.

Instagram and Twitter are popular among Americans with age 18 to 29.

A majority of Americans use Facebook and YouTube.

This is some of the data researched by Pew Research Center. Some more statistics can be found by this organization as well as some other firms like statista.

2. Work for Brand Awareness and Build a Brand Voice

Your social media campaigns should not be limited to selling the products, but they have the goal of brand awareness and building a unique voice of the brand. It is helpful for your business in the long term.

This is true that you are selling the products on Amazon, which itself is a brand, but you are also required to build an individual identity of your brand. Remember that hundreds of brands are active on Amazon, which is why there is a huge competition. If you are successful in building your unique identity, your customers will be multiplied to a number of times. Many of the customers will like to search for your brand on Amazon instead of searching for a product. There are a number of customers who like to buy the product from some specific brands once they start trusting some.

In the long run, this brand awareness will also help you in getting a lot of customers, on your website or via the social media selling features available today.

3. Give Tips to Customers

This is true that social media is a great source to increase sales, but you will not be able to attract the customers every time if you always add the post with the purpose of selling some product. Also, give some tips to the customers time to time-related to the product or the industry you are dealing in. For instance, if you sell vacuum cleaners, then you can provide the tips for cleanliness, how to use the vacuum cleaner, and more.

This is the technique that works for the usual sales as well as the Amazon sales. In addition to the tips, you can also add the link to some Amazon product or your Amazon page.

You can give tips to customers via written content, infographics, demonstrative images, and videos. The videos are getting widely popular today on social media sites because you can give the visual or live demonstrations through them.

4. Target to Drive Traffic on Your Amazon Page

Targeting is the prominent aspect when it comes to marketing. Targeting some goals helps you in making the right strategy for your businesses. When you have to increase traffic, you are required to target your Amazon page while sharing the posts on the social media pages. Share the links of your Amazon page as well as your product pages on Amazon.

You can also go for social media advertising, which can help you in this regard. Social media advertising provides a unique targeting option. We will discuss this social media advertising in the next point.

5. Use Social Media Advertising Option Especially Facebook

You would have heard about the PPC (Pay Per Click) methods, in which you can advertise your page, and you are charged per click. Conventionally, this method has been popular on search engines like Google and Bing.

But today, the social media PPC method is very much in the limelight. This method is very inexpensive, and it can help you in the promotion of anything.

In social media advertising, you sponsor a post, which is displayed in the news feeds of the target audiences. However, most of the social media platforms are offering this option, but it is getting widely popular on Facebook nowadays.

Facebook Ads provides a unique targeting option in which you can target the audiences according to their age, gender, location, interests, and behavior. In the Facebook profiles, the users like some pages; react to some activities; enter their age, gender, and location; and get involved in a lot of things. All this is more than enough to tell about them.

On the other hand, when you purchase Facebook advertising, you get the option to select your target audiences according to the above-mentioned criteria. You sponsor or promote the posts of your business page, which are displayed in the news feeds of the relevant audiences. There are two ways to advertise the posts on Facebook. First, you can sponsor a specific post. Another option is that you can promote the most recent posts for a specific time span.

When you are going to increase Amazon posts through Facebook or any other social media site, it is the best option to sponsor the posts with links to your Amazon page or some product on Amazon.

This will benefit your campaigns in different ways:

Your post will be displayed in the news feeds of the audiences who are interested in a specific product available on Amazon.

There may be a number of audiences who have liked Amazon’s page. Your post can appear in the news feeds of those audiences.

When Amazon’s product will be displayed in the news feeds of the people, it will give a unique impact.

Apart from sponsoring the posts with the link to your products on Amazon or the Amazon pages, also don’t forget to include the educative posts with tips, awareness about the industry and a lot more.

6. Keep on Sharing Consistently

This may seem to be a basic thing but still a very significant aspect. You are required to share the posts consistently. When your posts or tweets are shared or retweeted, they get the exposure to more and more audiences.

When the post consists of Amazon’s link, the chances of sharing are increased up to a great extent. If you make the post interesting and also add the tips-based post along with Amazon’s links, then the chances of sharing are increased to multiple times.

7. Consider Amazon’s Social Media Network — Amazon Spark

Amazon Spark is a social media network launched by and for Amazon. The network has been inspired by Instagram and Pinterest and has a “feed” format. Most of the stuff on Spark is, but there are the sponsored posts also.

Amazon Spark is being proved to have high conversation rates for Amazon businesses. Many of the users log on the Spark because they want to purchase the product on Amazon. Besides, the products can be bought right on the Spark platform.

Amazon Spark is less popular as a social media platform as yet as compared to the other platforms, but it is for sure that it cannot be overlooked. It provides you a new way to increase your sales.

To Sum Up

By using the above-mentioned methods, you can increase your Amazon sales up to a great extent through social media sites. There are many more ways, which you can explore on the internet. It is for sure that the blend of Amazon and social media will be perfect for influencing potential customers.

Originally published on Tips To Grow Your Amazon Sales Via Social Media Platforms

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Significant Techniques for Improving the Google Ad Rank

Google ad campaigns are the perfect ways to get quick traffic over your website. SEO campaigns take from 6 months to 1 year to display your website on top positions in the organic search, but with ad campaigns, you can display your website above the organic search

But, it is not just the rank of your website in the organic search, which matters. As a matter of fact, your ads also gain a position on Google, which is known as ad rank. Your ad gets a specific place at Google Ad search results. For example, if your ad is displayed in the second position, your ad is ranked at number two.

Here, the question that is required to understand what those factors are which affect your ad rank.

Factor for Ad Rank on Google

In the first few months of 2017, a few key changes were announced by Google AdWords. Introduction of ad rank thresholds and machine learning was one of the prominent changes in this regard.

The things, which enter into Google’s system, are your bid amount, ad quality and the ad rank threshold. Moreover, the specific keyword research is also analyzed to determine what user is exactly looking for according to his/her previous behavior on the search engines.

So, it will not be wrong to say that every search is fundamentally different. These searches trigger different Ad rank factors to carry more weight.

In some of the cases, bidding higher may be the only factor to get the high ad ranking, but this factor does not work always.

Google considers a number of factors when it evaluates your ad rank. Here are some of the factors considered by Google.

For further information, read this.

#Bid Amount or Ad Rank Threshold

To be in a specific position, you need to bid the minimum amount. For instance, if a term costs $2, then you can’t rank first by bidding 20 cents on that.

Ad rank threshold on a specific keyword is another related factor. It means that depending upon the context of searching your bid amount is the prominent factor and is more significant as compared to the other factors.

#Quality of Ad

Your quality score is the other determining factor without any second thought. CTR, relevance and landing page experience etc. are the major deciding factors for the quality of the ad.

#The Context of Search

The context of search matters for the ad rank. To understand this more vividly, it will be a good idea to quote the words of Google itself – “The context of the person’s search – With the ad auction, context matters. When calculating Ad Rank, we look at the search terms the person has entered, the person’s location at the time of the search, the type of device they’re using (e.g., mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that show on the page, and other user signals and attributes.”

#Impact from Ad Extension

The impact from ad extension is another factor, which means the impact of the additional information such as your phone number, or more links to some specific page of your website.

Google Ads makes estimates how extensions, as well as other ad formats you are using, will impact the performance of your ad.

How to Increase the Ad Rank

The above-mentioned ones are the factors, which are considered by Google to rank your advertisements. The next question that is required to be thought is what to do to give your advertisement a good ranking. Here are the ways that you can use for accomplishing this purpose.

Focus Just on Relevant Ad Extensions

Bidding is a good way to increase the rank, but it is not appropriate to spend just on the clicks. You need to work upon relevant ad extensions.

Let’s see what Google says in this respect “When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.”

The ad extensions should produce higher click-through rates, and align perfectly with your calls to action and campaign goals. If this is not the case, then the ad rank may go at the bottom position.

Use More Specific Ad Groups to Improve Your Quality Score

In order to improve the quality score of your advertisement, you need to work upon the more specific ad groups.

You need to understand that even if the products or services you are offering are similar to some other products or services, but still there is a difference, then you need to be specific. For example, headphones and earbuds are similar products, but still, there is a difference.

Users often only want those products, which they are searching for. Of course, there are the users who sometimes change their decision on seeing the good offers on the other identical products, but still, you cannot expect this very often, and relying on the exceptional cases may not be good for your quality score.

Landing Pages Should Match the Offer You Promise in Ad

There are several cases when the landing pages are different from the promise that users see in the advertisements. It is undoubtedly a frustrating thing for the users, and will not give much benefit.

The keywords used are clear indications for the users to get. On the contrary, many ads say one thing, but when they are clicked users find the generic pages, which should be avoided.

The landing pages should have a clear message match. When the landing pages have a clear message match, the chances of conversions are increased hundreds of times.

Use Appropriate Keywords Using the Keyword Tools

This seems to be a basic thing, but as a matter of the fact, this is one of the most important things. You need to choose the appropriate as well as more specific keywords.

However, some of the keywords are used with the estimate, but to get the specific keyword, you need to use the keyword research tools. Google itself offers a tool named Google Keyword Planner, with the help of which you can find out the keywords, which are best for your products or services.

Work on Improving Your Website

Making your website user-friendly may help you improve your quality score. The thing you need to do in this regard include:

Create excellent landing pages, which could impress the users. It will help you to reduce the bounce rate also.

Make your website SEO-friendly, which will also be helpful for you to improve upon your Google AdWords campaigns.

Make desktop, tablet and mobile-friendly website for better user experience.

Always remember, even if you create good ads, but your website does not fit to that level, it will reverse the impact that users have acquired from the advertisements.

To Sum Up

With the help of the above-mentioned methods, you can get a good Ad Rank for your Google AdWords campaigns. You always need to keep the factors in mind, which Google consider for the ranking of the advertisements.

If you find these factors to be overwhelming, you always have the option to hire PPC management services from a good digital marketing agency.

This article was originally posted on Significant Techniques for Improving the Google Ad Rank.

