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[cassidywickham]

Fashion Activation / Pop-Up Shop

Brand Selection: Aritzia

Aritzia is a contemporary women’s fashion brand known for elevated basics, minimalist styling, and premium-feeling shopping experiences. A pop-up activation would be highly advantageous for Aritzia because the brand thrives on curated aesthetics and immersive in-store environments. A temporary activation allows the brand to reach new markets, promote key seasonal drops, and drive high-impact social media engagement especially among Gen Z and millennial shoppers who love branded experiences.

Pop-Up Concept: The Cozy Luxe Chalet

Theme: A winter-inspired pop-up called The Cozy Luxe Chalet, celebrating Aritzia’s iconic Super Puff collection, luxe knitwear, and holiday essentials with soft lighting, cocoa bar, and snowy photo moments.

Target Audience

Gen Z & millennials (ages 18–34)

Fashion-forward shoppers who love Instagram branded moments

Fans of Aritzia staples: Super Puff, Effortless Pants, Sculpt Basics, and Cozy sweaters

Goals of the Activation

Increase brand awareness via social-driven activation

Promote Aritzia’s winter/holiday collection

Drive sales through limited-edition pop-up exclusives

Build community and customer loyalty

Create viral content opportunities

Timing + Location

Time of Year: Early December (Holiday shopping season + peak winter wear interest)

Location: New York City, Soho (high foot-traffic + aligns with Aritzia’s minimalist luxury aesthetic)

What the experience looks like

Cozy drink bar (chai, cocoa, cider)

Custom embroidery/patch station

Photo studio with faux snow

Limited-edition pop-up pieces

Live music (DJs + acoustic)

Gifting wall with prizes

One highlight of The Cozy Luxe Chalet pop-up is the Hot Chocolate Cozy Stand, a warm, inviting beverage bar that enhances the winter chalet atmosphere. The station features artisan hot chocolate topped with whipped cream, marshmallows, cinnamon, and crushed peppermint. Guests can choose between classic cocoa, mocha, or a seasonal white-chocolate version served in branded Aritzia cups.

The cozy beverage stand not only adds to the sensory experience of the pop-up, but it also encourages guests to stay longer, relax, and enjoy the winter ambiance. It becomes a natural social-media moment, with aesthetically designed mugs, toppings, and a neutral-toned counter styled to match Aritzia’s elevated minimalism. This element helps deepen the brand’s emotional connection with customers while aligning perfectly with the winter theme.

Why I Chose the Name The Cozy Luxe Chalet

I selected the name The Cozy Luxe Chalet because it perfectly captures the experience and atmosphere I wanted this Aritzia pop-up to represent. Aritzia is known for creating warm, comfortable, and elevated spaces, and this name blends all three aspects of their brand identity.

The word “Cozy” communicates the softness, warmth, and comfort found in Aritzia’s winter staples, such as the Super Puff, Cozy sweaters, and layered basics. “Luxe” reflects the brand’s elevated minimalism clean interiors, premium textures, and a curated, high-end shopping experience. The word “Chalet” brings in the seasonal inspiration behind the pop-up, referencing modern ski lodges and winter cabins that feel both stylish and inviting.

The Cozy Luxe Chalet sets the tone for a winter activation that feels premium, aesthetic, and immersive. It gives guests an immediate sense of what to expect: a warm, elevated, winter-inspired environment that aligns with Aritzia’s brand values and appeals to their fashion-forward, experience-driven audience making them feel comfortable and enjoy this experience all together.

[cassidywickham]

Forever 21 x Barbie: Bringing Barbiecore to Life

Introduction

Forever 21 is known for its fast-fashion collaborations that capture viral pop-culture trends. One of the brand’s most successful recent partnerships is with Mattel’s Barbie™, an officially licensed collaboration that blends nostalgia with current trends. Released in 2023, the Forever 21 x Barbie collection arrived right as Barbiecore exploded on social media, driven by the buzz around Greta Gerwig’s Barbie movie.

This collaboration perfectly merges the classic Barbie aesthetic pinks, glitter, and 2000s nostalgia with Forever 21’s youthful, trend-driven customer base. I chose this collab because it shows how a fast-fashion brand can use well-known IP to boost relevance and connect with Gen Z through both physical and digital fashion experiences.

What type of IP does Forever 21 use?

Forever 21 partnered with Mattel, the company that owns the Barbie™ intellectual property. This means every logo, likeness, and name used in the collection was officially licensed. The collaboration included clothing, swimwear, sleepwear, and accessories, all designed around Barbie’s signature pink color palette and iconic logo.

This wasn’t an “inspired by” interpretation it was a fully licensed collaboration that allowed Forever 21 to use the official Barbie trademarks, fonts, and imagery across products and marketing materials.

