Carlos Pacheco

Follow At Your Own Risk

[carlospacheco]

Rare chill moment with meow.

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Well it took a few weeks but they seem to like each other.

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2021 Me: Hey @royksopp, where’s the new music?

2022 Royksopp: Hold my beer

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Legendary Artist Carlos Pacheco Has Passed Away at Age 60

Carlos Pacheco, a legendary comic book artist who worked on numerous titles at both DC and Marvel, passes away on November 9 at the age of 6

This blows big time. I would frequently engage with him on Twitter because I’m often tagged by fans by mistake but always made the effort to correct them and give him credit which he appreciated. I always felt special sharing a name with such a great talent.

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Whomever still thinks we should hold on to daylight savings doesn’t have pets.

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Last night the power was out in our neighbourhood for a few hours. The moon was bright and the sky was free of light pollution.

[carlospacheco]

Finally get to see the trophy 🏆 that me an the team at @jflgags got. https://ift.tt/36Zn2h8

[carlospacheco]

Anatomy of Building a World-Wide Movement

We’ve got a big guest, this week! Say hello to Vicki Saunders.

Vicki is the multi-award-winning Founder of SheEO, the worldwide ecosystem that supports, finances, and celebrates female innovators using ‘Activators’ as well as hosting summits, events, and much,  much more!

To name just SOME of her accolades - on top of being named as 1 of 30 “World-Changing Women in Conscious Business”, she’s also been listed as one of “100 Most Influential Leaders of 2015”.

SheEO has recently expanded to a brand region,  the United Kingdom! We’ll be talking a little bit about how she’s managed to scale and sustain this type of growth.

Here’s what we talked about:

1:37 - How Tara met Vicky and the idea behind SheEO.

5:30 - The first 5,000 activators.

7:27 - How SheEO works beyond just the money.

10:59 - The types of companies that SheEO invests in.

13:44 - Vicky explains SheEO's approach and radical generosity.

17:33 - The practice of gratitude.

20:07 - The SheEO voting parties.

25:03 - How SheEO got to over 5,000 activators and is building a world-wide movement.

33:10 - How men support SheEO

35:38 - Amy Cross and Gender Fair.

40:00 - We're not here to serve you.”

42:40 - Some of the innovative companies that SheEO has invested in.

45:53 - Investing in women is a really great strategy.

48:48 - The SheEO Global Summit in Toronto March 9 & 10, 2020 and what's next.

Make sure to learn about Gender Fair which provides independent analysis of a company's true commitment to gender equality.

Thanks again to Vicki for coming to see us. Be sure to follow her on Twitter and LinkedIn!

Here's our latest episode of Anatomy of a Strategy

[carlospacheco]

Anatomy of Think, Do, Say

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. 

He’s worked with massive brands such as Evian, Johnson & Johnson, Microsoft, Hershey, and many more. Ron has been recognized by The London International Marketing Awards, The Canadian Marketing Association, The Marketing Awards, and far too many others to list here.

Ron stopped by the studio to chat with us about agency life, changing the agency model with Church & State and his latest book, Think. Do. Say: Building Personal and Organizational Momentum in a Busy, Busy World.

A big thanks to Ron Tite for taking the time and visiting us. 

Here’s what we talked about:

[1:06] - Introducing Ron Tite.

[2:53] - Church & State and what is the golden suitcase?

[10:19] - Did Ron change the agency model?

[13:25] - Changing the agency model. How did Ron position Church & State as different?

[21:00] - The idea behind Think, Do, Say.

[26:54] - Ron’s Next Book title.

[29:00] - The Think, Do, Say podcast.

[30:30] - Disruptors want to become the establishment.

[34:03] - Are new direct to consumer brands are marketing experiments?

[38:05] - How marketers ruin everything

[43:40] - What is a “Pitch Slap”?

[45:56] - How influencers have become the ultimate pitch slappers.