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Top 10 Real Estate Video Marketing Tips

No doubt, real estate video marketing is an essential component for the digital promotion of property business.

Real estate marketing has gone through a number of phases, and it is for sure that video marketing is a very important phase. It will not be wrong to say that online videos are one of the most significant benchmarks of the evolution of technologies. They have opened new ways of entertainment as well as information.

Videos are supposed to be the more effective manners to get information as well as tutorials as compared to the written stuff by many people.

Here is some data about the trend of people watching videos:

82% of Twitter users view video content on Twitter.

45% of people watch videos more than an hour a week on Facebook and YouTube.

More than 500 million hours of videos are viewed on YouTube every day.

Video content is used by 87% of online marketers.

These statistics show the significance of video marketing in the present scenario. When it comes to real estate marketing, the significance of video marketing is enhanced to a huge level. The videos enhance the scope for real estate firms, as it is now possible for users to get the sight home and land with moving images without visiting at the place. Of course, visiting the place has its own significance, which cannot be substituted but videos cover a first few steps. On the videos, the users are able to see many aspects of the property from their place, which saves their time. If they reject some of the aspects of the property on videos, they don’t need to visit that place, which is unquestionably very time-saving.

But, as in the case of every other area of marketing, video marketing also requires strategy. Video marketing is also sometimes considered as a part of content marketing and social media marketing, so the strategy of aforesaid disciplines may also include video marketing. This is a vast procedure, so it is usually advised to take the help of a digital marketing agency.

Here are some tips for video marketing, which you can start with.

1. Make Listing Videos

There are videos, which provide the listing of the properties in a specific area. These types of videos give the idea to the users about the properties available in an area. Display the pictures or clippings of the properties available. The listing can be provided through the written content also, but the videos allow the users to get the perfect idea about the properties listed.

2. Add Interview Videos

You can add the interviews of the past clients whom you have dealt with. You can choose the clients, who are happy with the dealings. A large number of potential buyers search for the experiences of previous clients, which is why such videos are helpful for you to get new clients. For example, you can see the video of Beverly Meaux on YouTube, in which the interview of previous clients has been taken. Ask the questions from the clients, which could clear the doubts of the potential buyers.

3. Optimize Video for SEO

SEO (Search Engine Optimization) techniques should be applied for the videos also, and it is one of the best ideas for real estate video marketing. Several times, you may get the clients via videos also. Add appropriate keywords in tags and descriptions also.

4. Focus on Story-Based Videos Instead of Sales-Based

Excessive sales-based videos may annoy potential clients. This is why your focus should be on the stories. Focus on the features of the property in which you are dealing with. This is what the video audiences want to see. These videos help them understand what you are offering to them. Try to make the videos in the form of documentaries. You can add the sales part in the video, but it should not be the subject of major focus.

5. Make First 10 Seconds of the Videos Best

According to a market research, 20% of viewers click away from a video in 10 seconds or fewer. If your first ten seconds are effective, you can retain a huge volume of audiences. It is an obvious fact that many of the viewers leave the video when they don’t find it interesting. This is why the first few seconds are crucial.

But, still it is not sufficient, and you have to make the video in a way that could bind the audiences for a long time. The video should not lose its impact even after 10 seconds.

6. Add the Videos to the Blogs

Today, the blog posts are not just meant for the written content, but they are also the sources to promote the videos. Embedding videos in the blog posts is one of the best ways to promote the videos, which further help in promoting your real estate business. You can also use a combination of written content and videos, and it is supposed to be an ideal method of real estate video marketing.

7. Share Videos to Social Media

Social media is one of the great sources to share videos. As mentioned in the data above, a large number of users, a large number of people watch the videos on Facebook and Twitter; however, the video hosting site YouTube is itself considered as a social media sites nowadays.

It is a well-known fact that real estate video marketing has been very successful on the social media platforms.

8. Sponsor the Video Posts on Facebook

Facebook Ads provides a unique targeting feature, in which you can target the audience via age, gender, likes, behavior, location etc. Your sponsored posts are displayed in the newsfeeds of your targeted audiences. Targeting posts with videos or video links is one of the best ways of video marketing. With the help of this feature, you can display the videos to the wider audiences.

9. Start Live Video Q&A

The live videos on YouTube, Facebook and Instagram, have become the perfect sources to directly engage with the audiences. You can go live and directly communicate with people and solve their queries. The audiences can ask their questions in the comments sections, and you can answer their queries. Besides, Facebook also provides you the option to be part of the live video. These types of engaging videos provide ideal ways to attract clients.

If you ignore the concept of live video on social media for your real estate video marketing, then you are losing a big opportunity.

10. Use New Platforms

When some new video platform is launched, you get the best opportunity to do video marketing. For example, IGTV was launched by Instagram on June 20, 2018, which gained huge popularity in this short time span. You can build your network at the new platforms from the very beginning.

To Sum Up

These are some of the tips that you can use for the video marketing of your real estate business. You can explore many other ways on the web. To get the full benefits of video marketing, you can contact a digital marketing agency.

We also have a team of experts, who have good knowledge about video marketing and are also experienced in real estate marketing. Besides, our experts are well-versed in other aspects of digital marketing services as well. You can contact us and can get our assistance.

Originally published at www.canbayinc.com on February 27, 2019.

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Some Social Media Tools for Giving Edge to Your Enterprise

In the present scenario, social media marketing is undoubtedly a prominent tool to enhance your business online. Social media renders a perfect way to reach the masses in an easy way. For becoming a market leader on the internet, you need to have a strong online presence over all types of the social media network.

Even if you don’t have the deep knowledge about this area then also you can acquire an overwhelming experience here without any second thought. There is no doubt that if you don’t have the social media tools then also you can accomplish a lot of things on social media websites. But, the significance of the tools also cannot be overlooked. The appropriate social media tools are helpful for you or your business. The tools are unquestionably perfect for creating or repurposing the content and to get the best way to get engaged with the audiences, which is a major thing to do while working on social media platforms. These social media tools are also ideal sources to create a comprehensive posting schedule. Some of the social media tools that may help you in enhancing your business can be read as follows:

Popular Social Media Tools

Buffer

Buffer is the favorite social media tool of many and the major aspect that allures the social media markets is its feature of easy scheduling. It saves time and allows you to plan ahead with an easy way of scheduling to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google+. Moreover, it allows you to share directly from any of the websites. The tool drives engagement even when you are inactive. With Buffer, you can share the stuff at the best possible time. Here are some ideas about scheduling on Buffer.

In place of scheduling every single post, Buffer allows you to create a schedule for posting. The Buffer posting schedule includes your preferred posting times. When a post is scheduled by you, the next posting time will be filled by it.

Buffer has a browser extension with the help of which some great content available online can be scheduled. While scheduling from the web, you will see a Buffer composer that will appear in the middle of your browser. You can select the social media account where you want to share from that buffer composer.

From this extension, you can also share an image from an article, which is a much easier way of the article sharing. You need to hover over the image and you will find a button over the image.

Tweets can also be scheduled from Twitter.

You can also schedule your posts while on the go with Buffer’s app on Android or iOS.

Hootsuite

Hootsuite makes it easier to handle hundreds of accounts by a user or an agency. It is very easy to add accounts, to schedule the posts on all the platforms and to add account managers on every social media platform. Hootsuite offers a method of scheduling that is very simple and can be performed in just a few clicks. Here is how you can accomplish the process of scheduling.

Pick the social channels where the stuff has to be posted. Also, choose the profile where you want to send your post via profile picker.

Enter the message you want to convey in the compose box.

In the bottom right of composing box, you will find the calendar icon. Click on that.

Set date and time in the calendar drop down. Double click for AM/PM.

Click the “Send Now” button. The message “Message scheduled” will appear.

Besides, you also get auto schedule option in the drop-down menu of calendar icon. By default, auto schedule option is set to OFF. Turn it to ON if you want to set auto schedule.

Moreover, the organization also provides a robust training platform to the social media marketers. It teaches a lot of things such as how to use the tools as well as how to make the strategies about the social media platforms on the whole.

MeetEdgar

MeetEdgar facilitates you to automatically re-share your evergreen content. This is why it has a huge impact on traffic. Re-sharing is the feature due to which a number of experts recommend MeetEdgar. Quality content automation is the other feature of MeetEdgar. Sometimes, it is also touted as an ultimate social media “hack”. It is perfect to bring more leads and it builds the search engine rankings organically. For scheduling of content, you need to follow these steps.

Click the “Add Timeslot” button to select the day of the week as well as the time when you want to Edger to post the update.

You can see the social media accounts of all the platforms in a list along with the icon. Select the accounts where you want to post your stuff.

Select the category of your post. You can select from the available categories or can add “New Category.

You should post the content at the time when it is unique to you. You can take the help of your analytics to get the appropriate guesses.

TweekDeck

TweetDeck is a very old social media tool and it is still popular. It is the best-priced tool and is one of the best methods to be a part of Twittersphere. It as the multi-columned layout that makes it easy for you to follow a number of conversations at once. TwitterDeck makes Twitter enjoyable and more workable. The method of scheduling the tweets is very simple. You can go through the following steps.

Sign-in to your TweetDeck account and click on the Tweet.

Select the Twitter account you would like to Tweet.

Compose your Tweet. You can also add an image or a video.

Click “Schedule Tweet” and select date and time.

Finally, click “Schedule Tweet” at [date/time].

In addition, TweetDeck also provides the option to create a collection on TweetDeck and adding and removing tweets from the collection.

Social Oomph

Social Oomph comprises a number of sophisticated features for automating a number of tasks in the social media platforms. The app can manage all types of activities in different social media platforms such as Plurk, App.net, Facebook and LinkedIn. Interestingly, it can even handle your blog activity. There are several additional features of this tool. These features let a user enhance the lists of followers in Twitter through recommendations and analytical procedure. The direct messages are automated by a user, which are sent to the new followers. There is also a keyword search set up, which can also be accomplished to seek the high-influencing Twitter individuals. Social Oomph has automated Facebook features, which include update scheduling and image uploads. It has the LinkedIn capability that allows the users to share as per the schedules. There are a number of additional benefits of Social Oomph, which are:

Via these tools, the email can be delivered from the personal email account and easily converted to updates across every social media platform.