Target Demographic

The Forever 21 x Barbie collection was designed to appeal to:

Gen Z consumers who love nostalgia and social-media aesthetics.

Young Millennials who grew up with Barbie and are drawn to her resurgence through the movie.

Trend-driven shoppers looking for affordable ways to participate in viral fashion moments (like “Barbiecore”).

Digital natives who engage in the metaverse  the collab even extended into Roblox, letting players buy virtual Barbie x Forever 21 outfits for their avatars.

By merging digital and real-life fashion, Forever 21 cleverly expanded its reach into a tech-savvy, image-conscious audience.

How the collaboration added value

The collaboration was a huge success for both brands in multiple ways like:

Image: It positioned Forever 21 at the center of one of 2023’s biggest cultural trends. By linking with Barbie, Forever 21 refreshed its image as a fun, youthful brand that keeps up with pop-culture movements.

Sales: Barbie merchandise sold out quickly after launch, especially online and in key markets. The strong pink aesthetic and affordable prices made it perfect for impulse and trend shoppers.

Media Coverage: The collab was featured across Business Wire, WWD, Teen Vogue, and social media platforms, gaining millions of impressions through TikTok “Barbiecore” outfit videos and unboxings.

This collaboration successfully combined nostalgia, trend appeal, and accessibility three things Forever 21 does best.

Has Forever 21 become known for IP-driven collabs?

Yes, Forever 21 regularly works with entertainment and pop-culture IP such as Hello Kitty, Juicy Couture, and Care Bears. These collaborations reinforce its reputation as a “trend adapter” a brand that quickly turns cultural moments into fashion statements.

Rather than diluting Forever 21’s identity, the Barbie collab strengthened it by aligning the brand with current pop trends, while keeping prices accessible and the tone playful.

Did it influence future collaborations or brand perception?

The success of Forever 21 x Barbie proved that nostalgia-driven IP collabs can work across both physical and virtual platforms. After the collection launched, Forever 21 leaned even more into:

Y2K-inspired collaborations (Juicy Couture, Hello Kitty)

Digital fashion initiatives through Roblox and the metaverse

Color-focused microtrends (like “Pinkcore” and “Glitz Revival”)

Overall, the collab helped modernize Forever 21’s reputation from “mall brand” to “culture brand” one that thrives on speed, fun, and connection to what’s trending right now.

Links:

Forever 21 and Mattel Partner on All-New Barbie® Fashion Collection — Authentic Brands Group

Forever 21, leading fashion retailer, today announced its next installment of Forever 21 x Barbie. The brand has once again teamed up with M

Forever 21 Just Dropped the Cutest Barbie Collection

This Barbie is going to be sporting the cutest summer ‘fits.

Forever 21 collaborates with Barbie

The collection created with the beloved brand by leading global toy company Mattel Inc. was inspired by the Barbie DreamHouse.

[cassidywickham]

AI in the Fashion Media Industry

Artificial Intelligence is quickly changing how the fashion industry creates media. From digital campaigns to AI-generated models, many brands are experimenting with new ways to tell stories and connect with audiences. Below are three examples of how AI is being used in fashion media today.

1. Levi’s Virtual Models with Lalaland.ai (2023)

Summary: Levi’s partnered with the digital modeling company Lalaland.ai to create AI-generated models that represent different body types, skin tones, and ages. The idea was to make online shopping more inclusive by showing how clothing looks on a variety of digital models instead of photographing real people for every outfit.

 Inclusive, digital, experimental

The use of AI worked well from a visual and practical standpoint, but it also sparked controversy. Many people felt Levi’s should have used real, diverse models instead of computer-generated ones.

The campaign was mostly criticized for using AI in a space where real representation was needed most.

Source: Forbes – Levi’s Uses AI Models

The AI Models Replacing Fashion Models And Business Models

Virtual fashion models, among other industry advances in AI and data, can provide inspiration for businesses in other sectors.

2. Balmain’s “Virtual Army” (2022)

Summary: Luxury brand Balmain created a group of AI-generated virtual models called the “Balmain Virtual Army.” These digital models were designed by Cameron-James Wilson, who also created Shudu, the world’s first digital supermodel. The virtual models appeared in social media campaigns and editorials wearing Balmain clothing.

 Futuristic, artistic, digital

The campaign fit perfectly with Balmain’s tech-forward and creative image. AI helped the brand create consistent, eye-catching visuals without relying on traditional photo shoots. However, it didn’t have the same emotional connection as real human models.

It was mostly well-received, with many praising the innovation, though some worried that AI could replace real creative jobs.

Source: Vogue Business – Balmain’s Virtual Models

AI beauty pageants and hyper-perfectionism: Welcome to the age of ‘meta face’

As artificial intelligence redefines beauty standards, should brands conform or challenge?

