CAPITAL ART

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Neo-Classic! Superslow and HD – melting the hearts of all breakfast lovers

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Intelligent, entertaining, professional – Siemens show the world how to make ads that appeal to their primary target groups. This ad is on the level of apple's 'think different' campaign.

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Infographics. Corporate male voice-over. You probably don't remember the voices from the ads in Blade Runner, but the 1982 prediction of how things would be in 2020 is not far fetched in relation to the voice-over. It has become an ineradicable part of any corporate ad or infographics ad. The question is whether it's a shame or not that we are getting used to only one particular voice-over in corporate advertisement and video campaign material. Does it show that the big companies and corporations really are never thinking outside the box, or is it completely deliberate? See for yourself.

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Co-creation. The Samsung / Angry Birds co-creation is an example of an ad-strategy that everybody wants to be part of. Co-creation is based on a symbiosis, a mutual beneficial relationship. The question is whether the Angry Birds (the most popular mob game ) graphics drags down the Samsung design and other features of the smartphone, see for yourself.

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