After a certain time period, the messages can be deleted from the inbox of a user. The schedule can be set for deleting unneeded or outdated Tweets as well as Facebook feeds.

Tweets can be uploaded in groups.

Profile filters are also available at Social Oomph.

New followers can be monitored.

Summing Up

These are some of the popular social media tools, which are perfect for marketing. They make your social media marketing process much easier. Moreover, they facilitate you the things that you do not get while using social media in a simple way. They save your time and provide you the way to market your stuff even when you are not working on it. Apart from the above mentioned, there are some other social media tools that you can use such as Hubspot, IFTTT, Sprout Social, Raven, Social Flow, Iconosquare, Sprinklr, and KnowEm. Hopefully, all these tools will prove to be helpful for giving an edge in the online community.

Despite getting help from social media tools it is not feasible to do social media marketing on your own. So it is a good option to hire social media marketing services.

This was originally posted on Some Social Media Tools for Giving Edge to Your Enterprise.

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Tips for Instagram Marketing and SEO for Your Business

Instagram is no longer a platform just for part time fun. It has opened a new way of marketer for businesses nowadays. On June 20, 2018, Instagram announced in an in-house event that it had reached 1 billion monthly active users after passing 800 million in September 2017 with 500 million daily users.

But, apart from this, it is also true that some companies are having a hard time adapting a new photo-gimmick platform. But, factually, Instagram can be a great platform for SEO (Search Engine Optimization) purpose, and to reach your marketing goals. Instagram has also launched some new features, including Instagram stories and new IGTV platform, which can be very useful for the entrepreneurs as well as marketers.

All you need to do is to make a killer Instagram strategy, which will definitely help you reach your SEO goals. Some of the tips that you can apply for the SEO process using the platform of Instagram can be read in the following points.

1.Complete Your Profile on Instagram

The first thing you need to do is complete the profile of your brand on Instagram. Include the logo of your company or pic that perfectly represents your firm in the profile picture. Besides, add the bio and the website link in your company. It is possible that people may not visit your website instantly, but as you will keep on adding the engaging posts, the chances of people visiting your website will increase.

2. Add Engaging Posts

There can be a number of ways to engage the users in your posts. You can repost the photos; like and comment on others’ pics; reply to the comments of users on your posts; add pictures of your company’s events, your services, workers in action, outcomes of your services; and there are a number of other options that you can use to engage the audiences.

For example, if you are a dentist, you can add the pics of teeth before and after the treatment, as you can see in an Instagram profile named @teethbeforeafter. Similarly, you can see a post of @isdentalcare, in which you can see a dentist on work.

But, have in mind, always posting like this may not be sufficient, and you need to add the things, which should retain the interests of the users. You can find a number of examples of the company events on Instagram.

3.Host Contents for Prizes

Hosting the contests is a prominent way to engage the audiences and promote the business or practice, and Instagram has been proven to be an excellent platform for contests.

You are just required to invest a little money for giving a specific number of prizes to the contestants on Instagram, and it will help you get thousands of followers, who may turn to your clients or customers any time. Hosting a contest for prizes means boosting your Instagram influence.

You need to keep in mind that Instagram is a picture-centric platform, and users are here to enjoy some excellent photographs in their feeds. So, your post would be photo-based. Your photo must be catchy and make sure that it should be attractive. Instagram also supports the small videos, so you can use videos also for the contents.

The contests can be run in the Instagram feeds as well as story section.

4.Research Keywords and Hashtags

What keywords and hashtags are being used on Instagram, it is also a subject to pay attention, because this is the aspect, which helps you in reaching the right audiences. Usually, the tools like Google Keyword Planner are used in SEO process to find out the keywords. But, you need to keep some different approach in the case of Instagram.

Of course, you can use some of the keywords as Instagram keywords to use in the posts, or as hashtags (by joining the words and adding it after # symbol), but, it is not sufficient. The reason is people use and search Instagram with a completely different mindset. They actually search for the images or small videos on Instagram and use the keywords accordingly.

A major power of Instagram is its hashtag support without any second thought. You can search according to different criteria when you are looking for the keywords.

First, you can use the words or combination of words, which best define your products, services or the post.

Another option is some trendy keywords. Whichever trendy keywords you feel are suitable according to your posts, you can use them and can attract the right audiences. For example, you can add the trendy keywords in restaurants’ post as you can see the New Year post of Arabella Hotel & Spa, in which it invites people to its restaurant. Apart from the post-related hashtags, the trendy hashtags such as #family, #travel etc. have also been used. Similarly, you can use the hashtags accordingly in your posts if you have some other business also

Apart from the above-mentioned ones, there are the trendy hashtags, which are launched to feature some big or little achievements of the industries. They ask to add the specific hashtags to get features in their accounts, and by using those hashtags, you can get the attention of wide audiences. For instance, in the profile of @teethbeforeafter, you can see the description as “Use the tag #teethbeforeafter to be featured”. In the posts of this profile, you can see the reposts of a number of profiles of dentists who have mentioned this hashtag in their posts along with their profile names.

The hashtags with the names of countries, cities, states etc. are also added by many users, which are helpful to get the random attention of the people who like to explore the posts of the places.

When your posts start becoming popular, some of them appear in the Google or Bing search results, which can help you in your business growth. Another thing is that the popular profiles get the clicks on their website names, which increases the traffic of your website, which is also helpful in increasing the visibility of your website.

5. Use Instagram Stories

Instagram Stories – this is the feature launched by Instagram on August 2, 2016, which was taken by Instagram from its competitor Snapchat. So, Instagram was not the first to launch the stories, but still, it gained a huge success.

According to Kurt Wagner of Recode, ‘Stories’ was Instagram’s smartest move yet. Kurt says in his article, “Instagram has turned a stolen idea into a massive hit.” Time to time, Instagram launches a number of updates in Stories, which are definitely beneficial for the entrepreneur.

#Basic Use of Instagram Stories

Instagram stories appear in a bar at the top of the feed. You can see the stories by entering into the profiles. Whenever someone shares something new, a colorful ring appears around the profile pic. By tapping the profile pic, you can see the story.

You can share images, 15-second videos, text and the Instagram feeds into the stories. More than one story can be shared in a single post, and the stories have the options to mention someone to attract his/her attention towards them; and to add hashtags, location and more. If your Instagram account is connected to Facebook, then you can directly share the Instagram stories to the Facebook stories (except when you share some internal post of Instagram to the story). There are some features in Instagram stories, which have been launched for the business purpose, which will be mentioned next.

#Instagram Stories for Businesses

Understanding the business usage of Instagram, the platform has started some features, which are advantageous for the entrepreneurs. One of the features is Instagram Stories Stickers. You can add location, weather etc. with the help of stickers, but for the businesspersons, the thing that is important is the survey that they can take via sticker option. This can be done with the help of question stickers.

Now, the shopping option can also be added to Instagram stories. According to Instagram’s own survey, “42% of women on Instagram surveyed in the US say they love to shop and consider it a hobby.”

All these options are perfect for increasing traffic on your website.

6.Marketing via Influencers

An excellent method to promote business on Instagram is to be in touch with influencers in order to push your brand messaging. Celebrities, well-known bloggers, or highly connected people can be influencers. So, find influencers and select who is suitable for your niche. Reach out to them and ask if they wouldn’t mind posting content for fees or free merchandise for helping to boost your SEO.

Influencer marketing is undoubtedly one of the most effective methods to promote your business or practice via Instagram and to boost SEO.

To Sum Up

Instagram is undoubtedly an excellent platform to promote businesses and to boost SEO. You can use the above-mentioned methods to promote your business or practices over Instagram.

But, Instagram marketing is a crucial thing and should be done in the way that it could give you the outcomes of the time you are investing in it.

To get the best outcomes, you can take the help of a social media marketing services. You can also take help for assistance of Instagram SEO or any type of social media or digital marketing.

This was originally posted on Tips for Instagram Marketing and SEO for Your Business.

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Social Media has become an inevitable part of Digital Marketing. However, every business cannot afford a dedicated in-house social media marketing team, so the best option is to hire the best Social Media Marketing Services.

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Real Estate Local SEO starts With Search Engine Directory Submission

Are you fed up with the unqualified prospects in your real estate meetings? Are you seeking a way to get more potential clients without wasting your time, money and other resources? If yes, then the real estate SEO is the right solution for you without any second thought.

It is a known fact that a mammoth volume of individuals today search for the services on the internet. In the last few years, the trend of searching for the properties on the web has been increased.

According to the 2017 report of National Association of Realtors Research Department, 44% of all buyers and 53% of younger boomers looked online for properties for sale. This data has revealed the people's growing inclination towards using the online method for the real estate search. In fact, now, in the year 2019, more individuals are inclined to searching the services on the internet as compared to 2017. Therefore, being visible among internet users is more advantageous now, and this visibility is gained through the SEO process.

So, it is clear that Search Engine Optimization (SEO) is an ideal way to promote your real estate business and to get the relevant prospects. The next question is which type of SEO is perfect for your real estate business? The answer is very clear. The real estate businesses have the local appeals, so it is better to generate the local leads. This is accomplished with the help of real estate SEO expert.

The reason for this local appeal is that most of the individuals like to hire a real estate agency in the local area. If somebody wants to buy the property in some other city or state, he/she is likely to search for the real estate agencies located in that area.

So, the local real estate SEO is a beneficial option without any second thought. How to do the local SEO for your business is the next step to understand.

There are different tactics, which are used under the local SEO process. Some of them include keyword research, social media optimization, content creation, link building, getting backlinks and a lot more.

Apart from them, a major aspect of local SEO is directory listing. If your service is listed in the appropriate directories, they get the attention of the users as well as the search engines. From the SEO perspective, listing the business in the search engine directories such as Google My Business and Bing Places remains one of the perfect ideas.