3. Puma’s AI-Generated Ad Campaign (2024)

Summary: In 2024, Puma released an AI-generated campaign that used platforms like Midjourney and Runway to design futuristic sports visuals. The campaign featured hyper-realistic AI-created athletes and environments that matched Puma’s modern and high-energy image.

 Creative, bold, efficient

AI helped Puma create striking visuals quickly and at a lower cost than traditional photography. It also allowed the brand to experiment with new design styles that would be hard to capture in real life.

The campaign was positively received, with many fans praising its creativity and visual impact. Some critics, however, questioned how much of it reflected real athletic performance or products.

Source: Adweek – Puma Uses AI in Marketing

Puma Kicks Gen AI Into Gear, Letting Fans Design Manchester City’s 2026 Kit

Puma spent over a year developing the AI jersey design project with FTR Studio and Deep Objects, using a Stable Diffusion base model.

[cassidywickham]

Blog Post 8: Blogging Era Then and Now

Chiara Ferragni ( The Blonde Salad) Chiara Ferragni is one of the most famous fashion bloggers from the early 2010s. She started her blog, The Blonde Salad, in 2009 when she was a college student in Milan, Italy. What began as a small personal style diary quickly grew into one of the most powerful blogs in the world and helped shape what we now call the influencer era.

Her Rise to Fame Chiara started The Blonde Salad with her then-boyfriend while she was still studying law. The blog name came from her personality she’s blonde and her mix of fashion, beauty, and lifestyle posts, like a “salad” of everything she loved. At first, she simply shared photos of her daily outfits, her favorite accessories, and moments from her life. People loved her simple, real style and her approachable way of talking about fashion. Within just a few years, Chiara became known not only in Italy but around the world. By 2011, big fashion brands began noticing her. She was invited to fashion weeks in Paris, Milan, and New York. Chiara became one of the first bloggers to sit front row at major runway shows something that used to be only for editors from Vogue or top stylists. Her photos and blog posts offered fans a look inside the world of fashion from a young woman’s point of view, not a big magazine’s. What Her Blog Was About The Blonde Salad started out as a personal style and lifestyle blog. Chiara would post her daily looks, travel diaries, and favorite fashion pieces. Unlike magazines, her blog felt personal and fun. She wrote the way she talked friendly, honest, and full of excitement. She also shared her travels, behind-the-scenes moments from fashion week, and her favorite beauty products. Over time, The Blonde Salad became more than just a blog. It grew into a full website that shared fashion inspiration, style tips, and later even shopping links. Major Career Successes Chiara turned her blogging success into a full business. She launched her own shoe and fashion line, the Chiara Ferragni Collection, which became a hit around the world. She also began working with major brands like Dior, Louis Vuitton, and Chanel. Her story even became a case study at Harvard Business School, showing how she turned a simple blog into a global brand. Chiara also became one of the first bloggers to appear on the cover of Vogue, proving that digital creators could stand alongside traditional fashion icons. Today, she has millions of followers on Instagram, owns a successful fashion company, and continues to inspire young people who want to build their own brands online. Her Impact on Modern Fashion Media Chiara Ferragni helped change how the fashion world works. Before her, most fashion content came from magazines or big companies. Chiara showed that one person with a camera, a blog, and a strong point of view could reach millions of people. She made fashion more personal and interactive. Fans didn’t just see her photos they got to follow her life and connect with her as a real person. This kind of personal connection is now what defines the influencer and digital creator world. Her work also blurred the line between fashion and business. She showed how content and commerce could mix you could share your style and also build a brand at the same time. Many of today’s fashion journalists and influencers now follow her path, creating their own content, brands, and partnerships. Then vs. Now In the early 2010s, blogs like The Blonde Salad were the center of fashion on the internet. People visited every day to see new posts and comment on outfits. Now, that energy has mostly moved to social media like Instagram and TikTok. But the heart of it is still the same: storytelling, creativity, and a personal voice. Chiara’s early blog taught the fashion world that audiences want authenticity and personality. Today’s digital journalists and influencers still use the same formula mixing real life with fashion in a way that feels genuine and inspiring.

Chiara Ferragni is a digital entrepreneur and one of the world's most famous icons of Italian style. She is the CEO and founder of TBS Crew

Chiara Ferragni Brand

https://www.instagram.com/chiaraferragni/?igsh=cDZsb2h4ZHBiN2tj#

[cassidywickham]

Behind the Runway: My Experience Volunteering at New York Fashion Week with Runway 7

