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YOU ARE THE REASON
2025 on Tumblr: Trends That Defined the Year
Xuebing Du
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@charliestephen
Q&A: The Prince's Trust's Rebecca Galambos on digital transformation
Rebecca Galambos is senior digital transformation director at the Prince's Trust, with some valuable insights into the 'millennial generation' through her work.
Source: Search Engine Watch
Five ways to slash ad spend and achieve results right now
You know what's great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend.
Source: Search Engine Watch
Why Learning to Write Is the Toughest and Best Thing You'll Do
Trigger warning: I'm about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might cause you to flash back to middle school. You're sitting in a sweaty classroom, listening to the chalk squeak as your teacher writes the definition Read More...
The post Why Learning to Write Is the Toughest and Best Thing You'll Do appeared first on Copyblogger.
Source: Copyblogger
How Google fights webspam and what you need to learn from this
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.
Source: Search Engine Watch
Three research-driven PPC tips for the automotive industry
If you're an automaker or car dealer, 2016 should be a good year for sales.
Source: Search Engine Watch
How to use site search to improve conversion
Here's a round-up of Ian Scarr's talk, along with tips on the importance of site search for every website.
Source: Search Engine Watch
4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands
Are you scaring away your best prospects? When you're new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably in the right place. You're trying to provide value and put your best offers in front of people — but your approach might miss the Read More...
The post 4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands appeared first on Copyblogger.
Source: Copyblogger
Why are SEOs slow to implement Accelerated Mobile Pages?
It's been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.
Source: Search Engine Watch
How to Create Product Pages that Produce the Results You Want
Do me a favor, dear content marketer. Type this phrase into Google: "You Are a Writer (So Start Acting Like One)." I'll wait. Okay, did you do it? What is the top result? It should be the product page for Jeff Goins's ebook on Amazon. In fact, the first entry should be the Kindle version Read More...
The post How to Create Product Pages that Produce the Results You Want appeared first on Copyblogger.
Source: Copyblogger
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Source: Search Engine Watch
Rainmaker Rewind: How to Book Engaging Podcast Interviews
According to The Showrunner hosts Jerod Morris and Jon Nastor, there is one path that stands above all others as the simplest way to build an audience of responsive and loyal listeners. It's a path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power Read More...
The post Rainmaker Rewind: How to Book Engaging Podcast Interviews appeared first on Copyblogger.
Source: Copyblogger
The 5-Step Process that Solves 3 Painful Writing Problems
I once asked the Copyblogger community to name their biggest writing challenges. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you're trying to accomplish with Read More...
The post The 5-Step Process that Solves 3 Painful Writing Problems appeared first on Copyblogger.
Source: Copyblogger
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Source: Search Engine Watch
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
Source: Search Engine Watch
Cornerstone Content Defined in 60 Seconds [Animated Video]
Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals. Goals like: Getting links to your website Finding new readers Attracting subscribers Ranking in search engines for competitive keywords Highlighting archived material But what exactly is cornerstone content? Watch Read More...
The post Cornerstone Content Defined in 60 Seconds [Animated Video] appeared first on Copyblogger.
Source: Copyblogger
How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He's the Senior Content Marketing Manager at Linkedin, who presented a session titled "How to Achieve Face-Melting Content Marketing ROI" at ClickZ Live NY last week.
Source: Search Engine Watch
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we'd get fully immersed in the world of AR.
Source: Search Engine Watch