However, there are a number of other things to do in the SEO process, but there is no doubt that the search engine directory listing is an ideal one or the first step without any second thought. When you list your website to Google My Business and Bing Places, your website starts crawling on the search engines, and the chances of their ranking are increased.

In addition to this, there are a lot of other benefits you get via this directory listing method. Below, you will know about Google My Business and Bing Places along with the benefits.

Google My Business

Google My Business (GMB) allows the listing of the operating information, reviews, posts and a lot more. The question that may appear in mind is how this information is useful when everything is already available on your website.

In the words of market expert Mr. Neil Patel, "Although most of this information can likely be found on your website, Google My Business indexes the content you provide for consistency across Google Search, Maps, and Google+." (Note: According to some reports, Google is going to shut down Google+).

So, it is clear that Google My Business works for indexing your website. Here are a few benefits you get through Google My Business to attract local clients.

1. It Adds Your Location in Google Maps and Shows Your Office in Local Searches

Google Maps are one of the ideal ways to search for some location for the users. They also help the GPS system of the mobile phones to point out the direction when someone is on the way to some place. But, for this purpose, it is necessary to have the destination listed in the maps.

When your location is added to Google My Business, it adds the location of your office or shop to the Google Maps, and the potential clients who are coming to meet your personally can get the way easily with the help of their mobile devices.

Another benefit of Google Maps is that when your location is added to them, it appears in the list on the top of Google when someone searches the real estate agencies or agents in your area. For example, if someone is searching the real estate agents in New York from anywhere, the list of the agents or agencies in New York will appear in front of him/her. If he/she simply searches real estate agents, he/she finds the list of the agents/agencies in his/her city starting from the units located nearby to his/her specific area.

2. It Displays Useful Information

As already mentioned, Google My Business provides you a platform to make the significant business update, which can be seen immediately by the searchers. Those who search about you can see your:

Direction

Hours of operation

Busy periods

Images

The call now button for the mobile phone users.

Description of your business.

This is all that the prospects like to know. When they get the information directly, the chances of their visiting to your website or directly contacting you are increased.

Have in mind that if the prospects do not get your information directly through Google search via the Google My Business, but they get the info about your competitor's business, they may divert to your competitor agency, which is not beneficial for your business.

3. It Offers Another Communication Channel

By submitting your details to Google My Business, you open a new interactive channel of communication with your potential as well as the existing clients. Google My Business offers you one more place to promote your special offers.

4. You Can Chat with Customers on Hangouts

It is a known fact that Google Hangouts is one of the best ways to chat for the Gmail users. Apart from that, with Google My Business, you get the facility to do the Hangouts chat with the clients. You simply require navigating to the bottom of your Google My Business dashboard and clicking on "Join a Hangout" in order to chat with clients.

5. You Gain Customer Insights

In the engagement section of Google My Business, you can get the insight on how your customers are interacting with your posts. You can see the clicks, shares, and comments and can view the results of last 7, 30 or 90 days. Besides, you can also plot the graphs.

6. It Tracks Website Traffic and Audience

The Google Analytics tool can also be used in Google My Business, and it allows you to get statistics on your website traffic and audience.

7. It Ties Everything

When you are logged into the centralized dashboard of Google My Business, you find all the best Google tools ready for use. Google My Business is closely tied in AdWords, Insights, Google+, Maps and Search.

Bing Places

Bing Places has been provided by another big search engine, i.e., Bing. Many of its features, as well as advantages, are identical to those of Google My Business. Only the features, which are specific to Google such as Google Hangouts are not available in Bing Places.

Here are some points in brief about the benefits of Bing Places.

As Google My Business adds your location to Google Maps, Bing Places adds your location to Bing Maps.

It also provides another communication channel.

It also allows you to add useful information for the customers.

It is not difficult to understand Bing Places after understanding Google My Business. It will not be wrong to say it the Bing's substitute of Google My Business.

To Sum Up

The facts above show how Google My Business and Bing Places are helpful for the growth of your enterprise and are the major parts of local SEO for the real estate businesses. The interesting thing about them is that they provide free services.

So, it will not be wrong to say that you must use the submission of your business details into Google My Business and Bing Places as the first step of real estate local SEO. Apart from this, you need to follow some more steps of local SEO.

It may not be convenient for you to do it by yourselves, but in this era of tie-ups and team works, you can hire a digital marketing agency in order to accomplish these procedures. We also have a team of experts, and you can contact us to get the real estate local SEO services as well as other digital marketing services.

This article was originally posted on  Real Estate Local SEO starts With Search Engine Directory Submission.

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SEO Campaign Strategy for Long Term Results

A well-crafted SEO campaign strategy is no longer a challenge today. The internet is an open book where you can discuss, share and enhance your knowledge base regarding almost anything.

It could be any industry; the internet has something for everyone. There is so much information available; there are blogs, articles and amazing case studies that can be a perfect guide for you.

Alternatively, you could use the services of any Search Engine optimization expert who can truly make implementing your SEO campaign an easy and a successful task.

Search Engine Optimization or SEO which it is simply referred to as is a process which has eased the way people can find you in this ocean of the internet.

The SEO Campaign Strategy

Getting you there in the top slots of the result pages is something which needs to be aimed for. An SEO campaign is something which needs to be implemented here.

You must be wondering what is this SEO campaign all about? The SEO campaign as we say is not a single exercise, it’s an amalgamation of a collection of activities that work together to get you the rankings for your website.

Let’s discuss how can we start an SEO and what is a successful SEO campaign strategy all about.

None of the activities can independently exist to enhance your SEO positioning. Together they work in tandem to produce an overall positive impact. It all starts with planning, followed by implementation, regular upkeep with iterations and supervision to ensure that everything is on track.

An important factor which should be very clear to everyone is that a particular strategy in the SEO campaign could work for some businesses and they could see positive results coming in very early. At the same time, for some businesses, a similar SEO campaign strategy might not give that many positive results.

First Things First – The first thoughts which come to one’s mind are how to start an SEO campaign?

To begin with the first steps, the foremost thing would be to do a complete analysis of your website. This would be good as you will be able to access how good your website’s programming is and how much it supports SEO so that it could be easily scanned by search engines. If you do not have a website in place yet, then it is advisable to get one designed on a very SEO friendly platform, which could be WordPress or the like. WordPress provides some great plugins which can help you create a great feature rich website that is SEO friendly.

Keyword Research and Strategizing

All SEO campaigns thrive on Keywords. These are like DNA or building blocks of any SEO campaign strategy. Keyword selection is a strenuous and a very important exercise when it comes to the formulation of an SEO campaign. There are different levels at which the keyword exercise can be carried out.

To make things clearer you can first begin by carrying out research on the keywords which are very profitable especially to your niche market. Here you have to work on the psyche of the consumer as to what kind of keywords a person could type for his search. Off late Keywords have become a string of keywords or phrases which we presume your target customer will type to search for the product or services. These are called Long Tail Keywords.

As you think of the keywords, you have to think from the point of your customer and not you as the seller. Think what best phrases he can use to find a product. This is the kind of thought line that you need to use, simply narrow it down.

Just to give you an example your customer could be looking for school shoes for their daughter. The keywords that you could aim to target can be

school shoes

further narrowing it down school shoes for kids

further funneling it to the age of the girl, school shoes for girls

school shoes for 6 year old girl

You can further go down to the brand and then the location of the place like

School shoes for 6 year old Texas

School shoes for 6 year old A & M University Texas

This is the way you simply go closer to what your customer might be searching and also go for the keywords that he should be targeting. In fact, here we can also somewhere target the local SEO marketing strategy as well where we make you known in the local market and people are easily able to find you.

There are many tools that can assist you in the task of keyword research so that you are sure that your keyword research is going on the right track or not. These keyword tools show results on the basis of Keywords used and customer experience with these keywords and the latest search trends. Let’s talk about a few tools which can formulate your SEO campaign strategy and satisfy your business needs as well as fulfill your SEO campaign objectives.

Google Ads

A PPC campaign Google AdWords is also a very keen tool and trend that should be followed while doing the Keyword research. Here for every click, you are charged, thus every Keyword is tracked and is collated by these tools for an organic search too and acts as a ready reckoner.

Keywords everywhere

With this tool, you can see what are the keywords and phrases people are searching for on the internet. This is like tapping the search that people are doing and what keyword is being searched. They will even tell how often they are being searched on the internet and what kind of cost per click is expected of the Keyword.

SEMRush

This is a great tool, which runs through a program which finds profitable Keywords pertaining to your industry. Using this tool it becomes very easy and results-oriented to optimize your website and see the traffic coming.

Aided with these tools you can come out with a list of Keywords which you would wish to target. There is another aspect you can look into here; you can go about doing an organic search for these keywords and check which websites rank high for these keywords. Check on the domain authority for these websites and the Keywords that they are ranking for.

By Domain authority we mean the search engine ranking score which is given by MOZ based on a prediction that how well the website is expected to rank amidst search engines.

The calculation of this is done through evaluation of a couple of factors like the total links on a website, its Domain authority, the root domains of the linking sites and a few other things.

Well to simply put it, the websites here are your competitors and should be a part of your SEO campaign checklist where you need to outsmart them that should be the challenge.

On Page Optimization

Now when your keyword research has been done, the major chunk of your research is complete. Now is the time to actually implement your research or put the things down on the site and see how the entire exercise begins to take shape.

ACTIVITIES TO FOLLOW

You need to seamlessly place the keywords on your website so that they are perfectly targeted. As you do this you will realize that sometimes you don’t have pages where the keywords and content pages can be placed. In such situations, you might have to create new pages for this where the content can genuinely show and help you with your optimization process. Though point to be taken care off is that it should not seem to be a keyword stuffing exercise. Whatever content you put, it should be short and crisp.