This fall, I had the incredible opportunity to volunteer at New York Fashion Week 2025 with Runway 7, one of the most dynamic platforms for emerging and established designers. Being part of this event gave me a firsthand look at the fast-paced, creative, and detail-oriented world behind the runway. From the moment I stepped backstage, I could feel the excitement and energy in the air. I worked closely with designers and models helping with quick outfit changes, ensuring each look was perfectly styled, and keeping the backstage flow organized and on schedule. It was amazing to see how much teamwork and coordination go into every second of a fashion show. I also assisted with VIP guest relations, working alongside the event planning team led by Daniela Valeria Caballon Castillo. Our goal was to make sure that each guest’s experience was seamless and memorable from check-in to their front-row seats. It taught me how much thought and precision goes into hospitality and brand presentation at major industry events. In addition to my backstage and event duties, I contributed to the marketing team under Natalia Ramirez, where I helped capture and create digital content to showcase the energy of the shows. Documenting the atmosphere the rush of models, the sparkle of lights, and the reactions of the audience reminded me how storytelling extends beyond the runway itself. Through this experience, I gained a deeper appreciation for every role that brings a fashion show to life. It’s not just about the clothes it’s about the people, the creativity, and the collaboration that transform ideas into unforgettable moments. Volunteering at New York Fashion Week with Runway 7 truly fueled my passion for fashion production, marketing, and event coordination. I’m so grateful to Runway 7 for allowing me to be part of such a dynamic and inspiring environment. This experience reminded me why I love this industry and inspired me to continue pursuing opportunities that merge creativity, storytelling, and community.

[cassidywickham]

Building on my initial look book concept for Dior, Ive created three mood boards(2 for each one) that guide the art direction of the photoshoot. Each one focuses on a key aspect of the production: lighting, model poses, and hair & makeup.

The lighting board transitions from soft and romantic daylight into glamorous studio lighting, ending with dramatic shadows that reflect Dior's iconic elegance.

My model poses board supports this narrative visually, beginning with gentle gestures and evolving into strong, editorial stances.

Finally, the hair and makeup mood board features versatile styles that celebrate diversity while staying cohesive with the Dior aesthetic.

This expanded concept allows the shoot to tell a complete story, one that feels timeless, yet fresh and elegant and appealing to longtime fans of Dior and a new generation discovering the brands legacy.

[cassidywickham]

Blog Post: Subculture Photo Shoot Production

For this project, I focused on two very different New York City subcultures: Old Money Now NYC and The Neon Underground Rave Scene. My goal was to capture the contrast between the city’s quiet, refined elegance and its bold, high-energy nightlife.

Research & Styling

I’m part of the styling team, so I started by researching the signature looks of each subculture:

Old Money Now NYC: tailored coats, pearls, champagne-toned neutrals, all about understated luxury.

Rave Scene: mesh, neon colors, bold makeup, and statement accessories that reflect the energy of underground nightlife.

I did shopping research for both themes and styled the outfits with my team. Some of the photos for the rave spread were ones I took of myself and my model, Abby, to capture authentic energy and attitude.

Photography & Design

I designed a two-page magazine-style spread:

The Old Money page focuses on muted tones, pearls, gold accents, and soft, timeless visuals.

The Rave page is full of vibrant colors, club lights, and dynamic crowd energy.

For the rave shoot, Abby and I experimented with the bright green elevators in our building, which gave off a neon glow and created a fun, edgy atmosphere. This allowed us to play around with different poses and ideas while keeping the vibe authentic to the rave scene.

For now, I also used some images from Unsplash to help build out the visual mood of both spreads, but I’m working on capturing more original photos.

Next Steps & Location Planning

I know you (Professor Wallis) are bringing me a few more items to use for the photo shoots and spreads which i really appreciate. I’m also planning to explore new locations to strengthen the shoots:

Rave Shoot: I’m hoping to go to Bit Bites for an authentic rave vibe, as well as taking some pictures outside to capture the urban nightlife feel.

Old Money Shoot: I’m aiming to shoot in Central Park and gather a few props (like vintage accessories or picnic elements) to create a polished, elegant atmosphere.

I’m still brainstorming a few more location ideas to add variety and depth to the final spreads.

Reflection

Being both on the styling team and behind the camera for part of the rave shoot helped me connect to the theme and capture the energy authentically. Shooting in the green elevator with Abby pushed us to experiment and find new creative angles. With the new items from my professor and the upcoming shoots in real NYC locations, I’m excited to bring more originality to my spreads and tell a stronger visual story.

[cassidywickham]

Draft Article (Opinion Editorial Style)

Cassidy Wickham

September 21, 2025

Fashion in the Media

Into the Neon Underground: Why Rave Culture Still Matters

                  When most people think of raves, they imagine loud music, flashing lights, and all-night parties. But for many rave cultures is much more than that, it’s a community where people feel free to express themselves, connect with others and celebrate music together.

Rave culture began in underground spaces away from the rules of mainstream clubs. These parties gave people especially those who didn’t always feel accepted elsewhere, a place to belong. That history of freedom and inclusivity is still at the heart of raves today. On the dance floor, there are no rules for how to dress or how to move. You can wear glitter and neon or something simple. What matters most is the energy you bring and the way you connect with others through music.