[51:45] - What we lose with efficiencies and analytics.

[54:30] - Why failure shouldn’t be embraced / creativity should become predictability.

[57:30] - Leading versus lagging indicators and setting benchmarks. 

Show notes and links:

Order Ron’s book Think, Do, Say - https://amzn.to/2tRJSJw

Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite

Think, Do, Say Podcast: http://thinkdosay.com

The Coup Podcast: https://frequencypodcastnetwork.com/podcasts/the-coup/

Over 3000 assaults in Ubers in 2019: https://www.cbc.ca/radio/asithappens/as-it-happens-friday-edition-1.5387218/3-000-sexual-assaults-reported-in-uber-rides-last-year-the-tip-of-the-iceberg-says-lawyer-1.5387224

Away suitcase employees describe toxic environment: https://www.theverge.com/2019/12/5/20995453/away-luggage-ceo-steph-korey-toxic-work-environment-travel-inclusion

Ron Tite On Think Do Say – This Week’s Six Pixels of Separation Podcast: https://www.sixpixels.com/articles/archives/ron-tite-on-think-do-say-this-weeks-six-pixels-of-separation-podcast/

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Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Here's our latest episode of Anatomy of a Strategy

[carlospacheco]

Happy birthday @trulyinc ! #agencylife https://ift.tt/2sYTths

[carlospacheco]

Digital Transformation & B2B Matchmaking

This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here!

Karima is the award-winning CEO of Red Dot Digital, a strategy & insights led agency based right here in Toronto and around the world. Karima has now ventured into the B2B matchmaking world, with her latest project, B2BeeMatch - hot off the press.

She’s also the Vice President and Board Member of The British Canadian Chamber of Trade and Commerce where she helps to promote trade links and business ties between Canada and the UK.

On top of all of the above, Karima founded Tech Canada Advocates - a global tech advocacy group aimed at improving the areas of diversity, digital skills, talent mobility, and access to funding in tech.

Here’s what we talked about:

Red Dot Digital & digital transformation [03:19]

B2BeeMatch & how it works [13:53]

Finding the right business match [24:11]

The pitfalls traditional networking [29:57]

Value & community in B2B matchmaking [33:27]

Teaching & guiding SMBs [39:24]

Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Here's our latest episode of Anatomy of a Strategy

[carlospacheco]

Happy New Year!! #hny https://ift.tt/2QdC5P3

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Merry Christmas! https://ift.tt/2PU7PZe

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Ranger is always watching. https://ift.tt/37a2suZ

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As I enter this lavatory I wonder what “adventures” are ahead. #bathroomthoughts https://ift.tt/2PRtsZb

[carlospacheco]

The Future of Brand Value with Mark Radha

In our final episode of 2019, we look to the future!

Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha. As a brand economist, he’s here to give us a glimpse into what brand trends we’ll see in 2020 and beyond.

After working as a Lead Analyst and a Strategy Director, Mark became Co-Founder, CEO, and Chief Brand Economist at Strata Insights Inc. - a company that analyses all aspects of a business’s corporate activity to predict and amplify it.

Mark refers to this as Brand Economics, as this approach looks at methodologies and data (such as econometrics, investor relations, even including behavioural and linguistic factors). Mark is also heavily involved in establishing industry standards that help executives understand the financial importance and credibility of their brand.

Here’s what we talked about:

Lululemon: developing a cult brand with no advertising

What does ‘brand’ mean to you today?

What did ‘brand’ mean in the past? What’s changed?

Trend: Brand perception = brand value?

Trend: Accountability as value

Trend: The value of our data

The future of measuring brand (& the importance of culture)

What should brands be doing in 2020 to improve perception?

What do you think of Mark’s predictions, and what do you think we should look out for in 2020? Let us know!

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Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada.

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Here's our latest episode of Anatomy of a Strategy

[carlospacheco]

Happy 70th birthday mom! https://ift.tt/2tlkawT