1. Optimize your Title

2. Optimize your Meta Description

3. Optimize your Content

4. Keep the frequency High

5. Optimize the Images

Off Page Optimization

There are a couple of things which are carried out not on the website but they work in a very potent manner to get you the ranking and the visibility that a website expects.

Added to this today there are loads of ways through which you can get the attention and get people to discuss with you through the social media marketing channel where you can engage people in conversation which can lead to building your potential buyer base.

All in all, these are the outside forces which give you that final push and consistently work to enhance your positioning.

Further, adding high quality and pertinent links to the website is a must and adding to the inbound link base of the website is a must.

There are some very creative and logical ways of doing so. Google has, of course, put a lot of checks on the article syndication exercise but you cannot deny relevant content anywhere does not go unnoticed and should be a part of every SEO campaign checklist.

1. Guest Blogging2. Content Marketing3. Blog Commenting4. Video Marketing Exercise5. Go Social

Creating the Google My Business Page

This is an amazing way to make yourself known to the outside world. Here you simply tell about your services on Google so that people who are generally on Google can easily find you.

As a very pertinent SEO strategy, you should optimize your business for the local people so that they can easily find you which is actually the premise of local SEO marketing so that people are locally able to find you.

We all are well aware SEO is all about getting you the visibility and enhancing your traffic whereby getting you sales all across the internet be it locally or globally.

Here you simply need to place the information about your business online which would be your business name, Your address, your hours of operation and everything related to your business online.

Also, one very important thing is that this information should be the same across all the channels online so that no confusion comes into the minds of the people who are searching for you.

Keyword Research for Local Listing

Your keyword research has to be very specific for catching the local market keeping in mind the local SEO marketing strategy.

Keeping in line with the approach, as mentioned earlier, the keyword School shoes for 6 year old A & M University Texas is a perfect example of a local SEO strategy keyword, where we have the product, specification of the product, the address, and location where we need the product and everything else too absolutely in place.

So all you need to do is optimize your Google My Business Page In line with the Local SEO approach so that you rank high in Local Searches.

Once again, would like to reiterate no exercise is a 100% foolproof strategy. The only thing that holds true is to keep working on White Hat SEO at every step and results are bound to come.

Original Source: https://www.canbayinc.com/blog/seo-campaign-strategy/

[canbayinc-blog]

Earn Attention of Prospects via Inbound Marketing

Inbound marketing is a type of marketing in which it is tried to earn the attention of the customers. Most of the part of digital marketing is based on inbound marketing. The inbound marketing has gained a huge significance nowadays, and it is done with the help of SEO, PPC, Social Media Marketing, Content Marketing, Video Marketing and more. In the digital marketing process, there is no doubt that it is necessary to earn the attention of customers and to make the company easy to be found on the search engines and social media platforms. This is the aspect, which makes a marketing strategy inbound. In fact, most of the part of digital marketing is based on inbound marketing.

According to Hubspot, “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.”

How Inbound Marketing Is Different from Outbound Marketing

Here it will be significant to mention the difference between inbound and outbound marketing strategies, which will be perfect to provide a clear understanding of inbound marketing. In outbound marketing, the marketers try to find the customers; whereas the inbound marketing deals in the pull marketing techniques for earning the attention of customers, and making the company easy to be found.

There are different types of pull marketing methods available today such as SEO, social media marketing, content marketing, video marketing and more.

Why Inbound Marketing Is Significant Today

According to Joshua Gill, Inbound & SEO Marketing Consultant, Inbound Authority, "Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in.”

Buyers in the present scenario have the power of the internet. Now, they can access instant information about anything on the web. Specification, prices, reviews or anything they want can be accessed easily today. Moreover, they also get options to compare the products or services on many websites. Social media is the source where they can get the reviews; share the opinions, which can be read by other consumers; and so on.

This is why the conventional marketing techniques of renting attention built by others have become ineffective today up to a great extent. In order to replace the old renting attention techniques, the new age methods of building awareness, developing relationships and generating leads are being used today. All these aspects are the parts of inbound marketing

How to Do Inbound Marketing

When we analyze the abovementioned facts, we find in a nutshell that the inbound marketing very much revolves around gaining positive attention to the audiences. This is done majorly with the help of present-day digital marketing methods.

The digital marketing methods have been mentioned several times on this website as well as thousands of other websites on the web. Let’s have a look at them in the light of the abovementioned purpose of inbound marketing, i.e., gaining attention.

#Gaining Attention via Search Engine Visibility

Search engines are the major sources today for internet users to get any type of information, which can be the information about the products, services or simply the ideas. To purchase a product or a service, a large number of users search Google and Bing.

Now, the question is how to gain attention via search engines.

This is a known fact that that most of the users only click on the websites, which appear at the first page of the search results. Some internet researches have also revealed that most of the traffic comes from the first page of the search results.

According to Moz’s 2014 research, 71.33% of clicks were made on organic search results of the first page. The second and third page got only 5.59% of the clicks. This is not just search page result, but the websites on the top positions on the first page itself get more clicks as compared to those on the bottom place. In the same research, it was witnessed that the top 5 search results of the first page got 67.60%, whereas the web pages ranked 6 to 10 positions got only 3.73% of clicks.

The above data makes it clear that you need to be visible on the top search results of the search engines. SEO (Search Engine Optimization) is the method to get the top rank on the search engines, and this ranking is gained on certain keywords especially the long-tail keywords.

A number of tactics are used under the SEO process, such as on-site optimization with the use of certain keywords, the addition of Meta description on the website, adding backlinks, blogging and a lot more.

The organic searches also help you in building brand awareness and creating the market reputation. But, you need to wait for 6 months to 1 year in order to get the top ranking on certain keywords.

To get instant attention of the internet searchers, you can use PPC or Pay-per-Click. This is a way to display the advertisement of your website above the organic search results for which you pay some bucks to Google or Bing. However, you need to make a proper inbound marketing strategy for getting the business through this method, for which you need the assistance of a digital marketing agency.

#Getting Attention through Social Media Visibility

Social media platforms have billions of monthly active users, and social media has become a virtual world in itself without any second thought. According to market expert, Mr. Neil Patel, “This sector has grown faster than the Internet itself.” The statement is true in the present scenario.

Besides, social media has become a big marketplace in itself. The social media websites keep on providing more and more facilities to the business users. You can create your business profile or page on the social media websites.

The social media websites have been proven to be a big way to get the attention of the people. Besides, it is the best way to get engaged with the audiences.

Andrew Arnold says at Forbes’ website, “Brands are treating social media as a sales platform now more than ever. Nearly 25% of business owners are selling through Facebook, and 40% are using social media as a whole to generate sales. Not only does social media influence what people buy through recommendations (23%), a fully 30% of consumers say they would make purchases through Pinterest, Instagram, Twitter, or Snapchat.”

The trend of purchasing through social media is increasing day by day. So, there is no doubt that visibility on social media platforms is one of the ideal ways of inbound marketing.

There are two ways prevalent to do promotion via social media websites – social media sharing and social media advertising. On the social media sites, both are interconnected. The posts you share on your business profiles or pages on social media sites can be promoted among the target audiences via the advertising option.

The social media sites provide unique targeting options. For example, on Facebook, you can select the location, behavior, interests etc. of the audiences whom you are willing to target.

#Content Marketing

Content marketing is a way to build your authority in the market. You need to maintain a blog space and add some articles on different websites, to educate people about your industry and to tell them about your services.

The information you provide to people builds the trust of audiences in you, and they can contact you in case of any requirement about your products or services.

Besides, the great content is also a perfect way to get the website ranking. Google also suggests in one of its tweets on Twitter to create great content to increase the website visibility.

#Video Marketing – An Excellent Way of Getting Attention

A large number of audiences today are inclined towards watching videos on the internet. On the video hosting websites, such as YouTube, as well as on some other social media platforms like Facebook, Instagram, and IGTV, you can get the attention of a wide range of audiences. You can add lectures, documentaries, tutorials and a lot more.

A wonderful way to be visible among the audiences as well as to engage with them in the present scenario is live video. You can be live on the platforms like Facebook, YouTube, and Instagram, and can solve the queries of the audiences while talking them in real time and the customers asking their questions in the comments section.

To Sum Up

So, there is no doubt that inbound marketing is the demand of the era, and it is one of the best ways to get more business. The above-mentioned ones are some of the methods of inbound marketing. There are many other ways of inbound marketing that you can use for the promotion of your business.

But, it may not be easy for you to do all this by yourself. You can get the help of a digital marketing agency, which can perform all the inbound marketing operations for you.

Originally published on http://www.learnnpublish.com/article/190128020551/33/Earn-Attention-of-Prospects-via-Inbound-Marketing.html

[canbayinc-blog]

Tips to Make an Effective Healthcare Marketing Strategy

Before making the healthcare marketing strategy, it is necessary to understand what are the factors, which are required to target according to the current psychological state of the potential clients. Here are the factors, which can help you to work upon the healthcare marketing strategy.

Online habits of the patients.

Healthcare website design because the website design is a major aspect, which allures the online audiences.

Targeted healthcare SEO, which is most probably the local SEO.

Approaching the patients through social media marketing.

Video marketing, which is no longer a luxury now, and has become a necessary aspect for communicating with patients.

Patients reviews

Content marketing, which is one of the prominent sources to build authority in the market.

These are some of the factors, which are the part of healthcare marketing or can help you in making an ideal healthcare marketing strategy.

To make the strategy, you are required to work upon the goals of marketing. No doubt, the major goal is to attract the patients. But, you need to set the goals for different techniques, which will take you towards the prominent aim, i.e., to attract more clients to your healthcare firm or clinic.

1. Build Your Authority Online

It is required to understand first what exactly the authority is. Authority means when people trust you for your information as well as the services you offer. Next question to consider is how you can build this authority online. Simple answer — you need to add stuff online that could help the patients and give answers to their healthcare queries.

For building the authority, you need to add the relevant stuff for the audiences. You need to add tips for healthcare, first aid and a lot of health-related topics. Here, the question that you need to think about is where to add all this stuff.