In cities like New York and beyond, rave continue to thrive because they create powerful shared experiences. When hundreds of people dance together under colorful lights, the feeling is electric. You don’t need to know anyone the music makes you part of the crowd.

The symbols of rave culture carry meaning like Kandi bracelets, fans, LED lights, and glow sticks turn into part of the performance, blending fashion with self-expression. Rave culture matters because it is more than a party. It is a reminder of what happens when people come together without judgement. In a world that often feels divided, raves create spaces of connection, acceptance, and joy. They prove that strangers can feel like family even if only for a night and that self-expression under neon lights is something worth protecting.

Production/Media Notes:

To support this article, I will need:

Photoshoots: with rave inspired outfits (neon, glitter, metallics)

Locations: 8 Bit Bites (neon arcade), House of Yes (club setting), Brunswick Collective or Bowery Wall (graffiti backdrop)

A mix of full body shots and close up detail shots (Like Kandi bracelets, glow sticks, and rave makeup)

Design: neon colors, glitch effects, and bold styles

Poetry- Poem: Into the Neon Underground:

List of things that are iconic in rave culture:

The bass is a heartbeat,

Shaking the floor,

Pulling us closer.

Lights flash,

Colors spin,

Faces glow in the dark.

We trade bracelets,

Plastic beads but real meaning,

Peace, love, unity, respect.

Hands reach high,

Lasers cut the night,

Sweat and glitter mix like paint.

I forget my name,

I forget the time,

I only feel the music.

One crowd,

One beat,

One moment that feels endless.

This is more than a party,

It is freedom,

It is joy,

It is us glowing together

In the neon underground.

Sounds: Bass, beat, music, heartbeat

Lights: Neon, lasers, glow sticks, strobe lights

People: hands up, crowd, strangers becoming one

Objects: kandi bracelets, glitter, beads

Feelings: freedom, unity, joy, losing track of time

Subculture Photoshoot plan- Rave Culture Theme(Cassidy):

Focus: rave/underground nightlife aesthetic - vibrant, energetic, neon- heavy visuals that capture the rawness and individuality of rave culture

Models: Abby(friend) + Myself

Tone: Bold colorful, slightly chaotic but polished enough for magazine spread

Camera: Olivia if possible

Everyone who will be present for this photoshoot: Gabrielle, Myself, Olivia, and Abby

Photo Shoot Concepts:

Neon arcade energy

Location: 8 bit bites (neon LED floor + arcade vibes)

Visual direction: playful rave styling, exaggerated accessories ( glitter, Kandi beads, platform shoes, rave glasses)

Shot list: 2-3 dynamic full body images + 1-2 detail shots ( hands, accessories, shoes)

Why this works: Raves are playful , escapist, and full of sensory overload- neon floors and arcade lights mimic that surreal, immersive environment

Subculture angle- The DIY playground of rave culture , bold colors, fun, playful, vibrant, almost futuristic

How this all fits for magazine spread: 6-7 photos spread across 2 pages can tell a mini visual story, street graffiti(arrival, setting the scene, raw individuality), arcade/neon(playfulness,energy, eccentric styling, DIY rave vibes), Venue dance floor( peak, immersion, lights, collective joy)

Immersive Rave Venue:

Location: House of Yes (Brooklyn)- colorful stage lighting, artistic backdrops

Visual direction: On the dancefloor look- styled as if we were in the middle of a rave, bold lighting, smoke machine if possible

Shot list: 3-4 images(candid style movement shots + styled portraits)

Why it works: This is the core rave environment- dark flashing lights, the energy of being in the crowd 

Subculture angle- Captures the collective energy of rave (raw, club like, performance energy), culture movement, music, dancefloor, freedom, radical self-expression

Street Style (Graffiti Edition):

Locations- Brunswick collective (Brooklyn) - bright murals + edgy street textures, Bowery Graffiti Wall ( Manhattan)- iconic, high impact backdrop

Visual direction: Street meets-rave styling( metallic top, oversized bomber jacket, neon mesh, combat boots, contrast polished styling against gritty backgrounds

Shot list: 1-2 wide editorial shots with moral backdrops, 1-2 mid shots, highlighting rave styling ( glitter makeup, bold hair, stacked accessories), (Graffiti, streetwear, nightlife)

Why it works: Ravers often pre-style in the streets before hitting the venue, graffiti walls echo the rebellious underground roots of rave, subversive, artistic, anti mainstream

Subculture angle- Shows how rave culture bleeds into everyday life and connects with, ( edgy, streetwear-driven, urban grit, other urban subcultures)

[cassidywickham]

Dior Look Book- Timeless femininity

Christian Dior was a french fashion designer who changed the world of fashion in 1947 with his famous "New Look". His designs were known for their elegance, full skirts, and focus on femininity. Today Dior remains one of the top luxury fashion brands and is known for combining classic style with modern beauty.