Here are the mediums through which you can build your authority online.

#Blogging

This is a conventional way to build the authority online. Here the word “conventional” refers to a way which is being used for more than a decade, even at the time when there were not so much Google algorithm updates.

Blogging is an excellent way to solve the queries of the people via the posts. A number of internet users like to surf the internet for their health-related queries. Your blog posts may attract their attention, which can be further helpful for you also to get more clients.

When the individuals get the answers to their queries in your posts, they start trusting you, which further leads to trust building in the services you provide. There are many healthcare blogs active today on the web. The blog of 33 Charts, is one of the perfect examples in this regard.

You are required to do both on-site and off-site blogging to build a strong authority. It means that you should maintain a blog space on your website, as well as on some external sites. But, you need to update the blog regularly least once a week.

#Video Hosting Websites

The video hosting sites, among which YouTube is the prominent one, which is also considered as a social media site, is the perfect means to educate people in more effective ways. Videos are no more the luxuries of only the high-end marketers, it is a necessity for your healthcare marketing strategy. It is possible even for a common man today to upload a video. But, here, uploading any video is not sufficient, and you are required to add the professional quality videos. You can make videos with the help of experts, or by hiring some digital marketing agency.

With the help of video, you can give a live demonstration of a number of aspects, which is not possible in case of written text in blog posts. However, it is also a suggestable option to embed your videos in the blog posts, which will increase the value of your blogs several times more than usual. The two-way interaction is also possible now on YouTube by the means of live videos.

You can give some excellent tips related to healthcare. The YouTube channel of Dr. Oz is one of the perfect examples in this regard.

Apart from YouTube, you can upload the video to some other video hosting sites also, such as Dailymotion.

#Social Media Platforms

Social media platforms are another option to build authority and they are the perfect means for not just solving the queries of the people, but also to engage with them and to know their requirements. Engaging with the audiences is also helpful in giving you new ideas about your blog posts and videos. You can understand the requirements of the internet users and can pick the theme for your content accordingly.

In fact, some social media sites other than YouTube also provide the platform for uploading the videos. For example, you can also upload video or start a live video on Facebook. Instagram also provides you the option to add small videos on its usual platform and 10-minute videos on IGTV. Besides, you can also go live in Instagram stories.

On the social media sites, you need to create a business page or profile for maximum impact.

#Question and Answers

As already mentioned, answering the queries of the patients is a way to build the authority, so why not answer the questions directly. Quora is an ideal platform, where you can directly answer the questions as a part of your healthcare marketing strategy. You need to keep track of the new health-related questions being asked by the patients and answer them.

#Search Engine Ranking

Search engine ranking is a different aspect, but it can still be considered as an aspect for authority building. When your website gets the top ranking on certain keywords, it builds trust among the searchers. This is also considered as a perfect way for competing with the big brand. The search engine ranking needs a vast description, and you will be able to read it the next point.

2. Target Healthcare SEO

According to reports, a huge number of people turn to the search engines when they have health queries. Your blog posts and videos do well for this purpose, but your blogs and videos need to appear in front of the right audience. And for that, it is necessary to rank your website on certain targeted keywords. This is the place, where the patients not just get their queries solved, but can also get their required services.

Besides, when the patients need healthcare services, the fact cannot be overlooked that the search engines are the major sources, which people use to look for them.

You can accomplish local SEO or organic SEO as per your requirement. Here are the things, which you can do.

#Local SEO

Local SEO is for targeting the local audiences, and for this purpose, the major thing you need to do is to add your location, working hours, etc. in the search engine directories. Google My Business and Bing Places are the two popular search engine directories, in which the details about your business can be included.

Whenever the healthcare services you deal in are searched on the search engines in your area, your clinic or hospital is displayed in the list. Moreover, your location is added to Google Maps and Bing Maps, which is not only displayed in the search results but also help the people in reaching at your place via GPS system through their smartphones.

#Organic SEO

Organic SEO is prominently based on keywords. In this, you need to target the keywords, which are used by the people for searching your services on the search engines. The keywords can be the combination of your services and location, and many other phrases, which is best suitable for your industry. Besides, the keywords are selected with the help of keyword research tools.

In addition to this, adding links to other sites, on-site optimization etc. are some other things, on which the work is required to be done.

To Sum Up

In the facts mentioned above, you get a concise idea about how to make the healthcare marketing strategy. Still, it may not be so easy for you to make a strategy. But, you have no need to worry in this regard in this era of tie-ups and team works. You can contact a healthcare marketing agency in order to make an ideal marketing strategy for your healthcare agency. We also have a team of experts to accomplish your marketing goals. Our experts have a vast knowledge of all the aspects of digital marketing. You can contact us and can get a perfect digital marketing strategy along with its implementation.

Originally posted on https://www.canbayinc.com/blog/healthcare-marketing-strategy/

[canbayinc-blog]

How Website Design Impacts SEO

Every designer should be aware of how the website design impacts SEO. The design of your website plays a very important role in your overall SEO effectiveness. Content is not the only factor that comes into play when it comes to the many elements associated with SEO. The design of a website is another thing that must be taken into consideration. It would now be prudent to examine some of these issues so that more informed decisions about a website’s design can be made.

Mobile optimization

This aspect of a website’s design is critical. Google now identifies websites that do not have proper mobile optimization. You have two choices when it comes to this major issue; you can either have a single website that is “mobile first” and designed with mobile devices in mind, or you can have two separate sites, one for mobile and one for everything else. However, you run the risk of having duplicate content if you choose the latter option, and this would damage your website’s SEO ranking. Having a responsive website design ensures that your site is optimized across devices (desktop, tablets, and mobile)

Images

There are several things to consider when it comes to images on your web pages. One of the most important factors is the fact that high-quality images will usually lower the bounce rate of your pages by increasing their visual appeal. High bounce rates negatively impact a webpage’s SEO rankings. Using appropriate Alt tags for images certainly improves your SEO.

Page Speed

If the images on a page have a large file size, they will take longer to load and this affects page speed. If your pages take too long to load then their SEO rankings will be negatively impacted. If the file sizes of your images are too large, you should reduce them by using Photoshop, so you can control the exact amount of data compression used for this process. You should also optimize the code of your web pages and eliminate any unnecessary characters; this will also improve your page speed.

User Experience

If the content on your website is not as per quality standards, it will adversely impact your page. In fact, after 2018’s algorithm update, Google itself announced via its Tweet that building content is a way to increase the ranking of a website. It was suggested for the websites, whose rankings were dropped, but it is similarly applicable to the new websites, or those sites, which are not in ranking as yet. The aspects that can be considered as quality standards are (1) The way it has been written (2) How informative it is (3) How much it solves the queries of the users.

Navigation Design

Good navigation is necessary because when users find your website slow or out-of-date, they do not consider it worth seeing. At the starting point, it should be figured out the kind of features website provides to its users and the hierarchy, in which information has to be displayed. There should be appropriate sitemaps, and the things should be easily discoverable.

Managing Bounce Rates

Pages with 404 errors are unable to build page rank. Besides, the coming soon pages also don’t give a good impact. It will be better to avoid these pages. But, there are ways to manage bonce rates, which include:

Rather than using 404, try explaining it in some other way. Because 404 is a technical term and it keeps the visitors confused.

Your 404 page ad coming soon page should have same template layout or site navigation of the page.

Add internal links of your prominent pages like Home Page, Product or Service pages and more to 404 and coming soon pages.

If you are managing the blog posts, include the links of your featured posts.

Add Search Box 2.

Implement a 301 redirect if the page is being displayed 404.

The key to proper website design is balancing the SEO issues with the UX issues so that the user has an aesthetically pleasant experience but does not have to wait too long for a webpage to finish loading. When your designer takes into account that how website design impacts SEO, he or she gives a boost to your search engine optimization strategy.

So your website design does not only determine its appearance but also the ranking that it get on search engines.

Originally published on https://www.canbayinc.com/blog/how-website-design-impacts-seo/

[canbayinc-blog]

Comprehensive Digital Marketing Services

Comprehensive Digital marketing services are budget friendly and complementary component to conventional advertising, in giving your business a boost. Comprehensive Digital marketing entails everything that you can think of to reach the customers using the Internet. Right from creating relevant content, optimizing your site for search engines with right SEO campaign strategy & effective email campaigns to managing your advertising on various platforms. An experienced service provider will do all these to help you achieve better visibility on web and mobile.

If you are not yet ready to use an agency, you can use the following basic tips to ensure that you kick-start your digital marketing.

Streamline Content

Start with ensuring that the content that you have on your website is relevant to your product and target audience. While writing any content, you need to keep the user engaged. Blogs, articles and white papers about your business are an informative way to do this. It backs your reputation, creates news and keeps your site updated. Bring back the user or audience again by updating them on new products or services.

Email Campaigns

Email marketing is still one of the best ways to do your marketing campaignson your own. While creating email campaigns, avoid using clichés in your subject lines. No one wants to see words like free, discount, etc. as email subject lines. Secondly, most people read their emails on Smartphones. Keep emails short and crisp. Long is boring. Third get a database that’s filtered and targeted.

Go Social

Word of mouth has historically been one of the best marketing for companies. In terms of social media marketing, that means Social Networking. Tweet, post and discuss on LinkedIn, Facebook, Twitter, etc. Use mobile applications to promote your business. The average user spends more time on the Smartphone than the computer.

Start small on Google & Bing Advertising

Start your online advertising campaigns with small budgets of $10 per day. Ensure that you set a daily budget when you experiment with your AdWords campaigns. Narrow down your target audience by using tools provided by Google. Utilize videos, tutorials, etc. to market products. Visual impacts last longer. Finally, do not forget to re-market your business.

Digital marketing services aren’t complicated. You need to have the discipline to do it on a regular basis and stay up to date with the changing landscape. If you have the team and skills to do it in-house, organize your team and get on it. If you don’t have the team or time for it, utilize the services of a specialized agency to market your products digitally to fuel business growth.