For this blog i created a look book concept for the famous fashion brand Christian Dior. I made three different mood boards, each with its own color theme which is gold/cream, pink, and clack and white. Each one shows different ideas for lighting, poses, and the overall feeling of the shoot.

The gold and cream mood board gives a feeling of warmth and luxury, with soft lighting and a dreamy glamorous look. The pink mood board shows the soft, romantic side of Dior. Its inspired flowers, elegance, and the classic Dior style that made the brand famous. The black and white mood board adds a bold and timeless feel. It reminds us of Diors classic black dresses, strong silhouettes, and stylish chic photo shoots.

My idea to combine the best parts of all three into one photo shoot. By doing this the look book will tell a full story. Starting with a soft romantic looks then moving into glamorous styles, and ending woth bold and classic fashion.

I believe this concept fits Dior because it honors the brands history and also making it feel fresh and modern. It gives the look book variety and this will help it appeal to both longtime fans and younger people who love fashion.

[cassidywickham]

Capturing street style was both inspiring and eye opening. What stood out the most to me was how personal expression shapes fashion. Being out and about and watching people pass by gave me a real look into how fashion works in everyday life. Everyone had their own way of showing different styles and it was really facinating to see all the different looks. Confidence really makes a difference. I loved seeing people so confident in their looks.

A few trends that stood out to me were oversized blazers, baggy jeans, pop of color, mini skirts with tall boots, and lots of layering.A lot of people were wearing sneakers with more dressier outfits showing a fun but comfy type of style. Accessories definitely played a huge role i saw a variety of different ones. I saw a lot of neck scarves, chunky jewlery, and some fun chic bags/purses.

I noticed that alot of people had a very basic/neutral base paired with a bright color piece. Another big trend i saw was wide leg/baggy denim.

Overall i realized street style is more about self expression than trends, everyone showed who they are in their own unique way. My top 5 favorite photos were #1 , #8, #9 and #14 and they highlighted that mix of confidence and individuality which i loved to see.

#1 look stood out to me because it was a cool urban relaxed look. The loose black drawstring pants with a simple tank top created a clean silhouette, paired with a lightweight jacket that adds contrast and movement.The all black accessories all tie together.

#8 look was retro and kind of sporty. It feels like playful but sporty.

#9 look stood out to me immediately for its bold minimalistic edge. The tall black boots add structure and confidence.

#14 look caught my eye because the blazer adds structure with the ripped jeans contrast.

[cassidywickham]

Alexander McQueen was a British fashion designer known for his bold and shocking artistic clothing. He worked as head designer at the french house Givenchy and later started his own fashion brand. His designs mixed beauty with dark and dramatic themes, and he was famous for pushing creative boundaries in fashion. I specifically loved his Voss collection it was so powerful. I love Alexander McQueen because he wasn't afraid to be different. He turned fashion into art and told powerful stories through his clothes. He inspires me to be bold, express myself, and to not worry about fitting in.

Alexander McQueen changed how people see fashion. His runway shows were more like performances very dramatic but yet also emotional, and unforgettable. He showed that fashion can be more than just clothes. He also helped mix fashion with technology and art in new ways.

Yes, sometimes McQueen made headlines for being arguable. His designs and shows were shocking to some people, he was known for being rebellious. Through his work you can see how passionate and dedication he had with every little detail. Most of the time his boldness helped open up important conversations in fashion like beauty standards and social issues, things that aren't talked about enough. We can all learn to be fearless with our creativity.McQueen taught us that its okay to be different, take risks, and to use your voice even in fashion. His designs made an impact on fashion by pushing creative boundaries. He showed that being true to your vision can leave a lasting impact.

Works Cited:

“Alexander McQueen – an Introduction · V&A.” Victoria and Albert Museum, www.vam.ac.uk/articles/alexander-mcqueen-an-introduction?srsltid=AfmBOorIJi6QutS1xbnmgtt1MlVo18Wb5J5rgbOT6PJsQH2V-d5qdMTR.

𝐚𝐫𝐭𝐞𝐦𝐢𝐬. “McQueen.” Pinterest, 19 June 2025, pin.it/33o37Yuqc.

Fury, Alexander. “Alexander McQueen: The Catwalk Was a Stage for the Designer’s Astonishing and Troubling Vision | the Independent.” The Independent, 27 Feb. 2015, www.the-independent.com/life-style/fashion/features/the-catwalk-was-a-theatrical-stage-for-alexander-mcqueen-s-astonishing-and-troubling-vision-10071781.html.

Gonzalez, Alexander Hernandez. “Alexander McQueen’s S/S 2025 Collection Is ‘Grand’ — STITCH.” STITCH, 17 Oct. 2024, www.stitchfashion.com/home//alexander-mcqueen-ss-2025.