Originally posted on https://www.canbayinc.com/blog/comprehensive-digital-marketing-services/

[canbayinc-blog]

5 Tips for creating online Inbound Marketing Strategy

Defining your inbound marketing strategy is no doubt as necessary as an outbound strategy. The inbound strategy not only works for enticing the new clients or customers, but it is also useful for providing a strong base to the outbound strategy.

Before doing the detailed analysis of the inbound marketing strategy, first of all, let’s understand what the inbound marketing is. According to HubSpot, “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The article further says, “Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.”

But, the above-mentioned statements tell about the vision behind inbound marketing. To define inbound marketing, we can quote Conor Bond’s post at WordStream, who says,

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services.

The Wikipedia’s article gives a clearer insight as, “Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.”

So, the inbound marketing is the way in which you create the stuff on different platforms to attract the audiences. But, as indicated above also, you need an inbound marketing strategy, because you need to add the stuff that could interest the audiences. If the stuff offered by you is not interesting enough or does not resolve the queries of your target audiences, then it will not help your business so much.

What an inbound marketing strategy should be, it varies depending upon the businesses. But, there are some tips that every business needs to follow for making a perfect inbound marketing strategy.

1. Create a Buyer Persona towards whom the inbound marketing strategy is targeted

This is the aspect, on which you need to work upon with the utmost priority. When you will understand who you are exactly going to market, it will give you an idea about how to approach your target customers or clients.

The buyer persona is a fictional representation of your ideal customers. While creating your buyer persona, you need to consider customer demographics, behavior patterns, motivations, and goals.

You will get the help from a detailed buyer persona to determine where you should focus your time. Besides, you get the guidance about the product development. This results in attracting more valuable visitors, leads and customers/clients to your business.

2. Outline Marketing Triggers of Your Business

After identifying the ideal customers, the next step on which you need to work is to identify your marketing triggers, which can be the events and the pain points that can be the cause to search for the information about your industry, or the products or services you offer.

The trigger-based marketing has a goal to connect with the customers or clients at the point of their needs, instead of pushing the messages to the huge audiences.

3. Key element of inbound marketing strategy : Keyword Research & Target Audience

The keyword is a very significant part of the inbound marketing strategy. After the above two steps, you need to understand how the target audiences search for information about the products or services you offer.

On the World Wide Web, the search is done by the means of keywords. It is quite obvious that audiences need to enter some words on the search engines or the search option of the social media platforms to extract information about the products or services they want to purchase. You are required to understand what those words or phrases are which your target audiences often enter in the search boxes of the search engines like Google and Bing, or the social media platforms such as Facebook and Instagram. There may be the differences between the search phrases of search engines and social media platforms.

For the search engines, two types of keywords are often targeted. In terms of criteria, the keywords can be service-based as well as requirement based. For example, if you are offering the kidney transplant services in New York, then your keywords can be “kidney transplant surgeon in New York” or “organ transplantation in New York”.

On the other hand, in terms of usage, there can be the keywords, which have a huge competition and with less competition. The long-tail keywords have less competition, but they are more specific keywords, and you can get more specific audiences with the help of them. According to a post of WordStream“Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.”

You can get the keywords by your own estimates of experience or with the help of the keyword research tools like Google Keyword Planner and SEMrush for the search engines. For the social media platforms, you can get the info about people’s inclinations by getting engaged with them.

4. Set the Goals for Inbound Marketing

You need to work on the smart goals for the inbound marketing. A smart goal should be:

Specific

Measurable

Attainable

Relevant

Timely

To get a clear vision for success, you should work on any of the following goals:

Sessions: In case, you are getting started with the website, you need to focus on the sessions. Besides, you can work on them also if you already have the good conversion rates, and you need the additional traffic.

Contacts: You should focus on the contacts if you are satisfied with the amount of traffic to your contacts, but you are still not getting enough leads for sales.

Customers or Clients: The customers or clients are required to get focus when you are getting the healthy amount of traffic, and the visitors are converting to forms, but they are still not converting to the customers.

5. Make Your Content Marketing, Blogging and Social Media Strategy

The content marketing, blogging, and social media marketing are the major parts of the inbound marketing strategy. You need the conversion-focused content marketing or blogging strategies in order to attract the highly relevant audiences to your website with the goal of converting the traffic into the qualified leads.

Every blog post or social media post should support the exclusive stuff to answer the common questions or the queries you get by the audiences time to time in the comments section.

To Sum Up

The above-mentioned tips can be used to make the inbound marketing strategy for your business. But, you need to do a lot more work for this purpose. If you feel it difficult to do it by yourself then you can contact some digital marketing company.

We also have a team of experts for digital marketing services, who have a great knowledge about the inbound marketing for all the niches. Feel free to contact us in case of any requirement.

Originally published on https://www.canbayinc.com/blog/inbound-marketing-strategy/

[canbayinc-blog]

Hiring An SEO Company In New Jersey

When you are hiring an SEO company in New Jersey, there must be a couple of questions coming in your mind and you must clear your doubts upfront as this will give you a clear idea if the SEO company is right for you or not.

When you have a business website, SEO is undoubtedly a mandatory process for you without any second thought. This process gives your website a huge exposure in your desired market. If you are willing to approach the local market, then also Search Engine Optimization can be the right solution for the promotion of your website. In New Jersey also, we can find an array of local businesses, which are alluring the customers. A large number of these local entrepreneurs offer their products or services online.

How to get the attention of the individuals from the local market

Now, the question here is how to get the attention of the individuals from the local market who are seeking the products or services you are selling. If your business has just started, how people will know about you? Of course, you can also use some conventional methods such as distributing pamphlets, advertising your business in newspapers and a lot more. But, these ideas may not be sufficient as a large number of audiences today are dependent upon the internet. Whenever they have to get the information about anything they want to buy, they take the help of Google searches.

A decade ago, this trend was still less popular. But, nowadays when you don’t need to switch on the computer in order to search for anything as it can be done on your smartphone, the trend is at the peak. So, it has become necessary now not only to have your online presence but also to show the online presence to the customer. And here the SEO process comes into the picture.

Some of the entrepreneurs in New Jersey like to keep their own SEO staff. But, it may not be a feasible option for many of the firms. These firms can hire a New Jersey SEO Company, which could accomplish SEO as well as the additional tasks such as social media marketing and content marketing for them. But, before hiring an SEO company in New Jersey, there are some factors, which are required to be considered.

Here are some of the aspects you are required to consider to do this hiring

1. Consider the Type of SEO Being Accomplished by Company

One of the reasons behind giving a careful attention is a complete series of algorithm updates by Google in the past few years. Google has launched a number of updates from time to time in order to give the genuine websites top positions. A number of companies with poor quality content had taken the website to the top ranking in the past via algorithm manipulation. These unethical SEO techniques are often termed as Black Hat SEO. This Black Hat SEO has been completely destroyed by the new updates named Penguin and Panda updates. If this type of SEO is done today, your site is penalized and thrown at the low rank by Google.

From time to time, many other updates have been witnessed from Google. Some websites have sunk to the low rankings in the recent updates in 2018. Preference to some genuine websites has been given in the new updates. So, when you approach an SEO company in New Jersey, the major thing you need to consider is if the website is doing SEO in a genuine way or not. There are some criteria to judge the genuineness of the SEO practices. Some idea of which you will get below.

2. Backlink Strategy of Company

Since the very beginning, building backlinks is a major part of the SEO process. It is counted how much your links are on the other websites. They increase the popularity of your website. But, there should be quality backlinks. A few quality backlinks are better than a huge quantity of backlinks, which are not of high quality. The quality of the links is judged from the reputation of the websites on which they are posted. The reputed webmasters post your links on their websites, which have great content. The excessive backlinks on the websites with low rapport harm the ranking of the websites. So, another thing you need to ask an SEO company in New Jersey is what their backlink strategy is. After considering this, you can go for giving your SEO project to the company.

3. Social Media Strategies of a Company

Social media marketing is a major part of SEO in the present scenario. The social media websites such as Facebook, Twitter, LinkedIn, YouTube and Instagram are the major sources today to reach the masses to expand your business. Social media campaigns have also become the major tasks of SEO companies in the present scenario. Therefore, you need to know the strategies of social media campaigns of an SEO company in New Jersey. You are required to put up some questions regarding the social media strategies of the company. After knowing the types of their campaigns, you can proceed further with hiring a company.

4. Content Marketing Strategies of a Company

Content Marketing is also a part of procedures for any SEO company in New Jersey. As a matter of fact, content marketing, SEO and social media marketing go hand-in-hand. A great content is a major aspect for SEO procedure. According to 2018 updates of Google, the websites which are at low ranking are required to build a great content. The promotional content on other websites as well as the quality website content is required for getting the visibility on the first page of Google. The website blog content is also significant without any second thought. Therefore, it is also necessary to take that into consideration while choosing a company for your website promotion. One more requirement in case of local SEO for NJ is that content should majorly be focused on New Jersey.

5. Keyword Strategy of SEO Company

There is no doubt that keywords are the major aspects of the SEO process. It will not be wrong to say that the SEO process very much revolves around keywords. The audiences use some phrases to search for some products or services. These phrases are known as keywords. The aspects on which the work is done for the website ranking is the keyword. Some keywords are selected according to the requirements of the users and the work is done on that in different ways. The keywords are added in the content, in the Meta tags and so on. The users usually search the combination of products or services they need along with the location. In the case of New Jersey, the keywords should be focused on it.

A number of methods are used by SEO experts for keyword research. There are some tools available, which are offered by Google or any other website. These tools are used by the SEO experts. On the other hand, the suggestions which you get in the Google search box while typing something are also a major source of keyword research. The experts also use their common sense of what the users might search. So, keeping all this in mind, you need to ask the keyword strategy of the SEO Company in New Jersey. Apart from all this, you can also suggest some keywords to the company. You can also tell the company when you want to get your website on good ranking on a keyword being used by your competitors.

6. Usage of Meta Tags by a Company

Meta Tags are the parts of coding of a page. These tags specify a lot of things, such as page description, keywords, author name etc. These tags suggest Google what exactly your page is about. So, it is undoubtedly a major part of the SEO process. It can also be a thing that you can ask from an SEO company in New Jersey.

7. How Company Focuses on New Jersey

When you need local customers, it is necessary to get your keywords on top position in searches by local people. Google detects the location of a person who is searching for something. So, the people who are searching for something from New Jersey get the entrepreneurs nearby to their locations. But, the location of your company is added to the maps. By doing this, people from New Jersey, who are living at the nearby location of your business unit especially, find your website in organic searches. A national SEO companyworks on it. Besides, when someone searches the products or locations in New Jersey by adding “New Jersey” in a keyword from any location, your website should come at the top rankings, it should also be a target of an SEO company, to which you give the project.

8. Monthly Reports of a Company

When you approach an SEO company in New Jersey, it is necessary for you to check how the company is working on your websites. The SEO companies usually send monthly reports to their client to regularly inform about their works as well as the progress of the website. So, you can ask the company about their procedure of sending reports. The reports maintain the transparency. Keyword ranking, bounce rates, earned links and there are many other aspects, which can be added in a report.

9. Contract Procedures

When you give your SEO project to an SEO company in New Jersey, you may need to sign some contract. Therefore, you need to be sure about the suitability of contract procedure to you. The contract should have clear terms and there should not be something hidden. Therefore, you need to read the contract carefully before signing. Some companies may offer you the online terms, which you need to agree upon after reading. Here also you need to keep the same criteria in mind.

10. Ask Other Ideas That Come in Mind as per Your Requirements

There may be many other things that you can ask for. Every company may have some specific requirements. So, you can ask the questions according to the needs of your company. The requirements may vary depending upon the factor of how old your company is. There may be different needs if you are running a startup and if your company is in the industry for some years.

11. Observe Content on SEO Company’s Website

By observing the content on the website of SEO company in New Jersey, which you are going to approach, you can know a lot of things about that company. The content can tell you how the company is working and how it is suitable according to your needs. Content answers a lot of your questions. Sometimes, you get the answers to the questions which may not be in your mind but are important. With the help of this, your awareness is increased and you can look for the answers to the questions if you are considering other SEO companies also.

Want SEO Company in New Jersey?

If you want SEO services in New Jersey, then you can contact us also. Our SEO Company in New Jersey is suitable for every factor you may require as mentioned above. We have the SEO experts who are well-versed in all the procedures of SEO, such as keyword research, Meta descriptions and more. Moreover, we also work on social media marketing as well as content marketing keeping the SEO requirements in mind.

Original Post: CanbayInc

[canbayinc-blog]

Instagram Restaurant Marketing – Getting Started

In this article, we will be discussing the basics of Instagram Marketing and using Instagram Restaurant Marketing as our working example.

Everything that you learn here can also very easily be applied to clothing stores, health, and beauty, fitness.

You can use the ideas in this article to market any business or brand.

Do you know why restaurant marketing on the social media website is getting popular these days?

There is a very simple reason behind this.

Social media has become an incredible method to market to the masses with Instagram emerging as one of the best sites and apps to use.

There was a time when making a customer base was a long-term process.

But, social media marketing has made it much easier compared to the old school way of building your customer base.

There are a number of social media sites that are popular today that provide a perfect platform to all niches.

Social media restaurant marketing has also gained traction and success in attracting more and more customers.

Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram are some of the popular social media platforms today that can be used for restaurant marketing.

Instagram — this is the name that has won the hearts of millions of people.

This is the platform for the smartphone users and is used mostly in the form of a mobile app.

However, the online version can also be opened, via your desktop or laptop computer but with limited facilities.

Instagram is a visual platform used by millions to upload pictures and videos.

It really is the platform of choice for influencers, big brands and small to medium sized businesses and with more and more new features being developed and added this doesn’t look like changing

Here are some of the ways you can use Instagram to market a restaurant or a store or any product based business

Take Full Benefit Of Instagram Tools When Marketing A Restaurant

Instagram has rolled out business profiles in the same way as Facebook has.

Apart from uploading pictures and video, Instagram offers a variety of tools such as a big “contact” call-to-action, facilitating users to email, call or text the business, starting live video for your events & lectures and more.

Moreover, business profiles comprise of access to analytics popularly known as insights.

The insights give users access to impression and engagement data.

If you still have a personal profile and you use Instagram for business purpose, then you first need to convert it to the business profile.

With restaurant marketing, you first need to search the users who are interested in the items you offer in your restaurant.

This is not difficult on Instagram.

You can start by visiting some of the other restaurant profiles and can approach their followers.

If their follower’s list is hidden then you can visit their posts and check the users who like and comment on their content.

In fact, those who participate and engage in these posts are more likely to become potential customers.

They are proven to be active.

Another bonus to this method is that the people who comment on their posts may not necessarily even be their followers so you get some extended reach outside of their follower reach

On Instagram, anyone can like or comment on the another user’s post regardless of whether he/she follows that users or not, (unless they have already been blocked).

So, it is extremely easy to find potential customers on Instagram.

Get started by adding some cool posts and follow your potential new customers.

You will be followed back by some of these new niche members.

Instagram Restaurant Marketing Hashtags

Instagram hashtags are unquestionably the simplest and probably the most useful marketing tool that you can use on Instagram.

Hashtags as we know them started from Twitter.

But now they have gained huge success on other social media platforms also especially Instagram.

By adding hashtags (#) to specific words, or a combination of words, you can make it easy for others to reach your posts.

For example, if you use #restaurant on some of your posts, then whoever searches “restaurant” in the hashtag search option or sees the tag on a recent post and just clicks it will be linked into all the other posts that use the same tag with the most recent content showing first on the page

#restaurant would be a very broad term to use for restaurant marketing, and you would be advised to use tags that are more niche to really drill down on those you are looking to appeal to

Examples can be #RestaurantInNewYork #PizzaTime.

Promote Your Instagram Profile And Posts On Your Site And Other Social Media Platforms

If you want to promote your services and attract more Instagram followers, then you also have to look outside Instagram sometimes.

You need to post across all the social media platforms and invite them to your Instagram profile.

It is also a very good idea to connect your Facebook profile with Instagram.

Whenever any of your Facebook friends join Instagram, they can see your profile and are likely to then follow.

In addition to connecting your Instagram profile to your other networks, you can add the Instagram profile to your business websites.

You can display an Instagram follow button on landing pages and services pages.

So, whenever visitors will come to your website, they can follow you even if they are not going to turn into your customers at that moment.

By following your Instagram profile, they will regularly see your posts and can consider following in the future.

Explore Different Types of Content

It is a good idea to upload different types of content to engage the user.

It is a human psychology to take an interest in variety.

So, by keeping your posts varied, you can keep the users engaged with your posts.

It is recommended to consider posting videos when photos won’t work.

It is often interesting for the users to see the video among thousands of images.

And that is why short videos can work well when restaurant marketing with Instagram.

A number of ideas can be used for the videos.

You can show a behind the scenes view of your restaurant.

The different types of meals that are available.

You can give a brief tour and give a description of some of the services that you offer.

You can also use the Instagram carousel feature.

This feature allows you to add different photos in a single post.

The carousel feature is perfect to highlight different aspects of the restaurant when marketing on Instagram.

Add Stories When Marketing Your Restaurant

Adding stories is an ideal feature to give updates to your followers when you are doing restaurant marketing or any other type of marketing with Instagram.

When you add stories, your followers get notified.

Stories that you add are displayed for 24 hours.

They are great for displaying the most current information that is happening right now.

A good use of this feature when restaurant marketing would be to blast out an update about a discount that is currently available.

Or maybe to promote a 2 for 1 type offer, or kids eat free deal.

Instagram stories are great for promoting anything that is time sensitive to your followers.

You can also cross-promote from Instagram to Facebook with Instagram Stories.

Use Poll Stickers

The poll sticker feature was launched by Instagram last year in October 2017.

This is an interactive feature, which can be used to engage more and more audiences.

Poll Stickers can be used with Instagram stories allowing.

You ask questions to your audiences on your stories.

Then review the answers.

In the case of Instagram restaurant marketing, you can ask survey type questions like whether people like your meals and services, what improvements they want in your services or meals and a lot more.

Selling Products With Instagram Stories

Instagram is always developing new features for business users.

One such feature is tagging the products to the post.

With the help of this feature, the users who are interested in your products will be able to purchase them in an easy way, and it will definitely be beneficial for your business also.

Some restaurants also sell products, merchandise type products, cakes, and dessert type produce.

Instagram stories can be very useful when selling any products from your restaurant.

Creating Product Pages

It could be a good marketing strategy to create separate product pages for your restaurant or business.

Let’s say your restaurant sells cheesecake as a dessert option. You could make a separate Instagram page around the different cheesecakes that you sell.

This would be a good way to pull in foot traffic for those who would like to buy a slice or two of the best cheesecake in town.

All you need to do is to create a second account giving it a clever username like for example BestCheeseCakeInTown.

Add cool visuals showing all the different cheesecakes that you sell to your new page.

Then you can tag your restaurant on the images to show where you can buy.

You can also tag the new page in your restaurant posts.

Instagram profile usernames are clickable so you have effectively given yourself clickable post links on Instagram, something that is sadly missing from Instagram

Creating a second page for a product is a great way to highlight the product and also a great method of cross-promotion on Instagram and works really well with Instagram restaurant marketing.

Instagram Restaurant Marketing — Takeaways

With this article, we have covered the basics of restaurant marketing on Instagram.

The good news that everything you have been shown here in this article can easily be adapted and applied to work with just about any Instagram niche.

All of the ideas outline would work just a well if you have a clothing business or are a personal trainer or fitness professional.

With Instagram seeming to be focusing more and more towards business-related updates, now more than ever is the time to use Instagram to market your brand or business.

Originally published on http://infobunny.com/instagram-restaurant-marketing/