House, Julie {the Hyper. “Alexander McQueen.” Pinterest, 25 Nov. 2024, pin.it/7IlkqfXK1.

Kayla. “McQueen.” Pinterest, 28 June 2025, pin.it/63J6YBFk7.

Reveles, Martha Patricia. “Welcome to the official online flagship for the Alexander McQueen fashion house. Discover designer clothing and accessories for men and women.” Pinterest, 12 Apr. 2025, pin.it/6XbJ1dGEy.

[cassidywickham]

Vivienne Westwood, a famous British fashion designer also known as " The Queen of Punk" (Connell, 2024). She designed bold and different clothes that really stood out. She was also known for bringing punk style into fashion and for breaking fashion roles. I love Vivienne Westwood because she wasn't afraid to be different. Her style was very wild, powerful, and unexpected which is why i love it so much. She inspires me to express myself and to not be afraid to be different.

Yes, sometimes Vivienne Westwood has had some bad press and was sometimes described as "outspoken" or "out there" (Walters, 2023). Some people found her designs to be very bold but she used fashion to speak up.

Vivienne Westwood changed how people think about fashion. She brought strong messages into her designs. She showed that fashion is not just about looking good but that it can make people think and talk about the world. We need to think more about the planet.

We can learn to be brave and true to ourselves. Vivienne Westwood showed that it's okay to be out there and different. She also taught us to speak up for what we believe in even if it's through what we wear.

Works Cited:

Developer, Ticketsauce. “Vivienne Westwood: The Queen of Punk — We the Beat.” We the Beat, 27 July 2023, www.wethebeat.com/blog/blog-post-title-two-9z5a3.

News. sos-at-vie-2.exo.io/corp-lean/fashionwomenswear/news/vivienne-westwood-advocates-for-climate-action-in-fashion.html.

Sustainability | Vivienne Westwood®. www.viviennewestwood.com/en-us/sustainability.

The Story so Far | Vivienne Westwood®. www.viviennewestwood.com/en-us/westwood-world/the-story-so-far.

---. “The Legacy of Vivienne Westwood, Queen of Punk — the WALK Mag.” The WALK Mag, 18 Sept. 2024, www.thewalkmag.com/blog-2-3/77f91usf131woil34uwt5xhse51kj0.

“Vivienne Westwood: Punk, New Romantic and Beyond · V&A.” Victoria and Albert Museum, www.vam.ac.uk/articles/vivienne-westwood-punk-new-romantic-and-beyond?srsltid=AfmBOopaBYvY4UgD3JSOsXzyafw__fVSQ5tJF26qxBe6nwT2bPcxQZsh.

Walters, Meg. “The Untold Truth of Vivienne Westwood.” The List, 2 Feb. 2023, www.thelist.com/316397/the-untold-truth-of-vivienne-westwood.

[cassidywickham]

One of my biggest media influencers is Emma Chamberlain. She first became popular on YouTube, which is something Ive watched for awhile. Now she's not just a youtuber, she been on magazine covers, works with big fashion brands, and even goes to huge events like the Met Gala.I was obsessed with her Met Gala looks in 2021 and 2024. She truly looked amazing and really stood out. Emma has created a whole brand for herself. She has her own podcast, coffee company, and even has sold her own merch. I listen to her podcasts very frequently, i really enjoy how real she is when she talks about emotions and life. It feels very comforting and thats what draws people in and why its so special. I usually listen to her podcast when i need to listen to something when i need someone to relate to.

Emma has a big impact on fashion media by brining more relatable and real voice into the world. What i love most about Emma is how she is always herself. She's been able to build such a successful career just by being real and doing what she loves which i admire so much. Ive learned from her that staying true to yourself and being consistent and passionate with your image and who you are can take you far and thats something we can all take away from her.

Works Cited:

Abigail. “Miss Claire.” Pinterest, 8 June 2025, pin.it/6aQBxmGcq.

Arciszewski, Sebastian. “Anything Goes With Emma Chamberlain Podcast Review | Find That Pod.” Find That Pod, 13 Feb. 2024, findthatpod.com/anything-goes-with-emma-chamberlain-podcast-review.

Borrelli-Persson, Laird. “Emma Chamberlain Puts a Goth Spin on Nature in Not One, but Two, Jean Paul Gaultier Dresses for the Met Gala 2024.” British Vogue, 6 May 2024, www.vogue.co.uk/article/emma-chamberlain-met-gala-2024.

Concept, Catwalk. “Star.” Pinterest, 12 Mar. 2025, pin.it/7D29lZocD.

Hicks, Katie. “How Chamberlain Coffee Is ‘Growing up’ With Its Founder.” Marketing Brew, 12 Mar. 2024, www.marketingbrew.com/stories/2024/03/12/how-chamberlain-coffee-is-growing-up-with-its-founder.

J. “Emma Chamberlain.” Pinterest, 13 Sept. 2024, pin.it/4ltWQLjdR.

Purwar, Pankhuri. “Emma Chamberlain.” Pinterest, 9 Aug. 2025, pin.it/5ZmSnhAP4.

The Boar. theboar.org/2025/03/laid-back-familiarity-why-anything-goes-with-emma-chamberlain-is-the-perfect-podcast-in-a-world-of-perfectionism-and-performance.

Widjojo, Conchita. “Emma Chamberlain Debuts at Met Gala in Custom Louis Vuitton.” WWD, 14 Sept. 2021, wwd.com/fashion-news/fashion-scoops/feature/emma-chamberlain-met-gala-custom-louis-vuitton-1234925050.

[cassidywickham]

Hannah Harrell is a highly engaging content creator and influencer in the fashion and beauty field. I admire her because her content really inspires me. I found her on Tik Tok and Instagram before i started college, during a time when i wasn't sure what i wanted to do. Ive always loved fashion, but seeing her style, confidence, and creativity made me even more passionate about it. She in a way helped me realize that I want to explore fashion more seriously and follow what i love. Hannah Harrell has contributed to fashion media by bringing high fashion to a wider audience through social media. She creates content on Tik Tok, Instagram, and Youtube that mixes luxury style with everyday wear, making fashion feel fun and relatable. By sharing "Get ready with me" videos, behind-the scenes looks at big shows like Armani and Chanel, and honest thoughts about fashion and beauty, she helps people feel more connected to the world.

Her coverage of events like Milan and Paris Fashion Week shows her followers what its like to be inside those spaces giving fashion media a more personal and modern voice. Hannah Harrell has not created any bad press in the fashion industry. She is known for being positive authentic and professional in her collaborations with brands like Chanel, Dior, and Armani. Something that we can all learn from Hannah Harrell is that staying authentic and consistent builds trust and success. Hannah shows that mixing high fashion with a relatable, down to earth personality makes fashion more approachable for everyone. She also shows the importance of balancing creativity with professionalism when working with brands.

Works Cited:

Bandoni, Lucia. “hannah harrell paris fashion week 2023 christian dior event blackcherrylipstick.” Pinterest, 28 May 2025, www.pinterest.com/pin/3307399721534619/sent/?invite_code=88cd7ffda33c41e8b86dbab9b6f4efa8&sender=663225620033020634&sfo=1.

Daily, and Daily. “GRWM: Hannah Harrell’S Chanel Spring 2025 Haute Couture Photo Diary.” Daily Front Row, 29 Jan. 2025, fashionweekdaily.com/grwm-hannah-harrells-chanel-spring-2025-haute-couture-photo-diary.

“Exclusive: Hannah Harrell Gets Ready for Giorgio Armani’s Fall/Winter 2025 Runway Show.” Elle Singapore, 5 Mar. 2025, elle.com.sg/fashion/exclusive-photo-diary-hannah-harrell-giorgio-armani-fall-winter-2025-runway-show.

“Hannah Harrell Takes the Chanel Fall/Winter 2025 Show.” Grazia USA, 14 Mar. 2025, graziamagazine.com/us/articles/chanel-runway-hannah-harrell.

Janí, Mica. “Hannah Harrell.” Pinterest, 27 Nov. 2024, www.pinterest.com/pin/21392166973054812/sent/?invite_code=c2c9475f6b8e4a2994002dbc81b9707b&sender=663225620033020634&sfo=1.

May, Isabelle. “Hannah Harrell.” Pinterest, 21 Feb. 2025, www.pinterest.com/pin/441563938483004111/sent/?invite_code=201ce47b4a3845e19153f2ebb8d9ea0b&sender=663225620033020634&sfo=1.

S [blackcherrylipstick]. “hannah harrell new york fashion week 2022 bronx and banco show nyfw gossip girl serena van der woodsen aesthetic vibes.” Pinterest, 28 Feb. 2024, www.pinterest.com/pin/132152570310239577/sent/?invite_code=699229c2f8764177894b0782cb599dd7&sender=663225620033020634&sfo=1.

Style, Devon Alana |. Minimal and modestlyinspo. “Hannah Harrell influencer.” Pinterest, 30 July 2025, www.pinterest.com/pin/38280665578947893/sent/?invite_code=c4a9043d5fbe4ae398fed74f193b66da&sender=663225620033020634&sfo=1.

“Who Is Hannah Harrell?” Favikon, 21 Feb. 2025, www.favikon.com/blog/who-is-hannah-harrell#:~:text=Over%20time%2C%20she%20has%20collaborated,influencer%20for%20fashion%2Dforward%20audiences.

W, W. “Luxury V-neck Mini Dress For Night Out.” Pinterest, www.pinterest.com/pin/22377329393417982.